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MCAS - Max Capocaccia Architecture Studio

Architect · Brookhaven-Ferrymead, Christchurch

What your customers see when they look for you, and where that puts you among 252 Christchurch architects.

ReportLocal marketing report
Checked12 October 2026
Your marketChristchurch architects · 252 businesses
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Executive summaryExclusive Marketbase business report

MCAS - Max Capocaccia Architecture Studio

Architect · Brookhaven-Ferrymead, Christchurch

Where you stand#55of 252 architects
Overall health7.8/10across the eight areas

Going well

08Opening hours9.203Map positions8.904Listings and social8.001Google listing6.502Reviews6.4

Where we can help

07Google search and traffic5.005Facebook page4.906Your website-
How AI describes youMarketbase business report

What AI tells people about you

MCAS - Max Capocaccia Architecture Studio is an award-winning architectural studio based in Ferrymead, Christchurch. The practice designs new builds and alterations for residential and commercial projects across New Zealand. Clients note a strong design focus and professional collaboration during projects, and the studio highlights experience with conceptualising personalised living spaces and delivering tailored architectural solutions.

MCAS - Max Capocaccia Architecture Studio is an architectural practice located in Ferrymead, Christchurch, operating across Canterbury and New Zealand. The studio describes itself as award-winning and works on both residential and commercial projects, covering new builds and alterations.

The practice offers architectural design and project development services for a range of project types. Source material notes work on new builds and alterations, with activity spanning residential homes and commercial properties across New Zealand.

Customers tend to highlight Max Capocaccia's design ability and a collaborative working style. Reviews describe the designer as able to conceptualise clients' desired living spaces and as someone who is pleasant to work with, indicating that clients experience clear design thinking and personal attention during the project process.

Locally, MCAS positions itself as a Christchurch-based studio with a national project scope. The combination of award recognition, a focus on both new builds and alterations, and client comments about design and collaboration are the practical traits that distinguish MCAS in the Ferrymead and Canterbury market.

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01Google listingMarketbase business report

Your Google listing

MCAS - Max Capoccia Architecture Studio shows a solid Google Business Listing with a health score of 6.3 out of 10, indicating above average overall health. The listing already includes a website link, a claimed status, an open/closed status, a phone number and a listing title. The two key findings are the presence of a direct website link and a clearly claimed listing, which support customer access and trust.

Strengths

  • ✓
    Open statusYour listing shows the business as trading, so customers see accurate availability and Google treats the listing as live.
  • ✓
    ClaimedYour listing is claimed, so you control what it says, you can reply to reviews, and edits suggested by the public come to you first.
  • ✓
    NameYour business name is showing on the listing, so a customer searching for you by name finds you, and everything else on the listing hangs off it.

Top three opportunities

  • 1
    Description lengthYour description is far shorter than what most businesses here have written, which means a customer comparing listings gets a line from you and three paragraphs from the business beside you.
  • 2
    Photos on the listingYou have more photos on your listing than half the businesses here, so a customer arriving has enough to look at that they stay on it.
  • 3
    Category fitYour categories cover this market better than the middle of the field, so you appear in most of the searches your competitors appear in.
11 checks on your Google listing. You're seeing 6 of them.
6.5Good
What customers seeWhere you rank
9:41
Tiles © Esri
MCAS - Max Capocaccia Architecture Studio
2
MCAS - Max Capocaccia Architecture Studio✓✓
5.0 ★★★★★ (2)
Architect · Brookhaven-Ferrymead3
Open 5 days ✓
DirectionsCall Website
OverviewReviewsPhotosAbout
From the business

MC Architecture Studio is an award winning Architectural Studio in Canterbury, designing new builds and alterations in both residential and commercial projects across New Zealand.

1
Google listingChristchurch architects · 252 businesses
You are #90 for your Google listing
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Google SearchGoogle MapsBusiness Profile
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02ReviewsMarketbase business report

Your reviews

MCAS - Max Capocaccia Architecture Studio shows an above-average Google review health score of 6.4 out of 10. The business has a strong star rating in the top 10% and is collecting more reviews, but has not yet engaged with any reviews publicly. The main opportunity is to start responding to reviews to boost trust and show client care.

Strengths

  • ✓
    Star ratingYour rating is among the highest in this market and it does its own selling - a customer sees it before they read anything else.

Top three opportunities

  • 1
    Response rateNone of your reviews have a reply, which means a customer reading them sees your happiest and your angriest customers with nothing from you in between.
  • 2
    Review countYour review count sits well below what buyers here are used to seeing, which means a customer comparing options side by side reads you as the less proven choice.
  • 3
    Review confidenceYour rating and your review count together sit behind half the businesses here, so a customer weighing three listings has slightly less reason to trust yours.
4 checks on your reviews. You're seeing all of them.
6.4Good
What customers seeWhere you rank
9:41
MCAS - Max Capocaccia Architecture Studio
OverviewReviewsPhotosAbout
5.0★★★★★2 reviews 2
5
4
3
2
1✓
3How far your rating and your review count together can be trusted
Google reviewsChristchurch architects · 252 businesses
You are #92 for your Google reviews
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Google reviewsBusiness Profile
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03Map positionsMarketbase business report

Where you show up on the map

MCAS - Max Capocaccia Architecture Studio shows a high health score in Google Maps search at 8.4/10, indicating strong visibility. The top finding is that aggregate, city-wide visibility is already at or above the local median, reflecting effective local awareness. Suburb-level visibility is also at or above the median, suggesting momentum and stability across Ferrymead and surrounding areas.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top two opportunities

  • 1
    Maps visibility in your own suburbYou show up in local Maps searches more often than the middle of your suburb, so a customer searching nearby is likely to see you in the first handful.
  • 2
    Maps visibility across the city groupYou turn up across more of the surrounding suburbs than nearly everyone here, so a customer searching well outside your own patch still sees you.
2 checks on your map positions. You're seeing both.
8.9Strong
What customers seeWhere you rank
9:41
1234Tiles © Esri
architecture firm
2Top three for "architecture firm" in 8 suburbs, seen in 37
1
Urbanfunction4.9 ★ (10) · Architect
2
Chaplin Crooks Architects5.0 ★ (16) · Architect
3
M2 Architecture5.0 ★ (2) · Architect
4
Skews Architects5.0 ★ (1) · Architect
↓
MCAS - Max Capocaccia Architecture Studio1Further down, below the first results
Map positionsChristchurch architects · 252 businesses
You are #29 for map positions
See how to fix both →
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Google Maps
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04Listings and socialMarketbase business report

Where customers find you

MCAS - Max Capoccia Architecture Studio shows a very high health score of 8.8/10, indicating strong social presence and directory trust. The business already has outstanding Instagram, Facebook, and LinkedIn profiles, demonstrating solid reach and professional branding. The main improvement areas are several missing profiles (TikTok, TikTok Directory, GrabOne, Neighbourly) to expand reach and consistency across platforms.

Strengths

  • ✓
    Having a Facebook page at allWe found your Facebook Profile page, and the trail is strong enough that nobody would question it is yours - it is linked from something you own, or it dominates a search for your name.
  • ✓
    Instagram ProfileWe found your Instagram Profile page, and the trail between you and it is unambiguous - it is linked from something you own, or it dominates a search for your name.
  • ✓
    LinkedIn ProfileWe can see your LinkedIn Profile listing (https://linkedin.com/in/massimiliano-capocaccia-abba4b16) found via: Google search results, Your website.

Top three opportunities

  • 1
    Tiktok ProfileWe could not find an active TikTok account for your business, so anyone who looks for you there finds nothing.
  • 2
    Yellow ProfileWe could not find an active Yellow Profile listing for your business, which means anyone checking you there finds nothing and moves on to whoever is listed.
  • 3
    Neighbourly ProfileWe could not find an active Neighbourly Profile listing for your business, which means anyone checking you there finds nothing and moves on to whoever is listed.
18 checks on your listings and social. You're seeing 6 of them.
8.0Strong
What customers seeWhere you rank
9:41
Gmcas - max capocaccia architecture studio brookhaven-ferrymead
AllImagesMapsNews
Instagrammcas_maxcapocacciaMCAS - Max Capocaccia Architecture Studio | Instagram✓
FacebookMCAS.Max.CapocacciaMCAS - Max Capocaccia Architecture Studio | Facebook✓
LinkedInmassimiliano-capocaccia-abba4b16MCAS - Max Capocaccia Architecture Studio | LinkedIn✓
Houzz Professionalmcas-max-capocaccia-architecture-studio-pfvwnz-pf~1989824988MCAS - Max Capocaccia Architecture Studio | Houzz Professional
ArchiPro Professionalmc-architecture-studioFound through search, not linked from anything you own
CheckMyBuildermc-architecture-studio-limitedFound through search, not linked from anything you own
NZIA PracticeMCArchitectureStudioLtdFound through search, not linked from anything you own
TiktokNo account found1
YellowNo listing found2
NeighbourlyNo listing found3
LinkedInNo listing found✓
Listings and socialChristchurch architects · 252 businesses
You are #50 for listings and social
See how to fix all 3 →
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GoogleFacebookInstagramTikTokLinkedInHouzz ProfessionalArchiPro ProfessionalYour website
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05Facebook pageMarketbase business report

Your Facebook page

Strengths

  • ✓
    Where your page link pointsThe link on your page goes to a domain that is yours, so a visitor who came for the photos leaves on your terms and the enquiry lands in your inbox rather than someone else's.
  • ✓
    A page address you choseThe address on your page carries your business name, so a customer told about you at a barbecue can find the page by typing what they heard.
  • ✓
    An email addressCustomers can see an email address on the page, which gives the one who wants a quote in writing a route that does not depend on anyone picking up the phone.

Top three opportunities

  • 1
    Recommendations on your pageNo recommendations sit on your page, so a stranger who came to see whether anyone else has used you leaves with only your own posts to go on.
  • 2
    A phone numberNo phone number is published on your Facebook page, so someone who found you there and wants to ring has to go hunting elsewhere or send a message and wait.
  • 3
    What your page says about youYour intro runs to a line, shorter than most pages here, so it names the business without settling whether you do the particular job the reader came about or cover the suburb they live in.
9 checks on your Facebook page. You're seeing 6 of them.
4.9Room to grow
What customers seeWhere you rank
9:41
facebook
MCAS.Max.Capocaccia✓
630 followers
Architecture Studio creating innovative, attractive and functional spaces.3
FollowMessage
🌐 t.co/D7yf3bXdpX✓
PostsAboutPhotosReviews
Facebook pageChristchurch architects · 252 businesses
You are #129 for your Facebook page
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Facebook
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06Your websiteMarketbase business report

Your website

MCAS - Max Capoccia Architecture Studio shows an above-average on-page SEO health score of 6.5 out of 10 for the homepage, indicating decent technical setup with room for targeted improvements. Notable strengths include a valid favicon, fast load times under 3 seconds, a compact page size under 256KB, HTTPS content, and no use of frames. Key opportunities focus on refining meta tags, headings, and ensuring relevance of title and meta descriptions to page content.

Strengths

  • ✓
    Domain UniquenessYour web address is yours alone, so everything your site earns - links, mentions, search standing - accumulates under your name and stays with the business.
  • ✓
    FaviconThe tab your site opens in carries your own icon, so a customer with a dozen tabs going can find their way back to you by sight.
  • ✓
    Page load speedYour home page appears in under three seconds, so someone tapping through from a search result meets your business rather than a blank screen while they decide whether to wait.

Top three opportunities

  • 1
    On-page scoreThe basics on your home page are half in place: it opens and it reads, but enough checks still fail that a customer on a phone away from wifi notices the wait before they notice the business.
  • 2
    Meta descriptionYour search summary sits just outside a workable length, so a searcher either gets less than the space allows or loses the tail of it.
  • 3
    Domain HealthYour site answers, but something did not check out - an insecure link, a redirect chain, a domain shared with other businesses, or a listing pointing at a social page.
23 checks on your website. You're seeing 6 of them.
-Room to grow
What customers seeWhere you rank
9:41
🔒mcarchstudio.nz✓3
✓Favicon
✓Page load speed
1On-page score
2Meta description
Your websiteChristchurch architects · 252 businesses
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Your websiteGoogle Search
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07Google search and trafficMarketbase business report

How people find you on Google

MCAS - Max Capocaccia Architecture Studio shows a moderate overall health for Website Traffic, with growth in organic traffic and a need to start or scale paid activity. The biggest focus areas are initiating paid campaigns and improving organic traffic value through content and links, while maintaining momentum in organic visits.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top three opportunities

  • 1
    What that traffic is worthThe search visitors reaching your site are worth less than most businesses here, which means the work coming in arrives through word of mouth and repeat customers rather than through people searching for what you do.
  • 2
    What you spend on adsWe can see no paid search activity for your site, which in most local markets is the norm rather than a gap.
  • 3
    Monthly search visitsYour site draws fewer visitors from search than most businesses here, so most people looking for what you do are landing somewhere else.
6 checks on your search and traffic. You're seeing 3 of them.
5.0Room to grow
What customers seeWhere you rank
9:41
Garchitect huntsbury
AllMapsImagesShopping
2No ads from you on any search
openchch.nzNorris Strawbale House
archipro.co.nzHuntsbury Home by Peter Dunbar Architectural Designer
www.mcarchstudio.nzHUNTSBURY HOME

11 Jun 2019 — Private home with primary focus on creating a highly energy efficient home with reduced construction costs. Christchurch, New Zealand.

lucywilkiedesign.co.nzMid Century Interior Design Christchurch | Lucy Wilkie
31About 10 visits a month from search, across 18 searches
Google search and trafficChristchurch architects · 252 businesses
You are #127 for Google search and traffic
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Google SearchGoogle Maps
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08Opening hoursMarketbase business report

Your hours against demand

MCAS's published hours align with several weekday lunchtime peaks but miss key weekend demand. The studio is open during midweek lunch searches - especially Wednesday and Thursday 11am-1pm and Tuesday noon - matching client activity. However, MCAS is closed across the busiest Saturday and Sunday midday windows, representing clear missed opportunities for project enquiries. No low-demand open hours were identified.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top opportunity

  • 1
    Hours aligned with demandYour hours line up with demand worse than nearly every business here, which means a good share of your open time passes with nobody looking for what you do.
1 check on your opening hours. You're seeing it.
9.2Strong
What customers seeWhere you rank
9:41
MCAS - Max Capocaccia Architecture Studio
OverviewReviewsPhotosAbout
Hours 1
Monday8:30am-5pm
Tuesday8:30am-5pm
Wednesday8:30am-5pm
Thursday8:30am-5pm
Friday8:30am-5pm
SaturdayClosed
SundayClosed
Opening hoursChristchurch architects · 252 businesses
You are #22 for opening hours
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Your listed hoursWhen people search
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The next step

Your top opportunities, in one place.

These are your top 21 opportunities, from the 74 checks we run on every business. Tick any of them to see where it takes you.

01Google listing3 opportunities

02Reviews3 opportunities

03Map positions2 opportunities

04Listings and social3 opportunities

05Facebook page3 opportunities

06Your website3 opportunities

07Google search and traffic3 opportunities

08Opening hours1 opportunity

Where you'd stand#55of 252 Christchurch architects
9:41
Christchurch architectsOverall · 252 businesses
You are #55 overall
Open my free 7 days →
The how for every one of these, and everything else we found, in the order that moves you fastest.
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  • You watch it work.Your position in the market, every month. If it's not moving, you'll know.
  • Real New Zealand data.Every one of the 252 architects in Christchurch, checked - not a guess from overseas.
  • Built and run in Christchurch.A Kiwi business, not an offshore call centre.
  • A real person on the phone.Call us on 0800 747 901.
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