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McCoy+MORE

Accountant · Christchurch Centre, Christchurch

What your customers see when they look for you, and where that puts you among 245 Christchurch accountants.

ReportLocal marketing report
Checked12 October 2026
Your marketChristchurch accountants · 245 businesses
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Executive summaryExclusive Marketbase business report

McCoy+MORE

Accountant · Christchurch Centre, Christchurch

Where you stand#159of 245 accountants
Overall health3.5/10across the eight areas

Going well

08Opening hours9.802Reviews8.503Map positions7.1

Where we can help

01Google listing4.905Facebook page4.304Listings and social0.907Google search and traffic0.006Your website-
How AI describes youMarketbase business report

What AI tells people about you

McCoy+MORE is an accounting firm based in Christchurch Central City that provides accounting support to local businesses. The firm is noted in reviews for responsive, helpful staff who assist with setup and ongoing accounting needs. Customers often mention long-term relationships with named accountants and a strong record of supportive service.

McCoy+MORE is an accounting firm located in Christchurch Central City that offers accounting services to local businesses. The practice appears focused on practical support for clients across different stages, with multiple reviewers mentioning specific staff by name.

The firm provides general accounting support and client guidance drawn from reviewer comments. Customers describe help with setting up new businesses and ongoing advice during growth. Reviews reference staff including Jack Armstrong, Richard, Rachel, Garth and Shane Welsh as points of contact.

Clients tend to experience responsive, approachable service and consistent support over time. Reviewers note quick responses to calls and reliable guidance when starting up, while others describe long-term relationships where the accountant has been with the client since business inception. The overall average rating reported is 4.9.

Locally, McCoy+MORE is distinguished by its client-focused approach and continuity of service, with several clients highlighting that particular team members have worked with them for many years. That pattern of personalised, steady support is a recurring theme in reviews for this Christchurch Central City accounting firm.

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01Google listingMarketbase business report

Your Google listing

McCoy+MORE shows solid Google Business Listing health but significant room for improvement. The listing already includes a website link, a listed title, a claimed status, an open-for-business indicator, and a phone number, supporting easy customer contact. The most important finding is the lack of a meaningful business description, which limits on-platform discovery for local accounting services.

Strengths

  • ✓
    Open statusYour listing shows the business as trading, so customers see accurate availability and Google treats the listing as live.
  • ✓
    ClaimedYour listing is claimed, so you control what it says, you can reply to reviews, and edits suggested by the public come to you first.
  • ✓
    NameYour business name is showing on the listing, so a customer searching for you by name finds you, and everything else on the listing hangs off it.

Top three opportunities

  • 1
    Description lengthThere is no real description on your listing, so when someone finds you on Google there is nothing in your own words telling them what you do.
  • 2
    LogoYour listing has no logo, so in a list of local results yours is the one with a blank space where every competitor has a mark.
  • 3
    Photos on the listingThere are more pictures on most listings around you than on yours, so a customer flicking between them gets a fuller look at the businesses either side of you.
11 checks on your Google listing. You're seeing 6 of them.
4.9Room to grow
What customers seeWhere you rank
9:41
Tiles © Esri
McCoy+MORE
3
McCoy+MORE✓✓
4.9 ★★★★★ (7)
Accountant · Christchurch Centre
Open 5 days ✓
DirectionsCall Website
OverviewReviewsPhotosAbout
From the business
No description yet1
Google listingChristchurch accountants · 245 businesses
You are #126 for your Google listing
See how to fix all 3 →
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Google SearchGoogle MapsBusiness Profile
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02ReviewsMarketbase business report

Your reviews

McCoy+MORE shows a very high Google review health score with strong star ratings and a solid base of reviews. The primary finding is a lack of response to existing reviews, which can affect customer trust, alongside continued strong review confidence and a good overall rating. The business should begin engaging with reviewers to improve perceived responsiveness.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top three opportunities

  • 1
    Response rateNone of your reviews have a reply, which means a customer reading them sees your happiest and your angriest customers with nothing from you in between.
  • 2
    Review confidenceYour rating and your review count together sit ahead of half the field here, so a customer has enough to go on and no reason to hesitate.
  • 3
    Review countYour review count sits above the middle of this market, which puts you in the group customers read as established rather than untested.
4 checks on your reviews. You're seeing 3 of them.
8.5Strong
What customers seeWhere you rank
9:41
McCoy+MORE
OverviewReviewsPhotosAbout
4.9★★★★★7 reviews 3
5
4
3
2
1
advice 2
2How far your rating and your review count together can be trusted
Google reviewsChristchurch accountants · 245 businesses
You are #38 for your Google reviews
See how to fix all 3 →
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Google reviewsBusiness Profile
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03Map positionsMarketbase business report

Where you show up on the map

McCoy+MORE shows a solid overall health score for Maps Search, indicating decent visibility across Google Maps. The top finding is strong performance for accounting-related keywords in Merivale, notably positions for "accountant in Merivale" and "certified public accountant in Merivale," which suggests steady local demand and good relevance.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top two opportunities

  • 1
    Maps visibility in your own suburbYou show up in local Maps searches less often than half your suburb, so on a search from nearby you sit below businesses a customer would otherwise treat as equal.
  • 2
    Maps visibility across the city groupYou turn up across more of the surrounding suburbs than nearly everyone here, so a customer searching well outside your own patch still sees you.
2 checks on your map positions. You're seeing both.
7.1Good
What customers seeWhere you rank
9:41
1234Tiles © Esri
accountant
2Top three for "accountant" in 1 suburb, seen in 24
1
Tax Matters Limited4.9 ★ (84) · Accountant
2
BDO Christchurch5.0 ★ (4) · Accountant
3
Apex Accountancy5.0 ★ (3) · Accountant
4
Baker Tilly Staples Rodway5.0 ★ (17) · Accountant
↓
McCoy+MORE1Further down, below the first results
Map positionsChristchurch accountants · 245 businesses
You are #71 for map positions
See how to fix both →
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Google Maps
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04Listings and socialMarketbase business report

Where customers find you

Citations and Social Presence for McCoy+MORE shows a low health score with room to improve across social and directory profiles. The most important finding is the missing presence on major platforms such as Instagram, Facebook, TikTok, LinkedIn Company, and TikTok Directory, which limits local visibility and trust.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top three opportunities

  • 1
    Having a Facebook page at allWe could not find an active Facebook Profile page for your business, so anyone who goes there to check your hours, read your posts or send a message lands on nothing.
  • 2
    Instagram ProfileWe could not find an active Instagram Profile profile for your business, so a customer who looks for you there finds nothing.
  • 3
    Tiktok ProfileWe could not find an active TikTok account for your business, so anyone who looks for you there finds nothing.
15 checks on your listings and social. You're seeing 3 of them.
0.9Room to grow
What customers seeWhere you rank
9:41
Gmccoy+more christchurch centre
AllImagesMapsNews
LinkedIncraig-mccoy-599352307McCoy+MORE | LinkedIn
FacebookNo account found1
InstagramNo account found2
TiktokNo account found3
YellowNo listing found
Listings and socialChristchurch accountants · 245 businesses
You are #222 for listings and social
See how to fix all 3 →
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GoogleFacebookInstagramTikTokLinkedInYour website
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05Facebook pageMarketbase business report

Your Facebook page

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top opportunity

  • 1
    Facebook pageCriticalWe could not find an active Facebook Profile page for your business, so anyone who goes there to check your hours, read your posts or send a message lands on nothing. Shown at a typical score for this market.
9 checks on your Facebook page. You're seeing 1 of them.
4.3Room to grow
What customers seeWhere you rank
9:41
facebook
mccoy+more christchurch centre
We didn't find any resultsMake sure everything is spelled correctly or try different keywords.1
Facebook pageChristchurch accountants · 245 businesses
You are #140 for your Facebook page
See how to fix it →
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Facebook
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06Your websiteMarketbase business report

Your website

McCoy+MORE shows a below-average on-page SEO health score of 3.1 out of 10, indicating significant gaps in technical SEO foundations. The most important findings are a missing or non-detected meta description and title tag, plus the absence of a valid favicon, and a page load time exceeding 3 seconds. Addressing these areas should lay a solid baseline for search visibility.

Strengths

  • ✓
    Domain UniquenessYour web address is yours alone, so everything your site earns - links, mentions, search standing - accumulates under your name and stays with the business.

Top three opportunities

  • 1
    On-page scoreYour home page did not return anything we can measure, and a page that will not answer a scanner is usually the same page that keeps a customer waiting.
  • 2
    Separate sites linking to youNo separate website links to yours.
  • 3
    Meta descriptionYour pages carry no summary line of your own, so the two lines under your name in search results are whatever Google decides best fits the search.
23 checks on your website. You're seeing 4 of them.
-Room to grow
What customers seeWhere you rank
9:41
🔒plusmore.co.nz✓
1On-page score
2Separate sites linking to you
3Meta description
Your websiteChristchurch accountants · 245 businesses
See how to fix all 3 →
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Your websiteGoogle Search
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07Google search and trafficMarketbase business report

How people find you on Google

McCoy+MORE shows a below-average health score for Website Traffic with room to improve organic and paid channels. The most important findings are near-zero organic traffic value and no organic keywords in the top 100, plus a lack of measurable paid traffic, indicating opportunities to publish local content, optimise on-page SEO, and start small targeted paid campaigns.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top three opportunities

  • 1
    What that traffic is worthSearch is delivering you nothing you would otherwise have to pay for.
  • 2
    Monthly search visitsYour site draws no measurable visitors from search, so the only people reaching it are ones you sent yourself.
  • 3
    Search terms you rank forYour site does not appear in search results for any terms we can measure, so nobody is finding it by searching for what you do.
6 checks on your search and traffic. You're seeing 3 of them.
0.0Room to grow
What customers seeWhere you rank
9:41
G
AllMapsImagesShopping
No ads from you on any search
McCoy+MORENot in these results3
Google search and trafficChristchurch accountants · 245 businesses
You are #144 for Google search and traffic
See how to fix all 3 →
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Google SearchGoogle Maps
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08Opening hoursMarketbase business report

Your hours against demand

McCoy+MORE's opening hours generally align with mid-week peak demand, with strong coverage on Thursday mornings and early afternoons when local searches are highest. The firm is closed for several popular weekend search times, notably on Sunday and late Saturday afternoon, creating clear missed opportunities. No low-demand open hours were identified, so any hour extensions should target specific high-traffic weekend windows.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top opportunity

  • 1
    Hours aligned with demandYour hours cover more of the busy stretches than the middle of the field, so you are open for most of the searching that happens near you.
1 check on your opening hours. You're seeing it.
9.8Strong
What customers seeWhere you rank
9:41
McCoy+MORE
OverviewReviewsPhotosAbout
Hours 1
Monday8:30am-5pm
Tuesday8:30am-5pm
Wednesday8:30am-5pm
Thursday8:30am-5pm
Friday8:30am-5pm
SaturdayClosed
SundayClosed
Popular times Thursday · Christchurch Centre
8a9a10a11a12p1p2p3p4p5p
When people in Christchurch Centre look   You are shut
Opening hoursChristchurch accountants · 245 businesses
You are #5 for opening hours
See how to fix it →
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Your listed hoursWhen people search
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The next step

Your top opportunities, in one place.

These are your top 19 opportunities, from the 71 checks we run on every business. Tick any of them to see where it takes you.

01Google listing3 opportunities

02Reviews3 opportunities

03Map positions2 opportunities

04Listings and social3 opportunities

05Facebook page1 opportunity

06Your website3 opportunities

07Google search and traffic3 opportunities

08Opening hours1 opportunity

Where you'd stand#159of 245 Christchurch accountants
9:41
Christchurch accountantsOverall · 245 businesses
You are #159 overall
Open my free 7 days →
The how for every one of these, and everything else we found, in the order that moves you fastest.
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