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McMaster and Heap Veterinary Practice

Veterinarian · Hoon Hay, Christchurch

What your customers see when they look for you, and where that puts you among 64 Christchurch vets.

ReportLocal marketing report
Checked12 October 2026
Your marketChristchurch vets · 64 businesses
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Executive summaryExclusive Marketbase business report

McMaster and Heap Veterinary Practice

Veterinarian · Hoon Hay, Christchurch

Where you stand#6of 64 vets
Overall health9.2/10across the eight areas

Going well

05Facebook page9.802Reviews9.703Map positions9.201Google listing8.407Google search and traffic8.304Listings and social8.1

Where we can help

08Opening hours4.806Your website-
How AI describes youMarketbase business report

What AI tells people about you

McMaster and Heap Veterinary Practice is a full-service veterinary clinic in Hoon Hay, Christchurch. The practice offers general care plus ophthalmology, ultrasonography and oncology referral services and states it is heavily invested in modern equipment. The clinic is open seven days and aims to provide technology-driven treatment options for companion animals.

McMaster and Heap Veterinary Practice is a full-service veterinary clinic located in Hoon Hay, Christchurch. The practice states it is open seven days and notes new Sunday hours. It describes heavy investment in veterinary technology and equipment to support pet care.

The clinic offers a full range of veterinary services and lists specialised referral offerings including ophthalmology, ultrasonography and oncology. The website highlights an ophthalmology referral service led by Dr Steve Heap and mentions referral support for medical and surgical eye conditions in cats.

Customers commonly describe a welcoming, caring experience with friendly reception staff and compassionate vets and nurses. Reviews note separate dog and cat waiting rooms, attentive consultations and thoughtful support during difficult decisions, reflecting consistent themes of empathy and professionalism among the team.

Located in Hoon Hay, McMaster and Heap combines general practice with referral capabilities and a focus on technology. Local clients can expect a practice that handles routine and specialist referrals, with an emphasis on compassionate care and modern diagnostic and treatment equipment.

ChatGPTGeminiGooglePerplexityClaude
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01Google listingMarketbase business report

Your Google listing

McMaster and Heap Veterinary Practice shows a solid overall health on Google with a score of 7.8 out of 10. This indicates a strong listing, good basics in place and room to push towards the local midpoint. The highlights include a claimed listing, open-for-business status, and available contact and website details.

Strengths

  • ✓
    Open statusYour listing shows the business as trading, so customers see accurate availability and Google treats the listing as live.
  • ✓
    ClaimedYour listing is claimed, so you control what it says, you can reply to reviews, and edits suggested by the public come to you first.
  • ✓
    NameYour business name is showing on the listing, so a customer searching for you by name finds you, and everything else on the listing hangs off it.

Top opportunity

  • 1
    Description lengthYour description gives a reader less than half the listings here do, so someone reading yours and then a competitor's gets less to go on from you.
11 checks on your Google listing. You're seeing 4 of them.
8.4Strong
What customers seeWhere you rank
9:41
Tiles © Esri
McMaster and Heap Veterinary Practice
McMaster and Heap Veterinary Practice✓✓
4.7 ★★★★★ (636)
Veterinarian · Hoon Hay
Open 7 days · late Mon, Tue, Wed, Thu and Fri ✓
DirectionsCall Website
OverviewReviewsPhotosAbout
From the business

McMaster and Heap Veterinary Practice offer a full range of veterinary services including an Ophthalmology referral service, Ultrasonography referral and Oncology referral. We are heavily invested in technology and equipment to offer your pet the best treatment possible.

1
Google listingChristchurch vets · 64 businesses
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Google SearchGoogle MapsBusiness Profile
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02ReviewsMarketbase business report

Your reviews

McMaster and Heap Veterinary Practice shows a very high health score and a strong reputation in Google reviews. The key takeaway is a top 10% listing for total reviews, indicating solid social proof, with room to improve engagement by responding to reviews.

Strengths

  • ✓
    Review countYou hold one of the deepest review banks in this market - social proof that does its own selling.

Top three opportunities

  • 1
    Response rateNone of your reviews have a reply, which means a customer reading them sees your happiest and your angriest customers with nothing from you in between.
  • 2
    Star ratingYour rating sits ahead of half the businesses here, so the number is not pushing anyone away.
  • 3
    Review confidenceRating and volume together put you ahead of most of this market, which means a customer sees a well-rated business with enough reviews behind it to be believed.
4 checks on your reviews. You're seeing all of them.
9.7Strong
What customers seeWhere you rank
9:41
McMaster and Heap Veterinary Practice
OverviewReviewsPhotosAbout
4.7★★★★★636 reviews ✓
5
4
3
2
12
caring staff 52kind nurses 8amazing team 7euthanasia 6eye surgery 5skilled staff 5
3How far your rating and your review count together can be trusted
Google reviewsChristchurch vets · 64 businesses
You are #3 for your Google reviews
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Google reviewsBusiness Profile
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03Map positionsMarketbase business report

Where you show up on the map

McMaster and Heap Veterinary Practice shows a very high overall health score for Google Maps search performance, indicating strong visibility across searches. The top findings highlight excellent ranking in core local terms such as animal hospital in Hoon Hay and veterinarian in Hoon Hay, with additional strength in neighboring areas like Hillmorton and Mount Pleasant.

Strengths

  • ✓
    Maps visibility across the city groupThere is no wider Maps reach available to a business at your address - you appear across more of the surrounding suburbs than anyone in this market.

Top opportunity

  • 1
    Maps visibility in your own suburbYou show up in local Maps searches more often than nearly every business in your suburb, so a customer searching nearby sees you before most of your competition.
2 checks on your map positions. You're seeing both.
9.2Strong
What customers seeWhere you rank
9:41
1234Tiles © Esri
veterinarian
✓Top three for "veterinarian" in 5 suburbs, seen in 60
1
McMaster and Heap Veterinary Practice14.7 ★ (636) · Veterinarian
2
After Hours Veterinary Clinic3.6 ★ (209) · Veterinarian
3
Veterinary Specialists Aotearoa4.9 ★ (79) · Veterinarian
4
The Natural Animal Health Clinic5.0 ★ (7) · Veterinarian
Map positionsChristchurch vets · 64 businesses
You are #6 for map positions
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Google Maps
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04Listings and socialMarketbase business report

Where customers find you

McMaster and Heap Veterinary Practice shows a healthy overall presence with a 7.6 out of 10 health score. The most notable strengths are active Facebook and Instagram profiles, which already display a very high trust score and strong engagement. Focuses should continue on consistent branding and quality content to maintain this top-tier presence while pursuing listed opportunities to broaden reach.

Strengths

  • ✓
    Having a Facebook page at allWe found your Facebook Profile page, and the trail is strong enough that nobody would question it is yours - it is linked from something you own, or it dominates a search for your name.
  • ✓
    Instagram ProfileWe found your Instagram Profile page, and the trail between you and it is unambiguous - it is linked from something you own, or it dominates a search for your name.
  • ✓
    ServiceFinder ProfileWe can see your ServiceFinder Profile listing (https://servicefinder.co.nz/McMaster-and-Heap-Veterinary-Practice-42218) found via: Google search results.

Top three opportunities

  • 1
    Tiktok ProfileWe could not find an active TikTok account for your business, so anyone who looks for you there finds nothing.
  • 2
    Yellow ProfileWe could not find an active Yellow Profile listing for your business, which means anyone checking you there finds nothing and moves on to whoever is listed.
  • 3
    Neighbourly ProfileWe could not find an active Neighbourly Profile listing for your business, which means anyone checking you there finds nothing and moves on to whoever is listed.
16 checks on your listings and social. You're seeing 6 of them.
8.1Strong
What customers seeWhere you rank
9:41
Gmcmaster and heap veterinary practice hoon hay
AllImagesMapsNews
FacebookMcMasterandHeapMcMaster and Heap Veterinary Practice | Facebook✓
Instagrammcmasterandheap_McMaster and Heap Veterinary Practice | Instagram✓
ServiceFinderMcMaster-and-Heap-Veterinary-Practice-42218McMaster and Heap Veterinary Practice | ServiceFinder✓
DogPack Servicemcmaster-heap-veterinary-practiceMcMaster and Heap Veterinary Practice | DogPack Service
Kwister Animals7016-mcmaster-heap-veterinary-practiceMcMaster and Heap Veterinary Practice | Kwister Animals
TiktokNo account found1
YellowNo listing found2
NeighbourlyNo listing found3
Listings and socialChristchurch vets · 64 businesses
You are #13 for listings and social
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GoogleFacebookInstagramTikTokServiceFinderDogPack ServiceKwister AnimalsYour website
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05Facebook pageMarketbase business report

Your Facebook page

Strengths

  • ✓
    Where your page link pointsThe link on your page goes to a domain that is yours, so a visitor who came for the photos leaves on your terms and the enquiry lands in your inbox rather than someone else's.
  • ✓
    Recommendations on your pageYour recommendation count is one of the deeper collections in this market, and enough of it is written by other people that the page does some of the arguing for you.
  • ✓
    A page address you choseThe address on your page carries your business name, so a customer told about you at a barbecue can find the page by typing what they heard.

Top two opportunities

  • 1
    What your page says about youThere is more in your intro than in half the pages here, so a visitor has a real sense of the business before they reach the photos.
  • 2
    People following your pageMore people follow your page than most in this market, which means a post can travel past your own customers when one of them shares it into a local group.
9 checks on your Facebook page. You're seeing 5 of them.
9.8Strong
What customers seeWhere you rank
9:41
facebook
McMasterandHeap✓
3.4K followers 2
McMaster & Heap Veterinary Practice is a progressive, high quality small animal practice located in the South of Christchurch.1
FollowMessage
★ 45 reviews · recommended ✓
🌐 mcmasterheap.co.nz✓
☎ +64 3-338 2534
PostsAboutPhotosReviews
Facebook pageChristchurch vets · 64 businesses
You are #2 for your Facebook page
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Facebook
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06Your websiteMarketbase business report

Your website

McMaster and Heap Veterinary Practice shows a mixed on-page health score, with several strengths and clear opportunities. The site has a valid favicon, an H1 tag, secure content via HTTPS, a relevant meta description, and no render-blocking resources. The main concerns are a missing meta description (noted as an opportunity) and a page load time above 3 seconds that should be addressed gradually.

Strengths

  • ✓
    Domain UniquenessYour web address is yours alone, so everything your site earns - links, mentions, search standing - accumulates under your name and stays with the business.
  • ✓
    FaviconThe tab your site opens in carries your own icon, so a customer with a dozen tabs going can find their way back to you by sight.
  • ✓
    Page file sizeYour home page is light enough to open quickly on a phone with a weak signal, which is where most people meet a local business for the first time.

Top three opportunities

  • 1
    Meta descriptionYour pages carry no summary line of your own, so the two lines under your name in search results are whatever Google decides best fits the search.
  • 2
    Domain HealthYour site answers, but something did not check out - an insecure link, a redirect chain, a domain shared with other businesses, or a listing pointing at a social page.
  • 3
    On-page scoreMost checks on your home page pass, so someone clicking through from a search gets a page that opens quickly and says what it is.
23 checks on your website. You're seeing 6 of them.
-Room to grow
What customers seeWhere you rank
9:41
🔒mcmasterheap.co.nz✓2
✓Favicon
✓Page file size
1Meta description
3On-page score
Your websiteChristchurch vets · 64 businesses
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Your websiteGoogle Search
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07Google search and trafficMarketbase business report

How people find you on Google

McMaster and Heap Veterinary Practice shows a solid online health with a health score of 7.8 out of 10. Organic traffic value remains high and critically supports visibility, while paid traffic activity is limited. The most notable finding is strong organic traffic value, and the business should maintain SEO momentum while exploring small paid tests to establish paid reach.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top three opportunities

  • 1
    What you spend on adsWe can see no paid search activity for your site, which in most local markets is the norm rather than a gap.
  • 2
    Monthly ad visitsYour site receives no visitors from paid search, which for most local businesses in this market is the norm rather than a problem.
  • 3
    Search terms you advertise onYou are not covering any search terms with ads, which for most local businesses here is normal.
6 checks on your search and traffic. You're seeing 3 of them.
8.3Strong
What customers seeWhere you rank
9:41
Gvet hoon hay
AllMapsImagesShopping
321No ads from you on any search
www.mcmasterheap.co.nzMcMaster & Heap: Christchurch Vet

Phone (24 hours). Ph: 03 338 2534. Fax: 03 339 8624. Our location: 12 Coppell Place Hoon Hay Christchurch. Find. Our Services. For our extensive range of ...

www.facebook.comMcMaster & Heap Veterinary Practice | Christchurch
About 1,734 visits a month from search, across 257 searches
Google search and trafficChristchurch vets · 64 businesses
You are #12 for Google search and traffic
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08Opening hoursMarketbase business report

Your hours against demand

McMaster and Heap Veterinary Practice shows strong temporal alignment with Christchurch demand: 61 peak hours open and 0 low-demand open hours, yielding a very high health score. Key matches occur mid-afternoons on Tuesday, Wednesday and Thursday. Some popular weekend and early-morning windows (Saturday mornings and afternoons, Thursday and Monday at 7am) are closed and could be considered for limited coverage to capture missed demand.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top opportunity

  • 1
    Hours aligned with demandYour hours cover some of the busy stretches but fewer than half the businesses here, which means someone ringing round on a Saturday morning reaches your competitors and your voicemail.
1 check on your opening hours. You're seeing it.
4.8Room to grow
What customers seeWhere you rank
9:41
McMaster and Heap Veterinary Practice
OverviewReviewsPhotosAbout
Hours 1
Monday8am-7pm
Tuesday8am-7pm
Wednesday8am-7pm
Thursday8am-7pm
Friday8am-7pm
Saturday9am-3pm
Sunday9am-1pm
Popular times Wednesday · Hoon Hay
8a9a10a11a12p1p2p3p4p5p6p
When people in Hoon Hay look   You are shut
Opening hoursChristchurch vets · 64 businesses
You are #34 for opening hours
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Your listed hoursWhen people search
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The next step

Your top opportunities, in one place.

These are your top 17 opportunities, from the 72 checks we run on every business. Tick any of them to see where it takes you.

01Google listing1 opportunity

02Reviews3 opportunities

03Map positions1 opportunity

04Listings and social3 opportunities

05Facebook page2 opportunities

06Your website3 opportunities

07Google search and traffic3 opportunities

08Opening hours1 opportunity

Where you'd stand#6of 64 Christchurch vets
9:41
Christchurch vetsOverall · 64 businesses
You are #6 overall
Open my free 7 days →
The how for every one of these, and everything else we found, in the order that moves you fastest.
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