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McPhail Gibson & Zwart Ltd

Employment Lawyer · Christchurch Centre, Christchurch

What your customers see when they look for you, and where that puts you among 216 Christchurch lawyers.

ReportLocal marketing report
Checked12 October 2026
Your marketChristchurch lawyers · 216 businesses
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Executive summaryExclusive Marketbase business report

McPhail Gibson & Zwart Ltd

Employment Lawyer · Christchurch Centre, Christchurch

Where you stand#171of 216 lawyers
Overall health2.1/10across the eight areas

Going well

08Opening hours9.4

Where we can help

01Google listing5.605Facebook page5.103Map positions4.402Reviews3.504Listings and social1.207Google search and traffic0.006Your website-
How AI describes youMarketbase business report

What AI tells people about you

McPhail Gibson & Zwart Ltd is a Christchurch CBD law firm offering legal advice and representation to local clients. Based in the central city, the firm handles matters for both businesses and individuals and is noted in reviews for a helpful, team-oriented approach. It provides accessible in-person services from a central location in Christchurch's CBD.

McPhail Gibson & Zwart Ltd is a law firm based in the Christchurch CBD. The practice provides legal services to clients across the city and surrounding areas, operating from a central, accessible location in the CBD.

The firm offers general legal advice and representation for both business and individual clients. Information provided by the business indicates a focus on practical legal assistance; reviewers describe the firm as giving clear advice and support to businesses. Services are delivered from the Christchurch office in the central business district.

Clients tend to describe positive interactions with a helpful, team-focused staff and value the practical guidance they receive. The review snapshot shows an average rating of 4.5, and comments refer to strong advisory support for business clients. That feedback suggests a consistent client experience centred on responsive advice and teamwork.

As a Christchurch CBD law firm, McPhail Gibson & Zwart Ltd is distinguished locally by its central location and the client feedback highlighting helpful, business-focused advice. Customers seeking local legal support can expect in-person access in the central city and a team-oriented approach to client matters.

ChatGPTGeminiGooglePerplexityClaude
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01Google listingMarketbase business report

Your Google listing

McPhail Gibson & Zwart Ltd shows an above-average overall health (5.8/10) for its Google Business Listing, with solid basics like claimed status, a listed phone number and a website link. The strongest finding is that the listing is claimed and operable with accessible contact and open-now status. A key area for improvement is the description, which is too brief and needs more detail to engage potential clients.

Strengths

  • ✓
    Open statusYour listing shows the business as trading, so customers see accurate availability and Google treats the listing as live.
  • ✓
    ClaimedYour listing is claimed, so you control what it says, you can reply to reviews, and edits suggested by the public come to you first.
  • ✓
    NameYour business name is showing on the listing, so a customer searching for you by name finds you, and everything else on the listing hangs off it.

Top three opportunities

  • 1
    Description lengthThere is no real description on your listing, so when someone finds you on Google there is nothing in your own words telling them what you do.
  • 2
    Photos on the listingYou have fewer photos than nearly every business here, so a customer comparing you against them builds a picture of their work and guesses at yours.
  • 3
    Category fitYour categories cover less of this market than nearly every competitor, so someone searching for a job you actually do is shown a list your listing was never entered into.
11 checks on your Google listing. You're seeing 6 of them.
5.6Room to grow
What customers seeWhere you rank
9:41
Tiles © Esri
McPhail Gibson & Zwart Ltd
2
McPhail Gibson & Zwart Ltd✓✓
4.5 ★★★★★ (4)
Employment Lawyer · Christchurch Centre3
Open 5 days ✓
DirectionsCall Website
OverviewReviewsPhotosAbout
From the business
No description yet1
Google listingChristchurch lawyers · 216 businesses
You are #96 for your Google listing
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Google SearchGoogle MapsBusiness Profile
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02ReviewsMarketbase business report

Your reviews

McPhail Gibson & Zwart Ltd shows an overall health score of 3.6 out of 10, indicating below average Google review performance. The business has started collecting reviews and shows some progress in star rating, but lacks owner responses to feedback. Key opportunities focus on improving response rate, continuing to grow total reviews, and maintaining rating improvements to move toward the midpoint.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top three opportunities

  • 1
    Review confidenceRating and review volume together sit well behind this market, which means a customer comparing you has both halves of the picture reading thin.
  • 2
    Response rateNone of your reviews have a reply, which means a customer reading them sees your happiest and your angriest customers with nothing from you in between.
  • 3
    Review countYour review count sits well below what buyers here are used to seeing, which means a customer comparing options side by side reads you as the less proven choice.
4 checks on your reviews. You're seeing 3 of them.
3.5Room to grow
What customers seeWhere you rank
9:41
McPhail Gibson & Zwart Ltd
OverviewReviewsPhotosAbout
4.5★★★★★4 reviews 3
5
4
3
2
1
1How far your rating and your review count together can be trusted
Google reviewsChristchurch lawyers · 216 businesses
You are #141 for your Google reviews
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Google reviewsBusiness Profile
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03Map positionsMarketbase business report

Where you show up on the map

McPhail Gibson & Zwart Ltd shows a below-average health score of 3.7 out of 10 for Google Maps search visibility. The business dominates several top ranking keywords related to employment law in the Christchurch area, especially in Waimairi Beach and Waltham, indicating solid relevance in those niches. However, local suburb and borough performance remains limited and needs attention.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top two opportunities

  • 1
    Maps visibility in your own suburbYou show up in local Maps searches, but below most businesses in your suburb, so a customer looking from a nearby street is shown someone else first.
  • 2
    Maps visibility across the city groupYou turn up across more of the surrounding suburbs than the middle of the field, so customers searching from outside your own patch are finding you.
2 checks on your map positions. You're seeing both.
4.4Room to grow
What customers seeWhere you rank
9:41
1234Tiles © Esri
employment attorney
2Seen in 80 searches across Christchurch, top three in none
1
Edwards Sluiters5.0 ★ (2) · Employment Lawyer
2
Saunders & Co Christchurch4.9 ★ (540) · Employment Lawyer
3
PB Employment Law4.9 ★ (88) · Employment Lawyer
4
Kathryn Dalziel Barrister5.0 ★ (3) · Employment Lawyer
↓
McPhail Gibson & Zwart Ltd1Further down, below the first results
Map positionsChristchurch lawyers · 216 businesses
You are #121 for map positions
See how to fix both →
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Google Maps
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04Listings and socialMarketbase business report

Where customers find you

McPhail Gibson & Zwart Ltd shows a very low health score for social presence at 0.7 out of 10, indicating limited activity across key platforms. The strongest immediate takeaway is the lack of active profiles on Instagram, Facebook, TikTok, LinkedIn and Yellow Profile, which limits local visibility and trust signals for clients and prospects.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top three opportunities

  • 1
    Having a Facebook page at allWe could not find an active Facebook Profile page for your business, so anyone who goes there to check your hours, read your posts or send a message lands on nothing.
  • 2
    Instagram ProfileWe could not find an active Instagram Profile profile for your business, so a customer who looks for you there finds nothing.
  • 3
    Tiktok ProfileWe could not find an active TikTok account for your business, so anyone who looks for you there finds nothing.
16 checks on your listings and social. You're seeing 3 of them.
1.2Room to grow
What customers seeWhere you rank
9:41
Gmcphail gibson & zwart ltd christchurch centre
AllImagesMapsNews
White Pagesmcphail-gibson-zwart-christchurchMcPhail Gibson & Zwart Ltd | White Pages
CheckMyBuildermcphail-gibson-and-zwart-limitedMcPhail Gibson & Zwart Ltd | CheckMyBuilder
FacebookNo account found1
InstagramNo account found2
TiktokNo account found3
Listings and socialChristchurch lawyers · 216 businesses
You are #190 for listings and social
See how to fix all 3 →
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GoogleFacebookInstagramTikTokWhite PagesCheckMyBuilderYour website
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05Facebook pageMarketbase business report

Your Facebook page

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top opportunity

  • 1
    Facebook pageCriticalWe could not find an active Facebook Profile page for your business, so anyone who goes there to check your hours, read your posts or send a message lands on nothing. Shown at a typical score for this market.
9 checks on your Facebook page. You're seeing 1 of them.
5.1Room to grow
What customers seeWhere you rank
9:41
facebook
mcphail gibson & zwart ltd christchurch centre
We didn't find any resultsMake sure everything is spelled correctly or try different keywords.1
Facebook pageChristchurch lawyers · 216 businesses
You are #106 for your Facebook page
See how to fix it →
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Facebook
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06Your websiteMarketbase business report

Your website

McPhail Gibson & Zwart Ltd shows a very low on-page SEO health overall, with a 1.5 out of 10 health score. The most important findings are missing meta description and title tag on the homepage, and a missing or weak on-page SEO structure that needs baseline setup. A single issue with large page size could also affect load speed and user experience.

Strengths

  • ✓
    Domain UniquenessYour web address is yours alone, so everything your site earns - links, mentions, search standing - accumulates under your name and stays with the business.

Top three opportunities

  • 1
    On-page scoreYour home page did not return anything we can measure, and a page that will not answer a scanner is usually the same page that keeps a customer waiting.
  • 2
    Separate sites linking to youNo separate website links to yours.
  • 3
    Meta descriptionYour pages carry no summary line of your own, so the two lines under your name in search results are whatever Google decides best fits the search.
23 checks on your website. You're seeing 4 of them.
-Room to grow
What customers seeWhere you rank
9:41
🔒mgz.co.nz✓
1On-page score
2Separate sites linking to you
3Meta description
Your websiteChristchurch lawyers · 216 businesses
See how to fix all 3 →
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Your websiteGoogle Search
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07Google search and trafficMarketbase business report

How people find you on Google

The overall health is very low, with a health score of 1.9 out of 10. This indicates limited website traffic and keyword visibility relative to local peers, and needs meaningful improvements. The strongest near-term signal is the lack of measurable organic and paid traffic, suggesting the firm should prioritise foundational content and targeted campaigns.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top three opportunities

  • 1
    What that traffic is worthSearch is delivering you nothing you would otherwise have to pay for.
  • 2
    Monthly search visitsYour site draws no measurable visitors from search, so the only people reaching it are ones you sent yourself.
  • 3
    Search terms you rank forYour site does not appear in search results for any terms we can measure, so nobody is finding it by searching for what you do.
6 checks on your search and traffic. You're seeing 3 of them.
0.0Room to grow
What customers seeWhere you rank
9:41
G
AllMapsImagesShopping
No ads from you on any search
McPhail Gibson & Zwart LtdNot in these results3
Google search and trafficChristchurch lawyers · 216 businesses
You are #159 for Google search and traffic
See how to fix all 3 →
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Google SearchGoogle Maps
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08Opening hoursMarketbase business report

Your hours against demand

McPhail Gibson & Zwart Ltd shows a mixed fit between published hours and local demand. The firm captures several midweek lunchtime and late-morning peaks (notably Tuesday 12-1pm, Wednesday 12pm and Thursday 10-11am), but remains closed during several high-demand windows on weekends and early Friday mornings. No low-demand open hours were identified, suggesting hours are focused rather than wasteful.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top opportunity

  • 1
    Hours aligned with demandYour hours cover more of the busy stretches than the middle of the field, so you are open for most of the searching that happens near you.
1 check on your opening hours. You're seeing it.
9.4Strong
What customers seeWhere you rank
9:41
McPhail Gibson & Zwart Ltd
OverviewReviewsPhotosAbout
Hours 1
Monday8:30am-5pm
Tuesday8:30am-5pm
Wednesday8:30am-5pm
Thursday8:30am-5pm
Friday8:30am-5pm
SaturdayClosed
SundayClosed
Popular times Sunday · Christchurch Centre
12a1a2a3a4a5a6a7a8a9a10a11a12p1p2p3p4p5p6p7p8p9p10p11p
When people in Christchurch Centre look   You are shut
Opening hoursChristchurch lawyers · 216 businesses
You are #14 for opening hours
See how to fix it →
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Your listed hoursWhen people search
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The next step

Your top opportunities, in one place.

These are your top 19 opportunities, from the 72 checks we run on every business. Tick any of them to see where it takes you.

01Google listing3 opportunities

02Reviews3 opportunities

03Map positions2 opportunities

04Listings and social3 opportunities

05Facebook page1 opportunity

06Your website3 opportunities

07Google search and traffic3 opportunities

08Opening hours1 opportunity

Where you'd stand#171of 216 Christchurch lawyers
9:41
Christchurch lawyersOverall · 216 businesses
You are #171 overall
Open my free 7 days →
The how for every one of these, and everything else we found, in the order that moves you fastest.
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