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McSweeney Immigration Law

Immigration attorney · Christchurch Centre, Christchurch

What your customers see when they look for you, and where that puts you among 216 Christchurch lawyers.

ReportLocal marketing report
Checked12 October 2026
Your marketChristchurch lawyers · 216 businesses
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Executive summaryExclusive Marketbase business report

McSweeney Immigration Law

Immigration attorney · Christchurch Centre, Christchurch

Where you stand#50of 216 lawyers
Overall health7.7/10across the eight areas

Going well

07Google search and traffic9.808Opening hours9.405Facebook page8.401Google listing8.2

Where we can help

03Map positions5.704Listings and social5.302Reviews5.206Your website-
How AI describes youMarketbase business report

What AI tells people about you

McSweeney Immigration Law is a boutique immigration law firm based in Christchurch Central City. They provide personalised immigration services, including visa and residency advice and representation, tailored to clients' needs. The firm emphasises specialised immigration expertise and local insight, and they say their work supports people contributing to Christchurch and New Zealand.

McSweeney Immigration Law is a boutique immigration law practice located in Christchurch Central City. The firm presents itself as focused on immigration matters and positions its Christchurch base as central to its local insight and practice.

Services centre on personalised immigration assistance, drawing on the firm's stated specialisation. They outline help with visas and residency and offer legal advice and representation tailored to individual circumstances. The firm's materials describe a hands-on, client-specific approach rather than a one-size-fits-all service.

Clients tend to report clear, patient guidance and regular responsiveness during the process. Reviews note that explanations are straightforward, that questions are answered promptly, and that the team is approachable and supportive. This feedback emphasises ease of communication and practical support through what clients experience as a complex system.

Locally, McSweeney Immigration Law is distinguished by its immigration focus and boutique scale. The firm says it values the contribution migrants make to Christchurch and New Zealand and aims to provide first-class legal immigration advice and representation. For clients seeking a Christchurch-based immigration specialist who prioritises personalised service and clear communication, McSweeney describes itself as set up to provide that type of support.

ChatGPTGeminiGooglePerplexityClaude
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01Google listingMarketbase business report

Your Google listing

McSweeney Immigration Law's Google Business Listing shows a very healthy presence with a score of 8.7 out of 10, indicating strong completion and control. The listing already has a claimed status, a website link, an exact business title, an open-for-business status, and a listed phone number. The two most notable findings are strong listing control and accessible contact information.

Strengths

  • ✓
    Open statusYour listing shows the business as trading, so customers see accurate availability and Google treats the listing as live.
  • ✓
    ClaimedYour listing is claimed, so you control what it says, you can reply to reviews, and edits suggested by the public come to you first.
  • ✓
    NameYour business name is showing on the listing, so a customer searching for you by name finds you, and everything else on the listing hangs off it.

Top three opportunities

  • 1
    Category fitYour categories cover less of this market than nearly every competitor, so someone searching for a job you actually do is shown a list your listing was never entered into.
  • 2
    Photos on the listingThere are more pictures on most listings around you than on yours, so a customer flicking between them gets a fuller look at the businesses either side of you.
  • 3
    Description lengthYour description gives a reader more than most listings here do, so a customer choosing between three of you gets more of your case than of theirs.
11 checks on your Google listing. You're seeing 6 of them.
8.2Strong
What customers seeWhere you rank
9:41
Tiles © Esri
McSweeney Immigration Law
2
McSweeney Immigration Law✓✓
5.0 ★★★★★ (4)
Immigration attorney · Christchurch Centre1
Open 5 days ✓
DirectionsCall Website
OverviewReviewsPhotosAbout
From the business

If you're seeking an immigration lawyer in Christchurch, NZ with expertise, local insight, and a proven history of success, McSweeney Immigration Law is here to help. As a boutique immigration firm in New Zealand, we provide personalised immigration services tailored to your needs. We believe immigration brings immense value to Christchurch and New Zealand. At McSweeney Immigration Law, we believe those contributing to NZ society deserve first-class legal immigration advice and representation.

3
Google listingChristchurch lawyers · 216 businesses
You are #39 for your Google listing
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Google SearchGoogle MapsBusiness Profile
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02ReviewsMarketbase business report

Your reviews

McSweeney Immigration Law shows a mixed health picture on Google reviews, with a health score of 5.6 out of 10. The top strength is a stellar star rating, placing the business in the top 10% for customer satisfaction. A key area for improvement is engaging with reviews, including responding to both positive and negative feedback to build trust.

Strengths

  • ✓
    Star ratingYour rating is among the highest in this market and it does its own selling - a customer sees it before they read anything else.

Top three opportunities

  • 1
    Response rateNone of your reviews have a reply, which means a customer reading them sees your happiest and your angriest customers with nothing from you in between.
  • 2
    Review countYour review count sits well below what buyers here are used to seeing, which means a customer comparing options side by side reads you as the less proven choice.
  • 3
    Review confidenceYour rating and your review count together sit behind half the businesses here, so a customer weighing three listings has slightly less reason to trust yours.
4 checks on your reviews. You're seeing all of them.
5.2Room to grow
What customers seeWhere you rank
9:41
McSweeney Immigration Law
OverviewReviewsPhotosAbout
5.0★★★★★4 reviews 2
5
4
3
2
1✓
3How far your rating and your review count together can be trusted
Google reviewsChristchurch lawyers · 216 businesses
You are #105 for your Google reviews
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Google reviewsBusiness Profile
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03Map positionsMarketbase business report

Where you show up on the map

McSweeney Immigration Law shows a below-average health score of 4.0 out of 10, indicating limited visibility in Google Maps. The strong point is top five rankings for several location-specific immigration keywords, notably in Avondale, Avonhead, and Christchurch Centre. The main opportunity is to improve borough-level local map presence while continuing to grow aggregate visibility across suburbs.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top two opportunities

  • 1
    Maps visibility in your own suburbYou show up in local Maps searches, but below most businesses in your suburb, so a customer looking from a nearby street is shown someone else first.
  • 2
    Maps visibility across the city groupYou turn up across more of the surrounding suburbs than nearly everyone here, so a customer searching well outside your own patch still sees you.
2 checks on your map positions. You're seeing both.
5.7Room to grow
What customers seeWhere you rank
9:41
1234Tiles © Esri
immigration attorney
2Top three for "immigration attorney" in 53 suburbs, seen in 82
1
Immigration Lawyer5.0 ★ (423) · Immigration attorney
2
McSweeney Immigration Law15.0 ★ (4) · Immigration attorney
3
Saunders & Co Christchurch4.9 ★ (540) · Immigration attorney
4
Immigration, Refugee and Deportation Appeal Lawyer - Simon Graham5.0 ★ (40) · Immigration attorney
Map positionsChristchurch lawyers · 216 businesses
You are #94 for map positions
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Google Maps
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04Listings and socialMarketbase business report

Where customers find you

McSweeney Immigration Law shows an average social presence health, reflecting room for growth across key platforms. The main finding is the lack of an active Instagram and TikTok profile, which limits local visibility, especially among younger audiences, while Facebook remains strong in trust. Opportunities in TikTok, Instagram and directory listings could improve reach and credibility.

Strengths

  • ✓
    Top Lawyers ListingWe can see your Top Lawyers Listing listing (https://toplawyers.co.nz/mcsweeney-immigration-law-nz-auckland-auckland) found via: Google search results.

Top three opportunities

  • 1
    Instagram ProfileWe could not find an active Instagram Profile profile for your business, so a customer who looks for you there finds nothing.
  • 2
    Tiktok ProfileWe could not find an active TikTok account for your business, so anyone who looks for you there finds nothing.
  • 3
    Having a Facebook page at allyour Facebook Profile page surfaces strongly in search, which is how we found it - but nothing you control points at it.
16 checks on your listings and social. You're seeing 4 of them.
5.3Room to grow
What customers seeWhere you rank
9:41
Gmcsweeney immigration law christchurch centre
AllImagesMapsNews
Top Lawyersmcsweeney-immigration-law-nz-auckland-aucklandMcSweeney Immigration Law | Top Lawyers✓
FacebookmilawnzMcSweeney Immigration Law | Facebook3
InstagramNo account found1
TiktokNo account found2
YellowNo listing found
Listings and socialChristchurch lawyers · 216 businesses
You are #101 for listings and social
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GoogleFacebookInstagramTikTokTop LawyersYour website
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05Facebook pageMarketbase business report

Your Facebook page

Strengths

  • ✓
    Where your page link pointsThe link on your page goes to a domain that is yours, so a visitor who came for the photos leaves on your terms and the enquiry lands in your inbox rather than someone else's.
  • ✓
    A page address you choseThe address on your page carries your business name, so a customer told about you at a barbecue can find the page by typing what they heard.
  • ✓
    A phone numberA phone number shows on your page, so the person who found you on Facebook before they found your website can ring straight from it.

Top three opportunities

  • 1
    Recommendations on your pageNo recommendations sit on your page, so a stranger who came to see whether anyone else has used you leaves with only your own posts to go on.
  • 2
    People following your pageYour following sits ahead of half the pages here, so an ordinary post reaches a real local audience without you paying for it.
  • 3
    What your page says about youYour intro carries more detail than most pages in this market and is doing the work of a short landing page for the visitors who never reach your website.
9 checks on your Facebook page. You're seeing 6 of them.
8.4Strong
What customers seeWhere you rank
9:41
facebook
milawnz✓
529 followers 2
McSweeney Immigration Law is a boutique immigration law firm situated in Takapuna, Auckland, founded by our principal, Tim McSweeney, one of New Zealand’s most highly regarded immigration lawyers.3
FollowMessage
🌐 milaw.co.nz✓
☎ +64 9-869 4999✓
PostsAboutPhotosReviews
Facebook pageChristchurch lawyers · 216 businesses
You are #36 for your Facebook page
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Facebook
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06Your websiteMarketbase business report

Your website

McSweeney Immigration Law shows strong on-page health with a score of 8.3 out of 10, indicating solid technical optimisation for the homepage. The strongest findings include a perfect title tag in the 50-60 character range, a valid favicon, page load under 3 seconds, no use of frames, and secure content over HTTPS. Opportunities focus on meta description length, render-blocking resources, SEO-friendly URL structure, and text-to-page size balance.

Strengths

  • ✓
    Domain HealthYour site answers cleanly over a secure connection, so a customer clicking through from Google lands where they expect with nothing in the way.
  • ✓
    Page titleYour home page headline fits a search result exactly, so the whole line reads to someone scanning a page of results rather than cutting off mid-phrase.
  • ✓
    Domain UniquenessYour web address is yours alone, so everything your site earns - links, mentions, search standing - accumulates under your name and stays with the business.

Top three opportunities

  • 1
    Separate sites linking to youNo separate website links to yours.
  • 2
    The shape of your link profileNo links to your site were found, so there is no shape to read yet.
  • 3
    Pages linking to youVery few individual pages anywhere on the web link to yours, so there is almost nothing for search engines to follow back to you.
23 checks on your website. You're seeing 6 of them.
-Room to grow
What customers seeWhere you rank
9:41
🔒milaw.co.nz✓✓
✓Page title
1Separate sites linking to you
2The shape of your link profile
3Pages linking to you
Your websiteChristchurch lawyers · 216 businesses
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Your websiteGoogle Search
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07Google search and trafficMarketbase business report

How people find you on Google

McSweeney Immigration Law shows a very strong website traffic profile. Overall health scores 9.1 out of 10, indicating the site is performing well for both organic and paid visibility. The strongest findings are organic traffic value and paid traffic spend efficiency, with organic traffic ranking in the local top 10% and paid traffic above the 90th percentile.

Strengths

  • ✓
    Search terms you rank forYour site appears for more search terms than almost any business in this market, so there are more ways to find you than to find anyone else here.
  • ✓
    What you spend on adsYour paid search activity is larger than almost any business in this market.
  • ✓
    Search terms you advertise onYour ads cover more search terms than almost any business in this market.

Top three opportunities

  • 1
    What that traffic is worthThe search visitors reaching your site are worth more than most businesses here, which means a meaningful part of your enquiry flow arrives at no cost per visit.
  • 2
    Monthly search visitsYour site draws more visitors from search than most businesses here, which means a real share of your work arrives from people who found you rather than the other way round.
  • 3
    Monthly ad visitsYou are getting more visitors from paid search than most businesses advertising here, so ads are a substantial channel for you.
6 checks on your search and traffic. You're seeing all of them.
9.8Strong
What customers seeWhere you rank
9:41
G
AllMapsImagesShopping
McSweeney Immigration LawNot in these results✓
21About 3,249 visits a month from search, across 634 searches
Google search and trafficChristchurch lawyers · 216 businesses
You are #6 for Google search and traffic
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08Opening hoursMarketbase business report

Your hours against demand

McSweeney Immigration Law's hours show clear alignment with weekday lunchtime and mid-morning demand: open during Tuesday 12-1pm, Wednesday 12pm and Thursday 10-11am when local searches peak. There are missed opportunities at weekend and early-morning peaks: closed Sundays 1-2pm, Saturday 10am and Friday 8am, plus Saturday 8pm. No low-demand open hours were identified.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top opportunity

  • 1
    Hours aligned with demandYour hours cover more of the busy stretches than the middle of the field, so you are open for most of the searching that happens near you.
1 check on your opening hours. You're seeing it.
9.4Strong
What customers seeWhere you rank
9:41
McSweeney Immigration Law
OverviewReviewsPhotosAbout
Hours 1
Monday9am-4:30pm
Tuesday9am-4:30pm
Wednesday9am-4:30pm
Thursday9am-4:30pm
Friday9am-4:30pm
SaturdayClosed
SundayClosed
Popular times Sunday · Christchurch Centre
12a1a2a3a4a5a6a7a8a9a10a11a12p1p2p3p4p5p6p7p8p9p10p11p
When people in Christchurch Centre look   You are shut
Opening hoursChristchurch lawyers · 216 businesses
You are #14 for opening hours
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Your listed hoursWhen people search
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The next step

Your top opportunities, in one place.

These are your top 21 opportunities, from the 72 checks we run on every business. Tick any of them to see where it takes you.

01Google listing3 opportunities

02Reviews3 opportunities

03Map positions2 opportunities

04Listings and social3 opportunities

05Facebook page3 opportunities

06Your website3 opportunities

07Google search and traffic3 opportunities

08Opening hours1 opportunity

Where you'd stand#50of 216 Christchurch lawyers
9:41
Christchurch lawyersOverall · 216 businesses
You are #50 overall
Open my free 7 days →
The how for every one of these, and everything else we found, in the order that moves you fastest.
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