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MDS Law

Law firm · Christchurch Centre, Christchurch

What your customers see when they look for you, and where that puts you among 216 Christchurch lawyers.

ReportLocal marketing report
Checked12 October 2026
Your marketChristchurch lawyers · 216 businesses
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Executive summaryExclusive Marketbase business report

MDS Law

Law firm · Christchurch Centre, Christchurch

Where you stand#63of 216 lawyers
Overall health7.1/10across the eight areas

Going well

08Opening hours9.402Reviews7.805Facebook page7.207Google search and traffic7.2

Where we can help

01Google listing5.603Map positions5.604Listings and social5.206Your website-
How AI describes youMarketbase business report

What AI tells people about you

MDS Law is a Christchurch Central City law firm offering legal services across property, trusts, company and business matters. The firm handles residential property purchases and sales, trust administration and estate matters. Clients report prompt, clear communication and a friendly, professional team. MDS Law is based in central Christchurch and serves individuals and businesses with practical legal support.

MDS Law is a Christchurch Central City law firm providing legal services to local individuals and businesses. The practice is based in central Christchurch and presents itself as a general legal provider with a focus on commonly searched areas such as asset protection, trust administration, company and business law, and property transactions.

Services mentioned on the firm's site and search highlights include trust and estate work, company and commercial law, and assistance with buying and selling property. Reviews indicate experience with first home purchases and the sale and purchase of residential property, as well as support through deceased estate matters. The website also notes recent firm updates such as changes to partnership staffing.

Clients tend to describe interactions with MDS Law as friendly and professional, with particular emphasis on clear, timely communication and responsiveness. Reviews reference staff members who explain contracts and legal documents in accessible terms, helping clients feel at ease during property transactions and estate processes. Repeat clients note consistent, prompt advice and support from the team.

Locally, MDS Law is positioned as a central Christchurch legal practice offering everyday legal services for property, trusts, business and estate matters. Customers can expect a small-team experience emphasising communication, practical explanations and professional support for common residential and business legal needs.

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01Google listingMarketbase business report

Your Google listing

MDS Law's Google Business Listing shows an average health score with several basic elements in place. The listing is claimed, includes a website link and a phone number, and clearly indicates open status. The key finding is that while contact details are solid, the listing lacks a strong description and sufficient photos, which limits engagement and clarity for potential clients.

Strengths

  • ✓
    Open statusYour listing shows the business as trading, so customers see accurate availability and Google treats the listing as live.
  • ✓
    ClaimedYour listing is claimed, so you control what it says, you can reply to reviews, and edits suggested by the public come to you first.
  • ✓
    NameYour business name is showing on the listing, so a customer searching for you by name finds you, and everything else on the listing hangs off it.

Top three opportunities

  • 1
    Description lengthThere is no real description on your listing, so when someone finds you on Google there is nothing in your own words telling them what you do.
  • 2
    Photos on the listingYou have no photos on your listing, or close to none, so a customer scrolling past sees a blank where every other business shows their work.
  • 3
    Category fitYour categories cover this market better than the middle of the field, so you appear in most of the searches your competitors appear in.
11 checks on your Google listing. You're seeing 6 of them.
5.6Room to grow
What customers seeWhere you rank
9:41
Tiles © Esri
MDS Law
2
MDS Law✓✓
4.5 ★★★★★ (36)
Law firm · Christchurch Centre3
Open 5 days ✓
DirectionsCall Website
OverviewReviewsPhotosAbout
From the business
No description yet1
Google listingChristchurch lawyers · 216 businesses
You are #95 for your Google listing
See how to fix all 3 →
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Google SearchGoogle MapsBusiness Profile
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02ReviewsMarketbase business report

Your reviews

MDS Law shows a healthy overall Google review profile with a 7.4/10 health score. The top opportunities focus on engaging with customers through review responses and continuing to improve trust and confidence in ratings. The business already performs well on volume and listing confidence, but there is room to build stronger customer relationships through consistent responses.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top three opportunities

  • 1
    Response rateNone of your reviews have a reply, which means a customer reading them sees your happiest and your angriest customers with nothing from you in between.
  • 2
    Star ratingYour rating sits below what half the businesses here carry, which gives a customer choosing between three of you a reason to pick one of the others.
  • 3
    Review confidenceYour rating and your review count together sit ahead of half the field here, so a customer has enough to go on and no reason to hesitate.
4 checks on your reviews. You're seeing 3 of them.
7.8Good
What customers seeWhere you rank
9:41
MDS Law
OverviewReviewsPhotosAbout
4.5★★★★★36 reviews
5
4
3
2
12
helpful staff 2great advice 2
3How far your rating and your review count together can be trusted
Google reviewsChristchurch lawyers · 216 businesses
You are #48 for your Google reviews
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Google reviewsBusiness Profile
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03Map positionsMarketbase business report

Where you show up on the map

MDS Law shows an average Google Maps health score of 5.3 out of 10, indicating moderate visibility across local searches. The top results show strong positions for several practice-area keywords such as law firm in dallington, law firm in st martins, and lawyer in mount pleasant, with several estate planning terms ranking well in Linwood and Waltham. The opportunities point to widening aggregate visibility and improving the borough presence.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top two opportunities

  • 1
    Maps visibility in your own suburbYou show up in local Maps searches less often than half your suburb, so on a search from nearby you sit below businesses a customer would otherwise treat as equal.
  • 2
    Maps visibility across the city groupYou turn up across more of the surrounding suburbs than the middle of the field, so customers searching from outside your own patch are finding you.
2 checks on your map positions. You're seeing both.
5.6Room to grow
What customers seeWhere you rank
9:41
1234Tiles © Esri
tax attorney
2Seen in 34 searches across Christchurch, top three in none
1
Tax Matters Limited4.9 ★ (84) · Law firm
2
Saunders & Co Christchurch4.9 ★ (540) · Law firm
3
Tomlinson Law5.0 ★ (2) · Law firm
4
Johnston Law4.7 ★ (13) · Law firm
↓
MDS Law1Further down, below the first results
Map positionsChristchurch lawyers · 216 businesses
You are #95 for map positions
See how to fix both →
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Google Maps
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04Listings and socialMarketbase business report

Where customers find you

MDS Law shows mixed social presence with one solid anchor. The LinkedIn Company listing is active and helps reach customers, but other networks are underdeveloped. Overall health sits at 5.1 out of 10, indicating room for improvement in local platform visibility and trust signals. Focusing on consistent profiles can improve discovery and credibility.

Strengths

  • ✓
    LinkedIn CompanyWe can see your LinkedIn Company listing (https://linkedin.com/company/mds-law) found via: Google search results.
  • ✓
    Lawzana LawyerWe can see your Lawzana Lawyer listing (https://lawzana.com/mds-law) found via: Google search results.
  • ✓
    Find A Lawyer FirmWe can see your Find A Lawyer Firm listing (https://findalawyer.co.nz/mds-law) found via: Google search results.

Top three opportunities

  • 1
    Instagram ProfileWe could not find an active Instagram Profile profile for your business, so a customer who looks for you there finds nothing.
  • 2
    Having a Facebook page at allWe found your Facebook Profile page through search rather than through anything you own.
  • 3
    Tiktok ProfileWe could not find an active TikTok account for your business, so anyone who looks for you there finds nothing.
16 checks on your listings and social. You're seeing 6 of them.
5.2Room to grow
What customers seeWhere you rank
9:41
Gmds law christchurch centre
AllImagesMapsNews
LinkedInmds-lawMDS Law | LinkedIn✓
Lawzana Lawyermds-lawMDS Law | Lawzana Lawyer✓
Find A Lawyer Firmmds-lawMDS Law | Find A Lawyer Firm✓
Facebook100070955761314MDS Law | Facebook2
InstagramNo account found1
TiktokNo account found3
LinkedInNo listing found✓
Listings and socialChristchurch lawyers · 216 businesses
You are #104 for listings and social
See how to fix all 3 →
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GoogleFacebookInstagramTikTokLinkedInLawzana LawyerFind A Lawyer FirmYour website
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05Facebook pageMarketbase business report

Your Facebook page

Strengths

  • ✓
    Where your page link pointsThe link on your page goes to a domain that is yours, so a visitor who came for the photos leaves on your terms and the enquiry lands in your inbox rather than someone else's.
  • ✓
    A phone numberA phone number shows on your page, so the person who found you on Facebook before they found your website can ring straight from it.
  • ✓
    An email addressCustomers can see an email address on the page, which gives the one who wants a quote in writing a route that does not depend on anyone picking up the phone.

Top three opportunities

  • 1
    A page address you choseYour page address is one Facebook generated rather than one you chose - your business name with a long number bolted on, or just the number.
  • 2
    People following your pageFewer people follow your page than follow half the pages here.
  • 3
    What your page says about youThere is more in your intro than in half the pages here, so a visitor has a real sense of the business before they reach the photos.
8 checks on your Facebook page. You're seeing 6 of them.
7.2Good
What customers seeWhere you rank
9:41
facebook
people1
266 followers 2
MDS Law is a medium sized specialist property and commercial law firm based in Christchurch, New Zealand.3
FollowMessage
🌐 mdslaw.co.nz✓
☎ +64 3-379 1930✓
PostsAboutPhotosReviews
Facebook pageChristchurch lawyers · 216 businesses
You are #61 for your Facebook page
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Facebook
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06Your websiteMarketbase business report

Your website

MDS Law shows below-average on-page SEO health with a 3.0 out of 10. Strengths include a valid favicon, no frames, HTTPS content, an SEO-friendly URL and adequate text. The most important opportunities are fixing the meta description, refining the title tag length, reducing render-blocking resources, and speeding up load time to bring the score toward the bottom of the range.

Strengths

  • ✓
    The shape of your link profileYour links come from about as wide a range of sites as anything in this market, and the mix of link types looks entirely natural.
  • ✓
    Domain UniquenessYour web address is yours alone, so everything your site earns - links, mentions, search standing - accumulates under your name and stays with the business.
  • ✓
    FaviconThe tab your site opens in carries your own icon, so a customer with a dozen tabs going can find their way back to you by sight.

Top three opportunities

  • 1
    Meta descriptionYour pages carry no summary line of your own, so the two lines under your name in search results are whatever Google decides best fits the search.
  • 2
    On-page scoreSeveral checks on your home page fail at once, and a visitor meets all of them in the first few seconds: a slow open, no clear heading, nothing under your name in search that says what you do.
  • 3
    Page titleThe headline on your home page is either a single word or long enough that a search result cuts it off part way through.
23 checks on your website. You're seeing 6 of them.
-Room to grow
What customers seeWhere you rank
9:41
🔒mdslaw.co.nz✓
✓The shape of your link profile
✓Favicon
1Meta description
2On-page score
3Page title
Your websiteChristchurch lawyers · 216 businesses
See how to fix all 3 →
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Your websiteGoogle Search
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07Google search and trafficMarketbase business report

How people find you on Google

MDS Law shows an above-average health score, indicating reasonable website traffic performance with room to grow paid activity and consistent organic momentum. The strongest finding is the organic traffic value in the 50-75% range; paid channels remain underdeveloped, with no measurable paid traffic yet, and paid SERP coverage not detected.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top three opportunities

  • 1
    What you spend on adsWe can see no paid search activity for your site, which in most local markets is the norm rather than a gap.
  • 2
    Monthly ad visitsYour site receives no visitors from paid search, which for most local businesses in this market is the norm rather than a problem.
  • 3
    Search terms you advertise onYou are not covering any search terms with ads, which for most local businesses here is normal.
6 checks on your search and traffic. You're seeing 3 of them.
7.2Good
What customers seeWhere you rank
9:41
G
AllMapsImagesShopping
321No ads from you on any search
MDS LawNot in these results
About 305 visits a month from search, across 33 searches
Google search and trafficChristchurch lawyers · 216 businesses
You are #62 for Google search and traffic
See how to fix all 3 →
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Google SearchGoogle Maps
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08Opening hoursMarketbase business report

Your hours against demand

MDS Law's published hours align well with several high-demand weekday midday slots, particularly late-morning and lunchtime on Tuesday, Wednesday and Thursday. However, the firm is closed during several popular windows on weekends and early Friday mornings, representing missed opportunities. There are no open hours during low-demand periods, so core hours are efficient but could be tweaked to capture unmet weekend or early-morning demand.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top opportunity

  • 1
    Hours aligned with demandYour hours cover more of the busy stretches than the middle of the field, so you are open for most of the searching that happens near you.
1 check on your opening hours. You're seeing it.
9.4Strong
What customers seeWhere you rank
9:41
MDS Law
OverviewReviewsPhotosAbout
Hours 1
Monday8:15am-5pm
Tuesday8:15am-5pm
Wednesday8:15am-5pm
Thursday8:15am-5pm
Friday8:15am-5pm
SaturdayClosed
SundayClosed
Popular times Sunday · Christchurch Centre
12a1a2a3a4a5a6a7a8a9a10a11a12p1p2p3p4p5p6p7p8p9p10p11p
When people in Christchurch Centre look   You are shut
Opening hoursChristchurch lawyers · 216 businesses
You are #14 for opening hours
See how to fix it →
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Your listed hoursWhen people search
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The next step

Your top opportunities, in one place.

These are your top 21 opportunities, from the 71 checks we run on every business. Tick any of them to see where it takes you.

01Google listing3 opportunities

02Reviews3 opportunities

03Map positions2 opportunities

04Listings and social3 opportunities

05Facebook page3 opportunities

06Your website3 opportunities

07Google search and traffic3 opportunities

08Opening hours1 opportunity

Where you'd stand#63of 216 Christchurch lawyers
9:41
Christchurch lawyersOverall · 216 businesses
You are #63 overall
Open my free 7 days →
The how for every one of these, and everything else we found, in the order that moves you fastest.
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