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Megin Wilton - Loan Market

Mortgage broker · Highland Park (Auckland), Central Auckland

What your customers see when they look for you, and where that puts you among 106 Central Auckland finance businesses.

ReportLocal marketing report
Checked12 October 2026
Your marketCentral Auckland personal & business finance · 106 businesses
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Executive summaryExclusive Marketbase business report

Megin Wilton - Loan Market

Mortgage broker · Highland Park (Auckland), Central Auckland

Where you stand#50of 106 finance businesses
Overall health5.3/10across the eight areas
How AI describes youMarketbase business report

What AI tells people about you

Megin Wilton Loan Market is a Highland Park, Auckland mortgage advisory service led by Megin Wilton. She describes herself as an award‑winning mortgage adviser offering flexible, outside-the-box lending solutions for first-home buyers, investors, construction loans and refinancing. With access to 25+ banks and lenders she negotiates on clients' behalf and manages the loan process end to end.

Megin Wilton Loan Market is a mortgage advisory service based in Highland Park, Auckland, led by Megin Wilton. She describes herself as an award‑winning mortgage adviser working through Loan Market to support clients across the Auckland region.

The practice offers a range of lending support including first-home purchases, construction loans, investment lending, refinancing and debt-reduction advice. Megin states she has access to more than 25 banks and lenders and negotiates on clients' behalf. She manages the paperwork and the complexities of the lending process and says her advisory service is free to clients.

Clients' reviews highlight consistent themes of helpfulness and support through the lending journey. Reviewers note that Megin and her team make processes easier and provide clear guidance for first-home buyers, construction loans and top-ups. Feedback also emphasises prompt, professional and efficient service, with clients mentioning successful refinancing and investment property purchases handled by the team.

Locally, Megin Wilton Loan Market is distinguished by its stated wide lender access and a focus on personalised negotiation and support for clients in Highland Park and greater Auckland. Customers can expect practical handling of lender requirements and a hands-on adviser who aims to simplify borrowing and secure suitable lending outcomes.

ChatGPTGeminiGooglePerplexityClaude
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01Google listingMarketbase business report

Your Google listing

Megin Wilton Loan Market shows a strong overall presence on Google, with a health score of 8.5 out of 10. The profile is claimed and verified, the business name is correct, and the phone number and website link are live, making it easy for clients to reach and learn more.

Strengths

  • ✓
    Open statusYour listing shows the business as trading, so customers see accurate availability and Google treats the listing as live.
  • ✓
    ClaimedYour listing is claimed, so you control what it says, you can reply to reviews, and edits suggested by the public come to you first.
  • ✓
    NameYour business name is showing on the listing, so a customer searching for you by name finds you, and everything else on the listing hangs off it.

Top three opportunities

  • 1
    Description lengthYour description gives a reader more than most listings here do, so a customer choosing between three of you gets more of your case than of theirs.
  • 2
    Photos on the listingYou have more photos on your listing than half the businesses here, so a customer arriving has enough to look at that they stay on it.
  • 3
    Category fitYour categories cover this market better than the middle of the field, so you appear in most of the searches your competitors appear in.
11 checks on your Google listing. You're seeing 6 of them.
8.5Strong
9:41
Tiles © Esri
2
Megin Wilton - Loan Market✓✓
5.0 ★★★★★ (445)
Mortgage broker · Highland Park (Auckland)3
Open 5 days ✓
DirectionsCall Website
OverviewReviewsPhotosAbout
From the business

Megin Wilton is an award-winning mortgage adviser at Loan Market offering a flexible, outside-the-box approach to lending across Auckland. Whether you are purchasing your first home, looking for the next step, investing in property, or simply wanting to get debt-free sooner, Megin is dedicated to achieving your goals. With access to 25+ banks and lenders, she provides genuine choice and negotiates on your behalf to secure the best results. Megin handles the complexities of the process so you don’t have to, and best of all, her expert service is free to you. Contact Megin today for professional advice and a tailored financial plan you can trust.

1
Google listingCentral Auckland personal & business finance · 106 businesses
You are #17 for your Google listing
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Google SearchGoogle MapsBusiness Profile
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02ReviewsMarketbase business report

Your reviews

Megin Wilton Loan Market shows a very high Google Business health score, supported by strong ratings and a solid review volume. The most important findings are that the business holds a top rating with credibility from a healthy review base, and that the rating strength helps conversion before customers read further. Ongoing engagement remains crucial to maintain momentum.

Strengths

  • ✓
    Review confidenceRating and volume together put you at the head of this market: well rated, with enough reviews behind it that a customer takes the number seriously.
  • ✓
    Star ratingYour rating is among the highest in this market and it does its own selling - a customer sees it before they read anything else.

Top two opportunities

  • 1
    Response rateYou answer nearly all your reviews, which is more than almost anyone in this market, and a customer reading the page sees a two-sided conversation rather than a scoreboard.
  • 2
    Review countYou hold more reviews than most of this market - depth buyers read as proof.
4 checks on your reviews. You're seeing all of them.
9.9Strong
9:41
Megin Wilton - Loan Market
OverviewReviewsPhotosAbout
5.0★★★★★445 reviews 2
5
4
3
2
1✓
first home buyers 29easy to deal with 26clear communication 24loan process 15responsive staff 9loan approval 5
✓How far your rating and your review count together can be trusted
O
Owen F.★★★★★ · 5 days ago

Megin made getting a loan for our first build so easy. Always making sure we had all information required for the bank. Megin did such an awesome job, we couldnt do this without her.

Response from the owner1

Thank you for your review! It was a pleasure to help you with your construction loan, look forward to seeing the end result!

B
Billy B.★★★★★ · a week ago

Megin and her team were absolutely amazing throughout the whole process. As a first home buyer, there were definitely moments where it all felt a little daunting, but they made everything so much easier and far less overwhelming. They were...

Response from the owner

Thank you so much for your kind review, was a pleasure to help you purchase your first home!!

Google reviewsCentral Auckland personal & business finance · 106 businesses
You are #2 for your Google reviews
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Google reviewsBusiness Profile
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03Map positionsMarketbase business report

Where you show up on the map

The Maps Search Performance for Megin Wilton Loan Market shows a health score of 7.3 out of 10, indicating solid visibility in Google Maps with room to improve in local searches. Top opportunities focus on improving suburb-level ranking visibility and tracking performance across surrounding suburbs. Strengths appear in multiple central Auckland suburbs, especially Highland Park and nearby areas.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top two opportunities

  • 1
    Maps visibility in your own suburbYou show up in local Maps searches, but below most businesses in your suburb, so a customer looking from a nearby street is shown someone else first.
  • 2
    Maps visibility across the city groupYou turn up across more of the surrounding suburbs than nearly everyone here, so a customer searching well outside your own patch still sees you.
2 checks on your map positions. You're seeing both.
7.3Good
9:41
1234Tiles © Esri
2Top three for "finance broker" in 2 suburbs, seen in 12
1
Loan Market Highland Park5.0 ★ (280) · Mortgage broker
2
Loan Market Aaron Cooke5.0 ★ (135) · Mortgage broker
3
Javlin Finance5.0 ★ (46) · Mortgage broker
4
Megin Wilton - Loan Market15.0 ★ (445) · Mortgage broker
Map positionsCentral Auckland personal & business finance · 106 businesses
You are #29 for map positions
See how to fix both →
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Google Maps
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04Listings and socialMarketbase business report

Where customers find you

Megin Wilton Loan Market shows a very healthy social presence with a 9.2 health score, indicating strong trust signals across key profiles. The main strengths are confirmed Facebook, Instagram and LinkedIn profiles that are clearly tied to the business and easily verifiable by customers. Opportunities lie in adding Yellow Directory, LinkedIn Company and Yellow Profile listings to improve discoverability.

Strengths

  • ✓
    Having a Facebook page at allWe found your Facebook Profile page, and the trail is strong enough that nobody would question it is yours - it is linked from something you own, or it dominates a search for your name.
  • ✓
    Instagram ProfileWe found your Instagram Profile page, and the trail between you and it is unambiguous - it is linked from something you own, or it dominates a search for your name.

Top three opportunities

  • 1
    Yellow ProfileWe could not find an active Yellow Profile listing for your business, which means anyone checking you there finds nothing and moves on to whoever is listed.
  • 2
    LinkedIn CompanyWe could not find an active LinkedIn Company listing for your business, which means anyone checking you there finds nothing and moves on to whoever is listed.
  • 3
    LinkedIn ProfileWe can see the LinkedIn Profile listing (https://linkedin.com/in/megin-wilton-66a30982) found via: Google search results, but nothing on it tells us it is yours - no matching phone number, no matching address, and the name does not line up.
5 checks on your listings and social. You're seeing all of them.
7.7Good
9:41
Gmegin wilton - loan market highland park (auckland)
AllImagesMapsNews
FacebookmeginwiltonloanmarketMegin Wilton - Loan Market | Facebook✓
InstagrammeginwiltonloanmarketMegin Wilton - Loan Market | Instagram✓
LinkedInmegin-wilton-66a30982Megin Wilton - Loan Market | LinkedIn23
YellowNo listing found1
LinkedInNo listing found23
Listings and socialCentral Auckland personal & business finance · 106 businesses
You are #25 for listings and social
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GoogleFacebookInstagramTikTokLinkedInYellowYour website
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05Facebook pageMarketbase business report

Your Facebook page

Megin Wilton Loan Market's Facebook page rates as above average for the local market. The page reaches its existing audience but has fewer followers than half the local pages, so posts mainly reassure current customers rather than find new ones. The page's link goes to the business's own domain and contact details (phone, email, street address) are published, so enquiries land with the business.

Strengths

  • ✓
    Where your page link pointsThe link on your page goes to a domain that is yours, so a visitor who came for the photos leaves on your terms and the enquiry lands in your inbox rather than someone else's.
  • ✓
    A page address you choseThe address on your page carries your business name, so a customer told about you at a barbecue can find the page by typing what they heard.
  • ✓
    A phone numberA phone number shows on your page, so the person who found you on Facebook before they found your website can ring straight from it.

Top three opportunities

  • 1
    People following your pageFewer people follow your page than follow half the pages here.
  • 2
    What your page says about youYour intro runs to a line, shorter than most pages here, so it names the business without settling whether you do the particular job the reader came about or cover the suburb they live in.
  • 3
    Recommendations on your pageYour count sits above the middle of this market, so a visitor reading the page finds enough written by other people to stop needing anything written by you.
9 checks on your Facebook page. You're seeing 6 of them.
6.8Good
9:41
facebook
meginwiltonloanmarket✓
501 followers 1
I provide pain free finance advice, and take care of all the hard stuff.2
FollowMessage
★ 6 reviews · recommended 3
🌐 adviser.loanmarket.co.nz/megin-wilton✓
☎ +64 21 293 2775✓
PostsAboutPhotosReviews
Facebook pageCentral Auckland personal & business finance · 106 businesses
You are #35 for your Facebook page
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Facebook
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06Your websiteMarketbase business report

Your website

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top three opportunities

  • 1
    On-page scoreYour home page did not return anything we can measure, and a page that will not answer a scanner is usually the same page that keeps a customer waiting.
  • 2
    Separate sites linking to youNo separate website links to yours.
  • 3
    Meta descriptionYour pages carry no summary line of your own, so the two lines under your name in search results are whatever Google decides best fits the search.
23 checks on your website. You're seeing 3 of them.
-Room to grow
9:41
⚠loanmarket.co.nz
1On-page score
2Separate sites linking to you
3Meta description
Your websiteCentral Auckland personal & business finance · 106 businesses
Checked on
Your websiteGoogle Search
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07Google search and trafficMarketbase business report

How people find you on Google

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top three opportunities

  • 1
    What that traffic is worthSearch is delivering you nothing you would otherwise have to pay for.
  • 2
    Monthly search visitsYour site draws no measurable visitors from search, so the only people reaching it are ones you sent yourself.
  • 3
    Search terms you rank forYour site does not appear in search results for any terms we can measure, so nobody is finding it by searching for what you do.
6 checks on your search and traffic. You're seeing 3 of them.
0.0Room to grow
9:41
G
AllMapsImagesShopping
No ads from you on any search
Megin Wilton - Loan MarketNot in these results3
Google search and trafficCentral Auckland personal & business finance · 106 businesses
You are #72 for Google search and traffic
See how to fix all 3 →
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08Opening hoursMarketbase business report

Your hours against demand

Verdict: Opening hours are already well aimed and one specific gap remains. Sunday 12pm to 4pm, customers meet a closed door. Open Sunday 12pm to 4pm so customers can arrive and be served.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top opportunity

  • 1
    Hours aligned with demandYour hours cover more of the busy stretches than the middle of the field, so you are open for most of the searching that happens near you.
1 check on your opening hours. You're seeing it.
8.0Strong
9:41
Megin Wilton - Loan Market
OverviewReviewsPhotosAbout
Hours 1
Monday9am-5pm
Tuesday9am-5pm
Wednesday9am-5pm
Thursday9am-5pm
Friday9am-5pm
SaturdayClosed
SundayClosed
Opening hoursCentral Auckland personal & business finance · 106 businesses
You are #22 for opening hours
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Your listed hoursWhen people search
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The next step

Your top opportunities, in one place.

These are your top 20 opportunities, from the 61 checks we run on every business. Tick any of them to see where it takes you.

01Google listing3 opportunities

02Reviews2 opportunities

03Map positions2 opportunities

04Listings and social3 opportunities

05Facebook page3 opportunities

06Your website3 opportunities

07Google search and traffic3 opportunities

08Opening hours1 opportunity

Where you'd stand#50of 106 Central Auckland finance businesses
9:41
Central Auckland personal & business financeOverall · 106 businesses
You are #50 overall
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The how for every one of these, and everything else we found, in the order that moves you fastest.
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