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Mel's Flowers

Florist · Christchurch Centre, Christchurch

What your customers see when they look for you, and where that puts you among 83 Christchurch florists.

ReportLocal marketing report
Checked13 October 2026
Your marketChristchurch florists · 83 businesses
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Executive summaryExclusive Marketbase business report

Mel's Flowers

Florist · Christchurch Centre, Christchurch

Where you stand#66of 83 florists
Overall health2.1/10across the eight areas

Going well

07Google search and traffic9.6

Where we can help

04Listings and social4.005Facebook page2.703Map positions2.008Opening hours1.601Google listing1.202Reviews1.106Your website-
How AI describes youMarketbase business report

What AI tells people about you

Mel's Flowers is an online florist based in Christchurch Central City. The shop sells bouquets and arranged flowers alongside add-ons such as cards, vases, teddies and gourmet bundles. Customers can browse by occasion, flower type or price and place orders for local delivery, with options shown on the website for combos and extras.

Mel's Flowers is an online florist located in Christchurch Central City, serving customers through its web store. The site presents product categories and shopping options and positions the business as a place to order bouquets and arranged flowers for local delivery.

The website lists collections organised by occasion, flower type and price, and includes gift baskets and add-on items. Available extras mentioned on the site include full-size cards, various vases, teddy bears and gourmet bundles. Product pages show combinations such as vase-and-card combos and different vase colours and sizes.

Customer reviews show a mix of experiences. Some reviewers praise pleasant phone ordering and say particular deliveries were well received. However, several reviews report delayed deliveries, arrangements arriving in poor condition or with fewer flowers than expected, and issues with refunds or delivery timing. A few reviewers also describe discrepancies between ordered upgrades and what arrived.

Taken together, Mel's Flowers is an online Christchurch florist that offers a broad range of ordering options and gift add-ons. The business combines a web-based shopping experience with local delivery options and lists same-day or timed delivery choices on its site, while reviews highlight variability in delivery timing and product consistency that customers have reported.

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01Google listingMarketbase business report

Your Google listing

Mel's Flowers shows a low overall Google Business Listing health but has key entries in place, with a website link, phone number, full address, title and main image. The strongest finding is that essential contact and location details exist, yet the health score remains 0.7/10. The main opportunity is to claim and verify the listing and enhance description, visuals and status to improve trust.

Strengths

  • ✓
    Open statusYour listing shows the business as trading, so customers see accurate availability and Google treats the listing as live.
  • ✓
    NameYour business name is showing on the listing, so a customer searching for you by name finds you, and everything else on the listing hangs off it.
  • ✓
    WebsiteYour listing links to your website, so a customer can move from Google to your own pages in one tap and read your account of the work before they ring.

Top three opportunities

  • 1
    ClaimedYour listing is not claimed, which means anyone can suggest an edit to it and you have no way to reply to a review or correct what is shown.
  • 2
    Description lengthThere is no real description on your listing, so when someone finds you on Google there is nothing in your own words telling them what you do.
  • 3
    LogoYour listing has no logo, so in a list of local results yours is the one with a blank space where every competitor has a mark.
11 checks on your Google listing. You're seeing 6 of them.
1.2Room to grow
What customers seeWhere you rank
9:41
Tiles © Esri
Mel's Flowers
Mel's Flowers1✓
Own this business?
1.6 ★★★★★ (17)
Florist · Christchurch Centre
DirectionsCall Website ✓
OverviewReviewsPhotosAbout
From the business
No description yet2
Google listingChristchurch florists · 83 businesses
You are #73 for your Google listing
See how to fix all 3 →
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Google SearchGoogle MapsBusiness Profile
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02ReviewsMarketbase business report

Your reviews

Mel's Flowers shows a very low health score on Google reviews, indicating room for improvement in customer engagement and review growth. The top findings highlight slow responsiveness to reviews, a modest but growing star rating, and better-than-baseline review volume. Focusing on responding to reviews and encouraging more customer feedback could lift overall confidence and visibility.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top three opportunities

  • 1
    Review confidenceRating and review volume together sit well behind this market, which means a customer comparing you has both halves of the picture reading thin.
  • 2
    Response rateNone of your reviews have a reply, which means a customer reading them sees your happiest and your angriest customers with nothing from you in between.
  • 3
    Star ratingYour rating sits well below what customers here are used to seeing, and it is the first number they compare when two businesses look otherwise equal.
4 checks on your reviews. You're seeing 3 of them.
1.1Room to grow
What customers seeWhere you rank
9:41
Mel's Flowers
OverviewReviewsPhotosAbout
1.6★★★★★17 reviews
5
4
3
2
13
scam 5fee 3reviews 3morning 3refund 2birthday 2
1How far your rating and your review count together can be trusted
Google reviewsChristchurch florists · 83 businesses
You are #74 for your Google reviews
See how to fix all 3 →
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Google reviewsBusiness Profile
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03Map positionsMarketbase business report

Where you show up on the map

Mel's Flowers shows a low overall health score for Google Maps, with room to improve both city-wide visibility and the local borough presence in Christchurch. The strongest signals come from top five rankings for several Philipstown and Waltham related keywords, such as dried flower shop and florist in Philipstown. Focused gains in local queries could lift overall exposure.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top two opportunities

  • 1
    Maps visibility across the city groupYou turn up across fewer of the surrounding suburbs than half the businesses here, so someone two suburbs over searching for your service is shown your competitors and never sees your name.
  • 2
    Maps visibility in your own suburbYou show up in local Maps searches, but below most businesses in your suburb, so a customer looking from a nearby street is shown someone else first.
2 checks on your map positions. You're seeing both.
2.0Room to grow
What customers seeWhere you rank
9:41
1234Tiles © Esri
dried flower shop
1Seen in 6 searches across Christchurch, top three in none
1
The Dried Flower Room5.0 ★ (3) · Florist
2
A Little Bit Floral5.0 ★ (52) · Florist
3
Flowers on Carlton4.9 ★ (60) · Florist
4
Victoria Florists4.8 ★ (153) · Florist
↓
Mel's Flowers2Further down, below the first results
Map positionsChristchurch florists · 83 businesses
You are #67 for map positions
See how to fix both →
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Google Maps
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04Listings and socialMarketbase business report

Where customers find you

Mel's Flowers shows below average health with a 4.0/10, indicating room for improvement in social presence and local directory listings. Key strengths include a very high trust Facebook profile and an up-to-date Yellow Directory listing, which help local discovery. Primary opportunities focus on expanding platforms like TikTok and LinkedIn, and improving Instagram trust alignment.

Strengths

  • ✓
    Having a Facebook page at allWe found your Facebook Profile page, and the trail is strong enough that nobody would question it is yours - it is linked from something you own, or it dominates a search for your name.

Top three opportunities

  • 1
    Instagram ProfileWe turned up your Instagram Profile page, but only barely, and nothing you own points at it - your website does not link to it and it is not on your Google listing.
  • 2
    Tiktok ProfileWe could not find an active TikTok account for your business, so anyone who looks for you there finds nothing.
  • 3
    Yellow ProfileWe could not find an active Yellow Profile listing for your business, which means anyone checking you there finds nothing and moves on to whoever is listed.
15 checks on your listings and social. You're seeing 4 of them.
4.0Room to grow
What customers seeWhere you rank
9:41
Gmel's flowers christchurch centre
AllImagesMapsNews
InstagrammelsflowertruckMel's Flowers | Instagram1
FacebookMels-Flowers-NZ-61574767990145Mel's Flowers | Facebook✓
Yellow/christchurch/floristsFound through search, not linked from anything you own3
Direct2Floristcentral-city-flowers-f300236Found through search, not linked from anything you own
TiktokNo account found2
YellowNo listing found3
Listings and socialChristchurch florists · 83 businesses
You are #50 for listings and social
See how to fix all 3 →
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GoogleFacebookInstagramTikTokYellowDirect2FloristYour website
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05Facebook pageMarketbase business report

Your Facebook page

Strengths

  • ✓
    Where your page link pointsThe link on your page goes to a domain that is yours, so a visitor who came for the photos leaves on your terms and the enquiry lands in your inbox rather than someone else's.
  • ✓
    A street addressA street address sits in your page details, so someone deciding between you and a business two suburbs over can see which of you is closer.
  • ✓
    A cover photoYour page opens with a cover photo rather than a blank banner, so the first impression a visitor gets is your own work.

Top three opportunities

  • 1
    People following your pageFewer people follow your page than most in this market, which means a post reaches people who already know you rather than anyone still deciding.
  • 2
    A page address you choseYour page address is one Facebook generated rather than one you chose - your business name with a long number bolted on, or just the number.
  • 3
    A phone numberNo phone number is published on your Facebook page, so someone who found you there and wants to ring has to go hunting elsewhere or send a message and wait.
9 checks on your Facebook page. You're seeing 6 of them.
2.7Room to grow
What customers seeWhere you rank
9:41
facebook
✓
people2
53 followers 1
Mel's Flowers is a flower delivery business, sending flowers to your loved ones all across New Zealand.
FollowMessage
★ 17 reviews · recommended
🌐 melsflowers.co.nz✓
PostsAboutPhotosReviews
Facebook pageChristchurch florists · 83 businesses
You are #61 for your Facebook page
See how to fix all 3 →
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Facebook
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06Your websiteMarketbase business report

Your website

Mel's Flowers shows a mostly healthy technical on-page SEO profile for a small Christchurch online florist, with a 4.6/10 health score. The strongest completed item is page load time under 3 seconds, which supports user experience, page speed and engagement. The biggest gaps are missing on-page SEO elements and branding signals such as a Title Tag, Meta Description and favicon, limiting search visibility and trust.

Strengths

  • ✓
    Domain HealthYour site answers cleanly over a secure connection, so a customer clicking through from Google lands where they expect with nothing in the way.
  • ✓
    Domain UniquenessYour web address is yours alone, so everything your site earns - links, mentions, search standing - accumulates under your name and stays with the business.
  • ✓
    Page load speedYour home page appears in under three seconds, so someone tapping through from a search result meets your business rather than a blank screen while they decide whether to wait.

Top three opportunities

  • 1
    On-page scoreYour home page did not return anything we can measure, and a page that will not answer a scanner is usually the same page that keeps a customer waiting.
  • 2
    Meta descriptionYour pages carry no summary line of your own, so the two lines under your name in search results are whatever Google decides best fits the search.
  • 3
    Page titleThere is no headline set on your home page, so the clickable blue line in a search result falls back to your domain name or a scrap of code.
23 checks on your website. You're seeing 6 of them.
-Room to grow
What customers seeWhere you rank
9:41
🔒melsflowers.co.nz✓✓
✓Page load speed
1On-page score
2Meta description
3Page title
Your websiteChristchurch florists · 83 businesses
See how to fix all 3 →
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Your websiteGoogle Search
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07Google search and trafficMarketbase business report

How people find you on Google

Mel's Flowers shows a very strong overall website traffic health, with a 9.1/10 health score indicating excellent performance for a local Christchurch florist. The business benefits from high paid traffic value and paid traffic levels, while organic visibility remains strong in the top local rankings. Two key takeaways: paid channels perform exceptionally, and organic presence is solid with room to grow.

Strengths

  • ✓
    Search terms you advertise onYour ads cover more search terms than almost any business in this market.

Top three opportunities

  • 1
    What that traffic is worthThe search visitors reaching your site are worth more than half the businesses here, so a real share of your enquiries cost nothing to acquire.
  • 2
    Monthly search visitsYour site draws more visitors from search than half the businesses here, so a steady share of enquiries arrive without you paying.
  • 3
    Search terms you rank forYour site appears for more search terms than most businesses here, so people find you through a wide range of searches rather than just your name.
6 checks on your search and traffic. You're seeing 4 of them.
9.6Strong
What customers seeWhere you rank
9:41
Gflorist waimairi beach
AllMapsImagesShopping
ilamflorist.co.nzIlam Florist: Flower Shop in Christchurch
www.facebook.comIlam Florist | Christchurch
melsflowers.co.nzFlower Delivery in Waimairi Beach

Need a trusted florist for fast flower delivery in Waimairi Beach? Order by 1:00 PM and we'll arrange same-day delivery. Availability confirmed at checkout. Read more

3
www.direct2florist.co.nzIlam Florist - Christchurch 8014 - Fresh flower delivery by ...
21About 795 visits a month from search, across 647 searches
Google search and trafficChristchurch florists · 83 businesses
You are #4 for Google search and traffic
See how to fix all 3 →
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Google SearchGoogle Maps
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08Opening hoursMarketbase business report

Your hours against demand

Mel's Flowers has no published opening hours, so there is no evidence of alignment with Christchurch demand patterns. No hours are recorded during known high-demand windows, so all peak search periods are currently missed. This prevents identification of efficient closed periods or open-but-low-demand hours. Adding clear opening hours would allow targeted adjustments to cover popular ordering times and reduce missed sales.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top opportunity

  • 1
    Hours aligned with demandWe could not measure your hours against local demand, which almost always means your listing shows no opening hours at all.
1 check on your opening hours. You're seeing it.
1.6Room to grow
What customers seeWhere you rank
9:41
Mel's Flowers
OverviewReviewsPhotosAbout
Hours
No opening hours listed1
Popular times Thursday · Christchurch Centre
12a1a2a3a4a5a6a7a8a9a10a11a12p1p2p3p4p5p6p7p8p9p10p11p
When people nearby look - and nobody can tell if you are open
Opening hoursChristchurch florists · 83 businesses
You are #70 for opening hours
See how to fix it →
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Your listed hoursWhen people search
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The next step

Your top opportunities, in one place.

These are your top 21 opportunities, from the 71 checks we run on every business. Tick any of them to see where it takes you.

01Google listing3 opportunities

02Reviews3 opportunities

03Map positions2 opportunities

04Listings and social3 opportunities

05Facebook page3 opportunities

06Your website3 opportunities

07Google search and traffic3 opportunities

08Opening hours1 opportunity

Where you'd stand#66of 83 Christchurch florists
9:41
Christchurch floristsOverall · 83 businesses
You are #66 overall
Open my free 7 days →
The how for every one of these, and everything else we found, in the order that moves you fastest.
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  • Real New Zealand data.Every one of the 83 florists in Christchurch, checked - not a guess from overseas.
  • Built and run in Christchurch.A Kiwi business, not an offshore call centre.
  • A real person on the phone.Call us on 0800 747 901.
Jeremy GrayFounder, Marketbase

"I spent 20 years growing some of the biggest online marketplaces in New Zealand, Australia and the UK. Marketbase gives local businesses the same edge."

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