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MHQ

Mortgage broker · Mount Wellington, Central Auckland

What your customers see when they look for you, and where that puts you among 106 Central Auckland finance businesses.

ReportLocal marketing report
Checked12 October 2026
Your marketCentral Auckland personal & business finance · 106 businesses
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Executive summaryExclusive Marketbase business report

MHQ

Mortgage broker · Mount Wellington, Central Auckland

Where you stand#38of 106 finance businesses
Overall health6.5/10across the eight areas
How AI describes youMarketbase business report

What AI tells people about you

MHQ is an independent financial coaching and mortgage advisory firm based in Mount Wellington, Auckland. Founded to offer transparent advice and low rates, MHQ focuses on long-term wealth building through property and a relational approach to clients. The team specialises in mortgage strategy, investment planning and tailored guidance for first-home buyers and investors.

MHQ is an independent financial coaching and mortgage advisory firm located in Mount Wellington, Auckland. The practice started in 2015 with a focus on providing transparent advice and competitive rates to Kiwis. MHQ describes itself as more than mortgage brokers, emphasising property as a core asset type in clients' long-term plans.

Services include mortgage advisory, investment strategy and wider financial coaching aimed at building long-term wealth through property. MHQ states it remains fiercely independent and takes a relational approach that prioritises the individual over single transactions. The team highlights strategy, expertise and empathy as part of its service offering.

Customer reviews commonly note clear explanations, patient guidance and ongoing support through buying journeys. Clients comment that the team helps with loan structure options, points them to appropriate specialists and is flexible with hours. Several reviews mention MHQ's focus on wealth building and financial efficiency alongside everyday mortgage assistance.

Locally, MHQ is positioned as a Mount Wellington-based adviser for first-home buyers, investors and clients seeking a strategy-focused approach to property finance. The combination of mortgage advice, investment thinking and a client-centred, relational style is the practical distinguishing feature MHQ presents to customers in the Auckland area.

ChatGPTGeminiGooglePerplexityClaude
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01Google listingMarketbase business report

Your Google listing

MHQ is in very good health on Google Business Listing, with a 9.4 out of 10 health score. This indicates listings are well populated and increases the likelihood of appearing in local searches. The strongest points are the claimed status, a live trading indicator, and a linked website for easy navigation. Attention is needed to keep the photo gallery current and to explore additional relevant categories.

Strengths

  • ✓
    Open statusYour listing shows the business as trading, so customers see accurate availability and Google treats the listing as live.
  • ✓
    ClaimedYour listing is claimed, so you control what it says, you can reply to reviews, and edits suggested by the public come to you first.
  • ✓
    NameYour business name is showing on the listing, so a customer searching for you by name finds you, and everything else on the listing hangs off it.

Top two opportunities

  • 1
    Category fitYour categories cover this market better than the middle of the field, so you appear in most of the searches your competitors appear in.
  • 2
    Photos on the listingYou carry more photos than most of this market, which gives a customer a real look at the work before they ring.
11 checks on your Google listing. You're seeing 5 of them.
9.4Strong
9:41
Tiles © Esri
2
MHQ✓✓
4.9 ★★★★★ (718)
Mortgage broker · Mount Wellington1
Open 5 days ✓
DirectionsCall Website
OverviewReviewsPhotosAbout
From the business

We’re more than mortgage brokers. MHQ is an independent financial coaching firm helping driven, forward-thinking Kiwis build long-term wealth through New Zealand’s favourite asset type: property. Unlike other companies that treat property as a simple transaction or a portfolio item—often taking a slice at different stages of the process— MHQ remains fiercely independent. We focus on a relational approach that prioritises the individual over the deal. While our competitors focus on structuring volume and maximising investment totals, we focus on you: your story, your values, and your goals. We bring strategy, expertise, and empathy together, so you feel supported and empowered to navigate your own path to financial sovereignty.

Google listingCentral Auckland personal & business finance · 106 businesses
You are #7 for your Google listing
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Google SearchGoogle MapsBusiness Profile
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02ReviewsMarketbase business report

Your reviews

MHQ shows a very high Google review health score with a solid base of reviews and strong ratings. The top finding is that response rate to reviews could be improved to ensure customers feel engaged, and the rating and volume together remain competitive given recent activity. Overall health remains strong, supported by a growing review base and credible ratings.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top three opportunities

  • 1
    Response rateYou reply to some of your reviews but not most, so a customer scrolling your page finds long stretches where nobody answered.
  • 2
    Review confidenceRating and volume together put you ahead of most of this market, which means a customer sees a well-rated business with enough reviews behind it to be believed.
  • 3
    Star ratingYour rating is higher than most of this market, and it is the first thing a customer reads about you.
4 checks on your reviews. You're seeing 3 of them.
8.9Strong
9:41
MHQ
OverviewReviewsPhotosAbout
4.9★★★★★718 reviews
5
4
3
2
13
refinancing 63mortgage advice 41first home purchase 25investment property purchase 22responsive staff 19quick response 14
2How far your rating and your review count together can be trusted
R
RCC★★★★★ · 2 weeks ago

MHQ and the team there are above and beyond simple home mortgages. They are experts at wealth building, financial efficiency and investment strategy. Have a look at their Youtube channel and assess for yourself like I did. Make money, save...

Response from the owner1

Thanks so much for the awesome feedback! We’re stoked to hear that you see MHQ as more than just mortgages, and that our approach to wealth building and financial efficiency has been valuable to you....

N
nick B.★★★★★ · 3 weeks ago

Frankie and his team were amazing to deal with. They were great at getting me the information I needed and putting me with the right people. I would definitely recommend them to anyone that is in need of there services. I will be working wi...

Response from the owner

Thanks heaps for the awesome feedback, Nick! Great to hear Frankie and the team were able to get you sorted and point you in the right direction. We really appreciate the recommendation and your trust...

Google reviewsCentral Auckland personal & business finance · 106 businesses
You are #13 for your Google reviews
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Google reviewsBusiness Profile
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03Map positionsMarketbase business report

Where you show up on the map

MHQ's overall Maps health is 2.6 out of 10, indicating low visibility overall. The top opportunity is to grow review volume, since reviews drive Maps ranking more quickly than other signals. MHQ already performs well in the core niche of finance broker services in Mount Wellington and central Auckland, but needs more local visibility to extend reach.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top two opportunities

  • 1
    Maps visibility across the city groupYou appear in a handful of Maps searches across the suburbs around you, far fewer than most businesses here.
  • 2
    Maps visibility in your own suburbYou show up in local Maps searches less often than half your suburb, so on a search from nearby you sit below businesses a customer would otherwise treat as equal.
2 checks on your map positions. You're seeing both.
2.6Room to grow
9:41
1234Tiles © Esri
1Top three for "finance broker" in 1 suburb, seen in 1
1
0800Rachna Mortages & Insurance5.0 ★ (63) · Mortgage broker
2
Armstrong's Finance5.0 ★ (2) · Mortgage broker
3
MHQ24.9 ★ (718) · Mortgage broker
4
MTF Mt Wellington4.8 ★ (82) · Mortgage broker
Map positionsCentral Auckland personal & business finance · 106 businesses
You are #79 for map positions
See how to fix both →
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Google Maps
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04Listings and socialMarketbase business report

Where customers find you

MHQ shows a very high health score and strong social and directory presence across key platforms. The most important finding is the absence of active LinkedIn, Yellow Directory, and Yellow Profile listings, which could limit discoverability despite high overall health. Strengths include verified profiles on Facebook, Instagram and LinkedIn Company, with consistent branding and links from owned assets.

Strengths

  • ✓
    Having a Facebook page at allWe found your Facebook Profile page, and the trail is strong enough that nobody would question it is yours - it is linked from something you own, or it dominates a search for your name.
  • ✓
    Instagram ProfileWe found your Instagram Profile page, and the trail between you and it is unambiguous - it is linked from something you own, or it dominates a search for your name.
  • ✓
    LinkedIn CompanyWe can see your LinkedIn Company listing (https://linkedin.com/company/mortgagehq) found via: Your website.

Top two opportunities

  • 1
    Yellow ProfileWe could not find an active Yellow Profile listing for your business, which means anyone checking you there finds nothing and moves on to whoever is listed.
  • 2
    LinkedIn ProfileWe could not find an active LinkedIn Profile listing for your business, which means anyone checking you there finds nothing and moves on to whoever is listed.
5 checks on your listings and social. You're seeing all of them.
9.2Strong
9:41
Gmhq mount wellington
AllImagesMapsNews
FacebookMortgagehq-100085387833262MHQ | Facebook✓
Instagrammhq_nzMHQ | Instagram✓
LinkedInmortgagehqMHQ | LinkedIn✓2
YellowNo listing found1
LinkedInNo listing found✓2
Listings and socialCentral Auckland personal & business finance · 106 businesses
You are #9 for listings and social
See how to fix both →
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GoogleFacebookInstagramTikTokLinkedInYellowYour website
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05Facebook pageMarketbase business report

Your Facebook page

MHQ's Facebook page has an Average health score of 5.1 out of 10. The page already publishes a phone number, email, street address and a working website link, and it has 4,270 followers - an audience that can be reached organically. Two clear priorities are collecting Facebook recommendations and replacing the Facebook-generated page address with a chosen username to make links clearer.

Strengths

  • ✓
    Where your page link pointsThe link on your page goes to a domain that is yours, so a visitor who came for the photos leaves on your terms and the enquiry lands in your inbox rather than someone else's.
  • ✓
    A phone numberA phone number shows on your page, so the person who found you on Facebook before they found your website can ring straight from it.
  • ✓
    What your page says about youFew intros in this market run as full as yours, and it sits close to the limit that length has stopped being a lever.

Top three opportunities

  • 1
    Recommendations on your pageNo recommendations sit on your page, so a stranger who came to see whether anyone else has used you leaves with only your own posts to go on.
  • 2
    A page address you choseYour page address is one Facebook generated rather than one you chose - your business name with a long number bolted on, or just the number.
  • 3
    People following your pageYour following sits ahead of half the pages here, so an ordinary post reaches a real local audience without you paying for it.
9 checks on your Facebook page. You're seeing 6 of them.
5.4Room to grow
9:41
facebook
MHQ2
4.3K followers 3
Your partners in financial freedom. We’re an award-winning New Zealand financial advisory team helping Kiwis build and protect wealth through property, lending, KiwiSaver & Insurance. Reach out to the...✓
FollowMessage
🌐 mhq.co.nz✓
☎ +64 800 733 462✓
PostsAboutPhotosReviews
Facebook pageCentral Auckland personal & business finance · 106 businesses
You are #49 for your Facebook page
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Facebook
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06Your websiteMarketbase business report

Your website

Strengths

  • ✓
    Domain UniquenessYour web address is yours alone, so everything your site earns - links, mentions, search standing - accumulates under your name and stays with the business.
  • ✓
    Page load speedYour home page appears in under three seconds, so someone tapping through from a search result meets your business rather than a blank screen while they decide whether to wait.

Top three opportunities

  • 1
    On-page scoreYour home page did not return anything we can measure, and a page that will not answer a scanner is usually the same page that keeps a customer waiting.
  • 2
    Meta descriptionYour pages carry no summary line of your own, so the two lines under your name in search results are whatever Google decides best fits the search.
  • 3
    Page titleThere is no headline set on your home page, so the clickable blue line in a search result falls back to your domain name or a scrap of code.
23 checks on your website. You're seeing 5 of them.
-Room to grow
9:41
🔒mhq.co.nz✓
✓Page load speed
1On-page score
2Meta description
3Page title
Your websiteCentral Auckland personal & business finance · 106 businesses
Checked on
Your websiteGoogle Search
marketbase
07Google search and trafficMarketbase business report

How people find you on Google

Strengths

  • ✓
    Search terms you rank forYour site appears for more search terms than almost any business in this market, so there are more ways to find you than to find anyone else here.

Top three opportunities

  • 1
    What you spend on adsWe can see no paid search activity for your site, which in most local markets is the norm rather than a gap.
  • 2
    Monthly ad visitsYour site receives no visitors from paid search, which for most local businesses in this market is the norm rather than a problem.
  • 3
    Search terms you advertise onYou are not covering any search terms with ads, which for most local businesses here is normal.
6 checks on your search and traffic. You're seeing 4 of them.
8.7Strong
9:41
G
AllMapsImagesShopping
321No ads from you on any search
MHQNot in these results✓
About 7,690 visits a month from search, across 1,187 searches
Google search and trafficCentral Auckland personal & business finance · 106 businesses
You are #15 for Google search and traffic
See how to fix all 3 →
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Google SearchGoogle Maps
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08Opening hoursMarketbase business report

Your hours against demand

Hours are already well aimed; one specific gap remains. Sunday 12pm to 4pm, a customer meets a closed door. Opening Sunday 12pm to 4pm lets customers arrive and be served.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top opportunity

  • 1
    Hours aligned with demandYour hours cover some of the busy stretches but fewer than half the businesses here, which means someone ringing round on a Saturday morning reaches your competitors and your voicemail.
1 check on your opening hours. You're seeing it.
4.1Room to grow
9:41
MHQ
OverviewReviewsPhotosAbout
Hours 1
Monday9am-5:30pm
Tuesday9am-5:30pm
Wednesday9am-5:30pm
Thursday9am-5:30pm
Friday9am-5:30pm
SaturdayClosed
SundayClosed
Opening hoursCentral Auckland personal & business finance · 106 businesses
You are #63 for opening hours
See how to fix it →
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Your listed hoursWhen people search
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The next step

Your top opportunities, in one place.

These are your top 19 opportunities, from the 61 checks we run on every business. Tick any of them to see where it takes you.

01Google listing2 opportunities

02Reviews3 opportunities

03Map positions2 opportunities

04Listings and social2 opportunities

05Facebook page3 opportunities

06Your website3 opportunities

07Google search and traffic3 opportunities

08Opening hours1 opportunity

Where you'd stand#38of 106 Central Auckland finance businesses
9:41
Central Auckland personal & business financeOverall · 106 businesses
You are #38 overall
Open my free 7 days →
The how for every one of these, and everything else we found, in the order that moves you fastest.
Just your name and email. No card. Or have us do it for you

Sounds like another marketing outfit?

We're not. Here's how we're different →

  • You see everything first. Free.Your position, your competitors, your fixes - before you spend a cent.
  • We don't need anything from you.No logins, no card, no setup. Built from what your customers can already see.
  • You watch it work.Your position in the market, every month. If it's not moving, you'll know.
  • Real New Zealand data.Every one of the 106 finance businesses in Central Auckland, checked - not a guess from overseas.
  • Built and run in Christchurch.A Kiwi business, not an offshore call centre.
  • A real person on the phone.Call us on 0800 747 901.
Jeremy GrayFounder, Marketbase

"I spent 20 years growing some of the biggest online marketplaces in New Zealand, Australia and the UK. Marketbase gives local businesses the same edge."

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