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Michael Devine Insurance

Insurance agency · Fendalton, Christchurch

What your customers see when they look for you, and where that puts you among 121 Christchurch insurance brokers.

ReportLocal marketing report
Checked12 October 2026
Your marketChristchurch insurance brokers · 121 businesses
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Executive summaryExclusive Marketbase business report

Michael Devine Insurance

Insurance agency · Fendalton, Christchurch

Where you stand#69of 121 insurance brokers
Overall health4.3/10across the eight areas

Going well

08Opening hours10.003Map positions7.3

Where we can help

02Reviews4.705Facebook page3.804Listings and social3.301Google listing2.407Google search and traffic0.006Your website-
How AI describes youMarketbase business report

What AI tells people about you

Michael Devine Insurance is an insurance broker based in Fendalton, Christchurch, offering personalised cover for home, family and business needs. The firm says it provides honest, tailored insurance advice and aims to make the process simple and stress-free. It emphasises local knowledge, years of experience and a community-focused approach when helping clients find suitable protection.

Michael Devine Insurance is an insurance brokerage located in Fendalton, Christchurch. The practice focuses on providing personalised insurance solutions for individuals, families and businesses in the local area, describing its service as honest and tailored to each client's needs.

Services include advice and cover options for home, personal and business insurance. The firm states it takes time to understand clients' situations and offers bespoke policies rather than one-size-fits-all products. Website content highlights experience and practical support across different policy types.

Customers tend to report strong satisfaction with the brokerage's service and client care, reflected in a high average rating. Reviews point to clear communication, helpful guidance and a straightforward process when arranging cover, contributing to a sense of confidence among clients.

Locally, Michael Devine Insurance positions itself as a community-minded broker in Christchurch, combining experience with personalised attention. The combination of tailored advice, an emphasis on making insurance simple and close local knowledge is what they present as distinguishing qualities for clients seeking insurance support in Fendalton and surrounding suburbs.

ChatGPTGeminiGooglePerplexityClaude
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01Google listingMarketbase business report

Your Google listing

The Google Business Listing for Michael Devine Insurance shows a low health score and solid basics, with a verified claim and complete address, phone and website present. The most important findings are that the listing has no identified status (open/temporarily closed) and a limited description and few or no photos, which constrain visibility and trust.

Strengths

  • ✓
    Open statusYour listing shows the business as trading, so customers see accurate availability and Google treats the listing as live.
  • ✓
    ClaimedYour listing is claimed, so you control what it says, you can reply to reviews, and edits suggested by the public come to you first.
  • ✓
    NameYour business name is showing on the listing, so a customer searching for you by name finds you, and everything else on the listing hangs off it.

Top three opportunities

  • 1
    Description lengthThere is no real description on your listing, so when someone finds you on Google there is nothing in your own words telling them what you do.
  • 2
    Photos on the listingYou have no photos on your listing, or close to none, so a customer scrolling past sees a blank where every other business shows their work.
  • 3
    LogoYour listing has no logo, so in a list of local results yours is the one with a blank space where every competitor has a mark.
11 checks on your Google listing. You're seeing 6 of them.
2.4Room to grow
What customers seeWhere you rank
9:41
Tiles © Esri
Michael Devine Insurance
2
Michael Devine Insurance✓✓
5.0 ★★★★★ (1)
Insurance agency · Fendalton
DirectionsCall Website
OverviewReviewsPhotosAbout
From the business
No description yet1
Google listingChristchurch insurance brokers · 121 businesses
You are #92 for your Google listing
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Google SearchGoogle MapsBusiness Profile
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02ReviewsMarketbase business report

Your reviews

Michael Devine Insurance shows a below-average health score of 3.9 out of 10 on Google Business reviews. The top strength is a star rating in the top 10%, indicating high customer satisfaction. A key opportunity is to start responding to reviews to boost trust, and to continue encouraging more reviews to raise overall rating and confidence.

Strengths

  • ✓
    Star ratingYour rating is among the highest in this market and it does its own selling - a customer sees it before they read anything else.

Top three opportunities

  • 1
    Review confidenceRating and review volume together sit well behind this market, which means a customer comparing you has both halves of the picture reading thin.
  • 2
    Response rateNone of your reviews have a reply, which means a customer reading them sees your happiest and your angriest customers with nothing from you in between.
  • 3
    Review countYour review count sits well below what buyers here are used to seeing, which means a customer comparing options side by side reads you as the less proven choice.
4 checks on your reviews. You're seeing all of them.
4.7Room to grow
What customers seeWhere you rank
9:41
Michael Devine Insurance
OverviewReviewsPhotosAbout
5.0★★★★★1 review 3
5
4
3
2
1✓
1How far your rating and your review count together can be trusted
Google reviewsChristchurch insurance brokers · 121 businesses
You are #65 for your Google reviews
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Google reviewsBusiness Profile
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03Map positionsMarketbase business report

Where you show up on the map

Michael Devine Insurance shows a high health score for Maps Search performance, with a 7.3 out of 10. The business ranks well for core terms like insurance agency in fendalton and ilam, and insurance broker in fendalton, indicating solid visibility in its area. Opportunities lie in maintaining borough presence and expanding across suburbs to reach top performers.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top two opportunities

  • 1
    Maps visibility across the city groupYou turn up across more of the surrounding suburbs than the middle of the field, so customers searching from outside your own patch are finding you.
  • 2
    Maps visibility in your own suburbYou show up in local Maps searches more often than the middle of your suburb, so a customer searching nearby is likely to see you in the first handful.
2 checks on your map positions. You're seeing both.
7.3Good
What customers seeWhere you rank
9:41
1234Tiles © Esri
insurance agency
1Top three for "insurance agency" in 2 suburbs, seen in 16
1
All In Insurance Brokers5.0 ★ (1) · Insurance agency
2
Michael Devine Insurance25.0 ★ (1) · Insurance agency
3
Abraham Insurance5.0 ★ (3) · Insurance agency
4
Gerrards Insurance Brokers5.0 ★ (430) · Insurance agency
Map positionsChristchurch insurance brokers · 121 businesses
You are #33 for map positions
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Google Maps
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04Listings and socialMarketbase business report

Where customers find you

Citations and social presence for Michael Devine Insurance shows a below-average health score of 3.0 out of 10. The strongest current asset is existing Yellow Directory and LinkedIn listings, which help local reach, while active profiles on Instagram, Facebook, TikTok, and Neighbourly, as well as a TikTok directory, are missing and present opportunities to improve visibility and trust for local customers.

Strengths

  • ✓
    Yellow ProfileWe can see your Yellow Profile listing (https://yellow.co.nz/y/michael-devine-insurance-579431018) found via: Google search results.
  • ✓
    White Pages ListingWe can see your White Pages Listing listing (https://whitepages.co.nz/michael-devine-insurance-saint) found via: Google search results.
  • ✓
    OpenLocally ListingWe can see your OpenLocally Listing listing (https://openlocally.com/michael-devine-insurance-merivale) found via: Google search results.

Top three opportunities

  • 1
    Having a Facebook page at allWe could not find an active Facebook Profile page for your business, so anyone who goes there to check your hours, read your posts or send a message lands on nothing.
  • 2
    Instagram ProfileWe could not find an active Instagram Profile profile for your business, so a customer who looks for you there finds nothing.
  • 3
    Tiktok ProfileWe could not find an active TikTok account for your business, so anyone who looks for you there finds nothing.
14 checks on your listings and social. You're seeing 6 of them.
3.3Room to grow
What customers seeWhere you rank
9:41
Gmichael devine insurance fendalton
AllImagesMapsNews
OpenLocallymichael-devine-insurance-merivaleMichael Devine Insurance | OpenLocally✓
Yellowmichael-devine-insurance-579431018Michael Devine Insurance | Yellow✓
ServiceFinderMichael-Devine-Insurance-172268Michael Devine Insurance | ServiceFinder
White Pagesmichael-devine-insurance-saintMichael Devine Insurance | White Pages✓
LinkedInmike-devine-79ba5044Michael Devine Insurance | LinkedIn
FacebookNo account found1
InstagramNo account found2
TiktokNo account found3
Listings and socialChristchurch insurance brokers · 121 businesses
You are #81 for listings and social
See how to fix all 3 →
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GoogleFacebookInstagramTikTokOpenLocallyYellowServiceFinderYour website
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05Facebook pageMarketbase business report

Your Facebook page

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top opportunity

  • 1
    Facebook pageCriticalWe could not find an active Facebook Profile page for your business, so anyone who goes there to check your hours, read your posts or send a message lands on nothing. Shown at a typical score for this market.
9 checks on your Facebook page. You're seeing 1 of them.
3.8Room to grow
What customers seeWhere you rank
9:41
facebook
michael devine insurance fendalton
We didn't find any resultsMake sure everything is spelled correctly or try different keywords.1
Facebook pageChristchurch insurance brokers · 121 businesses
You are #76 for your Facebook page
See how to fix it →
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Facebook
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06Your websiteMarketbase business report

Your website

Michael Devine Insurance shows a very high on-page SEO health score of 8.7 out of 10, indicating strong technical optimisation for the homepage. Key findings include a valid favicon, page size under 256KB, and adequate text content, which supports fast loading and clear information for customers. Opportunities lie mainly in fine-tuning meta data and reducing render-blocking resources.

Strengths

  • ✓
    On-page scoreFew sites in this market clear these checks as completely as yours: fast to open, readable, and accurate about itself to Google and to the person who lands on it.
  • ✓
    Domain UniquenessYour web address is yours alone, so everything your site earns - links, mentions, search standing - accumulates under your name and stays with the business.
  • ✓
    FaviconThe tab your site opens in carries your own icon, so a customer with a dozen tabs going can find their way back to you by sight.

Top three opportunities

  • 1
    Separate sites linking to youOnly a handful of separate websites link to yours, well behind most of this market.
  • 2
    Domain HealthYour site answers, but something did not check out - an insecure link, a redirect chain, a domain shared with other businesses, or a listing pointing at a social page.
  • 3
    The shape of your link profileYour links come from fewer separate sites than most profiles the size of yours.
23 checks on your website. You're seeing 6 of them.
-Room to grow
What customers seeWhere you rank
9:41
🔒devineinsurance.co.nz✓2
✓On-page score
✓Favicon
1Separate sites linking to you
3The shape of your link profile
Your websiteChristchurch insurance brokers · 121 businesses
See how to fix all 3 →
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Your websiteGoogle Search
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07Google search and trafficMarketbase business report

How people find you on Google

The website traffic health for Michael Devine Insurance is very low, with a health score of 1.2 out of 10. This indicates significant gaps in organic and paid visibility. The most important findings show near zero organically earned traffic value and no positive organic traffic yet, along with no organic keywords in the top 100 results.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top three opportunities

  • 1
    What that traffic is worthSearch is delivering you nothing you would otherwise have to pay for.
  • 2
    Monthly search visitsYour site draws no measurable visitors from search, so the only people reaching it are ones you sent yourself.
  • 3
    Search terms you rank forYour site does not appear in search results for any terms we can measure, so nobody is finding it by searching for what you do.
6 checks on your search and traffic. You're seeing 3 of them.
0.0Room to grow
What customers seeWhere you rank
9:41
G
AllMapsImagesShopping
No ads from you on any search
Michael Devine InsuranceNot in these results3
21About 0 visits a month from search, across 0 searches
Google search and trafficChristchurch insurance brokers · 121 businesses
You are #76 for Google search and traffic
See how to fix all 3 →
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Google SearchGoogle Maps
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08Opening hoursMarketbase business report

Your hours against demand

Michael Devine Insurance has no published opening hours, so alignment with Christchurch demand patterns cannot be measured. No strong alignment periods can be identified, and specific missed-hour opportunities are not available. This absence itself is a missed commercial opportunity: publishing hours would reveal where the broker could match popular weekday search windows and avoid being effectively closed during peak demand.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top opportunity

  • 1
    Hours aligned with demandWe could not measure your hours against local demand, which almost always means your listing shows no opening hours at all.
1 check on your opening hours. You're seeing it.
10.0Strong
What customers seeWhere you rank
9:41
Michael Devine Insurance
OverviewReviewsPhotosAbout
Hours
No opening hours listed1
Opening hoursChristchurch insurance brokers · 121 businesses
You are #1 for opening hours
See how to fix it →
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Your listed hoursWhen people search
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The next step

Your top opportunities, in one place.

These are your top 19 opportunities, from the 70 checks we run on every business. Tick any of them to see where it takes you.

01Google listing3 opportunities

02Reviews3 opportunities

03Map positions2 opportunities

04Listings and social3 opportunities

05Facebook page1 opportunity

06Your website3 opportunities

07Google search and traffic3 opportunities

08Opening hours1 opportunity

Where you'd stand#69of 121 Christchurch insurance brokers
9:41
Christchurch insurance brokersOverall · 121 businesses
You are #69 overall
Open my free 7 days →
The how for every one of these, and everything else we found, in the order that moves you fastest.
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