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Milk Orthodontics

Orthodontist · Newmarket, Central Auckland

What your customers see when they look for you, and where that puts you among 277 Central Auckland dentists.

ReportLocal marketing report
Checked13 October 2026
Your marketCentral Auckland dentists · 277 businesses
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Executive summaryExclusive Marketbase business report

Milk Orthodontics

Orthodontist · Newmarket, Central Auckland

Where you stand#51of 277 dentists
Overall health8.2/10across the eight areas

Going well

01Google listing9.002Reviews9.004Listings and social8.207Google search and traffic7.805Facebook page6.2

Where we can help

03Map positions3.308Opening hours3.206Your website-
How AI describes youMarketbase business report

What AI tells people about you

Milk Orthodontics is a specialist orthodontic practice in Newmarket, Auckland, led by Dr Shaz MacAvoy. It provides fixed braces, clear aligners, early interceptive treatment and complex bite correction for children, teenagers and adults. The practice focuses on specialist care, upfront pricing and a welcoming experience, with interest-free payment plans available.

Milk Orthodontics is a specialist orthodontic practice in Newmarket, Auckland, led by Dr Shaz MacAvoy. The practice focuses exclusively on orthodontic treatment for children, teenagers and adults, with care centred on specialist assessment and treatment planning.

Treatment options include traditional fixed braces, ceramic braces and clear aligners. Milk Orthodontics also provides early interceptive treatment and complex bite correction. The practice offers transparent upfront pricing and interest-free payment plans, with consultations available in the clinic, online or by video call for some patients.

Customers describe a warm and welcoming experience, particularly for children and nervous first-timers. Review themes include friendly and caring staff, clear explanations of treatment steps, organised appointments and professional treatment planning. Families also mention supportive care across multiple stages of treatment and smooth handling of referrals when additional dental work is needed.

Milk Orthodontics combines a specialist orthodontic focus with treatment options for a broad range of ages and needs. Its Newmarket location, specialist-led care, clear pricing approach and emphasis on making appointments comfortable distinguish the practice locally. An Albany clinic is scheduled to open in August 2026.

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01Google listingMarketbase business report

Your Google listing

Milk Orthodontics has a Very high Google Business Listing health score of 9.0 out of 10. The listing is claimed, live, and includes the business name, website link and phone number, giving customers reliable ways to find and contact the practice. The main opportunities are to review any eligible secondary categories and keep the description and photo gallery current as the business changes.

Strengths

  • ✓
    Open statusYour listing shows the business as trading, so customers see accurate availability and Google treats the listing as live.
  • ✓
    ClaimedYour listing is claimed, so you control what it says, you can reply to reviews, and edits suggested by the public come to you first.
  • ✓
    NameYour business name is showing on the listing, so a customer searching for you by name finds you, and everything else on the listing hangs off it.

Top three opportunities

  • 1
    Category fitYour categories cover this market better than the middle of the field, so you appear in most of the searches your competitors appear in.
  • 2
    Description lengthYour description is one of the fuller ones in this market, which means a customer comparing you side by side has more of your case in front of them than most.
  • 3
    Photos on the listingYou carry more photos than most of this market, which gives a customer a real look at the work before they ring.
11 checks on your Google listing. You're seeing 6 of them.
9.0Strong
What customers seeWhere you rank
9:41
Tiles © Esri
Milk Orthodontics
3
Milk Orthodontics✓✓
4.9 ★★★★★ (76)
Orthodontist · Newmarket1
Open 5 days ✓
DirectionsCall Website
OverviewReviewsPhotosAbout
From the business

Milk Orthodontics is a specialist orthodontic practice in Newmarket, Auckland. Led by Dr Shaz MacAvoy - a specialist orthodontist with four university degrees and dual registration with the Dental Council of New Zealand and the General Dental Council of the UK - the practice focuses exclusively on orthodontic treatment for children, teenagers and adults. We specialise in fixed braces (traditional and ceramic), clear aligners, early interceptive treatment, and complex bite correction. Our approach is built on specialist expertise, transparent upfront pricing, and creating a warm, welcoming experience - especially for nervous first-timers. Interest-free payment plans available. A second clinic in Albany is opening August 2026.

2
Google listingCentral Auckland dentists · 277 businesses
You are #28 for your Google listing
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Google SearchGoogle MapsBusiness Profile
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02ReviewsMarketbase business report

Your reviews

Milk Orthodontics has a very high Google review health score of 9.0 out of 10. Its review count, rating confidence and star rating are ahead of most local market peers, while the practice responds to nearly all reviews. The main priority is maintaining a steady flow of new reviews, helping preserve both the business's established profile and confidence in its rating.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top three opportunities

  • 1
    Review countYour review count sits above the middle of this market, which puts you in the group customers read as established rather than untested.
  • 2
    Review confidenceRating and volume together put you ahead of most of this market, which means a customer sees a well-rated business with enough reviews behind it to be believed.
  • 3
    Star ratingYour rating is higher than most of this market, and it is the first thing a customer reads about you.
4 checks on your reviews. You're seeing 3 of them.
9.0Strong
What customers seeWhere you rank
9:41
Milk Orthodontics
OverviewReviewsPhotosAbout
4.9★★★★★76 reviews 1
5
4
3
2
13
caring team 7latest technology 6flexible appointments 4regular checkups 3punctuality 3responsive 3
2How far your rating and your review count together can be trusted
M
Morgan N.★★★★★ · 2 months ago

Dr Shaz and her team are great at what they do! From our very first appointment, they made my daughter feel so welcomed, comfortable, and at ease. Over the past 2 years, every visit has been a positive experience, with friendly staff who al...

Response from the owner

Hi Morgan and A! Thank you so much for this wonderful review, we really appreciate it. We will miss seeing A regularly in the clinic, she was a real pleasure to treat. We wish you and your lovely fami...

A
Adelle C.★★★★★ · 3 months ago

Milk Orthodontics is an outstanding practice! From the moment you walk in, you can see how professional, organised, and genuinely caring the team is. They explain every step of the process clearly, making you feel informed and confident thr...

Response from the owner

Thank you so much for this wonderful feedback! We have loved looking after your lovely family. Thank you for choosing us, it means the world to us. Shaz and the team at Milk.

Google reviewsCentral Auckland dentists · 277 businesses
You are #29 for your Google reviews
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Google reviewsBusiness Profile
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03Map positionsMarketbase business report

Where you show up on the map

Milk Orthodontics has a below average Google Maps health score of 3.3 out of 10. It ranks strongly for orthodontist searches in Newmarket, Somerville, Glendowie and One Tree Hill, including first place in Newmarket. The main issue is broader visibility: the practice appears across fewer surrounding suburbs than many competitors and ranks below most businesses in Newmarket.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top two opportunities

  • 1
    Maps visibility across the city groupYou turn up across fewer of the surrounding suburbs than half the businesses here, so someone two suburbs over searching for your service is shown your competitors and never sees your name.
  • 2
    Maps visibility in your own suburbYou show up in local Maps searches, but below most businesses in your suburb, so a customer looking from a nearby street is shown someone else first.
2 checks on your map positions. You're seeing both.
3.3Room to grow
What customers seeWhere you rank
9:41
1234Tiles © Esri
orthodontist
1Top three for "orthodontist" in 2 suburbs, seen in 34
1
Milk Orthodontics24.9 ★ (76) · Orthodontist
2
Parnell Orthodontics Central Auckland5.0 ★ (3) · Orthodontist
3
Auckland City Orthodontics Remuera5.0 ★ (5) · Orthodontist
4
MAX + Beresford Orthodontists4.3 ★ (117) · Orthodontist
Map positionsCentral Auckland dentists · 277 businesses
You are #185 for map positions
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Google Maps
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04Listings and socialMarketbase business report

Where customers find you

Milk Orthodontics has a high Citations & Social Presence health score of 8.3 out of 10. Facebook and Instagram profiles are clearly connected to the practice, providing strong trust signals for customers. The main gaps are missing TikTok, Yellow, Neighbourly and LinkedIn profiles, along with a Healthpoint listing that does not clearly match the business details.

Strengths

  • ✓
    Having a Facebook page at allWe found your Facebook Profile page, and the trail is strong enough that nobody would question it is yours - it is linked from something you own, or it dominates a search for your name.
  • ✓
    Instagram ProfileWe found your Instagram Profile page, and the trail between you and it is unambiguous - it is linked from something you own, or it dominates a search for your name.

Top three opportunities

  • 1
    Tiktok ProfileWe could not find an active TikTok account for your business, so anyone who looks for you there finds nothing.
  • 2
    Yellow ProfileWe could not find an active Yellow Profile listing for your business, which means anyone checking you there finds nothing and moves on to whoever is listed.
  • 3
    Neighbourly ProfileWe could not find an active Neighbourly Profile listing for your business, which means anyone checking you there finds nothing and moves on to whoever is listed.
15 checks on your listings and social. You're seeing 5 of them.
8.2Strong
What customers seeWhere you rank
9:41
Gmilk orthodontics newmarket
AllImagesMapsNews
InstagrammilkorthodonticsMilk Orthodontics | Instagram✓
FacebookmilkorthodonticsMilk Orthodontics | Facebook✓
Healthpointmilk-orthodonticsMilk Orthodontics | Healthpoint
TiktokNo account found1
YellowNo listing found2
NeighbourlyNo listing found3
Listings and socialCentral Auckland dentists · 277 businesses
You are #52 for listings and social
See how to fix all 3 →
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GoogleFacebookInstagramTikTokHealthpointYellowYour website
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05Facebook pageMarketbase business report

Your Facebook page

Milk Orthodontics has an above average Facebook page health level, with a 6.4 out of 10 health score. The page gives customers several direct ways to make contact, including a phone number, email address and street address, and uses a business-named page address. The main gaps are having no recommendations and sending visitors to a links page rather than a site of its own.

Strengths

  • ✓
    A page address you choseThe address on your page carries your business name, so a customer told about you at a barbecue can find the page by typing what they heard.
  • ✓
    A phone numberA phone number shows on your page, so the person who found you on Facebook before they found your website can ring straight from it.
  • ✓
    An email addressCustomers can see an email address on the page, which gives the one who wants a quote in writing a route that does not depend on anyone picking up the phone.

Top three opportunities

  • 1
    Recommendations on your pageNo recommendations sit on your page, so a stranger who came to see whether anyone else has used you leaves with only your own posts to go on.
  • 2
    Where your page link pointsThe link on your page sends people to another feed or a links page rather than to a site of your own, so someone chasing a price ends up one more tap from the answer and scrolls until the errand is forgotten.
  • 3
    People following your pageYour following sits ahead of half the pages here, so an ordinary post reaches a real local audience without you paying for it.
9 checks on your Facebook page. You're seeing 6 of them.
6.2Good
What customers seeWhere you rank
9:41
facebook
Milk Orthodontics | Auckland✓
534 followers 3
Specialist orthodontic practice in Newmarket, Auckland. Led by Dr Shaz MacAvoy. Fixed braces, clear aligners for children, teens and adults. Transparent pricing, interest-free plans. Second clinic ope...
FollowMessage
🌐 linktr.ee/milkorthodontics2
☎ +64 9-520 1880✓
PostsAboutPhotosReviews
Facebook pageCentral Auckland dentists · 277 businesses
You are #107 for your Facebook page
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Facebook
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06Your websiteMarketbase business report

Your website

Strengths

  • ✓
    On-page scoreFew sites in this market clear these checks as completely as yours: fast to open, readable, and accurate about itself to Google and to the person who lands on it.
  • ✓
    Page titleYour home page headline fits a search result exactly, so the whole line reads to someone scanning a page of results rather than cutting off mid-phrase.
  • ✓
    Domain UniquenessYour web address is yours alone, so everything your site earns - links, mentions, search standing - accumulates under your name and stays with the business.

Top three opportunities

  • 1
    The shape of your link profileYour links are piled onto a small number of sites for a profile this size, so they are doing less for you than the count suggests.
  • 2
    Domain HealthYour site answers, but something did not check out - an insecure link, a redirect chain, a domain shared with other businesses, or a listing pointing at a social page.
  • 3
    Separate sites linking to youMore separate websites link to you than half the businesses here, so a reasonable spread of places vouch for you.
23 checks on your website. You're seeing 6 of them.
-Room to grow
What customers seeWhere you rank
9:41
🔒milkorthodontics.co.nz✓2
✓On-page score
✓Page title
1The shape of your link profile
3Separate sites linking to you
Your websiteCentral Auckland dentists · 277 businesses
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Your websiteGoogle Search
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07Google search and trafficMarketbase business report

How people find you on Google

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top three opportunities

  • 1
    What you spend on adsWe can see no paid search activity for your site, which in most local markets is the norm rather than a gap.
  • 2
    Monthly ad visitsYour site receives no visitors from paid search, which for most local businesses in this market is the norm rather than a problem.
  • 3
    Search terms you advertise onYou are not covering any search terms with ads, which for most local businesses here is normal.
6 checks on your search and traffic. You're seeing 3 of them.
7.8Good
What customers seeWhere you rank
9:41
G
AllMapsImagesShopping
321No ads from you on any search
Milk OrthodonticsNot in these results
About 908 visits a month from search, across 110 searches
Google search and trafficCentral Auckland dentists · 277 businesses
You are #62 for Google search and traffic
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08Opening hoursMarketbase business report

Your hours against demand

Milk Orthodontics covers 63% of the week's customer traffic, but five open hours fall in quiet times, so its hours are pointed away from demand. On Saturday from 9am to 3pm, customers find the practice closed when the market is busy. Milk Orthodontics should open on Saturday from 9am to 1pm, letting customers arrive and be served during the busiest part of the day.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top opportunity

  • 1
    Hours aligned with demandYour hours line up with demand worse than nearly every business here, which means a good share of your open time passes with nobody looking for what you do.
1 check on your opening hours. You're seeing it.
3.2Room to grow
What customers seeWhere you rank
9:41
Milk Orthodontics
OverviewReviewsPhotosAbout
Hours 1
Monday8am-5pm
Tuesday8am-5pm
Wednesday8am-5pm
Thursday8am-5pm
Friday8am-12pm
SaturdayClosed
SundayClosed
Opening hoursCentral Auckland dentists · 277 businesses
You are #189 for opening hours
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Your listed hoursWhen people search
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The next step

Your top opportunities, in one place.

These are your top 21 opportunities, from the 71 checks we run on every business. Tick any of them to see where it takes you.

01Google listing3 opportunities

02Reviews3 opportunities

03Map positions2 opportunities

04Listings and social3 opportunities

05Facebook page3 opportunities

06Your website3 opportunities

07Google search and traffic3 opportunities

08Opening hours1 opportunity

Where you'd stand#51of 277 Central Auckland dentists
9:41
Central Auckland dentistsOverall · 277 businesses
You are #51 overall
Open my free 7 days →
The how for every one of these, and everything else we found, in the order that moves you fastest.
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