marketbaseExclusive Marketbase Report
Prepared for

Mister Snipps

Hair salon · Avonhead, Christchurch

What your customers see when they look for you, and where that puts you among 498 Christchurch hair salons & barbers.

ReportLocal marketing report
Checked13 October 2026
Your marketChristchurch hair salons & barbers · 498 businesses
Open your report ↓
Executive summaryExclusive Marketbase business report

Mister Snipps

Hair salon · Avonhead, Christchurch

Where you stand#241of 498 hair salons & barbers
Overall health5.2/10across the eight areas

Going well

08Opening hours9.507Google search and traffic8.5

Where we can help

03Map positions3.601Google listing3.502Reviews2.405Facebook page1.504Listings and social0.706Your website-
How AI describes youMarketbase business report

What AI tells people about you

Mister Snipps is a hair salon in Avonhead, Christchurch offering haircuts and styling for local clients. The salon is known in reviews for friendly, chatty staff and careful, well-executed cuts. Several reviewers name individual stylists and note that both adults and children leave satisfied, suggesting a neighbourhood salon with a relaxed, personal approach to hair services.

Mister Snipps is a hair salon located in the Avonhead suburb of Christchurch. It serves local clients seeking regular haircuts and styling in a neighbourhood setting, operating as a small, client-facing salon within the community.

The salon offers haircuts and styling carried out by identifiable staff members referenced in reviews. Reviewers mention stylists by name, indicating clients commonly book with particular hairdressers. The reported work centres on precise cutting and personal attention during appointments.

Customers tend to report friendly, chatty interactions and a welcoming atmosphere. Reviews reference staff who engage in conversation and make children feel comfortable, with at least one reviewer noting their son is consistently happy after a visit. Several comments highlight meticulous cutting and satisfaction with the finished style.

As a local Avonhead hair salon, Mister Snipps is distinguished by repeat mentions of named stylists and a neighbourhood vibe. The combination of attentive, personable service and careful haircuts is a recurring theme in feedback, which suggests the salon operates with a focus on individual client relationships and routine styling needs.

ChatGPTGeminiGooglePerplexityClaude
Not quite right? Let's sort it
01Google listingMarketbase business report

Your Google listing

Mister Snipps shows a below-average overall health score for its Google Business Listing, with room to improve key profile elements. The strongest current achievements are that the listing is claimed, includes a phone number, a full address, and clearly shows open status. Immediate focus should be on adding a website link and expanding the description to explain services and advantages.

Strengths

  • ✓
    Open statusYour listing shows the business as trading, so customers see accurate availability and Google treats the listing as live.
  • ✓
    ClaimedYour listing is claimed, so you control what it says, you can reply to reviews, and edits suggested by the public come to you first.
  • ✓
    NameYour business name is showing on the listing, so a customer searching for you by name finds you, and everything else on the listing hangs off it.

Top three opportunities

  • 1
    WebsiteYour listing has no website link, so a customer who wants to check your prices or your work before ringing has nowhere to go from Google.
  • 2
    Description lengthThere is no real description on your listing, so when someone finds you on Google there is nothing in your own words telling them what you do.
  • 3
    Photos on the listingYou have fewer photos than nearly every business here, so a customer comparing you against them builds a picture of their work and guesses at yours.
11 checks on your Google listing. You're seeing 6 of them.
3.5Room to grow
What customers seeWhere you rank
9:41
Tiles © Esri
Mister Snipps
3
Mister Snipps✓✓
4.2 ★★★★★ (35)
Hair salon · Avonhead
Open 6 days ✓
DirectionsCall No website 1
OverviewReviewsPhotosAbout
From the business
No description yet2
Google listingChristchurch hair salons & barbers · 498 businesses
You are #324 for your Google listing
See how to fix all 3 →
Free for 7 days. Rather we did it? Do it for me
Checked on
Google SearchGoogle MapsBusiness Profile
marketbase
02ReviewsMarketbase business report

Your reviews

Mister Snipps shows a low overall health score for Google reviews, indicating room for improvement in engagement and rating momentum. The top opportunities point to increasing response rate, gathering more reviews, and continuing to build confidence in ratings, with a focus on customer trust and consistency in feedback.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top three opportunities

  • 1
    Review confidenceRating and review volume together sit well behind this market, which means a customer comparing you has both halves of the picture reading thin.
  • 2
    Response rateNone of your reviews have a reply, which means a customer reading them sees your happiest and your angriest customers with nothing from you in between.
  • 3
    Star ratingYour rating sits well below what customers here are used to seeing, and it is the first number they compare when two businesses look otherwise equal.
4 checks on your reviews. You're seeing 3 of them.
2.4Room to grow
What customers seeWhere you rank
9:41
Mister Snipps
OverviewReviewsPhotosAbout
4.2★★★★★35 reviews
5
4
3
2
13
friendly staff 9haircut 6
1How far your rating and your review count together can be trusted
Google reviewsChristchurch hair salons & barbers · 498 businesses
You are #380 for your Google reviews
See how to fix all 3 →
Free for 7 days. Rather we did it? Do it for me
Checked on
Google reviewsBusiness Profile
marketbase
03Map positionsMarketbase business report

Where you show up on the map

Mister Snipps shows a below-average health score for Maps search at 3.9/10, indicating limited visibility. The strongest finding is ranking second for barber shop in avonhead, with other top-5 positions for unisex hairdresser in avonhead and avonhead-related terms. Suburb-level performance is at or around the median; improving neighbourhood visibility could lift overall performance.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top two opportunities

  • 1
    Maps visibility across the city groupYou turn up across fewer of the surrounding suburbs than half the businesses here, so someone two suburbs over searching for your service is shown your competitors and never sees your name.
  • 2
    Maps visibility in your own suburbYou show up in local Maps searches more often than the middle of your suburb, so a customer searching nearby is likely to see you in the first handful.
2 checks on your map positions. You're seeing both.
3.6Room to grow
What customers seeWhere you rank
9:41
1234Tiles © Esri
barber shop
1Top three for "barber shop" in 1 suburb, seen in 1
1
On Hair Salon5.0 ★ (39) · Hair salon
2
Mister Snipps24.2 ★ (35) · Hair salon
3
The Salon Collective4.4 ★ (25) · Hair salon
4
Cut&Colour5.0 ★ (5) · Hair salon
Map positionsChristchurch hair salons & barbers · 498 businesses
You are #320 for map positions
See how to fix both →
Free for 7 days. Rather we did it? Do it for me
Checked on
Google Maps
marketbase
04Listings and socialMarketbase business report

Where customers find you

Mister Snipps shows low overall health for social presence (2.3/10). The strongest area is Facebook, with a very high trust profile, while opportunities lie in establishing active Instagram, TikTok, and LinkedIn profiles and a LinkedIn Company page to improve local visibility and trust among customers and partners.

Strengths

  • ✓
    Fresha ProfileWe can see your Fresha Profile listing (https://fresha.com/mister-snipps-withells-road-christchurch-2GZNl2) found via: Google search results.
  • ✓
    White Pages ListingWe can see your White Pages Listing listing (https://whitepages.co.nz/mister-snipps-cuts-withells) found via: Google search results.
  • ✓
    Cylex ListingWe can see your Cylex Listing listing (https://cylex.co.nz/mister+snipps+cuts+%26+colours-17954965) found via: Google search results.

Top three opportunities

  • 1
    Having a Facebook page at allWe could not find an active Facebook Profile page for your business, so anyone who goes there to check your hours, read your posts or send a message lands on nothing.
  • 2
    Instagram ProfileWe could not find an active Instagram Profile profile for your business, so a customer who looks for you there finds nothing.
  • 3
    Tiktok ProfileWe could not find an active TikTok account for your business, so anyone who looks for you there finds nothing.
14 checks on your listings and social. You're seeing 6 of them.
0.7Room to grow
What customers seeWhere you rank
9:41
Gmister snipps avonhead
AllImagesMapsNews
Freshalp/en/bt/barbershops/in/nz-christchurch/avonheadMister Snipps | Fresha✓
White Pagesmister-snipps-cuts-withellsMister Snipps | White Pages✓
Cylexmister+snipps+cuts+%26+colours-17954965Mister Snipps | Cylex✓
Yellow/avonhead/mister-snipps-cutsMister Snipps | Yellow
Yelpsnipps-cuts-and-colours-christchurchMister Snipps | Yelp
Neighbourlyhairdressers/canterbury-region/christchurch/avonheadFound through search, not linked from anything you own
Facebook655797451195720Mister Snipps | Facebook1
InstagramNo account found2
TiktokNo account found3
Listings and socialChristchurch hair salons & barbers · 498 businesses
You are #461 for listings and social
See how to fix all 3 →
Free for 7 days. Rather we did it? Do it for me
Checked on
GoogleFacebookInstagramTikTokFreshaWhite PagesCylexYour website
marketbase
05Facebook pageMarketbase business report

Your Facebook page

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top opportunity

  • 1
    Facebook pageCriticalWe could not find an active Facebook Profile page for your business, so anyone who goes there to check your hours, read your posts or send a message lands on nothing. Shown at a typical score for this market.
9 checks on your Facebook page. You're seeing 1 of them.
1.5Room to grow
What customers seeWhere you rank
9:41
facebook
mister snipps avonhead
We didn't find any resultsMake sure everything is spelled correctly or try different keywords.1
Facebook pageChristchurch hair salons & barbers · 498 businesses
You are #425 for your Facebook page
See how to fix it →
Free for 7 days. Rather we did it? Do it for me
Checked on
Facebook
marketbase
06Your websiteMarketbase business report

Your website

Mister Snipps shows a high on-page SEO health with a 7.9/10, indicating solid technical setup and room to trim the bottom quartile. Key strengths include a valid favicon, a streamlined page, HTTPS security, a relevant meta description, and a precise title tag. The main opportunity lies in boosting speed and ensuring an H1 tag to improve clarity for search engines and visitors.

Strengths

  • ✓
    Domain UniquenessYour web address is yours alone, so everything your site earns - links, mentions, search standing - accumulates under your name and stays with the business.
  • ✓
    FaviconThe tab your site opens in carries your own icon, so a customer with a dozen tabs going can find their way back to you by sight.
  • ✓
    Page file sizeYour home page is light enough to open quickly on a phone with a weak signal, which is where most people meet a local business for the first time.

Top three opportunities

  • 1
    On-page scoreSeveral checks on your home page fail at once, and a visitor meets all of them in the first few seconds: a slow open, no clear heading, nothing under your name in search that says what you do.
  • 2
    Page titleYour home page headline does not fit the space a search result gives it, so a searcher sees either a half-empty line or one that trails off before your name arrives.
  • 3
    Domain HealthYour site answers, but something did not check out - an insecure link, a redirect chain, a domain shared with other businesses, or a listing pointing at a social page.
23 checks on your website. You're seeing 6 of them.
-Room to grow
What customers seeWhere you rank
9:41
🔒avonhead.co.nz✓3
✓Favicon
✓Page file size
1On-page score
2Page title
Your websiteChristchurch hair salons & barbers · 498 businesses
See how to fix all 3 →
Free for 7 days. Rather we did it? Do it for me
See the full website report
Checked on
Your websiteGoogle Search
marketbase
07Google search and trafficMarketbase business report

How people find you on Google

Mister Snipps shows a strong overall website traffic health with a score of 8.0 out of 10. This indicates solid organic visibility and decent traffic levels for the local market. Key findings point to paid traffic opportunities and ongoing opportunities to grow organic impact through sustained content and backlinks, while paid channels are currently underutilised.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top three opportunities

  • 1
    What you spend on adsWe can see no paid search activity for your site, which in most local markets is the norm rather than a gap.
  • 2
    Monthly ad visitsYour site receives no visitors from paid search, which for most local businesses in this market is the norm rather than a problem.
  • 3
    Search terms you advertise onYou are not covering any search terms with ads, which for most local businesses here is normal.
6 checks on your search and traffic. You're seeing 3 of them.
8.5Strong
What customers seeWhere you rank
9:41
G
AllMapsImagesShopping
321No ads from you on any search
Mister SnippsNot in these results
About 2,012 visits a month from search, across 157 searches
Google search and trafficChristchurch hair salons & barbers · 498 businesses
You are #78 for Google search and traffic
See how to fix all 3 →
Free for 7 days. Rather we did it? Do it for me
Checked on
Google SearchGoogle Maps
marketbase
08Opening hoursMarketbase business report

Your hours against demand

Mister Snipps' published hours largely align with local demand, especially weekday late-morning and Saturday lunchtime peaks. Strong matches include Tuesday 11-12 and Saturday 11-1. Missed opportunities appear on Sunday 4pm, Saturday 9am and 5pm, and weekday evenings on Tuesday and Thursday at 6pm. There are no low-demand open hours, so consider small targeted extensions into the missed high-demand slots where staffing allows.

Strengths

  • ✓
    Hours aligned with demandNo business here matches the demand around it more closely than you do - you are open when people are looking and shut when they are not.

Where we can help

Nothing to sort here. Your hours already line up with when people are looking.
1 check on your opening hours. You're seeing it.
9.5Strong
What customers seeWhere you rank
9:41
Mister Snipps
OverviewReviewsPhotosAbout
Hours ✓
Monday9am-5:30pm
Tuesday9am-5:30pm
Wednesday9am-5:30pm
Thursday9am-5:30pm
Friday9am-5:30pm
SaturdayClosed
Sunday10am-4pm
Popular times Saturday · Avonhead
9a10a11a12p1p2p3p
When people in Avonhead look   You are shut
Opening hoursChristchurch hair salons & barbers · 498 businesses
You are #27 for opening hours
See how to keep it that way →
Free for 7 days. Rather we did it? Do it for me
Checked on
Your listed hoursWhen people search
marketbase
The next step

Your top opportunities, in one place.

These are your top 18 opportunities, from the 70 checks we run on every business. Tick any of them to see where it takes you.

01Google listing3 opportunities

02Reviews3 opportunities

03Map positions2 opportunities

04Listings and social3 opportunities

05Facebook page1 opportunity

06Your website3 opportunities

07Google search and traffic3 opportunities

Where you'd stand#241of 498 Christchurch hair salons & barbers
9:41
Christchurch hair salons & barbersOverall · 498 businesses
You are #241 overall
Open my free 7 days →
The how for every one of these, and everything else we found, in the order that moves you fastest.
Just your name and email. No card. Or have us do it for you

Sounds like another marketing outfit?

We're not. Here's how we're different →

  • You see everything first. Free.Your position, your competitors, your fixes - before you spend a cent.
  • We don't need anything from you.No logins, no card, no setup. Built from what your customers can already see.
  • You watch it work.Your position in the market, every month. If it's not moving, you'll know.
  • Real New Zealand data.Every one of the 498 hair salons & barbers in Christchurch, checked - not a guess from overseas.
  • Built and run in Christchurch.A Kiwi business, not an offshore call centre.
  • A real person on the phone.Call us on 0800 747 901.
Jeremy GrayFounder, Marketbase

"I spent 20 years growing some of the biggest online marketplaces in New Zealand, Australia and the UK. Marketbase gives local businesses the same edge."

Jeremy has grown marketing for