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Mo Town Barbers

Barber shop · Christchurch Centre, Christchurch

What your customers see when they look for you, and where that puts you among 498 Christchurch hair salons & barbers.

ReportLocal marketing report
Checked13 October 2026
Your marketChristchurch hair salons & barbers · 498 businesses
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Executive summaryExclusive Marketbase business report

Mo Town Barbers

Barber shop · Christchurch Centre, Christchurch

Where you stand#274of 498 hair salons & barbers
Overall health4.5/10across the eight areas

Going well

01Google listing8.405Facebook page8.102Reviews7.1

Where we can help

04Listings and social4.208Opening hours2.103Map positions2.007Google search and traffic0.006Your website-
How AI describes youMarketbase business report

What AI tells people about you

Mo Town Barbers is a Christchurch Central City barber run by Luke with more than 12 years' experience. He has opened multiple shops, won awards and now also works as an educator at Ara. Bookings are essential and availability can be limited. The shop focuses on established barbering services and a consistent, client-centred approach.

Mo Town Barbers is a barber located in Christchurch Central City run by Luke, who brings over 12 years of experience to the chair. He has opened multiple shops and won awards, and he now also works as an educator at Ara. The shop operates from a home base in the central city and notes that bookings are essential due to limited availability.

The services centre on traditional barbering offered by an experienced practitioner. The business-provided details mention multiple past shops and awards, and that care for clients remains a constant. The listing does not specify additional services beyond barbering, but it highlights the owner's professional background and ongoing involvement in barber education.

Customers tend to describe consistently positive experiences, citing excellent customer service and long-term relationships with the barber. Reviews indicate a number of clients have been returning for many years and value the barber's understanding of their hair. High ratings and repeat clientele form a steady theme, and reviewers commonly highlight the experienced, attentive approach.

Practically, Mo Town Barbers is defined by its experienced owner, central Christchurch location and booking-first routine. Clients should expect to book ahead because availability can be sparse. The combination of long-term client relationships, awards and an educator role at Ara helps explain the shop's local presence and the steady, client-focused experience it aims to provide.

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01Google listingMarketbase business report

Your Google listing

Mo Town Barbers shows a solid overall health with an 8.2/10, indicating strong presence and good listing setup. The most notable strengths are that the listing is claimed, open-for-business status is clearly shown, and a direct website link and phone number are present for customers. The description is already performing well, with photos ranking in the top quartile for local comparison.

Strengths

  • ✓
    Open statusYour listing shows the business as trading, so customers see accurate availability and Google treats the listing as live.
  • ✓
    ClaimedYour listing is claimed, so you control what it says, you can reply to reviews, and edits suggested by the public come to you first.
  • ✓
    NameYour business name is showing on the listing, so a customer searching for you by name finds you, and everything else on the listing hangs off it.

Top three opportunities

  • 1
    Category fitYour categories cover less of this market than nearly every competitor, so someone searching for a job you actually do is shown a list your listing was never entered into.
  • 2
    Description lengthYour description gives a reader more than most listings here do, so a customer choosing between three of you gets more of your case than of theirs.
  • 3
    Photos on the listingYou carry more photos than most of this market, which gives a customer a real look at the work before they ring.
11 checks on your Google listing. You're seeing 6 of them.
8.4Strong
What customers seeWhere you rank
9:41
Tiles © Esri
Mo Town Barbers
3
Mo Town Barbers✓✓
5.0 ★★★★★ (112)
Barber shop · Christchurch Centre1
Open 3 days ✓
DirectionsCall Website
OverviewReviewsPhotosAbout
From the business

With over 12 years experience, opened multiple shops and won multiple awards and now an educator at Ara I have resided back at my home base. Bookings are essential and availability is often sparse. But business is as usual and my care for clients hasn't changed. So welcome, Nau mai haere mai I look forward to seeing you. Luke

2
Google listingChristchurch hair salons & barbers · 498 businesses
You are #79 for your Google listing
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Google SearchGoogle MapsBusiness Profile
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02ReviewsMarketbase business report

Your reviews

Mo Town Barbers has an above-average health score of 7.0 out of 10, indicating solid overall performance in Google reviews. The business shows strong customer satisfaction and engagement, with top-10% ratings and ratings confidence. Two key strengths are a high Google star rating and a high rating confidence, both in the top decile, suggesting consistent service quality.

Strengths

  • ✓
    Review confidenceRating and volume together put you at the head of this market: well rated, with enough reviews behind it that a customer takes the number seriously.
  • ✓
    Star ratingYour rating is among the highest in this market and it does its own selling - a customer sees it before they read anything else.

Top two opportunities

  • 1
    Response rateYou reply to some of your reviews but not most, so a customer scrolling your page finds long stretches where nobody answered.
  • 2
    Review countYou hold more reviews than most of this market - depth buyers read as proof.
4 checks on your reviews. You're seeing all of them.
7.1Good
What customers seeWhere you rank
9:41
Mo Town Barbers
OverviewReviewsPhotosAbout
5.0★★★★★112 reviews 2
5
4
3
2
1✓
cut 2
✓How far your rating and your review count together can be trusted
S
Sam H.★★★★★ · 2 years ago

Been going to Luke since he first started. Wouldn’t go anywhere else.

Response from the owner1

Thanks for your on going support Sam! Legend!

S
Staceylee C.★★★★★ · 2 years ago

Have been taking my son to luke for a few years now. Best barber we have come across. Highly recommend. Always a good vibe in the shop 😊

Response from the owner

Thanks for your support stacey!

Google reviewsChristchurch hair salons & barbers · 498 businesses
You are #144 for your Google reviews
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Google reviewsBusiness Profile
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03Map positionsMarketbase business report

Where you show up on the map

Mo Town Barbers shows a low overall health score in Google Maps search, with room to improve both city-wide visibility and local borough presence. Top keywords indicate strength in several Christchurch suburbs, particularly Hillsborough, Phillipstown and Westmorland, where the shop ranks well (positions 6). The main opportunity lies in lifting aggregate and borough scores to move higher in more relevant local searches.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top two opportunities

  • 1
    Maps visibility across the city groupYou turn up across fewer of the surrounding suburbs than half the businesses here, so someone two suburbs over searching for your service is shown your competitors and never sees your name.
  • 2
    Maps visibility in your own suburbYou show up in local Maps searches, but below most businesses in your suburb, so a customer looking from a nearby street is shown someone else first.
2 checks on your map positions. You're seeing both.
2.0Room to grow
What customers seeWhere you rank
9:41
1234Tiles © Esri
barber shop
1Seen in 6 searches across Christchurch, top three in none
1
Falcons Barbershop Christchurch CBD5.0 ★ (70) · Barber shop
2
Modern Man Barbershop4.7 ★ (131) · Barber shop
3
House of Barber Christchurch4.7 ★ (304) · Barber shop
4
Barber & Co4.9 ★ (325) · Barber shop
↓
Mo Town Barbers2Further down, below the first results
Map positionsChristchurch hair salons & barbers · 498 businesses
You are #397 for map positions
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Google Maps
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04Listings and socialMarketbase business report

Where customers find you

Mo Town Barbers shows a below-average social presence health with a score of 3.0 out of 10, indicating limited reach across active platforms. The strongest recent asset is a very high-trust Facebook profile, while other profiles (Instagram, TikTok, LinkedIn) show gaps that limit visibility. Focused work on profile credibility and platform expansion should improve trust and reach.

Strengths

  • ✓
    Having a Facebook page at allWe found your Facebook Profile page, and the trail is strong enough that nobody would question it is yours - it is linked from something you own, or it dominates a search for your name.
  • ✓
    Fresha ProfileWe can see your Fresha Profile listing (https://fresha.com/mo-town-barber-studio-christchurch-301-cashel-street-x4ep3u03) found via: Google search results.
  • ✓
    Infobel ListingWe can see your Infobel Listing listing (https://infobel.com/mo_town_barbers) found via: Google search results.

Top three opportunities

  • 1
    Instagram ProfileWe found your Instagram Profile page through search alone, with no link from your own website and nothing on your Google listing.
  • 2
    Tiktok ProfileWe could not find an active TikTok account for your business, so anyone who looks for you there finds nothing.
  • 3
    Yellow ProfileWe could not find an active Yellow Profile listing for your business, which means anyone checking you there finds nothing and moves on to whoever is listed.
14 checks on your listings and social. You're seeing 6 of them.
4.2Room to grow
What customers seeWhere you rank
9:41
Gmo town barbers christchurch centre
AllImagesMapsNews
Freshaa/380-cashel-street-christchurch-380-cashel-street-j8j4c6otMo Town Barbers | Fresha✓
Infobelmo_town_barbersMo Town Barbers | Infobel✓
FacebookmotownbarbersMo Town Barbers | Facebook✓
Instagramluke_koiaMo Town Barbers | Instagram1
TiktokNo account found2
YellowNo listing found3
Listings and socialChristchurch hair salons & barbers · 498 businesses
You are #289 for listings and social
See how to fix all 3 →
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GoogleFacebookInstagramTikTokFreshaInfobelYellowYour website
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05Facebook pageMarketbase business report

Your Facebook page

Strengths

  • ✓
    Recommendations on your pageYour recommendation count is one of the deeper collections in this market, and enough of it is written by other people that the page does some of the arguing for you.
  • ✓
    A page address you choseThe address on your page carries your business name, so a customer told about you at a barbecue can find the page by typing what they heard.
  • ✓
    A phone numberA phone number shows on your page, so the person who found you on Facebook before they found your website can ring straight from it.

Top three opportunities

  • 1
    An email addressA customer who would rather put a request in writing at ten at night has only Messenger to work with, because the page carries no email address.
  • 2
    Where your page link pointsYour page points customers at a booking system or directory rather than a site of your own.
  • 3
    People following your pageMore people follow your page than most in this market, which means a post can travel past your own customers when one of them shares it into a local group.
9 checks on your Facebook page. You're seeing 6 of them.
8.1Strong
What customers seeWhere you rank
9:41
facebook
motownbarbers✓
2.5K followers 3
Welcome to Mo Town! Thanks for Checking in. We pride ourselves in service and customer relation. If you are looking for that barbershop connection then we hope you will book in with us next. Our frien...
FollowMessage
★ 45 reviews · recommended ✓
🌐 fresha.com/book-now/mo-town-barbers-uju8hnno/all-offer?pId=1718462
☎ +64 27 365 8270✓
PostsAboutPhotosReviews
Facebook pageChristchurch hair salons & barbers · 498 businesses
You are #94 for your Facebook page
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Facebook
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06Your websiteMarketbase business report

Your website

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top three opportunities

  • 1
    Domain Age ScoreWe could not read how long your domain has been registered, or it is only weeks old.
  • 2
    Domain HealthYour site answers, but something did not check out - an insecure link, a redirect chain, a domain shared with other businesses, or a listing pointing at a social page.
  • 3
    Domain UniquenessYour web address belongs to a platform rather than to you - a social page or a site builder's own domain.
3 checks on your website. You're seeing all of them.
-Room to grow
What customers seeWhere you rank
9:41
🔒fresha.com132
Your websiteChristchurch hair salons & barbers · 498 businesses
See how to fix all 3 →
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Your websiteGoogle Search
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07Google search and trafficMarketbase business report

How people find you on Google

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Where we can help

Nothing to sort here.
0 checks on your search and traffic. You're seeing all of them.
0.0Room to grow
What customers seeWhere you rank
9:41
Ghair salon christchurch centre
AllMapsImagesShopping
No ads from you on any search
www.fresha.comBest Hair Salons near me in Christchurch

Book online with the best Hair Salons near you in Christchurch. Great offers and discounts! Read reviews and compare the top rated Hair Salons near you on ...

truegrit.co.nzTrue Grit - Christchurch
Google search and trafficChristchurch hair salons & barbers · 498 businesses
You are #212 for Google search and traffic
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Google SearchGoogle Maps
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08Opening hoursMarketbase business report

Your hours against demand

Mo Town Barbers' published hours show limited alignment with Christchurch demand. Open times match several high-demand windows-notably Friday mid-morning to midday and weekday afternoons-yet the shop is closed across many popular hours, especially weekend middays and Tuesday lunch. With 19 well-aligned hours but 52 missed high-demand hours, modest changes to Tuesday lunchtime and Saturday midday openings could yield more bookings.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top opportunity

  • 1
    Hours aligned with demandYour hours line up with demand worse than nearly every business here, which means a good share of your open time passes with nobody looking for what you do.
1 check on your opening hours. You're seeing it.
2.1Room to grow
What customers seeWhere you rank
9:41
Mo Town Barbers
OverviewReviewsPhotosAbout
Hours 1
MondayClosed
Tuesday2:30pm-6pm
WednesdayClosed
Thursday10am-6pm
Friday10am-6pm
SaturdayClosed
SundayClosed
Popular times Wednesday · Christchurch Centre
7a8a9a10a11a12p1p2p3p4p5p6p7p8p
When people in Christchurch Centre look   You are shut
Opening hoursChristchurch hair salons & barbers · 498 businesses
You are #396 for opening hours
See how to fix it →
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Your listed hoursWhen people search
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The next step

Your top opportunities, in one place.

These are your top 17 opportunities, from the 44 checks we run on every business. Tick any of them to see where it takes you.

01Google listing3 opportunities

02Reviews2 opportunities

03Map positions2 opportunities

04Listings and social3 opportunities

05Facebook page3 opportunities

06Your website3 opportunities

08Opening hours1 opportunity

Where you'd stand#274of 498 Christchurch hair salons & barbers
9:41
Christchurch hair salons & barbersOverall · 498 businesses
You are #274 overall
Open my free 7 days →
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