marketbaseExclusive Marketbase Report
Prepared for

Mobile Home Care Services

Aged care · Rangiora North East, Christchurch

What your customers see when they look for you, and where that puts you among 70 Christchurch rest homes & nursing care businesses.

ReportLocal marketing report
Checked12 October 2026
Your marketChristchurch rest homes & nursing care · 70 businesses
Open your report ↓
Executive summaryExclusive Marketbase business report

Mobile Home Care Services

Aged care · Rangiora North East, Christchurch

Where you stand#48of 70 rest homes & nursing care businesses
Overall health3.2/10across the eight areas

Going well

04Listings and social9.105Facebook page7.108Opening hours7.0

Where we can help

03Map positions4.302Reviews2.507Google search and traffic1.601Google listing1.306Your website-
How AI describes youMarketbase business report

What AI tells people about you

Mobile Home Care Services in Rangiora provides professional home care for older adults across North Canterbury. The team offers personalised, dignity-respecting support designed to help clients maintain independence and lifestyle contentment at home. Services include elderly home care and post-natal support, delivered with a focus on wellbeing, practical assistance and a client-centred, respectful approach.

Mobile Home Care Services is a Rangiora-based provider of home care across North Canterbury. The service focuses on delivering professional home care for the older adult and supporting clients who wish to remain independent in their own homes.

The practice describes personalised, unique care given with dignity and respect. Services include support aimed at maintaining independence, practical assistance to promote wellbeing, and post-natal home care alongside elderly care. The written materials emphasise a ''can do'' attitude and lifestyle contentment as outcomes of in-home support.

Customers report care delivered with professionalism, warmth and compassion, including during complex and emotionally challenging situations. Review themes highlight attentive, respectful carers who provide peace of mind for families and create a reassuring environment for clients. That feedback reflects a focus on both practical needs and emotional support.

Locally, Mobile Home Care Services positions itself as a community-focused provider offering in-home care options that prioritise independence, dignity and wellbeing. For Rangiora clients seeking support at home, the service aims to combine clinical professionalism with personable, compassionate caregiving.

ChatGPTGeminiGooglePerplexityClaude
Not quite right? Let's sort it
01Google listingMarketbase business report

Your Google listing

Mobile Home Care Services in Rangiora shows a low overall Google Business Listing health score, indicating limited completeness and optimisation. The listing already has a title, website link, phone number and full address, which supports customer access. Key finding: listing is not claimed, and descriptions or photos are sparse, reducing visibility and engagement for local clients.

Strengths

  • ✓
    Open statusYour listing shows the business as trading, so customers see accurate availability and Google treats the listing as live.
  • ✓
    NameYour business name is showing on the listing, so a customer searching for you by name finds you, and everything else on the listing hangs off it.
  • ✓
    WebsiteYour listing links to your website, so a customer can move from Google to your own pages in one tap and read your account of the work before they ring.

Top three opportunities

  • 1
    ClaimedYour listing is not claimed, which means anyone can suggest an edit to it and you have no way to reply to a review or correct what is shown.
  • 2
    Description lengthThere is no real description on your listing, so when someone finds you on Google there is nothing in your own words telling them what you do.
  • 3
    Photos on the listingYou have no photos on your listing, or close to none, so a customer scrolling past sees a blank where every other business shows their work.
11 checks on your Google listing. You're seeing 6 of them.
1.3Room to grow
What customers seeWhere you rank
9:41
Tiles © Esri
Mobile Home Care Services
3
Mobile Home Care Services1✓
Own this business?
5.0 ★★★★★ (2)
Aged care · Rangiora North East
Open 7 days ✓
DirectionsCall Website ✓
OverviewReviewsPhotosAbout
From the business
No description yet2
Google listingChristchurch rest homes & nursing care · 70 businesses
You are #61 for your Google listing
See how to fix all 3 →
Free for 7 days. Rather we did it? Do it for me
Checked on
Google SearchGoogle MapsBusiness Profile
marketbase
02ReviewsMarketbase business report

Your reviews

Mobile Home Care Services in Rangiora shows below-average overall Google review health, with a 2.9 out of 10. The top strength is a stellar star rating, in the top 10% of comparisons, indicating high customer satisfaction. Key opportunities include improving response rate to reviews, growing total review count, and continuing to elevate rating confidence.

Strengths

  • ✓
    Star ratingYour rating is among the highest in this market and it does its own selling - a customer sees it before they read anything else.

Top three opportunities

  • 1
    Review confidenceRating and review volume together sit well behind this market, which means a customer comparing you has both halves of the picture reading thin.
  • 2
    Response rateNone of your reviews have a reply, which means a customer reading them sees your happiest and your angriest customers with nothing from you in between.
  • 3
    Review countYour review count sits well below what buyers here are used to seeing, which means a customer comparing options side by side reads you as the less proven choice.
4 checks on your reviews. You're seeing all of them.
2.5Room to grow
What customers seeWhere you rank
9:41
Mobile Home Care Services
OverviewReviewsPhotosAbout
5.0★★★★★2 reviews 3
5
4
3
2
1✓
1How far your rating and your review count together can be trusted
Google reviewsChristchurch rest homes & nursing care · 70 businesses
You are #53 for your Google reviews
See how to fix all 3 →
Free for 7 days. Rather we did it? Do it for me
Checked on
Google reviewsBusiness Profile
marketbase
03Map positionsMarketbase business report

Where you show up on the map

Maps Search Performance for Mobile Home Care Services in Rangiora shows an overall health score of 4.1 out of 10, indicating below-average visibility on Google Maps. Key findings include a solid top-5 presence for several senior care keywords in Rangiora subs within north/east/west/south zones and a strong position for "senior citizens care service in Rangiora" across multiple directions. There is room to build aggregate visibility and to push the borough score higher.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top two opportunities

  • 1
    Maps visibility across the city groupYou turn up across fewer of the surrounding suburbs than half the businesses here, so someone two suburbs over searching for your service is shown your competitors and never sees your name.
  • 2
    Maps visibility in your own suburbYou show up in local Maps searches less often than half your suburb, so on a search from nearby you sit below businesses a customer would otherwise treat as equal.
2 checks on your map positions. You're seeing both.
4.3Room to grow
What customers seeWhere you rank
9:41
1234Tiles © Esri
senior citizens care service
1Top three for "senior citizens care service" in 4 suburbs, seen in 10
1
Mobile Home Care Services25.0 ★ (2) · Aged care
2
Bainlea House - Rangiora Lifecare5.0 ★ (4) · Aged care
3
Senior Services0.0 ★ (0) · Aged care
4
Holmwood - Rangiora Lifecare5.0 ★ (5) · Aged care
Map positionsChristchurch rest homes & nursing care · 70 businesses
You are #40 for map positions
See how to fix both →
Free for 7 days. Rather we did it? Do it for me
Checked on
Google Maps
marketbase
04Listings and socialMarketbase business report

Where customers find you

Mobile Home Care Services shows a very high overall health score, indicating strong social presence and trusted profiles. The most important finding is the outstanding Facebook and Instagram profiles with very high trust scores, suggesting solid brand credibility and audience engagement. Opportunities exist in expanding presence on several platforms to reach broader local audiences.

Strengths

  • ✓
    Having a Facebook page at allWe found your Facebook Profile page, and the trail is strong enough that nobody would question it is yours - it is linked from something you own, or it dominates a search for your name.
  • ✓
    Instagram ProfileWe found your Instagram Profile page, and the trail between you and it is unambiguous - it is linked from something you own, or it dominates a search for your name.
  • ✓
    Eldernet ProviderWe can see your Eldernet Provider listing (https://eldernet.co.nz/mobile-homecare-services) found via: Google search results.

Top three opportunities

  • 1
    Tiktok ProfileWe could not find an active TikTok account for your business, so anyone who looks for you there finds nothing.
  • 2
    Yellow ProfileWe could not find an active Yellow Profile listing for your business, which means anyone checking you there finds nothing and moves on to whoever is listed.
  • 3
    Neighbourly ProfileWe could not find an active Neighbourly Profile listing for your business, which means anyone checking you there finds nothing and moves on to whoever is listed.
20 checks on your listings and social. You're seeing 6 of them.
9.1Strong
What customers seeWhere you rank
9:41
Gmobile home care services rangiora north east
AllImagesMapsNews
Eldernet Providermobile-homecare-servicesMobile Home Care Services | Eldernet Provider✓
Instagrammobilehomecareservices.co.nzMobile Home Care Services | Instagram✓
Facebookwww.mobilehomecare.co.nzMobile Home Care Services | Facebook✓
TiktokNo account found1
YellowNo listing found2
NeighbourlyNo listing found3
Listings and socialChristchurch rest homes & nursing care · 70 businesses
You are #7 for listings and social
See how to fix all 3 →
Free for 7 days. Rather we did it? Do it for me
Checked on
GoogleFacebookInstagramTikTokEldernet ProviderYellowYour website
marketbase
05Facebook pageMarketbase business report

Your Facebook page

Strengths

  • ✓
    Where your page link pointsThe link on your page goes to a domain that is yours, so a visitor who came for the photos leaves on your terms and the enquiry lands in your inbox rather than someone else's.
  • ✓
    A page address you choseThe address on your page carries your business name, so a customer told about you at a barbecue can find the page by typing what they heard.
  • ✓
    A phone numberA phone number shows on your page, so the person who found you on Facebook before they found your website can ring straight from it.

Top three opportunities

  • 1
    Recommendations on your pageNo recommendations sit on your page, so a stranger who came to see whether anyone else has used you leaves with only your own posts to go on.
  • 2
    People following your pageFewer people follow your page than most in this market, which means a post reaches people who already know you rather than anyone still deciding.
  • 3
    What your page says about youThere is more in your intro than in half the pages here, so a visitor has a real sense of the business before they reach the photos.
9 checks on your Facebook page. You're seeing 6 of them.
7.1Good
What customers seeWhere you rank
9:41
facebook
www.mobilehomecare.co.nz✓
466 followers 2
Healthcare Service owned by local Registered Nurses. Practical short-term & long-term care personal care in North Canterbury.3
FollowMessage
🌐 mobilehomecare.co.nz✓
☎ +64 210 805 1006✓
PostsAboutPhotosReviews
Facebook pageChristchurch rest homes & nursing care · 70 businesses
You are #21 for your Facebook page
See how to fix all 3 →
Free for 7 days. Rather we did it? Do it for me
Checked on
Facebook
marketbase
06Your websiteMarketbase business report

Your website

Mobile Home Care Services shows average on-page health with a score of 5.1 out of 10. The most important findings are that the meta description is currently relevant but needs adjustment for length, and the page has render-blocking resources and a page size over the recommended limit that could affect speed. Favicon, HTTPS, and no frames are positives.

Strengths

  • ✓
    Domain UniquenessYour web address is yours alone, so everything your site earns - links, mentions, search standing - accumulates under your name and stays with the business.
  • ✓
    FaviconThe tab your site opens in carries your own icon, so a customer with a dozen tabs going can find their way back to you by sight.
  • ✓
    Page load speedYour home page appears in under three seconds, so someone tapping through from a search result meets your business rather than a blank screen while they decide whether to wait.

Top three opportunities

  • 1
    Separate sites linking to youOnly a handful of separate websites link to yours, well behind most of this market.
  • 2
    Meta descriptionThe summary under your name in search results is either too brief to say anything or long enough that Google cuts it mid-sentence.
  • 3
    The shape of your link profileYour links are piled onto a small number of sites for a profile this size, so they are doing less for you than the count suggests.
23 checks on your website. You're seeing 6 of them.
-Room to grow
What customers seeWhere you rank
9:41
🔒mobilehomecare.co.nz✓
✓Favicon
✓Page load speed
1Separate sites linking to you
2Meta description
3The shape of your link profile
Your websiteChristchurch rest homes & nursing care · 70 businesses
See how to fix all 3 →
Free for 7 days. Rather we did it? Do it for me
See the full website report
Checked on
Your websiteGoogle Search
marketbase
07Google search and trafficMarketbase business report

How people find you on Google

Mobile Home Care Services shows a very low health rating for Website Traffic, indicating limited paid and organic visibility. Key findings include no measurable paid traffic and no paid spend, and paid keyword coverage absent in the top 100 results. Organic metrics are above bottom quartile, suggesting some SEO momentum, but there is room to improve both paid and organic strategies.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top three opportunities

  • 1
    What that traffic is worthThe search visitors reaching your site are worth less than most businesses here, which means the work coming in arrives through word of mouth and repeat customers rather than through people searching for what you do.
  • 2
    What you spend on adsWe can see no paid search activity for your site, which in most local markets is the norm rather than a gap.
  • 3
    Monthly search visitsYour site draws fewer visitors from search than most businesses here, so most people looking for what you do are landing somewhere else.
6 checks on your search and traffic. You're seeing 3 of them.
1.6Room to grow
What customers seeWhere you rank
9:41
G
AllMapsImagesShopping
2No ads from you on any search
Mobile Home Care ServicesNot in these results
31About 86 visits a month from search, across 13 searches
Google search and trafficChristchurch rest homes & nursing care · 70 businesses
You are #59 for Google search and traffic
See how to fix all 3 →
Free for 7 days. Rather we did it? Do it for me
Checked on
Google SearchGoogle Maps
marketbase
08Opening hoursMarketbase business report

Your hours against demand

Mobile Home Care Services in Rangiora shows strong alignment with local demand during weekday afternoons, particularly Tuesday and Wednesday 1-3pm where search activity is consistently high. There are no missed high-demand windows. Some evening hours are open when local demand is low-mainly Monday and Tuesday evenings and Tuesday night at 10pm-so a small reduction or staff rostering change in late evenings could improve efficiency without losing peak coverage.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top opportunity

  • 1
    Hours aligned with demandYour hours cover more of the busy stretches than the middle of the field, so you are open for most of the searching that happens near you.
1 check on your opening hours. You're seeing it.
7.0Good
What customers seeWhere you rank
9:41
Mobile Home Care Services
OverviewReviewsPhotosAbout
Hours 1
Monday12am-12am
Tuesday12am-12am
Wednesday12am-12am
Thursday12am-12am
Friday12am-12am
Saturday12am-12am
Sunday12am-12am
Popular times Wednesday · Rangiora North East
12a1a2a3a4a5a6a7a8a9a10a11a12p1p2p3p4p5p6p7p8p9p10p11p
When people in Rangiora North East look   You are shut
Opening hoursChristchurch rest homes & nursing care · 70 businesses
You are #22 for opening hours
See how to fix it →
Free for 7 days. Rather we did it? Do it for me
Checked on
Your listed hoursWhen people search
marketbase
The next step

Your top opportunities, in one place.

These are your top 21 opportunities, from the 76 checks we run on every business. Tick any of them to see where it takes you.

01Google listing3 opportunities

02Reviews3 opportunities

03Map positions2 opportunities

04Listings and social3 opportunities

05Facebook page3 opportunities

06Your website3 opportunities

07Google search and traffic3 opportunities

08Opening hours1 opportunity

Where you'd stand#48of 70 Christchurch rest homes & nursing care businesses
9:41
Christchurch rest homes & nursing careOverall · 70 businesses
You are #48 overall
Open my free 7 days →
The how for every one of these, and everything else we found, in the order that moves you fastest.
Just your name and email. No card. Or have us do it for you

Sounds like another marketing outfit?

We're not. Here's how we're different →

  • You see everything first. Free.Your position, your competitors, your fixes - before you spend a cent.
  • We don't need anything from you.No logins, no card, no setup. Built from what your customers can already see.
  • You watch it work.Your position in the market, every month. If it's not moving, you'll know.
  • Real New Zealand data.Every one of the 70 rest homes & nursing care businesses in Christchurch, checked - not a guess from overseas.
  • Built and run in Christchurch.A Kiwi business, not an offshore call centre.
  • A real person on the phone.Call us on 0800 747 901.
Jeremy GrayFounder, Marketbase

"I spent 20 years growing some of the biggest online marketplaces in New Zealand, Australia and the UK. Marketbase gives local businesses the same edge."

Jeremy has grown marketing for