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Moffatts Flower Company

Florist · Halswell, Christchurch

What your customers see when they look for you, and where that puts you among 83 Christchurch florists.

ReportLocal marketing report
Checked13 October 2026
Your marketChristchurch florists · 83 businesses
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Executive summaryExclusive Marketbase business report

Moffatts Flower Company

Florist · Halswell, Christchurch

Where you stand#18of 83 florists
Overall health7.9/10across the eight areas

Going well

04Listings and social9.905Facebook page9.907Google search and traffic9.503Map positions9.301Google listing9.008Opening hours8.702Reviews8.5

Where we can help

06Your website-
How AI describes youMarketbase business report

What AI tells people about you

Moffatts Flower Company is a Christchurch-based florist and wholesale grower in Halswell, specialising in roses and fresh cut flowers. They nurture 35 rose varieties in climate-controlled glasshouses and source a wide range of blooms from local and nationwide growers. The business also offers house plants, gifts and cards through an on-site retail shop and wholesale supply.

Moffatts Flower Company is a florist and wholesale rose grower based in Halswell, Christchurch. They cultivate 35 varieties of roses in climate-controlled glasshouses and trade in fresh cut flowers grown both locally and around New Zealand, serving retail and wholesale customers from their Halswell site.

Their offering covers a broad range of blooms and foliage. Expert buyers at Moffatts source common favourites such as lilies, alstroemeria, chrysanthemums, freesias, carnations and orchids, and can supply large quantities for events. The business also stocks house plants for wholesale and in an on-site retail shop, alongside a selection of gifts and cards.

Customers frequently comment on sizable, well-filled bouquets, fresh flowers that last and attentive staff. Review themes indicate prompt, helpful service for orders and collections, floral arrangements that make an impression for events and everyday gifting, and perceived value for money. The team's care in arranging blooms and handling special requests is a consistent point in feedback.

Locally, Moffatts is distinguishable by its combination of on-site rose production and broad sourcing capability, which supports both retail shoppers and larger-scale buyers. The Halswell glasshouses and the availability of house plants plus gift items create a bundled offer for Christchurch customers seeking both cut flowers and plant gifts.

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01Google listingMarketbase business report

Your Google listing

Moffatts Flower Company shows a very strong Google Business Listing health, indicating solid visibility and trust for local customers. The top finding is that the listing already includes essential contact details and verification, with a clear open-for-business status. A secondary strength is the presence of a website link, reinforcing accessibility for potential customers.

Strengths

  • ✓
    Open statusYour listing shows the business as trading, so customers see accurate availability and Google treats the listing as live.
  • ✓
    ClaimedYour listing is claimed, so you control what it says, you can reply to reviews, and edits suggested by the public come to you first.
  • ✓
    NameYour business name is showing on the listing, so a customer searching for you by name finds you, and everything else on the listing hangs off it.

Top two opportunities

  • 1
    Photos on the listingYou have more photos on your listing than half the businesses here, so a customer arriving has enough to look at that they stay on it.
  • 2
    Category fitYour categories cover this market better than the middle of the field, so you appear in most of the searches your competitors appear in.
11 checks on your Google listing. You're seeing 5 of them.
9.0Strong
What customers seeWhere you rank
9:41
Tiles © Esri
Moffatts Flower Company
1
Moffatts Flower Company✓✓
4.6 ★★★★★ (113)
Florist · Halswell2
Open 7 days ✓
DirectionsCall Website
OverviewReviewsPhotosAbout
From the business

Moffatts is the largest rose grower in New Zealand, offering 35 varieties of roses, nurtured in sophisticated climate-controlled glasshouses in Halswell. As well as this, we stock an extensive range of high-quality fresh cut flowers from both local and NZ wide growers. Our expert buyers can source just about anything you could possibly need, whether large quantities of all-time favourites such as lilies, alstroemeria, chrysanthemums, freesias, carnations and orchids to niche lines of specialty varieties for those weddings and other special occasions. Not only limited to cut flowers and foliage, we are excited to offer a range of house plants for wholesale and in our on-site retail shop as well as a range of gorgeous gifts and cards.

Google listingChristchurch florists · 83 businesses
You are #9 for your Google listing
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Google SearchGoogle MapsBusiness Profile
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02ReviewsMarketbase business report

Your reviews

Moffatts Flower Company shows a high level of health in Google reviews, with a score of 7.7 out of 10. The business has strong engagement and a solid review base. The two most important findings are: the rating is improving and moving toward the midpoint, and the response rate is already above median, indicating good customer engagement.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top three opportunities

  • 1
    Star ratingYour rating sits below what half the businesses here carry, which gives a customer choosing between three of you a reason to pick one of the others.
  • 2
    Review confidenceYour rating and your review count together sit ahead of half the field here, so a customer has enough to go on and no reason to hesitate.
  • 3
    Response rateYou answer more of your reviews than the middle of this market, so a customer scrolling your page mostly finds you there.
4 checks on your reviews. You're seeing 3 of them.
8.5Strong
What customers seeWhere you rank
9:41
Moffatts Flower Company
OverviewReviewsPhotosAbout
4.6★★★★★113 reviews
5
4
3
2
11
overseas ordering 5online ordering 5fresh roses 4funeral flowers 4flower variety 4tulips 3
2How far your rating and your review count together can be trusted
S
S H.★★★★★ · 2 weeks ago

Ordered the $130 "Whimsical" bunch, the amount of blooms and the size of the bouquet for the price is incredible! It was soo big and heavy, a real showstopper, pretty much filled up the boot of my car! Beautiful colours and quality, and lov...

Response from the owner3

Thank you for the wonderful review and so pleased to hear how delighted you were with the flowers. We are super lucky to have such a talented team of florist here at Moffatt's 🌻

S
Samya H.★★★★★ · 2 weeks ago

The best bouquet of flowers I have ever seen HANDS DOWN! Called at 9am to see if i could order and collect by 12, they were lovely on the phone and said no problem. Went to collect and was totally blown away. The size, variety, quality and...

Response from the owner

Thank you so much for sharing this gorgeous feedback. We’re delighted to hear the bouquet made such an impression. Our team pours a lot of care into every arrangement they make and it means a lot to h...

Google reviewsChristchurch florists · 83 businesses
You are #13 for your Google reviews
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Google reviewsBusiness Profile
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03Map positionsMarketbase business report

Where you show up on the map

The Maps Search performance for Moffatts Flower Company shows a very healthy overall health score of 8.7 out of 10. This indicates strong visibility in Google Maps searches across the city and in Halswell, with ranking positions solid for top keywords. The top opportunities focus on maintaining this momentum and pushing into higher borough-level performance.

Strengths

  • ✓
    Maps visibility across the city groupThere is no wider Maps reach available to a business at your address - you appear across more of the surrounding suburbs than anyone in this market.

Top opportunity

  • 1
    Maps visibility in your own suburbYou show up in local Maps searches more often than the middle of your suburb, so a customer searching nearby is likely to see you in the first handful.
2 checks on your map positions. You're seeing both.
9.3Strong
What customers seeWhere you rank
9:41
1234Tiles © Esri
flower delivery
✓Top three for "flower delivery" in 7 suburbs, seen in 66
1
Moffatts Flower Company14.6 ★ (113) · Florist
2
Peninsula Flowers4.9 ★ (114) · Florist
3
Flowers Across Christchurch4.9 ★ (140) · Florist
4
The Flower Shack5.0 ★ (3) · Florist
Map positionsChristchurch florists · 83 businesses
You are #7 for map positions
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Google Maps
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04Listings and socialMarketbase business report

Where customers find you

Moffatts Flower Company shows very high overall health in social presence and directories, with strong engagement on Facebook and Instagram and well-maintained listings. The most important findings are the outstanding social profiles and the presence on GrabOne and Yellow Directory, which support visibility and trust. Opportunities exist to establish TikTok, LinkedIn, TikTok Directory, and Neighbourly listings for broader reach.

Strengths

  • ✓
    Having a Facebook page at allWe found your Facebook Profile page, and the trail is strong enough that nobody would question it is yours - it is linked from something you own, or it dominates a search for your name.
  • ✓
    Instagram ProfileWe found your Instagram Profile page, and the trail between you and it is unambiguous - it is linked from something you own, or it dominates a search for your name.
  • ✓
    Yellow ProfileWe can see your Yellow Profile listing (https://yellow.co.nz/y/moffatts-flower-company-579424547) found via: Google search results.

Top three opportunities

  • 1
    Tiktok ProfileWe could not find an active TikTok account for your business, so anyone who looks for you there finds nothing.
  • 2
    Neighbourly ProfileWe could not find an active Neighbourly Profile listing for your business, which means anyone checking you there finds nothing and moves on to whoever is listed.
  • 3
    LinkedIn ProfileWe could not find an active LinkedIn Profile listing for your business, which means anyone checking you there finds nothing and moves on to whoever is listed.
15 checks on your listings and social. You're seeing 6 of them.
9.9Strong
What customers seeWhere you rank
9:41
Gmoffatts flower company halswell
AllImagesMapsNews
FacebookMoffattsFlowerCompanyMoffatts Flower Company | Facebook✓
Instagrammoffatts_flowersMoffatts Flower Company | Instagram✓
LinkedInmoffatts-flowerMoffatts Flower Company | LinkedIn3
Yelpmoffatts-flower-christchurchMoffatts Flower Company | Yelp
White Pagesmoffatts-flower-companyMoffatts Flower Company | White Pages
Yellowmoffatts-flower-company-579424547Moffatts Flower Company | Yellow✓
GrabOnepartners/moffatt-s-flower-companyMoffatts Flower Company | GrabOne
TiktokNo account found1
NeighbourlyNo listing found2
LinkedInNo listing found3
Listings and socialChristchurch florists · 83 businesses
You are #2 for listings and social
See how to fix all 3 →
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GoogleFacebookInstagramTikTokLinkedInYelpWhite PagesYour website
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05Facebook pageMarketbase business report

Your Facebook page

Strengths

  • ✓
    People following your pageYours is one of the largest local followings in this market.
  • ✓
    Where your page link pointsThe link on your page goes to a domain that is yours, so a visitor who came for the photos leaves on your terms and the enquiry lands in your inbox rather than someone else's.
  • ✓
    A page address you choseThe address on your page carries your business name, so a customer told about you at a barbecue can find the page by typing what they heard.

Top opportunity

  • 1
    What your page says about youYour intro is shorter than half the pages here.
8 checks on your Facebook page. You're seeing 4 of them.
9.9Strong
What customers seeWhere you rank
9:41
facebook
MoffattsFlowerCompany✓
3.9K followers ✓
NZ’s leading family run flower company. We sell fresh flowers direct from the grower to you for sa1
FollowMessage
🌐 moffatts.co.nz✓
☎ +64 3-322 7975
PostsAboutPhotosReviews
Facebook pageChristchurch florists · 83 businesses
You are #2 for your Facebook page
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Facebook
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06Your websiteMarketbase business report

Your website

Moffatts Flower Company shows an average on-page SEO health score of 5.2/10. The page loads quickly, but critical gaps exist: the homepage lacks a detectable Title Tag, Meta Description, and a favicon, and the overall on-page SEO baseline is missing. Addressing these foundations will improve visibility and relevance for customers searching for local floristry and wholesale offerings.

Strengths

  • ✓
    Domain UniquenessYour web address is yours alone, so everything your site earns - links, mentions, search standing - accumulates under your name and stays with the business.
  • ✓
    Page load speedYour home page appears in under three seconds, so someone tapping through from a search result meets your business rather than a blank screen while they decide whether to wait.

Top three opportunities

  • 1
    On-page scoreYour home page did not return anything we can measure, and a page that will not answer a scanner is usually the same page that keeps a customer waiting.
  • 2
    Separate sites linking to youNo separate website links to yours.
  • 3
    Meta descriptionYour pages carry no summary line of your own, so the two lines under your name in search results are whatever Google decides best fits the search.
23 checks on your website. You're seeing 5 of them.
-Room to grow
What customers seeWhere you rank
9:41
🔒moffatts.co.nz✓
✓Page load speed
1On-page score
2Separate sites linking to you
3Meta description
Your websiteChristchurch florists · 83 businesses
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Your websiteGoogle Search
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07Google search and trafficMarketbase business report

How people find you on Google

Moffatts Flower Company shows very strong website traffic health, with a health score of 9.6 out of 10. The business has solid organic performance and local visibility, indicating stable inbound interest from customers. The most notable findings are high organic traffic value and top local organic rankings, suggesting effective SEO that should be maintained.

Strengths

  • ✓
    What that traffic is worthThe search visitors reaching your site are worth more than almost any business in this market - an enquiry stream with no cost per click behind it.
  • ✓
    Monthly search visitsYour site draws more visitors from search than almost any business in this market - a stream of enquiries arriving at no cost per visit.
  • ✓
    Search terms you rank forYour site appears for more search terms than almost any business in this market, so there are more ways to find you than to find anyone else here.

Top three opportunities

  • 1
    What you spend on adsWe can see no paid search activity for your site, which in most local markets is the norm rather than a gap.
  • 2
    Monthly ad visitsYour site receives no visitors from paid search, which for most local businesses in this market is the norm rather than a problem.
  • 3
    Search terms you advertise onYou are not covering any search terms with ads, which for most local businesses here is normal.
6 checks on your search and traffic. You're seeing all of them.
9.5Strong
What customers seeWhere you rank
9:41
Gflorist halswell
AllMapsImagesShopping
321No ads from you on any search
www.moffatts.co.nzMOFFATTS Florist Christchurch | Flower & Indoor Plant ...

Visit us online or pop in to our Halswell retail shop, open 7 days a week, to experience the Moffatt's difference! SHOP FLOWER BOUQUETS. SHOP NOW · SHOP ... Read more

✓
www.fleurdk.co.nzFlorist Halswell & Wigram | Same Day Flower Delivery
✓✓About 24,888 visits a month from search, across 1,602 searches
Google search and trafficChristchurch florists · 83 businesses
You are #5 for Google search and traffic
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Google SearchGoogle Maps
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08Opening hoursMarketbase business report

Your hours against demand

Moffatts Flower Company's opening hours align well with several high-demand windows, notably late afternoons and midday on key days, but there are notable gaps in early evening trade. Open hours cover strong Sunday and Thursday afternoon peaks, while closures on Sunday and weekday evenings miss customer searches. No open hours fall in low-demand windows, so inefficiency is minimal.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top opportunity

  • 1
    Hours aligned with demandYour hours line up with demand better than nearly every business here, so most of the time you are open, people are actually looking.
1 check on your opening hours. You're seeing it.
8.7Strong
What customers seeWhere you rank
9:41
Moffatts Flower Company
OverviewReviewsPhotosAbout
Hours 1
Monday8am-5pm
Tuesday8am-5pm
Wednesday8am-5pm
Thursday8am-5pm
Friday8am-5pm
Saturday9am-4pm
Sunday10am-4pm
Popular times Thursday · Halswell
8a9a10a11a12p1p2p3p4p
When people in Halswell look   You are shut
Opening hoursChristchurch florists · 83 businesses
You are #12 for opening hours
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Your listed hoursWhen people search
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The next step

Your top opportunities, in one place.

These are your top 17 opportunities, from the 70 checks we run on every business. Tick any of them to see where it takes you.

01Google listing2 opportunities

02Reviews3 opportunities

03Map positions1 opportunity

04Listings and social3 opportunities

05Facebook page1 opportunity

06Your website3 opportunities

07Google search and traffic3 opportunities

08Opening hours1 opportunity

Where you'd stand#18of 83 Christchurch florists
9:41
Christchurch floristsOverall · 83 businesses
You are #18 overall
Open my free 7 days →
The how for every one of these, and everything else we found, in the order that moves you fastest.
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