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Mole Screen

Skin care clinic · St Albans, Christchurch

What your customers see when they look for you, and where that puts you among 112 Christchurch dermatology & skin care businesses.

ReportLocal marketing report
Checked12 October 2026
Your marketChristchurch dermatology & skin care · 112 businesses
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Executive summaryExclusive Marketbase business report

Mole Screen

Skin care clinic · St Albans, Christchurch

Where you stand#98of 112 dermatology & skin care businesses
Overall health1.3/10across the eight areas
How AI describes youMarketbase business report

What AI tells people about you

Mole Screen is a Christchurch skin check clinic in Saint Albans offering assessments for moles, melanomas and other skin lesions. Led by Dr Michael Morrison, an accredited skin cancer doctor and General Practitioner, the clinic uses dermoscopy and, they state, the latest skin screening technology to detect changes early. Appointments are available for focused mole screening.

Mole Screen is a skin check clinic based in Saint Albans, Christchurch. The clinic offers screening focused on moles, melanomas and other skin lesions and is presented as a local service for people concerned about skin cancer.

The clinic is led by Dr Michael Morrison, an accredited skin cancer doctor and General Practitioner with over a decade of experience in diagnosing and managing skin cancers. They state he is skilled in dermoscopy and that the service uses the latest skin screening technology to detect changes in moles and lesions before they can be seen by the naked eye. The website and listing also invite clients to request an appointment.

Customers can expect a clinical skin cancer check from a practitioner with specialist experience. Information provided by the clinic emphasises targeted mole screening and expert clinical assessment; the practice materials encourage people to seek screening rather than leave worrying spots to chance. Administrative details such as appointment requests and local access information are available through the clinic's contact channels.

Mole Screen positions itself as a specialist skin check option in the Saint Albans area of Christchurch. Its local focus, led by a GP who is accredited in skin cancer care, and the stated use of dermoscopy and advanced screening equipment are the features highlighted in its public information.

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01Google listingMarketbase business report

Your Google listing

Mole Screen's Google Business Listing shows initial structure in place but overall health is low, at 2.6/10. The strongest current asset is verified claim and accessible contact info, with a listed website and open status. Main opportunities focus on adding a logo, expanding the description, and increasing photo content to improve completeness and visibility.

Strengths

  • ✓
    Open statusYour listing shows the business as trading, so customers see accurate availability and Google treats the listing as live.
  • ✓
    ClaimedYour listing is claimed, so you control what it says, you can reply to reviews, and edits suggested by the public come to you first.
  • ✓
    NameYour business name is showing on the listing, so a customer searching for you by name finds you, and everything else on the listing hangs off it.

Top three opportunities

  • 1
    LogoYour listing has no logo, so in a list of local results yours is the one with a blank space where every competitor has a mark.
  • 2
    Description lengthYour description gives a reader less than half the listings here do, so someone reading yours and then a competitor's gets less to go on from you.
  • 3
    Photos on the listingYou have fewer photos than nearly every business here, so a customer comparing you against them builds a picture of their work and guesses at yours.
11 checks on your Google listing. You're seeing 6 of them.
2.1Room to grow
9:41
Tiles © Esri
3
Mole Screen✓✓
0.0 ★★★★★ (0)
Skin care clinic · St Albans
Open 5 days ✓
DirectionsCall Website
OverviewReviewsPhotosAbout
From the business

Visit Mole Screen for a skin cancer check by Dr Michael Morrison, an accredited skin cancer doctor and General Practitioner with over a decade of experience in diagnosing and managing skin cancers. He is a highly skilled expert in dermoscopy and uses the latest skin screening technology to detect changes in moles, melanomas, and other skin lesions, before they can be seen by the naked eye.

2
Google listingChristchurch dermatology & skin care · 112 businesses
You are #89 for your Google listing
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Google SearchGoogle MapsBusiness Profile
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02ReviewsMarketbase business report

Your reviews

Mole Screen shows a very low overall health score on Google reviews, indicating limited trust from potential customers. The top issues are lack of reviews, no response to existing reviews, a non-established star rating, and a low rating confidence. Addressing these areas can gradually build trust as reviews accumulate and engagement improves.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top three opportunities

  • 1
    Review confidenceYour rating and your review count together put you at the bottom of this market - either the rating is low, or there are too few reviews behind it for anyone to trust it.
  • 2
    Star ratingYou have no star rating yet, so a customer scanning results sees an empty space where every other business shows a number.
  • 3
    Response rateNone of your reviews have a reply, which means a customer reading them sees your happiest and your angriest customers with nothing from you in between.
4 checks on your reviews. You're seeing 3 of them.
1.0Room to grow
9:41
Mole Screen
OverviewReviewsPhotosAbout
–★★★★★0 reviews
5
4
3
2
12
No reviews yetBe the first to review1
Google reviewsChristchurch dermatology & skin care · 112 businesses
You are #101 for your Google reviews
See how to fix all 3 →
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Google reviewsBusiness Profile
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03Map positionsMarketbase business report

Where you show up on the map

Mole Screen shows a high overall health score of 7.9 out of 10 on Google Maps search performance, indicating strong visibility. The top finding is strong performance in the suburb/borough, with the business ranking in the top 25% locally. There is room to push toward the top 10% by refining the Google Business Listing presence and consistency across suburbs.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top two opportunities

  • 1
    Maps visibility across the city groupYou turn up across more of the surrounding suburbs than the middle of the field, so customers searching from outside your own patch are finding you.
  • 2
    Maps visibility in your own suburbYou show up in local Maps searches more often than nearly every business in your suburb, so a customer searching nearby sees you before most of your competition.
2 checks on your map positions. You're seeing both.
7.8Good
9:41
1234Tiles © Esri
1Top three for "skin care clinic" in 1 suburb, seen in 3
1
Blush Skin Clinic Christchurch4.9 ★ (178) · Skin care clinic
2
Face Value Cosmetic & Appearance Medicine4.9 ★ (32) · Skin care clinic
3
Mole Screen20.0 ★ (0) · Skin care clinic
4
KM Surgical4.3 ★ (120) · Skin care clinic
Map positionsChristchurch dermatology & skin care · 112 businesses
You are #25 for map positions
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Google Maps
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04Listings and socialMarketbase business report

Where customers find you

The overall health of Mole Screen's citations and social presence is very low, reflecting limited activity across key platforms. The most important findings are missing active profiles on Instagram, Facebook and TikTok, and absent or weak directory listings on Yellow Directory and GrabOne. Addressing these gaps can improve local visibility and trust among potential customers.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top three opportunities

  • 1
    Having a Facebook page at allWe could not find an active Facebook Profile page for your business, so anyone who goes there to check your hours, read your posts or send a message lands on nothing.
  • 2
    Instagram ProfileWe could not find an active Instagram Profile profile for your business, so a customer who looks for you there finds nothing.
  • 3
    Tiktok ProfileWe could not find an active TikTok account for your business, so anyone who looks for you there finds nothing.
14 checks on your listings and social. You're seeing 3 of them.
0.5Room to grow
9:41
Gmole screen st albans
AllImagesMapsNews
Healthpointmolecheck-skin-cancer-screening-and-lesionFound through search, not linked from anything you own
FacebookNo account found1
InstagramNo account found2
TiktokNo account found3
YellowNo listing found
Listings and socialChristchurch dermatology & skin care · 112 businesses
You are #107 for listings and social
See how to fix all 3 →
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GoogleFacebookInstagramTikTokHealthpointYour website
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05Facebook pageMarketbase business report

Your Facebook page

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top opportunity

  • 1
    Facebook pageCriticalWe could not find an active Facebook Profile page for your business, so anyone who goes there to check your hours, read your posts or send a message lands on nothing. Shown at a typical score for this market.
9 checks on your Facebook page. You're seeing 1 of them.
1.5Room to grow
9:41
facebook
mole screen st albans
We didn't find any resultsMake sure everything is spelled correctly or try different keywords.1
Facebook pageChristchurch dermatology & skin care · 112 businesses
You are #95 for your Facebook page
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Facebook
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06Your websiteMarketbase business report

Your website

Mole Screen shows an above-average on-page SEO health with a score of 6.8 out of 10. Core strengths include a perfect title tag within the ideal range, a valid favicon, an SEO-friendly URL, a compact page size, and no use of frames. The most notable findings are the strong title and URL setup, alongside the favicon presence that supports brand recognition.

Strengths

  • ✓
    Page titleYour home page headline fits a search result exactly, so the whole line reads to someone scanning a page of results rather than cutting off mid-phrase.
  • ✓
    Domain UniquenessYour web address is yours alone, so everything your site earns - links, mentions, search standing - accumulates under your name and stays with the business.
  • ✓
    FaviconThe tab your site opens in carries your own icon, so a customer with a dozen tabs going can find their way back to you by sight.

Top three opportunities

  • 1
    Separate sites linking to youOnly a handful of separate websites link to yours, well behind most of this market.
  • 2
    Meta descriptionThe summary under your name in search results is either too brief to say anything or long enough that Google cuts it mid-sentence.
  • 3
    On-page scoreThe basics on your home page are half in place: it opens and it reads, but enough checks still fail that a customer on a phone away from wifi notices the wait before they notice the business.
23 checks on your website. You're seeing 6 of them.
-Room to grow
9:41
🔒molescreen.co.nz✓
✓Page title
✓Favicon
1Separate sites linking to you
2Meta description
3On-page score
Your websiteChristchurch dermatology & skin care · 112 businesses
Checked on
Your websiteGoogle Search
marketbase
07Google search and trafficMarketbase business report

How people find you on Google

Mole Screen's website shows a below-average health score for website traffic, around 4.1 out of 10. The strongest immediate signal is in organic performance: organic traffic value sits mid-range and organic SERP positioning has improved above the 25th percentile, but paid activity remains almost non-existent. The top opportunities focus on starting disciplined paid campaigns and continuing organic growth.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top three opportunities

  • 1
    What you spend on adsWe can see no paid search activity for your site, which in most local markets is the norm rather than a gap.
  • 2
    Monthly ad visitsYour site receives no visitors from paid search, which for most local businesses in this market is the norm rather than a problem.
  • 3
    Search terms you rank forYour site appears for fewer search terms than most businesses here, so there are only a handful of ways for someone to come across you.
6 checks on your search and traffic. You're seeing 3 of them.
5.8Room to grow
9:41
G
AllMapsImagesShopping
21No ads from you on any search
Mole ScreenNot in these results3
About 287 visits a month from search, across 26 searches
Google search and trafficChristchurch dermatology & skin care · 112 businesses
You are #48 for Google search and traffic
See how to fix all 3 →
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Google SearchGoogle Maps
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08Opening hoursMarketbase business report

Your hours against demand

Mole Screen's published hours mostly match local demand, with 41 well-aligned peak hours but seven missed high-demand hours and six low-demand open hours. Strong alignment is evident on Tuesday mornings and early afternoons (9am, 10am, 1-3pm). Missed opportunities occur Fridays at 5pm, Thursday 7pm, and Saturday mid-morning to early afternoon. Consider modestly extending Thursday and Friday evening or adding limited Saturday hours focused on high-demand windows; trim low-demand evening hours where feasible.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top opportunity

  • 1
    Hours aligned with demandYour hours line up with demand better than nearly every business here, so most of the time you are open, people are actually looking.
1 check on your opening hours. You're seeing it.
8.5Strong
9:41
Mole Screen
OverviewReviewsPhotosAbout
Hours 1
Monday9am-5pm
Tuesday8am-5:30pm
Wednesday8am-5:30pm
Thursday8am-5:30pm
Friday8am-5pm
SaturdayClosed
SundayClosed
Opening hoursChristchurch dermatology & skin care · 112 businesses
You are #18 for opening hours
See how to fix it →
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Your listed hoursWhen people search
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The next step

Your top opportunities, in one place.

These are your top 19 opportunities, from the 70 checks we run on every business. Tick any of them to see where it takes you.

01Google listing3 opportunities

02Reviews3 opportunities

03Map positions2 opportunities

04Listings and social3 opportunities

05Facebook page1 opportunity

06Your website3 opportunities

07Google search and traffic3 opportunities

08Opening hours1 opportunity

Where you'd stand#98of 112 Christchurch dermatology & skin care businesses
9:41
Christchurch dermatology & skin careOverall · 112 businesses
You are #98 overall
Open my free 7 days →
The how for every one of these, and everything else we found, in the order that moves you fastest.
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Jeremy GrayFounder, Marketbase

"I spent 20 years growing some of the biggest online marketplaces in New Zealand, Australia and the UK. Marketbase gives local businesses the same edge."

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