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MoleMap Merivale

Skin care clinic · Merivale, Christchurch

What your customers see when they look for you, and where that puts you among 112 Christchurch dermatology & skin care businesses.

ReportLocal marketing report
Checked12 October 2026
Your marketChristchurch dermatology & skin care · 112 businesses
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Executive summaryExclusive Marketbase business report

MoleMap Merivale

Skin care clinic · Merivale, Christchurch

Where you stand#13of 112 dermatology & skin care businesses
Overall health8.9/10across the eight areas

Going well

04Listings and social9.903Map positions9.507Google search and traffic9.208Opening hours8.3

Where we can help

05Facebook page3.002Reviews2.901Google listing2.706Your website-
How AI describes youMarketbase business report

What AI tells people about you

MoleMap Merivale is a dermatology clinic in Merivale, Christchurch, that uses a proven skin‑mapping system and skin cancer expertise to detect melanoma and other skin cancers early. The clinic offers dermatologist diagnosis and full‑body imaging, and provides treatment options ranging from topical creams to surgical procedures. Customers note friendly, professional staff and an efficient, reassuring experience.

MoleMap Merivale is a dermatology and skin care clinic located in Merivale, Christchurch. It combines a structured skin‑mapping system with clinical skin cancer expertise to identify melanoma and other skin cancers at an early, treatable stage.

Services include dermatologist diagnosis, full‑body imaging and ongoing monitoring to track changes over time. The clinic lists a range of treatment options from topical creams to surgical procedures, and offers different levels of skin checks depending on client needs.

Customer feedback emphasises friendly, caring and professional staff, straightforward booking and an efficient, relaxed appointment process. Reviews frequently mention informative consultations, competent nursing care and premises described as bright, clean and tidy, with clients leaving feeling reassured and better informed about their skin health.

Locally, MoleMap Merivale presents as a specialist skin‑check provider focused on early detection, clinical oversight and ongoing monitoring. The combination of imaging technology, dermatologist involvement and a range of treatment options defines the clinic's local role for customers seeking routine mole checks and skin cancer care.

ChatGPTGeminiGooglePerplexityClaude
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01Google listingMarketbase business report

Your Google listing

MoleMap Merivale shows an overall health score of 3.8 out of 10, indicating below average performance for Google Business Listing. The listing meets core basics with a website link, claimed status, an open-for-business indicator, a visible listing title and a phone number, but lacks strong visual assets and may still underperform in description and photos relative to peers.

Strengths

  • ✓
    Open statusYour listing shows the business as trading, so customers see accurate availability and Google treats the listing as live.
  • ✓
    ClaimedYour listing is claimed, so you control what it says, you can reply to reviews, and edits suggested by the public come to you first.
  • ✓
    NameYour business name is showing on the listing, so a customer searching for you by name finds you, and everything else on the listing hangs off it.

Top three opportunities

  • 1
    Description lengthYour description is far shorter than what most businesses here have written, which means a customer comparing listings gets a line from you and three paragraphs from the business beside you.
  • 2
    Photos on the listingYou have fewer photos than nearly every business here, so a customer comparing you against them builds a picture of their work and guesses at yours.
  • 3
    Category fitYour category set covers less of this market than half the field, so there are jobs being searched for near you that your listing is not eligible to appear in.
11 checks on your Google listing. You're seeing 6 of them.
2.7Room to grow
What customers seeWhere you rank
9:41
Tiles © Esri
MoleMap Merivale
2
MoleMap Merivale✓✓
4.5 ★★★★★ (44)
Skin care clinic · Merivale3
Open 5 days ✓
DirectionsCall Website
OverviewReviewsPhotosAbout
From the business

Our Merivale clinic combines a proven skin-mapping system with skin cancer expertise to diagnose melanoma and other skin cancers early – when they’re most treatable.

1
Google listingChristchurch dermatology & skin care · 112 businesses
You are #82 for your Google listing
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Google SearchGoogle MapsBusiness Profile
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02ReviewsMarketbase business report

Your reviews

MoleMap Merivale shows a low health score on Google reviews, indicating room for improvement in overall reputation. The most notable findings are a small but growing number of reviews and partial owner engagement. The clinic should focus on increasing review volume while maintaining responsive interactions to gradually lift the rating level.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top three opportunities

  • 1
    Star ratingYour rating sits well below what customers here are used to seeing, and it is the first number they compare when two businesses look otherwise equal.
  • 2
    Response rateYou have replied to a small share of your reviews, so most customers reading your page still see feedback about you with no voice from you anywhere on it.
  • 3
    Review confidenceYour rating and your review count together sit behind half the businesses here, so a customer weighing three listings has slightly less reason to trust yours.
4 checks on your reviews. You're seeing 3 of them.
2.9Room to grow
What customers seeWhere you rank
9:41
MoleMap Merivale
OverviewReviewsPhotosAbout
4.5★★★★★44 reviews
5
4
3
2
11
mind 4mole map 4discount 3lesions 2melanoma 2check 2
3How far your rating and your review count together can be trusted
K
Karyn D.★ · 3 weeks ago

Patients BEWARE!!!. States covered by Southern Cross is not intirely true. You book online for mole check. Lesions of concern are identified and your told to go to gp for treatment. If you ask them to treat lesion it has to be decided by cl...

Response from the owner2

Hi Karen, we’re sorry to hear that you felt it wasn’t clearly explained what would, and would not be covered by Southern Cross, this is not the experience we want patients to have and appreciate your...

M
Murray C.★★★★★ · 6 months ago

Excellent experience, the cost is worth it for the peace of mind.

Response from the owner

We really appreciate you taking the time to leave a review. We're so glad you had a great experience visiting MoleMap!

Google reviewsChristchurch dermatology & skin care · 112 businesses
You are #80 for your Google reviews
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Google reviewsBusiness Profile
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03Map positionsMarketbase business report

Where you show up on the map

MoleMap Merivale shows a very high overall health on Google Maps search, indicating strong visibility across the region. The top findings highlight excellent aggregate performance and superb local presence in the Merivale suburb, with key keywords ranking highly such as "dermatologist in merivale" and "skin care clinic in merivale." Small room for refinement exists to push toward the top 10% and further improve consistency.

Strengths

  • ✓
    Maps visibility across the city groupThere is no wider Maps reach available to a business at your address - you appear across more of the surrounding suburbs than anyone in this market.

Top opportunity

  • 1
    Maps visibility in your own suburbYou show up in local Maps searches more often than nearly every business in your suburb, so a customer searching nearby sees you before most of your competition.
2 checks on your map positions. You're seeing both.
9.5Strong
What customers seeWhere you rank
9:41
1234Tiles © Esri
skin care clinic
✓Top three for "skin care clinic" in 2 suburbs, seen in 14
1
Blush Skin Clinic Christchurch4.9 ★ (178) · Skin care clinic
2
Transform Clinic Merivale5.0 ★ (84) · Skin care clinic
3
MoleMap Merivale14.5 ★ (44) · Skin care clinic
4
Caci Merivale4.6 ★ (85) · Skin care clinic
Map positionsChristchurch dermatology & skin care · 112 businesses
You are #6 for map positions
See how to fix it →
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Google Maps
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04Listings and socialMarketbase business report

Where customers find you

MoleMap Merivale shows a very high health score of 9.9/10 for social presence, indicating strong visibility and trust across key platforms. The strongest current strengths are outstanding Facebook, Instagram, TikTok and LinkedIn profiles, which reflect active engagement and consistent branding. The top opportunity is to expand listings on additional directories to further improve reach.

Strengths

  • ✓
    Having a Facebook page at allWe found your Facebook Profile page, and the trail is strong enough that nobody would question it is yours - it is linked from something you own, or it dominates a search for your name.
  • ✓
    Instagram ProfileWe found your Instagram Profile page, and the trail between you and it is unambiguous - it is linked from something you own, or it dominates a search for your name.
  • ✓
    Tiktok ProfileWe found your Tiktok Profile page, and the trail between you and it is unambiguous - it is linked from something you own, or it dominates a search for your name.

Top three opportunities

  • 1
    Yellow ProfileWe could not find an active Yellow Profile listing for your business, which means anyone checking you there finds nothing and moves on to whoever is listed.
  • 2
    Neighbourly ProfileWe could not find an active Neighbourly Profile listing for your business, which means anyone checking you there finds nothing and moves on to whoever is listed.
  • 3
    LinkedIn ProfileWe could not find an active LinkedIn Profile listing for your business, which means anyone checking you there finds nothing and moves on to whoever is listed.
14 checks on your listings and social. You're seeing 6 of them.
9.9Strong
What customers seeWhere you rank
9:41
Gmolemap merivale merivale
AllImagesMapsNews
FacebookMoleMapNewZealandMoleMap Merivale | Facebook✓
LinkedInmolemap-australia-new-zealandMoleMap Merivale | LinkedIn3
Tiktok@molemapMoleMap Merivale | Tiktok✓
InstagrammolemapnzMoleMap Merivale | Instagram✓
Healthpointmolemap-treatments-and-surveillanceFound through search, not linked from anything you own
YellowNo listing found1
NeighbourlyNo listing found2
LinkedInNo listing found3
Listings and socialChristchurch dermatology & skin care · 112 businesses
You are #2 for listings and social
See how to fix all 3 →
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GoogleFacebookInstagramTikTokLinkedInHealthpointYellowYour website
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05Facebook pageMarketbase business report

Your Facebook page

Strengths

  • ✓
    People following your pageYours is one of the largest local followings in this market.
  • ✓
    A page address you choseThe address on your page carries your business name, so a customer told about you at a barbecue can find the page by typing what they heard.
  • ✓
    An email addressCustomers can see an email address on the page, which gives the one who wants a quote in writing a route that does not depend on anyone picking up the phone.

Top three opportunities

  • 1
    Where your page link pointsThe link on your page sends people to another feed or a links page rather than to a site of your own, so someone chasing a price ends up one more tap from the answer and scrolls until the errand is forgotten.
  • 2
    A phone numberNo phone number is published on your Facebook page, so someone who found you there and wants to ring has to go hunting elsewhere or send a message and wait.
  • 3
    A street addressYour page publishes no street address, so someone deciding whether you are near enough to bother with has nothing to check and moves on to a page that tells them.
9 checks on your Facebook page. You're seeing 6 of them.
3.0Room to grow
What customers seeWhere you rank
9:41
facebook
MoleMapNewZealand✓
8.9K followers ✓
MoleMap is the lead­ing skin can­cer clinic for detec­tion, diag­no­sis, and skin-map­ping here in New Zealand and Australia.
FollowMessage
★ 15 reviews · recommended
🌐 linktr.ee/molemapNZ1
PostsAboutPhotosReviews
Facebook pageChristchurch dermatology & skin care · 112 businesses
You are #79 for your Facebook page
See how to fix all 3 →
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Facebook
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06Your websiteMarketbase business report

Your website

MoleMap Merivale's on-page SEO health is strong, with a high technical score and secure, concise content. The most impactful findings are a strong favicon and SEO-friendly URL, plus relevant meta description. Areas to monitor include title tag length, meta description precision, and page load speed, which together influence search visibility and user experience for local dermatology clients.

Strengths

  • ✓
    Domain HealthYour site answers cleanly over a secure connection, so a customer clicking through from Google lands where they expect with nothing in the way.
  • ✓
    Separate sites linking to youMore separate websites link to you than almost any business in this market - a spread built over years that a competitor cannot buy their way into.
  • ✓
    The shape of your link profileYour links come from about as wide a range of sites as anything in this market, and the mix of link types looks entirely natural.

Top three opportunities

  • 1
    On-page scoreSeveral checks on your home page fail at once, and a visitor meets all of them in the first few seconds: a slow open, no clear heading, nothing under your name in search that says what you do.
  • 2
    Page titleThe length of your headline is near enough now that most of it survives in a search result.
  • 3
    Domain UniquenessYour web address is shared with other businesses, which is normal for a franchise or a multi-site group.
23 checks on your website. You're seeing 6 of them.
-Room to grow
What customers seeWhere you rank
9:41
⚠molemap.co.nz3✓
✓Separate sites linking to you
✓The shape of your link profile
1On-page score
2Page title
Your websiteChristchurch dermatology & skin care · 112 businesses
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Your websiteGoogle Search
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07Google search and trafficMarketbase business report

How people find you on Google

MoleMap Merivale's website traffic health for Website Traffic remains very strong, with a 9.2/10 health score. The business shows solid organic growth, high organic value, and top local keyword coverage, indicating a strong position among Christchurch dermatology providers. Paid traffic remains a solid area for optimization, with room to lift impact through testing and improved landing pages.

Strengths

  • ✓
    Search terms you rank forYour site appears for more search terms than almost any business in this market, so there are more ways to find you than to find anyone else here.

Top three opportunities

  • 1
    What that traffic is worthThe search visitors reaching your site are worth more than most businesses here, which means a meaningful part of your enquiry flow arrives at no cost per visit.
  • 2
    Monthly search visitsYour site draws more visitors from search than most businesses here, which means a real share of your work arrives from people who found you rather than the other way round.
  • 3
    What you spend on adsYour paid search activity is larger than most businesses advertising here, which points at a real monthly spend behind it.
6 checks on your search and traffic. You're seeing 4 of them.
9.2Strong
What customers seeWhere you rank
9:41
Gdermatologist merivale
AllMapsImagesShopping
www.healthpoint.co.nzDermatology • Merivale, Canterbury
www.chchdermatology.co.nzDermatology - Web Server's Default Page
www.molemap.co.nzMole Check Christchurch

Our skin cancer clinic Christchurch is located inside Merivale Mall—an easy 5-min drive from the centre of Christchurch. Travel up Victoria Street and across ... Read more

✓
www.nzdsi.orgDr Grant Bellaney
21About 20,685 visits a month from search, across 4,437 searches
Google search and trafficChristchurch dermatology & skin care · 112 businesses
You are #10 for Google search and traffic
See how to fix all 3 →
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Google SearchGoogle Maps
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08Opening hoursMarketbase business report

Your hours against demand

MoleMap Merivale's published hours largely align with Christchurch demand, especially mid‑week. Strong alignment is concentrated on Tuesdays around morning and early‑afternoon peaks. However, the clinic misses several popular weekend windows-notably Saturday late morning and early afternoon plus Sunday lunchtime-where demand exists but the clinic is closed. No low‑demand hours are currently open, so any hour changes should focus on captured weekend demand.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top opportunity

  • 1
    Hours aligned with demandYour hours line up with demand better than nearly every business here, so most of the time you are open, people are actually looking.
1 check on your opening hours. You're seeing it.
8.3Strong
What customers seeWhere you rank
9:41
MoleMap Merivale
OverviewReviewsPhotosAbout
Hours 1
Monday8am-6pm
Tuesday8am-6pm
Wednesday8am-6pm
Thursday8am-6pm
Friday8am-6pm
SaturdayClosed
SundayClosed
Opening hoursChristchurch dermatology & skin care · 112 businesses
You are #20 for opening hours
See how to fix it →
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Your listed hoursWhen people search
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The next step

Your top opportunities, in one place.

These are your top 20 opportunities, from the 70 checks we run on every business. Tick any of them to see where it takes you.

01Google listing3 opportunities

02Reviews3 opportunities

03Map positions1 opportunity

04Listings and social3 opportunities

05Facebook page3 opportunities

06Your website3 opportunities

07Google search and traffic3 opportunities

08Opening hours1 opportunity

Where you'd stand#13of 112 Christchurch dermatology & skin care businesses
9:41
Christchurch dermatology & skin careOverall · 112 businesses
You are #13 overall
Open my free 7 days →
The how for every one of these, and everything else we found, in the order that moves you fastest.
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  • You see everything first. Free.Your position, your competitors, your fixes - before you spend a cent.
  • We don't need anything from you.No logins, no card, no setup. Built from what your customers can already see.
  • You watch it work.Your position in the market, every month. If it's not moving, you'll know.
  • Real New Zealand data.Every one of the 112 dermatology & skin care businesses in Christchurch, checked - not a guess from overseas.
  • Built and run in Christchurch.A Kiwi business, not an offshore call centre.
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Jeremy GrayFounder, Marketbase

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