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MoleMap Wigram

Skin care clinic · Wigram, Christchurch

What your customers see when they look for you, and where that puts you among 112 Christchurch dermatology & skin care businesses.

ReportLocal marketing report
Checked12 October 2026
Your marketChristchurch dermatology & skin care · 112 businesses
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Executive summaryExclusive Marketbase business report

MoleMap Wigram

Skin care clinic · Wigram, Christchurch

Where you stand#26of 112 dermatology & skin care businesses
Overall health7.7/10across the eight areas

Going well

04Listings and social10.003Map positions9.207Google search and traffic9.208Opening hours8.3

Where we can help

05Facebook page3.001Google listing1.602Reviews1.606Your website-
How AI describes youMarketbase business report

What AI tells people about you

MoleMap Wigram is a dermatology clinic in Wigram Skies, Christchurch, offering skin checks using a proven skin-mapping system. The clinic provides dermatologist diagnosis, full-body imaging and follow-up monitoring, with a relaxed, friendly team focused on early detection and treatment of melanoma and other skin cancers.

MoleMap Wigram is a dermatology and skin-care clinic located in Wigram Skies, Christchurch. The clinic provides head-to-toe skin checks and skin-mapping services with an emphasis on early detection of melanoma and other skin cancers.

Services include skin checks with dermatologist diagnosis, dermoscopic imaging and full-body imaging, monitoring over time, and a range of treatment options from topical creams to surgical procedures. The clinic describes the use of a proven skin-mapping system and offers follow-up monitoring to track changes.

Customers commonly report thorough, professional and reassuring appointments, with staff described as friendly and caring and the environment relaxed. Reviews also note appointments can be efficient and timely. The clinic's team is described as experienced and focused on patient care, which shapes the typical client experience.

Locally, MoleMap Wigram is positioned as a Christchurch skin clinic that combines diagnostic imaging, dermatologist assessment and treatment planning. Its combination of full-body imaging, ongoing monitoring and a patient-focused team distinguishes the clinic for those seeking regular skin surveillance and treatment options in Wigram Skies.

ChatGPTGeminiGooglePerplexityClaude
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01Google listingMarketbase business report

Your Google listing

MoleMap Wigram shows a low overall health on Google Business Listing at 2.3/10. The listing has essential basics in place (website link, claimed status, open-for-business indicator, and a listed phone number) but lacks a logo and robust photo content, which limits visibility and trust. The two strongest items are the claimed status and an available phone number.

Strengths

  • ✓
    Open statusYour listing shows the business as trading, so customers see accurate availability and Google treats the listing as live.
  • ✓
    ClaimedYour listing is claimed, so you control what it says, you can reply to reviews, and edits suggested by the public come to you first.
  • ✓
    NameYour business name is showing on the listing, so a customer searching for you by name finds you, and everything else on the listing hangs off it.

Top three opportunities

  • 1
    Description lengthYour description is far shorter than what most businesses here have written, which means a customer comparing listings gets a line from you and three paragraphs from the business beside you.
  • 2
    LogoYour listing has no logo, so in a list of local results yours is the one with a blank space where every competitor has a mark.
  • 3
    Photos on the listingYou have fewer photos than nearly every business here, so a customer comparing you against them builds a picture of their work and guesses at yours.
11 checks on your Google listing. You're seeing 6 of them.
1.6Room to grow
What customers seeWhere you rank
9:41
Tiles © Esri
MoleMap Wigram
3
MoleMap Wigram✓✓
5.0 ★★★★★ (2)
Skin care clinic · Wigram
Open 5 days ✓
DirectionsCall Website
OverviewReviewsPhotosAbout
From the business

Our Wigram clinic's experienced and caring team will ensure you receive the best possible treatment and care. We provide a relaxed, friendly team who use proven skin-mapping system to diagnose melanoma and other skin cancers early.

1
Google listingChristchurch dermatology & skin care · 112 businesses
You are #94 for your Google listing
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02ReviewsMarketbase business report

Your reviews

MoleMap Wigram shows a low overall health score for Google reviews (1.7/10), indicating limited volume and engagement. The key achievement is a top-10% star rating, reflecting strong customer satisfaction. The most important near-term finding is the need to boost review volume and engagement to raise confidence and overall health.

Strengths

  • ✓
    Star ratingYour rating is among the highest in this market and it does its own selling - a customer sees it before they read anything else.

Top three opportunities

  • 1
    Review confidenceRating and review volume together sit well behind this market, which means a customer comparing you has both halves of the picture reading thin.
  • 2
    Response rateNone of your reviews have a reply, which means a customer reading them sees your happiest and your angriest customers with nothing from you in between.
  • 3
    Review countYour review count sits well below what buyers here are used to seeing, which means a customer comparing options side by side reads you as the less proven choice.
4 checks on your reviews. You're seeing all of them.
1.6Room to grow
What customers seeWhere you rank
9:41
MoleMap Wigram
OverviewReviewsPhotosAbout
5.0★★★★★2 reviews 3
5
4
3
2
1✓
1How far your rating and your review count together can be trusted
Google reviewsChristchurch dermatology & skin care · 112 businesses
You are #94 for your Google reviews
See how to fix all 3 →
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Google reviewsBusiness Profile
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03Map positionsMarketbase business report

Where you show up on the map

MoleMap Wigram shows very high visibility in Google Maps with a health score of 9.8 out of 10. Top strengths include borough-specific ranking in the top 10 percent, and leading positions for several key dermatologist keywords in Wigram, Halswell and Sockburn. The main opportunity is maintaining and possibly extending aggregate visibility to stay above the local median.

Strengths

  • ✓
    Maps visibility across the city groupThere is no wider Maps reach available to a business at your address - you appear across more of the surrounding suburbs than anyone in this market.
  • ✓
    Maps visibility in your own suburbNo business in your suburb turns up in local Maps searches more often than you do - for a customer searching nearby, you are among the first names on the screen.

Where we can help

Nothing to sort here. Every check we run here is at its best on Google Maps.
2 checks on your map positions. You're seeing both.
9.2Strong
What customers seeWhere you rank
9:41
1Tiles © Esri
dermatologist
✓Top three for "dermatologist" in 6 suburbs, seen in 35
1
MoleMap Wigram✓5.0 ★ (2) · Skin care clinic
Map positionsChristchurch dermatology & skin care · 112 businesses
You are #10 for map positions
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Google Maps
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04Listings and socialMarketbase business report

Where customers find you

MoleMap Wigram shows very strong health in the Citations & Social Presence area, with a 9.8/10. The highest impact findings are established profiles on Facebook, Instagram, TikTok, and a LinkedIn Company listing, reflecting solid trust and visibility. The main opportunities are adding missing listings on TikTok Directory, Neighbourly, Yellow Directory, GrabOne and Neighbourly Directory to broaden reach and trust.

Strengths

  • ✓
    Having a Facebook page at allWe found your Facebook Profile page, and the trail is strong enough that nobody would question it is yours - it is linked from something you own, or it dominates a search for your name.
  • ✓
    Instagram ProfileWe found your Instagram Profile page, and the trail between you and it is unambiguous - it is linked from something you own, or it dominates a search for your name.
  • ✓
    Tiktok ProfileWe found your Tiktok Profile page, and the trail between you and it is unambiguous - it is linked from something you own, or it dominates a search for your name.

Top three opportunities

  • 1
    Yellow ProfileWe could not find an active Yellow Profile listing for your business, which means anyone checking you there finds nothing and moves on to whoever is listed.
  • 2
    Neighbourly ProfileWe could not find an active Neighbourly Profile listing for your business, which means anyone checking you there finds nothing and moves on to whoever is listed.
  • 3
    LinkedIn ProfileWe could not find an active LinkedIn Profile listing for your business, which means anyone checking you there finds nothing and moves on to whoever is listed.
14 checks on your listings and social. You're seeing 6 of them.
10.0Strong
What customers seeWhere you rank
9:41
Gmolemap wigram wigram
AllImagesMapsNews
FacebookMoleMapNewZealandMoleMap Wigram | Facebook✓
LinkedInmolemap-australia-new-zealandMoleMap Wigram | LinkedIn3
Tiktok@molemapMoleMap Wigram | Tiktok✓
InstagrammolemapnzMoleMap Wigram | Instagram✓
Healthpointmolemap-treatments-and-surveillanceMoleMap Wigram | Healthpoint
YellowNo listing found1
NeighbourlyNo listing found2
LinkedInNo listing found3
Listings and socialChristchurch dermatology & skin care · 112 businesses
You are #1 for listings and social
See how to fix all 3 →
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GoogleFacebookInstagramTikTokLinkedInHealthpointYellowYour website
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05Facebook pageMarketbase business report

Your Facebook page

Strengths

  • ✓
    People following your pageYours is one of the largest local followings in this market.
  • ✓
    A page address you choseThe address on your page carries your business name, so a customer told about you at a barbecue can find the page by typing what they heard.
  • ✓
    An email addressCustomers can see an email address on the page, which gives the one who wants a quote in writing a route that does not depend on anyone picking up the phone.

Top three opportunities

  • 1
    Where your page link pointsThe link on your page sends people to another feed or a links page rather than to a site of your own, so someone chasing a price ends up one more tap from the answer and scrolls until the errand is forgotten.
  • 2
    A phone numberNo phone number is published on your Facebook page, so someone who found you there and wants to ring has to go hunting elsewhere or send a message and wait.
  • 3
    A street addressYour page publishes no street address, so someone deciding whether you are near enough to bother with has nothing to check and moves on to a page that tells them.
9 checks on your Facebook page. You're seeing 6 of them.
3.0Room to grow
What customers seeWhere you rank
9:41
facebook
MoleMapNewZealand✓
8.9K followers ✓
MoleMap is the lead­ing skin can­cer clinic for detec­tion, diag­no­sis, and skin-map­ping here in New Zealand and Australia.
FollowMessage
★ 15 reviews · recommended
🌐 linktr.ee/molemapNZ1
PostsAboutPhotosReviews
Facebook pageChristchurch dermatology & skin care · 112 businesses
You are #79 for your Facebook page
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Facebook
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06Your websiteMarketbase business report

Your website

MoleMap Wigram shows a strong on-page health with a high overall score and reliable technical setup. Key strengths include a valid favicon, an SEO-friendly URL, fast page load times, relevant meta description, and secure content delivery, which together support trust and discoverability.

Strengths

  • ✓
    Domain HealthYour site answers cleanly over a secure connection, so a customer clicking through from Google lands where they expect with nothing in the way.
  • ✓
    Separate sites linking to youMore separate websites link to you than almost any business in this market - a spread built over years that a competitor cannot buy their way into.
  • ✓
    The shape of your link profileYour links come from about as wide a range of sites as anything in this market, and the mix of link types looks entirely natural.

Top three opportunities

  • 1
    On-page scoreMost checks on your home page pass, so someone clicking through from a search gets a page that opens quickly and says what it is.
  • 2
    Page titleThe length of your headline is near enough now that most of it survives in a search result.
  • 3
    Domain UniquenessYour web address is shared with other businesses, which is normal for a franchise or a multi-site group.
23 checks on your website. You're seeing 6 of them.
-Room to grow
What customers seeWhere you rank
9:41
⚠molemap.co.nz3✓
✓Separate sites linking to you
✓The shape of your link profile
1On-page score
2Page title
Your websiteChristchurch dermatology & skin care · 112 businesses
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Your websiteGoogle Search
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07Google search and trafficMarketbase business report

How people find you on Google

MoleMap Wigram's Website Traffic health is very strong, with a 9.1/10 overall. Organic traffic value remains in the highest percentile and organic traffic totals sit in the local top 10%, signalling robust visibility. Opportunities lie in paid channels to broaden reach and optimize conversion, while continuing SEO leadership.

Strengths

  • ✓
    Search terms you rank forYour site appears for more search terms than almost any business in this market, so there are more ways to find you than to find anyone else here.

Top three opportunities

  • 1
    What that traffic is worthThe search visitors reaching your site are worth more than most businesses here, which means a meaningful part of your enquiry flow arrives at no cost per visit.
  • 2
    Monthly search visitsYour site draws more visitors from search than most businesses here, which means a real share of your work arrives from people who found you rather than the other way round.
  • 3
    What you spend on adsYour paid search activity is larger than most businesses advertising here, which points at a real monthly spend behind it.
6 checks on your search and traffic. You're seeing 4 of them.
9.2Strong
What customers seeWhere you rank
9:41
Gdermatologist wigram
AllMapsImagesShopping
healthpoint.co.nzPrivate Hospitals & Specialists • Wigram, Canterbury
www.molemap.co.nzMole Check Wigram

Book a mole check in Wigram and get the reassurance of MoleMap's proven two-check system. Our trained melanographers perform a thorough skin assessment. Read more

✓
www.kmsurgical.co.nzChristchurch Dermatologists, Dermatologic Surgeons, KM ...
21About 20,685 visits a month from search, across 4,437 searches
Google search and trafficChristchurch dermatology & skin care · 112 businesses
You are #10 for Google search and traffic
See how to fix all 3 →
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Google SearchGoogle Maps
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08Opening hoursMarketbase business report

Your hours against demand

MoleMap Wigram's opening hours largely match local demand, especially on Tuesdays where 9am-11am and 1pm-2pm are open during high-search periods. There are notable missed opportunities on weekend mid-days: Saturday 10am-1pm and Sunday 1pm are popular but closed. No open hours fall in low-demand windows, and the area health score is 8.7/10, so small targeted hour changes could be commercially useful.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top opportunity

  • 1
    Hours aligned with demandYour hours line up with demand better than nearly every business here, so most of the time you are open, people are actually looking.
1 check on your opening hours. You're seeing it.
8.3Strong
What customers seeWhere you rank
9:41
MoleMap Wigram
OverviewReviewsPhotosAbout
Hours 1
Monday8am-6pm
Tuesday8am-6pm
Wednesday8am-6pm
Thursday8am-6pm
Friday8am-6pm
SaturdayClosed
SundayClosed
Popular times Saturday · Wigram
9a10a11a12p1p2p
When people in Wigram look   You are shut
Opening hoursChristchurch dermatology & skin care · 112 businesses
You are #20 for opening hours
See how to fix it →
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Your listed hoursWhen people search
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The next step

Your top opportunities, in one place.

These are your top 19 opportunities, from the 70 checks we run on every business. Tick any of them to see where it takes you.

01Google listing3 opportunities

02Reviews3 opportunities

04Listings and social3 opportunities

05Facebook page3 opportunities

06Your website3 opportunities

07Google search and traffic3 opportunities

08Opening hours1 opportunity

Where you'd stand#26of 112 Christchurch dermatology & skin care businesses
9:41
Christchurch dermatology & skin careOverall · 112 businesses
You are #26 overall
Open my free 7 days →
The how for every one of these, and everything else we found, in the order that moves you fastest.
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Sounds like another marketing outfit?

We're not. Here's how we're different →

  • You see everything first. Free.Your position, your competitors, your fixes - before you spend a cent.
  • We don't need anything from you.No logins, no card, no setup. Built from what your customers can already see.
  • You watch it work.Your position in the market, every month. If it's not moving, you'll know.
  • Real New Zealand data.Every one of the 112 dermatology & skin care businesses in Christchurch, checked - not a guess from overseas.
  • Built and run in Christchurch.A Kiwi business, not an offshore call centre.
  • A real person on the phone.Call us on 0800 747 901.
Jeremy GrayFounder, Marketbase

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