marketbaseExclusive Marketbase Report
Prepared for

Moore Walker Davey Searells Ltd

Certified public accountant · Christchurch Centre, Christchurch

What your customers see when they look for you, and where that puts you among 245 Christchurch accountants.

ReportLocal marketing report
Checked12 October 2026
Your marketChristchurch accountants · 245 businesses
Open your report ↓
Executive summaryExclusive Marketbase business report

Moore Walker Davey Searells Ltd

Certified public accountant · Christchurch Centre, Christchurch

Where you stand#62of 245 accountants
Overall health7.5/10across the eight areas
How AI describes youMarketbase business report

What AI tells people about you

Moore Walker Davey Searells is a locally owned chartered accountancy and business advisory firm based in Christchurch. Serving Canterbury since 1928, the firm is part of the Moore Markhams and Moore Global networks and operates with around 30 staff and several directors. They offer specialist sector expertise and emphasise long-term client relationships.

Moore Walker Davey Searells is a locally owned chartered accountancy and business advisory firm based in Christchurch, serving the Canterbury region since 1928. The firm operates from the city and describes a long history of local engagement.

The practice offers chartered accountancy and business advisory services and states specialist expertise in sectors including pharmacy, legal, property, bloodstock and forestry. It is independently owned and is part of the Moore Markhams New Zealand network and the broader Moore Global chartered accountancy network.

Customers commonly report helpful support, noting assistance with compliance matters such as AML and early-stage set-up work. Reviewers highlight an approachable team that supports getting businesses up and running and providing practical, hands-on assistance when required.

What distinguishes Moore Walker Davey Searells locally is its near-century presence in Canterbury, a team of around 30 staff including four directors, and an emphasis on building relationships based on understanding, trust and reliability. The firm presents itself as focused on client success and sector-specialist advice within the Christchurch market.

ChatGPTGeminiGooglePerplexityClaude
Not quite right? Let's sort it
01Google listingMarketbase business report

Your Google listing

Moore Walker Davey Searells Ltd shows a very high overall Google Business Listing health score, indicating strong profile completeness and accuracy. The listing already displays essential details, including a claimed status, an open-for-business indicator, a live website link, a listing title, and a contact phone number. A key strength is the detailed description that places the business in the top local tier.

Strengths

  • ✓
    Open statusYour listing shows the business as trading, so customers see accurate availability and Google treats the listing as live.
  • ✓
    ClaimedYour listing is claimed, so you control what it says, you can reply to reviews, and edits suggested by the public come to you first.
  • ✓
    NameYour business name is showing on the listing, so a customer searching for you by name finds you, and everything else on the listing hangs off it.

Top three opportunities

  • 1
    Photos on the listingThere are more pictures on most listings around you than on yours, so a customer flicking between them gets a fuller look at the businesses either side of you.
  • 2
    Category fitYour category set covers less of this market than half the field, so there are jobs being searched for near you that your listing is not eligible to appear in.
  • 3
    Description lengthYour description is one of the fuller ones in this market, which means a customer comparing you side by side has more of your case in front of them than most.
11 checks on your Google listing. You're seeing 6 of them.
8.8Strong
9:41
Tiles © Esri
1
Moore Walker Davey Searells Ltd✓✓
4.8 ★★★★★ (4)
Certified public accountant · Christchurch Centre2
Open 5 days ✓
DirectionsCall Website
OverviewReviewsPhotosAbout
From the business

Moore Walker Davey Searells is an independently owned firm in the Moore Global chartered accountancy and business advisory network. Part of the Canterbury community since 1928, our firm has four directors, an associate director, an associate and around 30 staff. In 2021, we joined the Moore Markhams New Zealand network of business advisory and audit firms located throughout New Zealand. Over the years our name might have changed, but the passion we have for our clients remains. Your success is our most important objective. As a firm we are committed to establishing strong relationships based on understanding, trust and reliability.

3
Google listingChristchurch accountants · 245 businesses
You are #30 for your Google listing
See how to fix all 3 →
Free for 7 days. Rather we did it? Do it for me
Checked on
Google SearchGoogle MapsBusiness Profile
marketbase
02ReviewsMarketbase business report

Your reviews

Moore Walker Davey Searells Ltd has a healthy Google review profile with a 7.6/10 health score. The key takeaways are a strong rating confidence and solid overall star rating, but there is a clear need to engage customers by responding to reviews. Increasing response rate will build trust while maintaining momentum on ratings and review volume.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top three opportunities

  • 1
    Response rateNone of your reviews have a reply, which means a customer reading them sees your happiest and your angriest customers with nothing from you in between.
  • 2
    Review confidenceYour rating and your review count together sit ahead of half the field here, so a customer has enough to go on and no reason to hesitate.
  • 3
    Star ratingYour rating sits ahead of half the businesses here, so the number is not pushing anyone away.
4 checks on your reviews. You're seeing 3 of them.
7.5Good
9:41
Moore Walker Davey Searells Ltd
OverviewReviewsPhotosAbout
4.8★★★★★4 reviews
5
4
3
2
13
2How far your rating and your review count together can be trusted
Google reviewsChristchurch accountants · 245 businesses
You are #61 for your Google reviews
See how to fix all 3 →
Free for 7 days. Rather we did it? Do it for me
Checked on
Google reviewsBusiness Profile
marketbase
03Map positionsMarketbase business report

Where you show up on the map

Moore Walker Davey Searells Ltd shows a low overall health of 1.6/10 for Google Maps search performance, indicating limited visibility across maps. The strongest signals come from several top 5 keywords such as auditor in waltham and auditor in phillipstown, suggesting the business ranks reasonably for specific local terms. Focus should be on improving aggregate and suburb-specific scores to broaden reach.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top two opportunities

  • 1
    Maps visibility in your own suburbWe are not seeing you in Maps searches in your own suburb, which is the search a customer standing a street away actually makes.
  • 2
    Maps visibility across the city groupYou turn up across fewer of the surrounding suburbs than half the businesses here, so someone two suburbs over searching for your service is shown your competitors and never sees your name.
2 checks on your map positions. You're seeing both.
1.7Room to grow
9:41
1234Tiles © Esri
2Seen in 12 searches across Christchurch, top three in none
1
Open Accounting5.0 ★ (1) · Certified public accountant
2
Optima Chartered Accountants Limited5.0 ★ (2) · Certified public accountant
3
Swift Accounting4.9 ★ (17) · Certified public accountant
4
Tax Matters Limited4.9 ★ (84) · Certified public accountant
↓
Moore Walker Davey Searells Ltd1Further down, below the first results
Map positionsChristchurch accountants · 245 businesses
You are #204 for map positions
See how to fix both →
Free for 7 days. Rather we did it? Do it for me
Checked on
Google Maps
marketbase
04Listings and socialMarketbase business report

Where customers find you

Moore Walker Davey Searells Ltd shows an above-average health score of 7.1, indicating solid presence across social profiles and directories with room for alignment. Key strengths include an outstanding Instagram presence and accurate LinkedIn listings that enhance visibility with local customers. Opportunities focus on completing missing profiles on Facebook, TikTok, Neighbourly, Yellow Directory, and Yellow Profile to broaden reach.

Strengths

  • ✓
    Instagram ProfileWe found your Instagram Profile page, and the trail between you and it is unambiguous - it is linked from something you own, or it dominates a search for your name.

Top three opportunities

  • 1
    Having a Facebook page at allWe could not find an active Facebook Profile page for your business, so anyone who goes there to check your hours, read your posts or send a message lands on nothing.
  • 2
    Tiktok ProfileWe could not find an active TikTok account for your business, so anyone who looks for you there finds nothing.
  • 3
    Yellow ProfileWe could not find an active Yellow Profile listing for your business, which means anyone checking you there finds nothing and moves on to whoever is listed.
15 checks on your listings and social. You're seeing 4 of them.
5.2Room to grow
9:41
Gmoore walker davey searells ltd christchurch centre
AllImagesMapsNews
LinkedInmooremarkhamsMoore Walker Davey Searells Ltd | LinkedIn
InstagrammarkhamsnewzealandMoore Walker Davey Searells Ltd | Instagram✓
White Pageswalker-davey-searellsMoore Walker Davey Searells Ltd | White Pages
FacebookNo account found1
TiktokNo account found2
YellowNo listing found3
Listings and socialChristchurch accountants · 245 businesses
You are #117 for listings and social
See how to fix all 3 →
Free for 7 days. Rather we did it? Do it for me
Checked on
GoogleFacebookInstagramTikTokLinkedInWhite PagesYour website
marketbase
05Facebook pageMarketbase business report

Your Facebook page

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top opportunity

  • 1
    Facebook pageCriticalWe could not find an active Facebook Profile page for your business, so anyone who goes there to check your hours, read your posts or send a message lands on nothing. Shown at a typical score for this market.
9 checks on your Facebook page. You're seeing 1 of them.
4.3Room to grow
9:41
facebook
moore walker davey searells ltd christchurch centre
We didn't find any resultsMake sure everything is spelled correctly or try different keywords.1
Facebook pageChristchurch accountants · 245 businesses
You are #140 for your Facebook page
See how to fix it →
Free for 7 days. Rather we did it? Do it for me
Checked on
Facebook
marketbase
06Your websiteMarketbase business report

Your website

Moore Walker Davey Searells Ltd shows average on-page health with a 5.7/10 score. The report highlights solid foundations such as a valid favicon, a clear H1 tag, a page under 256KB, adequate text length, and an SEO-friendly URL. Two key takeaways are improving meta description length and the overall on-page SEO score to lift rankings and user experience.

Strengths

  • ✓
    Domain HealthYour site answers cleanly over a secure connection, so a customer clicking through from Google lands where they expect with nothing in the way.
  • ✓
    Domain Age ScoreYour domain has been registered longer than almost any business in this market.
  • ✓
    FaviconThe tab your site opens in carries your own icon, so a customer with a dozen tabs going can find their way back to you by sight.

Top three opportunities

  • 1
    Meta descriptionThe summary under your name in search results is either too brief to say anything or long enough that Google cuts it mid-sentence.
  • 2
    On-page scoreThe basics on your home page are half in place: it opens and it reads, but enough checks still fail that a customer on a phone away from wifi notices the wait before they notice the business.
  • 3
    Page titleYour home page headline does not fit the space a search result gives it, so a searcher sees either a half-empty line or one that trails off before your name arrives.
23 checks on your website. You're seeing 6 of them.
-Room to grow
9:41
⚠markhams.co.nz✓✓
✓Favicon
1Meta description
2On-page score
3Page title
Your websiteChristchurch accountants · 245 businesses
Checked on
Your websiteGoogle Search
marketbase
07Google search and trafficMarketbase business report

How people find you on Google

Moore Walker Davey Searells Ltd shows a very high overall health for Website Traffic, with strong organic performance and top local rankings. The strongest finding is organic traffic value remaining in the highest percentile, indicating robust SEO value and audience quality. An additional positive is the local top 10% placement for organic traffic, signalling solid site authority.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top three opportunities

  • 1
    What you spend on adsWe can see no paid search activity for your site, which in most local markets is the norm rather than a gap.
  • 2
    Monthly ad visitsYour site receives no visitors from paid search, which for most local businesses in this market is the norm rather than a problem.
  • 3
    Search terms you advertise onYou are not covering any search terms with ads, which for most local businesses here is normal.
6 checks on your search and traffic. You're seeing 3 of them.
8.9Strong
9:41
Gaccountant brookhaven-ferrymead
AllMapsImagesShopping
321No ads from you on any search
www.rjpreston.co.nzAccounting firms in Christchurch, Tax accountant Canterbury
somaccounting.co.nzSOM Accounting Limited: Christchurch Accountants
www.markhams.co.nzChartered Accountants in Christchurch

Chartered accountants and business advisors in Christchurch since 1928. Specialist expertise in pharmacy, legal, property, bloodstock and forestry.

www.yelp.comFERRYMEAD ACCOUNTING - CLOSED
About 859 visits a month from search, across 237 searches
Google search and trafficChristchurch accountants · 245 businesses
You are #28 for Google search and traffic
See how to fix all 3 →
Free for 7 days. Rather we did it? Do it for me
Checked on
Google SearchGoogle Maps
marketbase
08Opening hoursMarketbase business report

Your hours against demand

Moore Walker Davey Searells shows strong alignment with local demand on weekdays, particularly Thursdays where several mid-morning and afternoon hours match peak search activity. There are no low-demand open hours, so operating time is efficient. Missed opportunities occur at key weekend peaks - notably Sunday mornings and Saturday late afternoon - where being open could capture additional client enquiries.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top opportunity

  • 1
    Hours aligned with demandYour hours line up with demand worse than nearly every business here, which means a good share of your open time passes with nobody looking for what you do.
1 check on your opening hours. You're seeing it.
5.3Room to grow
9:41
Moore Walker Davey Searells Ltd
OverviewReviewsPhotosAbout
Hours 1
Monday8am-5pm
Tuesday8am-5pm
Wednesday8am-5pm
Thursday8am-5pm
Friday8am-5pm
SaturdayClosed
SundayClosed
Popular times Thursday · Christchurch Centre
8a9a10a11a12p1p2p3p4p5p
When people in Christchurch Centre look   You are shut
Opening hoursChristchurch accountants · 245 businesses
You are #115 for opening hours
See how to fix it →
Free for 7 days. Rather we did it? Do it for me
Checked on
Your listed hoursWhen people search
marketbase
The next step

Your top opportunities, in one place.

These are your top 19 opportunities, from the 71 checks we run on every business. Tick any of them to see where it takes you.

01Google listing3 opportunities

02Reviews3 opportunities

03Map positions2 opportunities

04Listings and social3 opportunities

05Facebook page1 opportunity

06Your website3 opportunities

07Google search and traffic3 opportunities

08Opening hours1 opportunity

Where you'd stand#62of 245 Christchurch accountants
9:41
Christchurch accountantsOverall · 245 businesses
You are #62 overall
Open my free 7 days →
The how for every one of these, and everything else we found, in the order that moves you fastest.
Just your name and email. No card. Or have us do it for you

Sounds like another marketing outfit?

We're not. Here's how we're different →

  • You see everything first. Free.Your position, your competitors, your fixes - before you spend a cent.
  • We don't need anything from you.No logins, no card, no setup. Built from what your customers can already see.
  • You watch it work.Your position in the market, every month. If it's not moving, you'll know.
  • Real New Zealand data.Every one of the 245 accountants in Christchurch, checked - not a guess from overseas.
  • Built and run in Christchurch.A Kiwi business, not an offshore call centre.
  • A real person on the phone.Call us on 0800 747 901.
Jeremy GrayFounder, Marketbase

"I spent 20 years growing some of the biggest online marketplaces in New Zealand, Australia and the UK. Marketbase gives local businesses the same edge."

Jeremy has grown marketing for