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Mortgage Choice

Mortgage broker · Richmond (Christchurch City), Christchurch

What your customers see when they look for you, and where that puts you among 123 Christchurch mortgage brokers.

ReportLocal marketing report
Checked12 October 2026
Your marketChristchurch mortgage brokers · 123 businesses
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Executive summaryExclusive Marketbase business report

Mortgage Choice

Mortgage broker · Richmond (Christchurch City), Christchurch

Where you stand#115of 123 mortgage brokers
Overall health0.7/10across the eight areas

Going well

08Opening hours10.004Listings and social8.905Facebook page6.5

Where we can help

03Map positions3.602Reviews0.901Google listing0.407Google search and traffic0.006Your website-
How AI describes youMarketbase business report

What AI tells people about you

Mortgage Choice is a mortgage broker based in Richmond, Christchurch. They provide mortgage broking services to homeowners and homebuyers, assisting with loan selection, applications and lender communication. The office focuses on practical, local knowledge of the Christchurch market and support through the loan process for clients across the Richmond area and nearby suburbs.

Mortgage Choice is a mortgage broker located in Richmond, Christchurch. The firm offers mortgage broking services to homeowners, prospective buyers and those exploring finance options in the local area. Their location in Richmond situates them close to Christchurch neighbourhoods where clients commonly seek lending advice.

Services centre on mortgage broking activities that include assessing loan options, preparing mortgage applications and liaising with lenders. As a mortgage broker, Mortgage Choice works with clients to gather information, identify suitable lending products and submit documentation required by banks and non-bank lenders. The practice covers purchase lending and other typical home finance needs associated with mortgages.

Clients interact with Mortgage Choice through consultations aimed at clarifying borrowing capacity, loan structure and repayment options. The process involves working through eligibility, documentation and application steps so lenders can assess prospects. Communication between client, broker and lender is a core part of the service, with the broker acting as the point of contact for the mortgage application journey.

Locally, Mortgage Choice is positioned as a Richmond-based option for people seeking mortgage broking support in Christchurch. Its focus on mortgage-related tasks, lender liaison and application management is what defines the practice for clients wanting assistance with obtaining or refinancing home loans in the Richmond area.

ChatGPTGeminiGooglePerplexityClaude
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01Google listingMarketbase business report

Your Google listing

Mortgage Choice shows very low visibility on its Google listing, with a health score of 0.0. The listing has solid basic contact details and a main image, but key gaps remain. The most important findings are the lack of a claimed listing and no website link, which limit management and customer access.

Strengths

  • ✓
    Open statusYour listing shows the business as trading, so customers see accurate availability and Google treats the listing as live.
  • ✓
    NameYour business name is showing on the listing, so a customer searching for you by name finds you, and everything else on the listing hangs off it.
  • ✓
    PhoneYour listing carries a phone number, so the call button is live for anyone who finds you on a phone.

Top three opportunities

  • 1
    ClaimedYour listing is not claimed, which means anyone can suggest an edit to it and you have no way to reply to a review or correct what is shown.
  • 2
    WebsiteYour listing has no website link, so a customer who wants to check your prices or your work before ringing has nowhere to go from Google.
  • 3
    Description lengthThere is no real description on your listing, so when someone finds you on Google there is nothing in your own words telling them what you do.
11 checks on your Google listing. You're seeing 6 of them.
0.4Room to grow
What customers seeWhere you rank
9:41
Tiles © Esri
Mortgage Choice
Mortgage Choice1✓
Own this business?
0.0 ★★★★★ (0)
Mortgage broker · Richmond (Christchurch City)
DirectionsCall No website ✓2
OverviewReviewsPhotosAbout
From the business
No description yet3
Google listingChristchurch mortgage brokers · 123 businesses
You are #118 for your Google listing
See how to fix all 3 →
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Google SearchGoogle MapsBusiness Profile
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02ReviewsMarketbase business report

Your reviews

Mortgage Choice in Richmond Christchurch shows a very low Google Health score with limited review activity. The key findings are a weak overall rating confidence, an unsettled star rating, and few reviews, paired with no responses to reviews. These factors suggest customers may hesitate to engage until trust improves.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top three opportunities

  • 1
    Review confidenceYour rating and your review count together put you at the bottom of this market - either the rating is low, or there are too few reviews behind it for anyone to trust it.
  • 2
    Star ratingYou have no star rating yet, so a customer scanning results sees an empty space where every other business shows a number.
  • 3
    Response rateNone of your reviews have a reply, which means a customer reading them sees your happiest and your angriest customers with nothing from you in between.
4 checks on your reviews. You're seeing 3 of them.
0.9Room to grow
What customers seeWhere you rank
9:41
Mortgage Choice
OverviewReviewsPhotosAbout
–★★★★★0 reviews
5
4
3
2
12
No reviews yetBe the first to review1
Google reviewsChristchurch mortgage brokers · 123 businesses
You are #112 for your Google reviews
See how to fix all 3 →
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Google reviewsBusiness Profile
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03Map positionsMarketbase business report

Where you show up on the map

The Maps Search Performance health for Mortgage Choice shows an overall health score of 3.3 out of 10, which indicates below average visibility on Google Maps. The business ranks reasonably for its top keywords, with mortgage broker in richmond and finance broker in richmond appearing in the top 10. Opportunities lie in improving aggregate visibility and strengthening the borough presence to reach the local midpoint.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top two opportunities

  • 1
    Maps visibility across the city groupYou appear in a handful of Maps searches across the suburbs around you, far fewer than most businesses here.
  • 2
    Maps visibility in your own suburbYou show up in local Maps searches less often than half your suburb, so on a search from nearby you sit below businesses a customer would otherwise treat as equal.
2 checks on your map positions. You're seeing both.
3.6Room to grow
What customers seeWhere you rank
9:41
1234Tiles © Esri
finance broker
1Seen in 1 search across Christchurch, top three in none
1
Three Pillars Finance5.0 ★ (31) · Mortgage broker
2
Craig Brown - Mortgage Adviser, Guardian Smith Christchurch5.0 ★ (5) · Mortgage broker
3
Platinum Finance4.9 ★ (446) · Mortgage broker
4
Sentinel Wealth - Brendon Thornley5.0 ★ (22) · Mortgage broker
↓
Mortgage Choice2Further down, below the first results
Map positionsChristchurch mortgage brokers · 123 businesses
You are #79 for map positions
See how to fix both →
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Google Maps
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04Listings and socialMarketbase business report

Where customers find you

Mortgage Choice shows an above-average health score of 6.6 out of 10, indicating solid social presence with room to improve. The strongest current strengths are the outstanding Instagram and Facebook profiles, both recognised with very high trust scores, and a well-maintained LinkedIn Company listing. Key opportunities lie in expanding visibility on TikTok, LinkedIn, TikTok Directory, Neighbourly and Yellow Directory.

Strengths

  • ✓
    Having a Facebook page at allWe found your Facebook Profile page, and the trail is strong enough that nobody would question it is yours - it is linked from something you own, or it dominates a search for your name.
  • ✓
    Instagram ProfileWe found your Instagram Profile page, and the trail between you and it is unambiguous - it is linked from something you own, or it dominates a search for your name.
  • ✓
    LinkedIn CompanyWe can see your LinkedIn Company listing (https://linkedin.com/company/mortgage-choice) found via: Google search results.

Top three opportunities

  • 1
    Tiktok ProfileWe could not find an active TikTok account for your business, so anyone who looks for you there finds nothing.
  • 2
    Yellow ProfileWe could not find an active Yellow Profile listing for your business, which means anyone checking you there finds nothing and moves on to whoever is listed.
  • 3
    Neighbourly ProfileWe could not find an active Neighbourly Profile listing for your business, which means anyone checking you there finds nothing and moves on to whoever is listed.
14 checks on your listings and social. You're seeing 6 of them.
8.9Strong
What customers seeWhere you rank
9:41
Gmortgage choice richmond (christchurch city)
AllImagesMapsNews
Yelpmortgage-choice-richmond-4Mortgage Choice | Yelp
FacebookMortgageChoiceRichmondVICMortgage Choice | Facebook✓
InstagrammortgagechoicerichmondMortgage Choice | Instagram✓
LinkedInmortgage-choiceMortgage Choice | LinkedIn✓
TiktokNo account found1
YellowNo listing found2
NeighbourlyNo listing found3
LinkedInNo listing found✓
Listings and socialChristchurch mortgage brokers · 123 businesses
You are #14 for listings and social
See how to fix all 3 →
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GoogleFacebookInstagramTikTokYelpLinkedInYellowYour website
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05Facebook pageMarketbase business report

Your Facebook page

Strengths

  • ✓
    Where your page link pointsThe link on your page goes to a domain that is yours, so a visitor who came for the photos leaves on your terms and the enquiry lands in your inbox rather than someone else's.
  • ✓
    A page address you choseThe address on your page carries your business name, so a customer told about you at a barbecue can find the page by typing what they heard.
  • ✓
    A phone numberA phone number shows on your page, so the person who found you on Facebook before they found your website can ring straight from it.

Top three opportunities

  • 1
    People following your pageFewer people follow your page than follow half the pages here.
  • 2
    What your page says about youYour intro is shorter than half the pages here.
  • 3
    Recommendations on your pageYour count sits above the middle of this market, so a visitor reading the page finds enough written by other people to stop needing anything written by you.
9 checks on your Facebook page. You're seeing 6 of them.
6.5Good
What customers seeWhere you rank
9:41
facebook
MortgageChoiceRichmondVIC✓
304 followers 1
Mortgage Brokers Investment Property Specialists Insurance Solutions Financial Planning & Advice2
FollowMessage
★ 9 reviews · recommended 3
🌐 tinyurl.com/sz8f5z26✓
☎ +61 3 9972 5573✓
PostsAboutPhotosReviews
Facebook pageChristchurch mortgage brokers · 123 businesses
You are #44 for your Facebook page
See how to fix all 3 →
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Facebook
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06Your websiteMarketbase business report

Your website

Mortgage Choice shows a very low on-page SEO health score for the homepage. Key findings point to missing on-page SEO score, no detectable title tag, no meta description, missing favicon, and a page that is under the recommended character length. Addressing these areas will establish a baseline and improve visibility for local mortgage clients in Christchurch.

Strengths

  • ✓
    Domain UniquenessYour web address is yours alone, so everything your site earns - links, mentions, search standing - accumulates under your name and stays with the business.

Top three opportunities

  • 1
    On-page scoreYour home page did not return anything we can measure, and a page that will not answer a scanner is usually the same page that keeps a customer waiting.
  • 2
    Separate sites linking to youNo separate website links to yours.
  • 3
    Meta descriptionYour pages carry no summary line of your own, so the two lines under your name in search results are whatever Google decides best fits the search.
23 checks on your website. You're seeing 4 of them.
-Room to grow
What customers seeWhere you rank
9:41
🔒tinyurl.com✓
1On-page score
2Separate sites linking to you
3Meta description
Your websiteChristchurch mortgage brokers · 123 businesses
See how to fix all 3 →
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Your websiteGoogle Search
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07Google search and trafficMarketbase business report

How people find you on Google

Mortgage Choice shows a very low health score for website traffic, indicating limited organic and paid visibility. Key findings point to near zero organic traffic value and no organic SERP presence, with no clear paid spend. Immediate opportunities include publishing local content, improving on-page SEO, and starting small paid campaigns with targeted landing pages to begin building traffic and conversions.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top three opportunities

  • 1
    What that traffic is worthSearch is delivering you nothing you would otherwise have to pay for.
  • 2
    Monthly search visitsYour site draws no measurable visitors from search, so the only people reaching it are ones you sent yourself.
  • 3
    Search terms you rank forYour site does not appear in search results for any terms we can measure, so nobody is finding it by searching for what you do.
6 checks on your search and traffic. You're seeing 3 of them.
0.0Room to grow
What customers seeWhere you rank
9:41
G
AllMapsImagesShopping
No ads from you on any search
Mortgage ChoiceNot in these results3
Google search and trafficChristchurch mortgage brokers · 123 businesses
You are #77 for Google search and traffic
See how to fix all 3 →
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Google SearchGoogle Maps
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08Opening hoursMarketbase business report

Your hours against demand

Mortgage Choice has no published opening hours, so alignment with Christchurch customer demand cannot be measured. The audit flags no identified hours open during high-demand windows and therefore potential missed opportunities where local searches peak. Adding published hours and aligning them to common broker demand times would improve temporal visibility and make it possible to target peak search periods.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top opportunity

  • 1
    Hours aligned with demandWe could not measure your hours against local demand, which almost always means your listing shows no opening hours at all.
1 check on your opening hours. You're seeing it.
10.0Strong
What customers seeWhere you rank
9:41
Mortgage Choice
OverviewReviewsPhotosAbout
Hours
No opening hours listed1
Opening hoursChristchurch mortgage brokers · 123 businesses
You are #1 for opening hours
See how to fix it →
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Your listed hoursWhen people search
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The next step

Your top opportunities, in one place.

These are your top 21 opportunities, from the 70 checks we run on every business. Tick any of them to see where it takes you.

01Google listing3 opportunities

02Reviews3 opportunities

03Map positions2 opportunities

04Listings and social3 opportunities

05Facebook page3 opportunities

06Your website3 opportunities

07Google search and traffic3 opportunities

08Opening hours1 opportunity

Where you'd stand#115of 123 Christchurch mortgage brokers
9:41
Christchurch mortgage brokersOverall · 123 businesses
You are #115 overall
Open my free 7 days →
The how for every one of these, and everything else we found, in the order that moves you fastest.
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