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Mortgage First

Mortgage broker · Selwyn District East, Christchurch

What your customers see when they look for you, and where that puts you among 123 Christchurch mortgage brokers.

ReportLocal marketing report
Checked12 October 2026
Your marketChristchurch mortgage brokers · 123 businesses
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Executive summaryExclusive Marketbase business report

Mortgage First

Mortgage broker · Selwyn District East, Christchurch

Where you stand#25of 123 mortgage brokers
Overall health8.0/10across the eight areas

Going well

08Opening hours10.002Reviews8.301Google listing8.207Google search and traffic8.203Map positions8.1

Where we can help

04Listings and social3.905Facebook page3.506Your website-
How AI describes youMarketbase business report

What AI tells people about you

Mortgage First is a mortgage brokerage based in Prebbleton, Selwyn. The team of advisers - Sam Parsons, Anthony Yee, Karen Dilger and Guy Parsons - help first-home buyers, people buying their next home, investors and clients looking to re-fix loans. They work with a wide range of lenders and negotiate on clients' behalf, offering a simple application process and mostly free advice.

Mortgage First is a mortgage brokerage based in Prebbleton, Selwyn. The team has been helping clients through the house-buying process since 1996 and lists advisers Sam Parsons, Anthony Yee, Karen Dilger and Guy Parsons as points of contact. Their service covers first-home buyers, people moving to their next home, property investors and clients wanting to re-fix existing loans.

They describe access to a wide range of lenders and say they negotiate on clients' behalf to try to secure competitive mortgage offers. Mortgage First prepares loan applications, can work with a client's existing lender or approach competing lenders, and notes that advice is free to customers unless a fee is stated and agreed in advance.

Customers commonly report a supportive, hands-on experience throughout the lending process, including help with complicated scenarios such as land and build financing. Reviews mention clear explanations, consistent communication and advisers who act as a single point of contact through the application journey. Repeat referrals and long-term client relationships are noted in feedback.

Locally, Mortgage First is presented as a small, experienced team offering tailored service and a straightforward application process from its Prebbleton base. The combination of adviser continuity, lender access and an emphasis on guiding clients through complexity forms the practical offer described to Selwyn customers.

ChatGPTGeminiGooglePerplexityClaude
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01Google listingMarketbase business report

Your Google listing

Mortgage First shows solid Google Business performance with a health score of 7.8 out of 10. The business recently maintains key basics, including an open-for-business status, a listed website link and a verified listing, plus a visible phone number. Strengths include a complete listing with a working contact method and a clear title, supporting easy customer outreach.

Strengths

  • ✓
    Open statusYour listing shows the business as trading, so customers see accurate availability and Google treats the listing as live.
  • ✓
    ClaimedYour listing is claimed, so you control what it says, you can reply to reviews, and edits suggested by the public come to you first.
  • ✓
    NameYour business name is showing on the listing, so a customer searching for you by name finds you, and everything else on the listing hangs off it.

Top three opportunities

  • 1
    Category fitYour categories cover less of this market than nearly every competitor, so someone searching for a job you actually do is shown a list your listing was never entered into.
  • 2
    Description lengthYour description gives a reader more than most listings here do, so a customer choosing between three of you gets more of your case than of theirs.
  • 3
    Photos on the listingYou have more photos on your listing than half the businesses here, so a customer arriving has enough to look at that they stay on it.
11 checks on your Google listing. You're seeing 6 of them.
8.2Strong
What customers seeWhere you rank
9:41
Tiles © Esri
Mortgage First
3
Mortgage First✓✓
5.0 ★★★★★ (74)
Mortgage broker · Selwyn District East1
Open 5 days ✓
DirectionsCall Website
OverviewReviewsPhotosAbout
From the business

The team at Mortgage first have been helping clients through the house buying process since 1996. We are 100% focused on achieving the best outcomes for our clients. We have a very experienced team of advisers Sam Parsons, Anthony Yee, Karen Dilger and Guy Parsons who are here to help. With access to a wide range of lenders, we are able to negotiate on your behalf to ensure you're getting a good deal. With a huge amount of experience and expertise in the industry, we love assisting first home buyers, clients buying their next home, investors and people simply looking to re-fix an existing loan. Please see our website for our disclosure document.

2
Google listingChristchurch mortgage brokers · 123 businesses
You are #23 for your Google listing
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02ReviewsMarketbase business report

Your reviews

Mortgage First shows a strong overall health score and solid engagement. The business holds a top-tier Google star rating and maintains a credible review presence, indicating satisfied customers. The main takeaway is high customer satisfaction with consistent feedback activity, supported by a healthy rating confidence and a receptive approach to reviews.

Strengths

  • ✓
    Star ratingYour rating is among the highest in this market and it does its own selling - a customer sees it before they read anything else.

Top three opportunities

  • 1
    Response rateYou answer more of your reviews than the middle of this market, so a customer scrolling your page mostly finds you there.
  • 2
    Review countYour review count sits above the middle of this market, which puts you in the group customers read as established rather than untested.
  • 3
    Review confidenceRating and volume together put you ahead of most of this market, which means a customer sees a well-rated business with enough reviews behind it to be believed.
4 checks on your reviews. You're seeing all of them.
8.3Strong
What customers seeWhere you rank
9:41
Mortgage First
OverviewReviewsPhotosAbout
5.0★★★★★74 reviews 2
5
4
3
2
1✓
first home purchase 9explaining details 5promptness 5friendly manner 3mortgage securing 3best rates 3
3How far your rating and your review count together can be trusted
J
John M.★★★★★ · 4 months ago

I was referred to Mortgage First by a close friend (who is also a customer), and I'm so glad I got in touch with Guy and the team. Mortgage First gives top notch advice and service, explains things in an easy to understand way and makes the...

Response from the owner1

Thanks for the review John - we're lucky to have top-tier clients!

S
Sze Y.★★★★★ · 5 months ago

We were referred to Guy by our colleague (who also had great experience with Mortgage First) and it's the best referral we can ever get. The process of land and build is complicated and stressful especially for us as first homeowner. Guy is...

Response from the owner

Thank you very much for the review Sze Wing, looking forward to assisting as things progress!

Google reviewsChristchurch mortgage brokers · 123 businesses
You are #22 for your Google reviews
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Google reviewsBusiness Profile
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03Map positionsMarketbase business report

Where you show up on the map

Mortgage First in Prebbleton shows a healthy Google Maps presence with an overall health score of 7.5 out of 10. Key findings include strong top rankings for multiple mortgage-related terms across Selwyn and Christchurch, and steady progress in aggregate and borough scores that support local visibility for first-home buyers and investors.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top two opportunities

  • 1
    Maps visibility in your own suburbYou show up in local Maps searches more often than the middle of your suburb, so a customer searching nearby is likely to see you in the first handful.
  • 2
    Maps visibility across the city groupYou turn up across more of the surrounding suburbs than nearly everyone here, so a customer searching well outside your own patch still sees you.
2 checks on your map positions. You're seeing both.
8.1Strong
What customers seeWhere you rank
9:41
1234Tiles © Esri
mortgage broker
2Top three for "mortgage broker" in 7 suburbs, seen in 10
1
Loan Market South - Selwyn Office5.0 ★ (8) · Mortgage broker
2
Mortgage First15.0 ★ (74) · Mortgage broker
3
Sid Bhogal Mortgage Advisor5.0 ★ (75) · Mortgage broker
4
Loan Market Vaughn Fraser5.0 ★ (34) · Mortgage broker
Map positionsChristchurch mortgage brokers · 123 businesses
You are #24 for map positions
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Google Maps
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04Listings and socialMarketbase business report

Where customers find you

Mortgage First shows a low overall health score for Citations & Social Presence, indicating limited social and directory activity. The strongest finding is a highly active Facebook profile, while other platforms such as Instagram, TikTok, LinkedIn, GrabOne and Neighbourly are missing or inactive, suggesting low multi-platform presence overall.

Strengths

  • ✓
    Having a Facebook page at allWe found your Facebook Profile page, and the trail is strong enough that nobody would question it is yours - it is linked from something you own, or it dominates a search for your name.
  • ✓
    Finance Advisers ProviderWe can see your Finance Advisers Provider listing (https://financeadvisers.co.nz/mortgage-first-new-zealand-limited-canterbury-FSP773712) found via: Google search results.

Top three opportunities

  • 1
    Instagram ProfileWe could not find an active Instagram Profile profile for your business, so a customer who looks for you there finds nothing.
  • 2
    Tiktok ProfileWe could not find an active TikTok account for your business, so anyone who looks for you there finds nothing.
  • 3
    Yellow ProfileWe could not find an active Yellow Profile listing for your business, which means anyone checking you there finds nothing and moves on to whoever is listed.
14 checks on your listings and social. You're seeing 5 of them.
3.9Room to grow
What customers seeWhere you rank
9:41
Gmortgage first selwyn district east
AllImagesMapsNews
FacebookmortgagefirstMortgage First | Facebook✓
Finance Advisers Providermortgage-first-new-zealand-limited-canterbury-FSP773712Mortgage First | Finance Advisers Provider✓
InstagramNo account found1
TiktokNo account found2
YellowNo listing found3
Listings and socialChristchurch mortgage brokers · 123 businesses
You are #76 for listings and social
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GoogleFacebookInstagramTikTokFinance Advisers ProviderYour website
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05Facebook pageMarketbase business report

Your Facebook page

Strengths

  • ✓
    Where your page link pointsThe link on your page goes to a domain that is yours, so a visitor who came for the photos leaves on your terms and the enquiry lands in your inbox rather than someone else's.
  • ✓
    A page address you choseThe address on your page carries your business name, so a customer told about you at a barbecue can find the page by typing what they heard.

Top two opportunities

  • 1
    People following your pageFewer people follow your page than follow half the pages here.
  • 2
    Recommendations on your pageYou hold fewer recommendations than the middle of this market.
4 checks on your Facebook page. You're seeing all of them.
3.5Room to grow
What customers seeWhere you rank
9:41
facebook
Mortgage First✓
570 followers 1
FollowMessage
★ 4 reviews · recommended 2
🌐 mortgagefirst.co.nz✓
PostsAboutPhotosReviews
Facebook pageChristchurch mortgage brokers · 123 businesses
You are #80 for your Facebook page
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Facebook
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06Your websiteMarketbase business report

Your website

Mortgage First shows an above-average health score for on-page SEO, indicating solid technical setup with room to climb out of the bottom quartile. The business has a valid favicon and an H1 tag, and the page size stays under 256KB, which supports quick loading.

Strengths

  • ✓
    The shape of your link profileYour links come from about as wide a range of sites as anything in this market, and the mix of link types looks entirely natural.
  • ✓
    Domain UniquenessYour web address is yours alone, so everything your site earns - links, mentions, search standing - accumulates under your name and stays with the business.
  • ✓
    FaviconThe tab your site opens in carries your own icon, so a customer with a dozen tabs going can find their way back to you by sight.

Top three opportunities

  • 1
    On-page scoreSeveral checks on your home page fail at once, and a visitor meets all of them in the first few seconds: a slow open, no clear heading, nothing under your name in search that says what you do.
  • 2
    Meta descriptionThe summary under your name in search results is either too brief to say anything or long enough that Google cuts it mid-sentence.
  • 3
    Domain HealthYour site answers, but something did not check out - an insecure link, a redirect chain, a domain shared with other businesses, or a listing pointing at a social page.
23 checks on your website. You're seeing 6 of them.
-Room to grow
What customers seeWhere you rank
9:41
🔒mortgagefirst.co.nz✓3
✓The shape of your link profile
✓Favicon
1On-page score
2Meta description
Your websiteChristchurch mortgage brokers · 123 businesses
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Your websiteGoogle Search
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07Google search and trafficMarketbase business report

How people find you on Google

Mortgage First shows a healthy website traffic profile with a health score of 7.4 out of 10. The most important findings are that paid traffic is currently unspent and organic visibility is growing, suggesting steady baseline reach and room to modestly expand paid activities and keyword coverage.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top three opportunities

  • 1
    What you spend on adsWe can see no paid search activity for your site, which in most local markets is the norm rather than a gap.
  • 2
    Monthly ad visitsYour site receives no visitors from paid search, which for most local businesses in this market is the norm rather than a problem.
  • 3
    Search terms you advertise onYou are not covering any search terms with ads, which for most local businesses here is normal.
6 checks on your search and traffic. You're seeing 3 of them.
8.2Strong
What customers seeWhere you rank
9:41
G
AllMapsImagesShopping
321No ads from you on any search
Mortgage FirstNot in these results
About 576 visits a month from search, across 69 searches
Google search and trafficChristchurch mortgage brokers · 123 businesses
You are #23 for Google search and traffic
See how to fix all 3 →
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Google SearchGoogle Maps
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08Opening hoursMarketbase business report

Your hours against demand

Mortgage First's temporal fit with local demand is unclear because city-level popularity data is not available. The health score is 4.5/10, signalling average alignment. Without city-level demand windows, specific hours of strong alignment or missed peak opportunities cannot be identified. Practical next steps are to track real enquiry times and test a small number of extended evening or weekend hours to see if demand improves conversion.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top opportunity

  • 1
    Hours aligned with demandWe could not measure your hours against local demand, which almost always means your listing shows no opening hours at all.
1 check on your opening hours. You're seeing it.
10.0Strong
What customers seeWhere you rank
9:41
Mortgage First
OverviewReviewsPhotosAbout
Hours 1
Monday8:30am-5:30pm
Tuesday8:30am-5:30pm
Wednesday8:30am-5:30pm
Thursday8:30am-5:30pm
Friday8:30am-5:30pm
SaturdayClosed
SundayClosed
Opening hoursChristchurch mortgage brokers · 123 businesses
You are #1 for opening hours
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Your listed hoursWhen people search
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The next step

Your top opportunities, in one place.

These are your top 20 opportunities, from the 65 checks we run on every business. Tick any of them to see where it takes you.

01Google listing3 opportunities

02Reviews3 opportunities

03Map positions2 opportunities

04Listings and social3 opportunities

05Facebook page2 opportunities

06Your website3 opportunities

07Google search and traffic3 opportunities

08Opening hours1 opportunity

Where you'd stand#25of 123 Christchurch mortgage brokers
9:41
Christchurch mortgage brokersOverall · 123 businesses
You are #25 overall
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The how for every one of these, and everything else we found, in the order that moves you fastest.
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