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Mortlocks Lawyers

Legal services · Ilam, Christchurch

What your customers see when they look for you, and where that puts you among 216 Christchurch lawyers.

ReportLocal marketing report
Checked12 October 2026
Your marketChristchurch lawyers · 216 businesses
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Executive summaryExclusive Marketbase business report

Mortlocks Lawyers

Legal services · Ilam, Christchurch

Where you stand#89of 216 lawyers
Overall health5.9/10across the eight areas

Going well

08Opening hours9.401Google listing7.903Map positions7.802Reviews6.5

Where we can help

05Facebook page5.104Listings and social5.007Google search and traffic5.006Your website-
How AI describes youMarketbase business report

What AI tells people about you

Mortlocks Lawyers is a family-run law firm in Ilam, Christchurch, offering general legal services by experienced lawyers. They advise on residential, rural and commercial property, business sales and purchases, leases, family trusts, wills, estates, powers of attorney and relationship property. Clients report professional, personal service, timely responses and clear explanations.

Mortlocks Lawyers is a family-run law firm based in Ilam, Christchurch. The practice describes itself as providing high-quality, professional advice delivered by experienced lawyers, and it emphasises maintaining strong relationships with clients from its Ilam office.

The firm offers a broad range of general legal services. Areas listed include residential, rural and commercial property law; sales and purchases of businesses; leases; family trusts; estates and wills; powers of attorney; and relationship property. Those specialisations form the core of the firm's day-to-day work.

Clients tend to describe interactions as professional and personal. Review themes note clear explanations of issues, timely handling of matters and approachable staff. Several comments refer to longstanding relationships with named lawyers and a service style that combines technical competence with a personal touch.

Locally, Mortlocks Lawyers is distinguished by its family-run structure and emphasis on client relationships in Ilam and greater Christchurch. The firm's mix of general practice areas and repeat client relationships suggests a focus on steady, reliable legal assistance for individuals and local businesses seeking practical legal support.

ChatGPTGeminiGooglePerplexityClaude
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01Google listingMarketbase business report

Your Google listing

Mortlocks Lawyers shows a strong overall Google Business Listing health score of 8.5 out of 10, indicating solid presence and reliability for local customers. The most notable findings are a claimed listing with full control and a functioning website link, plus a visible phone number for direct contact.

Strengths

  • ✓
    Open statusYour listing shows the business as trading, so customers see accurate availability and Google treats the listing as live.
  • ✓
    ClaimedYour listing is claimed, so you control what it says, you can reply to reviews, and edits suggested by the public come to you first.
  • ✓
    NameYour business name is showing on the listing, so a customer searching for you by name finds you, and everything else on the listing hangs off it.

Top three opportunities

  • 1
    Photos on the listingYou have fewer photos than nearly every business here, so a customer comparing you against them builds a picture of their work and guesses at yours.
  • 2
    Description lengthYour description gives a reader more than most listings here do, so a customer choosing between three of you gets more of your case than of theirs.
  • 3
    Category fitYour category set covers less of this market than half the field, so there are jobs being searched for near you that your listing is not eligible to appear in.
11 checks on your Google listing. You're seeing 6 of them.
7.9Good
What customers seeWhere you rank
9:41
Tiles © Esri
Mortlocks Lawyers
1
Mortlocks Lawyers✓✓
5.0 ★★★★★ (7)
Legal services · Ilam3
Open 5 days ✓
DirectionsCall Website
OverviewReviewsPhotosAbout
From the business

Mortlocks Lawyers is a family-run Christchurch law firm with a reputation for providing high quality, professional advice and personal service by experienced lawyers. Mortlocks provides a wide variety of general legal expertise, including advising on residential, rural and commercial property, sales and purchases of businesses, leases, family trusts, estates, wills, powers of attorney and relationship property.

2
Google listingChristchurch lawyers · 216 businesses
You are #46 for your Google listing
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Google SearchGoogle MapsBusiness Profile
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02ReviewsMarketbase business report

Your reviews

Mortlocks Lawyers shows a healthy Google review profile with a 7.3/10 health score and strong star ratings, reflecting solid client satisfaction. The most notable finding is the top-10% star rating, indicating high customer approval. A key area for improvement is engagement with reviews, as no responses have been posted yet. Addressing this could bolster trust and visibility.

Strengths

  • ✓
    Star ratingYour rating is among the highest in this market and it does its own selling - a customer sees it before they read anything else.

Top three opportunities

  • 1
    Response rateNone of your reviews have a reply, which means a customer reading them sees your happiest and your angriest customers with nothing from you in between.
  • 2
    Review countYour review count sits under the middle of this market, so you are readable to a customer without yet being convincing.
  • 3
    Review confidenceYour rating and your review count together sit ahead of half the field here, so a customer has enough to go on and no reason to hesitate.
4 checks on your reviews. You're seeing all of them.
6.5Good
What customers seeWhere you rank
9:41
Mortlocks Lawyers
OverviewReviewsPhotosAbout
5.0★★★★★7 reviews 2
5
4
3
2
1✓
nice staff 3personal touch 2
3How far your rating and your review count together can be trusted
Google reviewsChristchurch lawyers · 216 businesses
You are #76 for your Google reviews
See how to fix all 3 →
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Google reviewsBusiness Profile
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03Map positionsMarketbase business report

Where you show up on the map

Mortlocks Lawyers shows a very high overall health score for Google Maps search performance, indicating strong local visibility. The strongest evidence is top-5 positioning for key borough-focused queries and multiple top-1 ranks for core practice areas in Ilam. The main opportunity lies in expanding aggregate visibility beyond borough-level dominance to more suburbs while maintaining the elite Ilam positioning.

Strengths

  • ✓
    Maps visibility in your own suburbNo business in your suburb turns up in local Maps searches more often than you do - for a customer searching nearby, you are among the first names on the screen.

Top opportunity

  • 1
    Maps visibility across the city groupYou turn up across more of the surrounding suburbs than the middle of the field, so customers searching from outside your own patch are finding you.
2 checks on your map positions. You're seeing both.
7.8Good
What customers seeWhere you rank
9:41
1234Tiles © Esri
personal injury lawyer
1Top three for "personal injury lawyer" in 4 suburbs, seen in 7
1
Mortlocks Lawyers✓5.0 ★ (7) · Legal services
2
Ian Robertson & Co Lawyers5.0 ★ (11) · Legal services
3
Absolut Legal5.0 ★ (219) · Legal services
4
Cameron & Co Riccarton Office4.3 ★ (30) · Legal services
Map positionsChristchurch lawyers · 216 businesses
You are #48 for map positions
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Google Maps
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04Listings and socialMarketbase business report

Where customers find you

Mortlocks Lawyers shows a moderate health level for social presence, with room to improve on major platforms. The most impactful findings focus on boosting Instagram and TikTok presence, and strengthening the Facebook profile's connection to the business. Addressing these will enhance local visibility and trust among clients seeking legal services.

Strengths

  • ✓
    White Pages ListingWe can see your White Pages Listing listing (https://whitepages.co.nz/mortlocks-lawyers-ilam) found via: Google search results.
  • ✓
    Infobel ListingWe can see your Infobel Listing listing (https://infobel.com/mortlocks_lawyers) found via: Google search results.
  • ✓
    Find A Lawyer FirmWe can see your Find A Lawyer Firm listing (https://findalawyer.co.nz/mortlocks) found via: Google search results.

Top three opportunities

  • 1
    Instagram ProfileWe could not find an active Instagram Profile profile for your business, so a customer who looks for you there finds nothing.
  • 2
    Having a Facebook page at allWe found your Facebook Profile page through search alone.
  • 3
    Tiktok ProfileWe could not find an active TikTok account for your business, so anyone who looks for you there finds nothing.
16 checks on your listings and social. You're seeing 6 of them.
5.0Room to grow
What customers seeWhere you rank
9:41
Gmortlocks lawyers ilam
AllImagesMapsNews
Infobelmortlocks_lawyersMortlocks Lawyers | Infobel✓
White Pagesmortlocks-lawyers-ilamMortlocks Lawyers | White Pages✓
ChristchurchLawyermortlocks-lawyersMortlocks Lawyers | ChristchurchLawyer
Find A Lawyer FirmmortlocksMortlocks Lawyers | Find A Lawyer Firm✓
FacebookmortlockmccormacklawFound through search, not linked from anything you own2
InstagramNo account found1
TiktokNo account found3
Listings and socialChristchurch lawyers · 216 businesses
You are #109 for listings and social
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GoogleFacebookInstagramTikTokInfobelWhite PagesChristchurchLawyerYour website
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05Facebook pageMarketbase business report

Your Facebook page

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top opportunity

  • 1
    Facebook pageCriticalWe found your Facebook Profile page through search alone. Shown at a typical score for this market.
9 checks on your Facebook page. You're seeing 1 of them.
5.1Room to grow
What customers seeWhere you rank
9:41
facebook
mortlocks lawyers ilam
We didn't find any resultsMake sure everything is spelled correctly or try different keywords.1
Facebook pageChristchurch lawyers · 216 businesses
You are #106 for your Facebook page
See how to fix it →
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Facebook
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06Your websiteMarketbase business report

Your website

Mortlocks Lawyers shows below-average on-page health with a 3.2/10. Key strengths include a fast load time under 3 seconds, a valid favicon, no frames and secure HTTPS content, plus an SEO-friendly URL. The main improvement area lies in the missing meta description and suboptimal title tag length, which constrain click-throughs and search visibility.

Strengths

  • ✓
    Domain HealthYour site answers cleanly over a secure connection, so a customer clicking through from Google lands where they expect with nothing in the way.
  • ✓
    Domain UniquenessYour web address is yours alone, so everything your site earns - links, mentions, search standing - accumulates under your name and stays with the business.
  • ✓
    FaviconThe tab your site opens in carries your own icon, so a customer with a dozen tabs going can find their way back to you by sight.

Top three opportunities

  • 1
    Meta descriptionYour pages carry no summary line of your own, so the two lines under your name in search results are whatever Google decides best fits the search.
  • 2
    Separate sites linking to youOnly a handful of separate websites link to yours, well behind most of this market.
  • 3
    Page titleThe headline on your home page is either a single word or long enough that a search result cuts it off part way through.
23 checks on your website. You're seeing 6 of them.
-Room to grow
What customers seeWhere you rank
9:41
🔒mortlocks.co.nz✓✓
✓Favicon
1Meta description
2Separate sites linking to you
3Page title
Your websiteChristchurch lawyers · 216 businesses
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Your websiteGoogle Search
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07Google search and trafficMarketbase business report

How people find you on Google

Mortlocks Lawyers shows a below-average website traffic health with a 4.2 out of 10 score. The business has room to grow both paid and organic visibility. Key findings indicate no measurable paid traffic yet and a mid-range organic traffic value, with organic SERP presence above 25% but paid metrics largely undeveloped.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top three opportunities

  • 1
    What you spend on adsWe can see no paid search activity for your site, which in most local markets is the norm rather than a gap.
  • 2
    Monthly ad visitsYour site receives no visitors from paid search, which for most local businesses in this market is the norm rather than a problem.
  • 3
    Search terms you rank forYour site appears for fewer search terms than most businesses here, so there are only a handful of ways for someone to come across you.
6 checks on your search and traffic. You're seeing 3 of them.
5.0Room to grow
What customers seeWhere you rank
9:41
Glawyer ilam
AllMapsImagesShopping
21No ads from you on any search
www.laneneave.co.nzLane Neave lawyers | New Zealand law firm
www.saunders.co.nzSaunders and Co | Lawyers Christchurch
www.mortlocks.co.nzMortlocks Lawyers

Mortlocks Lawyers is a family-run Christchurch law firm that provides high quality, professional advice and personal service by ... Ilam, Christchurch 8444. Read more

3
porthillslaw.co.nzPort Hills Law: Property Lawyers Christchurch
About 53 visits a month from search, across 10 searches
Google search and trafficChristchurch lawyers · 216 businesses
You are #108 for Google search and traffic
See how to fix all 3 →
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Google SearchGoogle Maps
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08Opening hoursMarketbase business report

Your hours against demand

Mortlocks Lawyers' published hours largely align with weekday mid-day demand, especially around lunchtime on Tuesday and Wednesday and mid-morning on Thursday. There are clear missed opportunities when clients search on weekends and very early Friday mornings - notably Saturday 10am, Saturday 8pm, Sunday 1-2pm and Friday 8am. There are no low-demand open hours, so current hours are efficient but could be adjusted to capture weekend and early-morning demand.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top opportunity

  • 1
    Hours aligned with demandYour hours cover more of the busy stretches than the middle of the field, so you are open for most of the searching that happens near you.
1 check on your opening hours. You're seeing it.
9.4Strong
What customers seeWhere you rank
9:41
Mortlocks Lawyers
OverviewReviewsPhotosAbout
Hours 1
Monday8:30am-5pm
Tuesday8:30am-5pm
Wednesday8:30am-5pm
Thursday8:30am-5pm
Friday8:30am-5pm
SaturdayClosed
SundayClosed
Opening hoursChristchurch lawyers · 216 businesses
You are #14 for opening hours
See how to fix it →
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Your listed hoursWhen people search
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The next step

Your top opportunities, in one place.

These are your top 18 opportunities, from the 72 checks we run on every business. Tick any of them to see where it takes you.

01Google listing3 opportunities

02Reviews3 opportunities

03Map positions1 opportunity

04Listings and social3 opportunities

05Facebook page1 opportunity

06Your website3 opportunities

07Google search and traffic3 opportunities

08Opening hours1 opportunity

Where you'd stand#89of 216 Christchurch lawyers
9:41
Christchurch lawyersOverall · 216 businesses
You are #89 overall
Open my free 7 days →
The how for every one of these, and everything else we found, in the order that moves you fastest.
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