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Murillo - Hair Stylist Burnside

Hair salon · Burnside, Christchurch

What your customers see when they look for you, and where that puts you among 498 Christchurch hair salons & barbers.

ReportLocal marketing report
Checked13 October 2026
Your marketChristchurch hair salons & barbers · 498 businesses
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Executive summaryExclusive Marketbase business report

Murillo - Hair Stylist Burnside

Hair salon · Burnside, Christchurch

Where you stand#212of 498 hair salons & barbers
Overall health5.8/10across the eight areas

Going well

01Google listing7.204Listings and social6.5

Where we can help

08Opening hours4.003Map positions3.202Reviews2.205Facebook page1.907Google search and traffic0.006Your website-
How AI describes youMarketbase business report

What AI tells people about you

Murillo is an independent hair stylist based at Visage Hair Co. on Wairakei Road in Burnside, Christchurch. He offers one-on-one appointments and a portfolio of cuts and styling work. Clients note a professional, calm manner and attention to detail that suits a range of hair types including specialised care for colour-treated and blonde hair.

Murillo is an independent hair stylist working at Visage Hair Co. on Wairakei Road in the Burnside suburb of Christchurch. He operates as a one-on-one stylist and maintains a portfolio of cuts and styling services shown on his site.

Services listed on his online profile include individual styling sessions and tailored haircuts. The available information highlights experience with a range of hair needs and styling approaches. The profile references a portfolio and one-on-one appointments rather than walk-in or group services.

Clients commonly describe professional, attentive service and a calm, friendly manner. Review themes note clear communication, listening closely to client requests and consistent attention to detail. Several reviews specifically mention strong results with blonde or colour-treated hair and repeat visits from satisfied clients.

Locally, Murillo presents as a Christchurch-based independent stylist working within Visage Hair Co. in Burnside. Clients can expect appointment-based one-on-one styling, a focus on clear consultation and detail-oriented haircuts, and feedback from reviewers that emphasises professionalism, client communication and consistent results.

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01Google listingMarketbase business report

Your Google listing

Murillo - Hair Stylist in Christchurch shows a solid overall health score on Google Business Listing health, with several core elements in place. The listing has a verified claim, a working phone number and a website link, and the business is marked as open for customers. The two strongest findings are a claimed listing and an accessible website link, while the description could still be refined to improve ranking.

Strengths

  • ✓
    Open statusYour listing shows the business as trading, so customers see accurate availability and Google treats the listing as live.
  • ✓
    ClaimedYour listing is claimed, so you control what it says, you can reply to reviews, and edits suggested by the public come to you first.
  • ✓
    NameYour business name is showing on the listing, so a customer searching for you by name finds you, and everything else on the listing hangs off it.

Top three opportunities

  • 1
    Description lengthYour description is far shorter than what most businesses here have written, which means a customer comparing listings gets a line from you and three paragraphs from the business beside you.
  • 2
    Photos on the listingYou have more photos on your listing than half the businesses here, so a customer arriving has enough to look at that they stay on it.
  • 3
    Category fitYour categories cover this market better than the middle of the field, so you appear in most of the searches your competitors appear in.
11 checks on your Google listing. You're seeing 6 of them.
7.2Good
What customers seeWhere you rank
9:41
Tiles © Esri
Murillo - Hair Stylist Burnside
2
Murillo - Hair Stylist Burnside✓✓
4.8 ★★★★★ (11)
Hair salon · Burnside3
Open 5 days ✓
DirectionsCall Website
OverviewReviewsPhotosAbout
From the business

Independent Hair Stylist - Currently working at Visage Hair Co. in Burnside

1
Google listingChristchurch hair salons & barbers · 498 businesses
You are #142 for your Google listing
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Google SearchGoogle MapsBusiness Profile
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02ReviewsMarketbase business report

Your reviews

Murillo - Hair Stylist in Christchurch shows a low overall health score of 2.3 out of 10 for Google reviews, with some early progress in rating but limited owner response. The top finding is that response rate is zero, which affects customer trust. Also, rating and review growth are at early stages, though the star rating is moving toward the top quartile.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top three opportunities

  • 1
    Review confidenceRating and review volume together sit well behind this market, which means a customer comparing you has both halves of the picture reading thin.
  • 2
    Response rateNone of your reviews have a reply, which means a customer reading them sees your happiest and your angriest customers with nothing from you in between.
  • 3
    Review countYour review count sits well below what buyers here are used to seeing, which means a customer comparing options side by side reads you as the less proven choice.
4 checks on your reviews. You're seeing 3 of them.
2.2Room to grow
What customers seeWhere you rank
9:41
Murillo - Hair Stylist Burnside
OverviewReviewsPhotosAbout
4.8★★★★★11 reviews 3
5
4
3
2
1
haircut 3hairstyling 2
1How far your rating and your review count together can be trusted
Google reviewsChristchurch hair salons & barbers · 498 businesses
You are #388 for your Google reviews
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Google reviewsBusiness Profile
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03Map positionsMarketbase business report

Where you show up on the map

Murillo - Hair Stylist in Christchurch shows below average health on Google Maps, with a 3.4/10. This indicates limited visibility but some presence in broader maps queries. The top opportunities focus on strengthening aggregate map visibility and sustaining borough gains to move toward the local midpoint.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top two opportunities

  • 1
    Maps visibility across the city groupYou appear in a handful of Maps searches across the suburbs around you, far fewer than most businesses here.
  • 2
    Maps visibility in your own suburbYou show up in local Maps searches less often than half your suburb, so on a search from nearby you sit below businesses a customer would otherwise treat as equal.
2 checks on your map positions. You're seeing both.
3.2Room to grow
What customers seeWhere you rank
9:41
1234Tiles © Esri
unisex hairdresser
1Seen in 3 searches across Christchurch, top three in none
1
Bella Hair Salon4.9 ★ (113) · Hair salon
2
Visage Hair Company4.9 ★ (14) · Hair salon
3
Family and Friends Hair Studio0.0 ★ (0) · Hair salon
4
Murillo - Hair Stylist4.9 ★ (139) · Hair salon
↓
Murillo - Hair Stylist Burnside2Further down, below the first results
Map positionsChristchurch hair salons & barbers · 498 businesses
You are #338 for map positions
See how to fix both →
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Google Maps
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04Listings and socialMarketbase business report

Where customers find you

Murillo - Hair Stylist in Christchurch shows an overall health score of 9.0 (very high) for social presence and directory listings. Key findings indicate outstanding Instagram and Facebook profiles, plus a well-maintained Fresha presence and solid Yellow Directory listing. Opportunities focus on TikTok and LinkedIn to broaden reach, with potential gains from stronger personal and company branding.

Strengths

  • ✓
    Having a Facebook page at allWe found your Facebook Profile page, and the trail is strong enough that nobody would question it is yours - it is linked from something you own, or it dominates a search for your name.
  • ✓
    Instagram ProfileWe found your Instagram Profile page, and the trail between you and it is unambiguous - it is linked from something you own, or it dominates a search for your name.

Top three opportunities

  • 1
    Tiktok ProfileWe could not find an active TikTok account for your business, so anyone who looks for you there finds nothing.
  • 2
    Yellow ProfileWe could not find an active Yellow Profile listing for your business, which means anyone checking you there finds nothing and moves on to whoever is listed.
  • 3
    Fresha ProfileWe could not find an active Fresha Profile listing for your business, which means anyone checking you there finds nothing and moves on to whoever is listed.
14 checks on your listings and social. You're seeing 5 of them.
6.5Good
What customers seeWhere you rank
9:41
Gmurillo - hair stylist burnside burnside
AllImagesMapsNews
InstagrammurillohairMurillo - Hair Stylist Burnside | Instagram✓
Facebookmurillo.oliveira.581Murillo - Hair Stylist Burnside | Facebook✓
Freshalp/en/tt/hair-styling/in/nz-christchurchMurillo - Hair Stylist Burnside | Fresha3
Yellow/burnside-christchurch/hairdressersMurillo - Hair Stylist Burnside | Yellow2
TiktokNo account found1
YellowNo listing found2
Listings and socialChristchurch hair salons & barbers · 498 businesses
You are #173 for listings and social
See how to fix all 3 →
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GoogleFacebookInstagramTikTokFreshaYellowYour website
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05Facebook pageMarketbase business report

Your Facebook page

Strengths

  • ✓
    A page address you choseThe address on your page carries your business name, so a customer told about you at a barbecue can find the page by typing what they heard.
  • ✓
    A cover photoYour page opens with a cover photo rather than a blank banner, so the first impression a visitor gets is your own work.

Top three opportunities

  • 1
    Where your page link pointsNothing in your page details points at a website, so a visitor who has read your posts and wants prices, hours or a booking form has nowhere to go next but back to search - where your competitors are waiting.
  • 2
    A phone numberNo phone number is published on your Facebook page, so someone who found you there and wants to ring has to go hunting elsewhere or send a message and wait.
  • 3
    An email addressA customer who would rather put a request in writing at ten at night has only Messenger to work with, because the page carries no email address.
7 checks on your Facebook page. You're seeing 5 of them.
1.9Room to grow
What customers seeWhere you rank
9:41
facebook
✓
murillo.oliveira.581✓
1.5K followers
FollowMessage
PostsAboutPhotosReviews
Facebook pageChristchurch hair salons & barbers · 498 businesses
You are #406 for your Facebook page
See how to fix all 3 →
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Facebook
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06Your websiteMarketbase business report

Your website

Murillo - Hair Stylist in Christchurch shows a solid on-page SEO health score of 7.1 out of 10, meaning the site is performing above average but has room for improvement. The most notable findings are a valid favicon, efficient page size under 256KB, secure content via HTTPS, a strong character count, and an SEO-friendly URL. Attention should stay on optimising meta description length and ensuring a proper title tag and H1 presence.

Strengths

  • ✓
    Domain HealthYour site answers cleanly over a secure connection, so a customer clicking through from Google lands where they expect with nothing in the way.
  • ✓
    FaviconThe tab your site opens in carries your own icon, so a customer with a dozen tabs going can find their way back to you by sight.
  • ✓
    Page file sizeYour home page is light enough to open quickly on a phone with a weak signal, which is where most people meet a local business for the first time.

Top three opportunities

  • 1
    Separate sites linking to youNo separate website links to yours.
  • 2
    On-page scoreSeveral checks on your home page fail at once, and a visitor meets all of them in the first few seconds: a slow open, no clear heading, nothing under your name in search that says what you do.
  • 3
    The shape of your link profileNo links to your site were found, so there is no shape to read yet.
23 checks on your website. You're seeing 6 of them.
-Room to grow
What customers seeWhere you rank
9:41
⚠murillohair.co.nz✓
✓Favicon
✓Page file size
1Separate sites linking to you
2On-page score
3The shape of your link profile
Your websiteChristchurch hair salons & barbers · 498 businesses
See how to fix all 3 →
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Your websiteGoogle Search
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07Google search and trafficMarketbase business report

How people find you on Google

Murillo - Hair Stylist in Christchurch shows a low overall health for Website Traffic, with a 2.0 out of 10. This indicates limited organic and paid traffic and keyword visibility. Key opportunities are to grow organic traffic value and volume through local content, on-page SEO and backlinks, and to start small paid traffic campaigns with targeted landing pages and tracking.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top three opportunities

  • 1
    What that traffic is worthSearch is delivering you nothing you would otherwise have to pay for.
  • 2
    Monthly search visitsYour site draws no measurable visitors from search, so the only people reaching it are ones you sent yourself.
  • 3
    Search terms you rank forYour site does not appear in search results for any terms we can measure, so nobody is finding it by searching for what you do.
6 checks on your search and traffic. You're seeing 3 of them.
0.0Room to grow
What customers seeWhere you rank
9:41
G
AllMapsImagesShopping
No ads from you on any search
Murillo - Hair Stylist BurnsideNot in these results3
21About 0 visits a month from search, across 0 searches
Google search and trafficChristchurch hair salons & barbers · 498 businesses
You are #212 for Google search and traffic
See how to fix all 3 →
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Google SearchGoogle Maps
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08Opening hoursMarketbase business report

Your hours against demand

Murillo's hours show clear alignment with weekend and midweek lunchtime demand but miss some weekday midday windows. Open mid-day Wednesday and Saturday at 11am-1pm matches strong local search activity, while being closed Monday and Tuesday around noon leaves noticeable missed bookings. No low-demand open hours were found, so trimming or adding targeted weekday lunch slots could improve utilisation.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top opportunity

  • 1
    Hours aligned with demandYour hours cover some of the busy stretches but fewer than half the businesses here, which means someone ringing round on a Saturday morning reaches your competitors and your voicemail.
1 check on your opening hours. You're seeing it.
4.0Room to grow
What customers seeWhere you rank
9:41
Murillo - Hair Stylist Burnside
OverviewReviewsPhotosAbout
Hours 1
MondayClosed
TuesdayClosed
Wednesday9am-5pm
Thursday9am-5pm
Friday9am-5pm
Saturday9am-5pm
Sunday9am-5pm
Opening hoursChristchurch hair salons & barbers · 498 businesses
You are #298 for opening hours
See how to fix it →
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Your listed hoursWhen people search
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The next step

Your top opportunities, in one place.

These are your top 21 opportunities, from the 68 checks we run on every business. Tick any of them to see where it takes you.

01Google listing3 opportunities

02Reviews3 opportunities

03Map positions2 opportunities

04Listings and social3 opportunities

05Facebook page3 opportunities

06Your website3 opportunities

07Google search and traffic3 opportunities

08Opening hours1 opportunity

Where you'd stand#212of 498 Christchurch hair salons & barbers
9:41
Christchurch hair salons & barbersOverall · 498 businesses
You are #212 overall
Open my free 7 days →
The how for every one of these, and everything else we found, in the order that moves you fastest.
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  • Real New Zealand data.Every one of the 498 hair salons & barbers in Christchurch, checked - not a guess from overseas.
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