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Murphy Panel & Paint

Auto body shop · Waiuku, South Auckland

What your customers see when they look for you, and where that puts you among 48 South Auckland automotive dismantlers.

ReportLocal marketing report
Checked12 October 2026
Your marketSouth Auckland automotive dismantlers · 48 businesses
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Executive summaryExclusive Marketbase business report

Murphy Panel & Paint

Auto body shop · Waiuku, South Auckland

Where you stand#34of 48 automotive dismantlers
Overall health3.0/10across the eight areas

Going well

08Opening hours10.002Reviews9.4

Where we can help

01Google listing5.507Google search and traffic2.305Facebook page0.903Map positions0.604Listings and social0.406Your website-
How AI describes youMarketbase business report

What AI tells people about you

Murphy Panel & Paint in Waiuku is a panel beating and car painting specialist serving the wider region since the 1960s. They offer panel beating, painting, auto refinishing, glass replacement, structural and rust repair, diagnostics and loan vehicles. Customers note quick turnarounds, clear communication and an accommodating team for insurance and accidental repairs.

Murphy Panel & Paint is a panel beating and car painting specialist based in Waiuku, founded in the early 1960s. The workshop serves the wider region and presents itself as a one-stop shop for collision repair and related services.

Services listed include panel beating, painting, auto refinishing, dent repair, collision and insurance repairs, structural and rust repairs, windscreen and glass replacement, air conditioning re-gassing, and vehicle diagnostics, calibrations and resets. They also mention loan vehicles to keep customers mobile while repairs are under way.

Customer reviews consistently mention quick turnarounds, efficient work and clear communication from staff. Reviewers describe the team as accommodating and responsive, with staff keeping clients updated through tricky or complex repair situations. Positive mentions include successful handling of insurance jobs, recovered and damaged vehicles, and work to get vehicles roadworthy for inspections.

Locally, Murphy Panel & Paint is distinguished by long experience in collision repair, a broad set of services that cover both minor dents and structural repairs, and operational touches such as loan vehicles and glass replacement. The Waiuku workshop presents itself as a regional repair centre for customers needing accident, insurance or routine collision work.

ChatGPTGeminiGooglePerplexityClaude
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01Google listingMarketbase business report

Your Google listing

Murphy Panel & Paint shows an average health level with room for improvement in listing completeness. The strongest current strength is that the listing is claimed and linked to a website, ensuring control over information and easy access for customers. A clear opportunity lies in expanding a more detailed description and verified category alignment to attract more relevant searches.

Strengths

  • ✓
    Open statusYour listing shows the business as trading, so customers see accurate availability and Google treats the listing as live.
  • ✓
    ClaimedYour listing is claimed, so you control what it says, you can reply to reviews, and edits suggested by the public come to you first.
  • ✓
    NameYour business name is showing on the listing, so a customer searching for you by name finds you, and everything else on the listing hangs off it.

Top three opportunities

  • 1
    Description lengthYour description gives a reader less than half the listings here do, so someone reading yours and then a competitor's gets less to go on from you.
  • 2
    Category fitYour category set covers less of this market than half the field, so there are jobs being searched for near you that your listing is not eligible to appear in.
  • 3
    Photos on the listingYou have more photos on your listing than half the businesses here, so a customer arriving has enough to look at that they stay on it.
11 checks on your Google listing. You're seeing 6 of them.
5.5Room to grow
What customers seeWhere you rank
9:41
Tiles © Esri
Murphy Panel & Paint
3
Murphy Panel & Paint✓✓
4.7 ★★★★★ (68)
Auto body shop · Waiuku2
Open 5 days ✓
DirectionsCall Website
OverviewReviewsPhotosAbout
From the business

Founded in 1962, we are a panel beating & car painting specialist. We deal with every car on the road no matter how big the bump. We have a reliable team in Waiuku & cover the whole region. Whether it’s an insurance job or you’re just looking to fix an accidental knock, we have you covered. Pop by or give us a ring to see what we can do for you. From Panel beating, painting, auto refinishing, glass replacing, grooming, structural repair and loan vehicles.

1
Google listingSouth Auckland automotive dismantlers · 48 businesses
You are #22 for your Google listing
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Google SearchGoogle MapsBusiness Profile
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02ReviewsMarketbase business report

Your reviews

Murphy Panel & Paint shows a very high overall health score for Google reviews, indicating strong customer trust and solid engagement. The most notable finding is a robust rating with sufficient volume that supports credibility. The business also maintains an unusually responsive approach to reviews, reinforcing a two-sided conversation with customers.

Strengths

  • ✓
    Review confidenceRating and volume together put you at the head of this market: well rated, with enough reviews behind it that a customer takes the number seriously.

Top three opportunities

  • 1
    Review countYour review count sits above the middle of this market, which puts you in the group customers read as established rather than untested.
  • 2
    Star ratingYour rating is higher than most of this market, and it is the first thing a customer reads about you.
  • 3
    Response rateYou answer nearly all your reviews, which is more than almost anyone in this market, and a customer reading the page sees a two-sided conversation rather than a scoreboard.
4 checks on your reviews. You're seeing all of them.
9.4Strong
What customers seeWhere you rank
9:41
Murphy Panel & Paint
OverviewReviewsPhotosAbout
4.7★★★★★68 reviews 1
5
4
3
2
12
communication 4windscreen repair 3easy process 3inside cleaning 2informative staff 2great pricing 2
✓How far your rating and your review count together can be trusted
A
Alan (.★★★★★ · Edited 3 years ago

Excellent service. COVID has caused many delays in shipping if parts for repair world wide but the team at Murphy Panel and Paint are on to it 👍

Response from the owner3

Hi Alan. Thanks for the 5 star review! Any issues in the future we’re always happy to help!

S
Stuart K.★★★★★ · 3 years ago

Did an amazing windscreen repair, including being a huge help with a rather difficult insurance company!

Response from the owner

Hi Stuart. Thanks for the 5 star review! Any issues in the future we’re always happy to help!

Google reviewsSouth Auckland automotive dismantlers · 48 businesses
You are #4 for your Google reviews
See how to fix all 3 →
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Google reviewsBusiness Profile
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03Map positionsMarketbase business report

Where you show up on the map

Murphy Panel & Paint shows a very low overall Google Maps health score of 0.6/10, indicating limited visibility across suburb searches. The strongest signal is being seen as an auto wrecker in Waiuku and South Auckland, but overall rankings are tight and need improvement. The top opportunity is to increase review volume since reviews boost Maps presence more quickly.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top two opportunities

  • 1
    Maps visibility across the city groupYou appear in a handful of Maps searches across the suburbs around you, far fewer than most businesses here.
  • 2
    Maps visibility in your own suburbYou show up in local Maps searches, but below most businesses in your suburb, so a customer looking from a nearby street is shown someone else first.
2 checks on your map positions. You're seeing both.
0.6Room to grow
What customers seeWhere you rank
9:41
1234Tiles © Esri
auto wrecker
1Seen in 1 search across South Auckland, top three in none
1
Wreckers NZ - Car Wreckers Hamilton, Waikato5.0 ★ (2) · Auto body shop
2
Curly's Salvage 24hr towing4.7 ★ (154) · Auto body shop
3
Mega Wreckers Ltd - Car Removal | Cash for Cars, Vans, Trucks4.8 ★ (279) · Auto body shop
4
360 Pro Auto - Cash for Cars , Car Wreckers, Scrap Car Removals, Towing4.8 ★ (60) · Auto body shop
↓
Murphy Panel & Paint2Further down, below the first results
Map positionsSouth Auckland automotive dismantlers · 48 businesses
You are #45 for map positions
See how to fix both →
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Google Maps
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04Listings and socialMarketbase business report

Where customers find you

Murphy Panel & Paint shows an above-average health score for social presence at 6.4/10, indicating reasonable visibility but gaps in key platforms. The top opportunities point to establishing active profiles on Instagram, Facebook and TikTok, plus corresponding directory listings, which would increase discoverability and trust with local customers.

Strengths

  • ✓
    Yellow ProfileWe can see your Yellow Profile listing (https://yellow.co.nz/y/larry-murphy-panelbeaters-ltd-579415351) found via: Google search results.
  • ✓
    Neighbourly ProfileWe can see your Neighbourly Profile listing (https://www.neighbourly.co.nz/business/murphy-panel-paint) found via: Google search results.
  • ✓
    Infobel ListingWe can see your Infobel Listing listing (https://infobel.com/murphy_panel_paint) found via: Google search results.

Top three opportunities

  • 1
    Having a Facebook page at allWe could not find an active Facebook Profile page for your business, so anyone who goes there to check your hours, read your posts or send a message lands on nothing.
  • 2
    Instagram ProfileWe could not find an active Instagram Profile profile for your business, so a customer who looks for you there finds nothing.
  • 3
    Tiktok ProfileWe could not find an active TikTok account for your business, so anyone who looks for you there finds nothing.
13 checks on your listings and social. You're seeing 6 of them.
0.4Room to grow
What customers seeWhere you rank
9:41
Gmurphy panel & paint waiuku
AllImagesMapsNews
Infobelmurphy_panel_paintMurphy Panel & Paint | Infobel✓
Yellowlarry-murphy-panelbeaters-ltd-579415351Murphy Panel & Paint | Yellow✓
Family Company Studiomurphy-panel-paintMurphy Panel & Paint | Family Company Studio
Neighbourlymurphy-panel-paintMurphy Panel & Paint | Neighbourly✓
ServiceFinderLarry-Murphy-Panelbeaters-Limited-205535Murphy Panel & Paint | ServiceFinder
FacebookNo account found1
InstagramNo account found2
TiktokNo account found3
Listings and socialSouth Auckland automotive dismantlers · 48 businesses
You are #46 for listings and social
See how to fix all 3 →
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GoogleFacebookInstagramTikTokInfobelYellowFamily Company StudioYour website
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05Facebook pageMarketbase business report

Your Facebook page

A business with no findable Facebook page is missing a common way customers confirm a local trade is real, view recent work and send quick messages. In this market, 17 of 48 businesses have a page Marketbase could find, so having none or an unfindable presence is uncommon and creates friction for shoppers looking for reassurance before they decide.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top opportunity

  • 1
    Facebook pageCriticalWe could not find an active Facebook Profile page for your business, so anyone who goes there to check your hours, read your posts or send a message lands on nothing. Shown at a typical score for this market.
9 checks on your Facebook page. You're seeing 1 of them.
0.9Room to grow
What customers seeWhere you rank
9:41
facebook
murphy panel & paint waiuku
We didn't find any resultsMake sure everything is spelled correctly or try different keywords.1
Facebook pageSouth Auckland automotive dismantlers · 48 businesses
You are #44 for your Facebook page
See how to fix it →
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Facebook
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06Your websiteMarketbase business report

Your website

Strengths

  • ✓
    Domain HealthYour site answers cleanly over a secure connection, so a customer clicking through from Google lands where they expect with nothing in the way.
  • ✓
    Page titleYour home page headline fits a search result exactly, so the whole line reads to someone scanning a page of results rather than cutting off mid-phrase.
  • ✓
    Domain UniquenessYour web address is yours alone, so everything your site earns - links, mentions, search standing - accumulates under your name and stays with the business.

Top three opportunities

  • 1
    Meta descriptionYour pages carry no summary line of your own, so the two lines under your name in search results are whatever Google decides best fits the search.
  • 2
    Separate sites linking to youOnly a handful of separate websites link to yours, well behind most of this market.
  • 3
    The shape of your link profileYour links are piled onto a small number of sites for a profile this size, so they are doing less for you than the count suggests.
23 checks on your website. You're seeing 6 of them.
-Room to grow
What customers seeWhere you rank
9:41
🔒murphypanelandpaint.co.nz✓✓
✓Page title
1Meta description
2Separate sites linking to you
3The shape of your link profile
Your websiteSouth Auckland automotive dismantlers · 48 businesses
See how to fix all 3 →
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Your websiteGoogle Search
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07Google search and trafficMarketbase business report

How people find you on Google

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top three opportunities

  • 1
    What that traffic is worthThe search visitors reaching your site are worth less than most businesses here, which means the work coming in arrives through word of mouth and repeat customers rather than through people searching for what you do.
  • 2
    What you spend on adsWe can see no paid search activity for your site, which in most local markets is the norm rather than a gap.
  • 3
    Monthly search visitsYour site draws fewer visitors from search than most businesses here, so most people looking for what you do are landing somewhere else.
6 checks on your search and traffic. You're seeing 3 of them.
2.3Room to grow
What customers seeWhere you rank
9:41
G
AllMapsImagesShopping
2No ads from you on any search
Murphy Panel & PaintNot in these results
31About 3 visits a month from search, across 8 searches
Google search and trafficSouth Auckland automotive dismantlers · 48 businesses
You are #37 for Google search and traffic
See how to fix all 3 →
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Google SearchGoogle Maps
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08Opening hoursMarketbase business report

Your hours against demand

Hours are already well aimed and one specific gap remains; there is no market demand data recorded for the week to give a share. No closed-hours window is identified for this week because the market data is missing, so a customer would not be surprised by an open-door gap in the recorded pattern. The change is the busiest hours inside the identified window - with no demand data the busiest hours cannot be named and so no new customer access is enabled.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top opportunity

  • 1
    Hours aligned with demandWe could not measure your hours against local demand, which almost always means your listing shows no opening hours at all.
1 check on your opening hours. You're seeing it.
10.0Strong
What customers seeWhere you rank
9:41
Murphy Panel & Paint
OverviewReviewsPhotosAbout
Hours 1
Monday8am-5pm
Tuesday8am-5pm
Wednesday8am-5pm
Thursday8am-5pm
Friday8am-5pm
SaturdayClosed
SundayClosed
Opening hoursSouth Auckland automotive dismantlers · 48 businesses
You are #1 for opening hours
See how to fix it →
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Your listed hoursWhen people search
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The next step

Your top opportunities, in one place.

These are your top 19 opportunities, from the 69 checks we run on every business. Tick any of them to see where it takes you.

01Google listing3 opportunities

02Reviews3 opportunities

03Map positions2 opportunities

04Listings and social3 opportunities

05Facebook page1 opportunity

06Your website3 opportunities

07Google search and traffic3 opportunities

08Opening hours1 opportunity

Where you'd stand#34of 48 South Auckland automotive dismantlers
9:41
South Auckland automotive dismantlersOverall · 48 businesses
You are #34 overall
Open my free 7 days →
The how for every one of these, and everything else we found, in the order that moves you fastest.
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