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Murray Irwin Photographer

Photographer · Clifton-Sumner, Christchurch

What your customers see when they look for you, and where that puts you among 194 Christchurch photography businesses.

ReportLocal marketing report
Checked13 October 2026
Your marketChristchurch photography · 194 businesses
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Executive summaryExclusive Marketbase business report

Murray Irwin Photographer

Photographer · Clifton-Sumner, Christchurch

Where you stand#150of 194 photography businesses
Overall health2.3/10across the eight areas

What you have

01Open statusYour listing shows the business as trading, so customers see accurate availability and Google treats the listing as live.01ClaimedYour listing is claimed, so you control what it says, you can reply to reviews, and edits suggested by the public come to you first.01NameYour business name is showing on the listing, so a customer searching for you by name finds you, and everything else on the listing hangs off it.

Where we can help

07Google search and traffic5.901Google listing5.302Reviews3.608Opening hours3.003Map positions2.105Facebook page2.004Listings and social0.806Your website-
How AI describes youMarketbase business report

What AI tells people about you

Murray Irwin Photographer is a Christchurch-based commercial photographer operating from a studio in Sumner. With more than 36 years of professional experience, including work as a scientific photographer for the New Zealand Government (DSIR) and 31 years as a commercial photographer, he has shot across New Zealand for local and international clients. He now offers tuition, mentoring, assisting and consulting.

Murray Irwin Photographer is a commercial photographer based in the Sumner area of Christchurch. He spent the early part of his career as a scientific photographer for the New Zealand Government, DSIR, and has worked fulltime in commercial photography for over three decades from his Christchurch studio.

His published work includes assignments across New Zealand for a wide range of local and international clients. The business description notes experience in advertising, commercial and corporate photography and a long career producing professional photographic work from studio and on location throughout the country.

Now retired from fulltime commercial work, Murray offers tuition, mentoring, assisting and consulting services for other photographers. Clients seeking professional development or practical assistance can draw on his decades of experience, technical knowledge and the practical skills built while working in scientific and commercial contexts.

Locally he is known for the combination of a long, varied career and an established Christchurch studio base. That history, plus experience travelling and shooting for diverse clients, forms the basis of the mentoring and consulting services he now provides to photographers in the region.

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01Google listingMarketbase business report

Your Google listing

Murray Irwin Photographer shows a below-average Google Business Listing health score of 4.1 out of 10, indicating optimisation gaps. Key strengths include claimed status, a website link, a listing title, a phone number, and a full address, which support basic customer contact and credibility. Notable opportunities focus on status, photos, and logo to improve visual presence for local clients.

Strengths

  • ✓
    Open statusYour listing shows the business as trading, so customers see accurate availability and Google treats the listing as live.
  • ✓
    ClaimedYour listing is claimed, so you control what it says, you can reply to reviews, and edits suggested by the public come to you first.
  • ✓
    NameYour business name is showing on the listing, so a customer searching for you by name finds you, and everything else on the listing hangs off it.

Top three opportunities

  • 1
    Photos on the listingYou have no photos on your listing, or close to none, so a customer scrolling past sees a blank where every other business shows their work.
  • 2
    LogoYour listing has no logo, so in a list of local results yours is the one with a blank space where every competitor has a mark.
  • 3
    Description lengthYour description gives a reader more than most listings here do, so a customer choosing between three of you gets more of your case than of theirs.
11 checks on your Google listing. You're seeing 6 of them.
5.3Room to grow
What customers seeWhere you rank
9:41
Tiles © Esri
Murray Irwin Photographer
1
Murray Irwin Photographer✓✓
0.0 ★★★★★ (0)
Photographer · Clifton-Sumner
DirectionsCall Website
OverviewReviewsPhotosAbout
From the business

Murray Irwin Photographer has been a career Professional Photographer for over 36 years. Originally as a Scientific Photographer for the New Zealand Government, DSIR, and the past 31 years as a Commercial Photographer based at his studio in Christchurch. Travelling throughout New Zealand he has also shot extensively for a wide range of local and international clients. Now retired, Murray is able to offer the benefits of his vast experience to other photographers through tuition, mentoring, assisting and consulting services. Contact Murray now to discuss your requirements.

3
Google listingChristchurch photography · 194 businesses
You are #91 for your Google listing
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Google SearchGoogle MapsBusiness Profile
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02ReviewsMarketbase business report

Your reviews

Murray Irwin Photographer shows a low health score on Google Business Reviews, with limited customer feedback and no responses to reviews. Key takeaways indicate the need to build trust by increasing positive reviews, establishing a visible star rating, and improving engagement through timely responses. Overall health remains low, suggesting focused improvements are required to attract more clients.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top three opportunities

  • 1
    Review confidenceYour rating and your review count together put you at the bottom of this market - either the rating is low, or there are too few reviews behind it for anyone to trust it.
  • 2
    Star ratingYou have no star rating yet, so a customer scanning results sees an empty space where every other business shows a number.
  • 3
    Response rateNone of your reviews have a reply, which means a customer reading them sees your happiest and your angriest customers with nothing from you in between.
4 checks on your reviews. You're seeing 3 of them.
3.6Room to grow
What customers seeWhere you rank
9:41
Murray Irwin Photographer
OverviewReviewsPhotosAbout
–★★★★★0 reviews
5
4
3
2
12
No reviews yetBe the first to review1
Google reviewsChristchurch photography · 194 businesses
You are #125 for your Google reviews
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Google reviewsBusiness Profile
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03Map positionsMarketbase business report

Where you show up on the map

Murray Irwin Photographer shows a low overall health score for Google Maps search performance, at 2.2 out of 10. This indicates limited visibility overall, with some breathing room to improve. The strongest signals come from the top keywords linked to Clifton-Sumner, where the business ranks well for "photographer in Clifton-Sumner" and "photography studio in Clifton-Sumner".

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top two opportunities

  • 1
    Maps visibility across the city groupYou appear in a handful of Maps searches across the suburbs around you, far fewer than most businesses here.
  • 2
    Maps visibility in your own suburbYou show up in local Maps searches, but below most businesses in your suburb, so a customer looking from a nearby street is shown someone else first.
2 checks on your map positions. You're seeing both.
2.1Room to grow
What customers seeWhere you rank
9:41
1234Tiles © Esri
photographer
1Top three for "photographer" in 1 suburb, seen in 1
1
SarahC Photography0.0 ★ (0) · Photographer
2
Image Matters Photography0.0 ★ (0) · Photographer
3
Murray Irwin Photographer20.0 ★ (0) · Photographer
4
Mandy Caldwell Photography5.0 ★ (39) · Photographer
Map positionsChristchurch photography · 194 businesses
You are #153 for map positions
See how to fix both →
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Google Maps
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04Listings and socialMarketbase business report

Where customers find you

The overall health remains very low at 0.9/10, indicating limited social presence and directory signals for Murray Irwin Photographer. The strongest current asset is a LinkedIn profile that supports credibility when aligned with professional branding, but other platforms show weak trust signals.

Strengths

  • ✓
    LinkedIn ProfileWe can see your LinkedIn Profile listing (https://linkedin.com/in/murrayirwinphotographer) found via: Google search results.
  • ✓
    StarOfService ProWe can see your StarOfService Pro listing (https://starofservice.co.nz/murray-irwin-photographer) found via: Google search results.

Top three opportunities

  • 1
    Having a Facebook page at allWe could not find an active Facebook Profile page for your business, so anyone who goes there to check your hours, read your posts or send a message lands on nothing.
  • 2
    Instagram ProfileWe could not find an active Instagram Profile profile for your business, so a customer who looks for you there finds nothing.
  • 3
    Tiktok ProfileWe could not find an active TikTok account for your business, so anyone who looks for you there finds nothing.
16 checks on your listings and social. You're seeing 5 of them.
0.8Room to grow
What customers seeWhere you rank
9:41
Gmurray irwin photographer clifton-sumner
AllImagesMapsNews
LinkedInmurrayirwinphotographerMurray Irwin Photographer | LinkedIn✓
StarOfService Promurray-irwin-photographerMurray Irwin Photographer | StarOfService Pro✓
FacebookNo account found1
InstagramNo account found2
TiktokNo account found3
LinkedInNo listing found✓
Listings and socialChristchurch photography · 194 businesses
You are #178 for listings and social
See how to fix all 3 →
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GoogleFacebookInstagramTikTokLinkedInStarOfService ProYour website
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05Facebook pageMarketbase business report

Your Facebook page

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top opportunity

  • 1
    Facebook pageCriticalWe could not find an active Facebook Profile page for your business, so anyone who goes there to check your hours, read your posts or send a message lands on nothing. Shown at a typical score for this market.
9 checks on your Facebook page. You're seeing 1 of them.
2.0Room to grow
What customers seeWhere you rank
9:41
facebook
murray irwin photographer clifton-sumner
We didn't find any resultsMake sure everything is spelled correctly or try different keywords.1
Facebook pageChristchurch photography · 194 businesses
You are #155 for your Facebook page
See how to fix it →
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Facebook
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06Your websiteMarketbase business report

Your website

Murray Irwin Photographer shows an above-average on-page SEO health score of 5.8/10. Strong points include a valid favicon, an SEO-friendly URL, a precise title tag, and a page size under 256KB. Two notable gaps are the absence of an H1 tag and a meta description that is either too short or too long, plus a high text-to-page size ratio and room to improve overall on-page SEO score.

Strengths

  • ✓
    Domain UniquenessYour web address is yours alone, so everything your site earns - links, mentions, search standing - accumulates under your name and stays with the business.
  • ✓
    FaviconThe tab your site opens in carries your own icon, so a customer with a dozen tabs going can find their way back to you by sight.
  • ✓
    Page load speedYour home page appears in under three seconds, so someone tapping through from a search result meets your business rather than a blank screen while they decide whether to wait.

Top three opportunities

  • 1
    Separate sites linking to youOnly a handful of separate websites link to yours, well behind most of this market.
  • 2
    Meta descriptionThe summary under your name in search results is either too brief to say anything or long enough that Google cuts it mid-sentence.
  • 3
    The shape of your link profileYour links are piled onto a small number of sites for a profile this size, so they are doing less for you than the count suggests.
23 checks on your website. You're seeing 6 of them.
-Room to grow
What customers seeWhere you rank
9:41
🔒irwinphoto.co.nz✓
✓Favicon
✓Page load speed
1Separate sites linking to you
2Meta description
3The shape of your link profile
Your websiteChristchurch photography · 194 businesses
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Your websiteGoogle Search
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07Google search and trafficMarketbase business report

How people find you on Google

Murray Irwin Photographer shows a modest health level in Website Traffic with ongoing momentum but limited paid activity. The top opportunities focus on growing organic traffic value through quality content and authoritativeness, starting small paid campaigns with focused landing pages, and improving paid visibility via targeted keyword testing.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top three opportunities

  • 1
    What that traffic is worthSearch is delivering you nothing you would otherwise have to pay for.
  • 2
    What you spend on adsWe can see no paid search activity for your site, which in most local markets is the norm rather than a gap.
  • 3
    Monthly search visitsYour site draws fewer visitors from search than most businesses here, so most people looking for what you do are landing somewhere else.
6 checks on your search and traffic. You're seeing 3 of them.
5.9Room to grow
What customers seeWhere you rank
9:41
G
AllMapsImagesShopping
2No ads from you on any search
Murray Irwin PhotographerNot in these results
31About 1 visits a month from search, across 1 searches
Google search and trafficChristchurch photography · 194 businesses
You are #81 for Google search and traffic
See how to fix all 3 →
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Google SearchGoogle Maps
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08Opening hoursMarketbase business report

Your hours against demand

Murray Irwin Photographer has no published opening hours, so temporal alignment with local demand cannot be measured. There are no identified hours where the business is confirmed open during peak searches, nor documented missed opportunities where it is closed during high-demand periods. Adding clear, consistent opening hours will allow comparison with Christchurch demand patterns and reveal practical scheduling changes.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top opportunity

  • 1
    Hours aligned with demandWe could not measure your hours against local demand, which almost always means your listing shows no opening hours at all.
1 check on your opening hours. You're seeing it.
3.0Room to grow
What customers seeWhere you rank
9:41
Murray Irwin Photographer
OverviewReviewsPhotosAbout
Hours
No opening hours listed1
Opening hoursChristchurch photography · 194 businesses
You are #137 for opening hours
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Your listed hoursWhen people search
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The next step

Your top opportunities, in one place.

These are your top 19 opportunities, from the 72 checks we run on every business. Tick any of them to see where it takes you.

01Google listing3 opportunities

02Reviews3 opportunities

03Map positions2 opportunities

04Listings and social3 opportunities

05Facebook page1 opportunity

06Your website3 opportunities

07Google search and traffic3 opportunities

08Opening hours1 opportunity

Where you'd stand#150of 194 Christchurch photography businesses
9:41
Christchurch photographyOverall · 194 businesses
You are #150 overall
Open my free 7 days →
The how for every one of these, and everything else we found, in the order that moves you fastest.
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