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Muscle People Physiotherapy

Physiotherapist · Wigram, Christchurch

What your customers see when they look for you, and where that puts you among 203 Christchurch physiotherapy businesses.

ReportLocal marketing report
Checked12 October 2026
Your marketChristchurch physiotherapy · 203 businesses
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Executive summaryExclusive Marketbase business report

Muscle People Physiotherapy

Physiotherapist · Wigram, Christchurch

Where you stand#52of 203 physiotherapy businesses
Overall health7.5/10across the eight areas
How AI describes youMarketbase business report

What AI tells people about you

Muscle People Physiotherapy is a physiotherapy clinic in Wigram, Christchurch, offering injury recovery, chronic pain relief and personalised treatment plans. The clinic highlights experienced clinicians and a convenient local location. Customers note attentive, considerate staff and practical appointment options such as evening slots that suit people balancing work or family commitments.

Muscle People Physiotherapy is a physiotherapy clinic located in Wigram, Christchurch. The practice presents itself as an established local provider of physiotherapy care and treatment, serving people with a range of musculoskeletal needs from the suburb and surrounding parts of Christchurch.

Services described by the clinic include injury recovery, chronic pain management and personalised physiotherapy programmes. The website frames care around clinical expertise and results-driven approaches, with clinicians focusing on assessing root causes of pain and tailoring treatment plans to individual needs.

Customer feedback highlights the clinic's attentive and considerate staff, with multiple reviewers noting professionalism, kindness and effective outcomes. Clients report improvements after treatment for issues such as hip and back injuries, and some specifically cite successful rehabilitation that restored mobility. Reception friendliness and the availability of evening appointment times are also mentioned as useful practical features.

Locally, Muscle People Physiotherapy is positioned as a neighbourhood physio practice that combines clinical focus with practical access for patients. Its combination of targeted treatment options, patient-centred communication and scheduling choices tends to be the most frequently mentioned aspect of the local experience.

ChatGPTGeminiGooglePerplexityClaude
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01Google listingMarketbase business report

Your Google listing

Muscle People Physiotherapy shows a low overall health for its Google Business Listing, with improvements needed in description, logo and ongoing fresh photos. The listing already has a website link, a claimed status, an open-for-business indicator and a phone number, which supports customer inquiries.

Strengths

  • ✓
    Open statusYour listing shows the business as trading, so customers see accurate availability and Google treats the listing as live.
  • ✓
    ClaimedYour listing is claimed, so you control what it says, you can reply to reviews, and edits suggested by the public come to you first.
  • ✓
    NameYour business name is showing on the listing, so a customer searching for you by name finds you, and everything else on the listing hangs off it.

Top three opportunities

  • 1
    Description lengthThere is no real description on your listing, so when someone finds you on Google there is nothing in your own words telling them what you do.
  • 2
    LogoYour listing has no logo, so in a list of local results yours is the one with a blank space where every competitor has a mark.
  • 3
    Photos on the listingThere are more pictures on most listings around you than on yours, so a customer flicking between them gets a fuller look at the businesses either side of you.
11 checks on your Google listing. You're seeing 6 of them.
2.4Room to grow
9:41
Tiles © Esri
3
Muscle People Physiotherapy✓✓
4.1 ★★★★★ (23)
Physiotherapist · Wigram
Open 5 days · late Mon, Tue, Wed and Thu ✓
DirectionsCall Website
OverviewReviewsPhotosAbout
From the business
No description yet1
Google listingChristchurch physiotherapy · 203 businesses
You are #154 for your Google listing
See how to fix all 3 →
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Google SearchGoogle MapsBusiness Profile
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02ReviewsMarketbase business report

Your reviews

Muscle People Physiotherapy shows a below-average health score of 4.2 out of 10, indicating there is room for improvement in Google review performance. The business has some positive momentum with at least one review and a top 25% position for total reviews, but engagement needs attention. The overall health suggests focus on visibility and trust-building with customers.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top three opportunities

  • 1
    Response rateNone of your reviews have a reply, which means a customer reading them sees your happiest and your angriest customers with nothing from you in between.
  • 2
    Star ratingYour rating sits well below what customers here are used to seeing, and it is the first number they compare when two businesses look otherwise equal.
  • 3
    Review confidenceYour rating and your review count together sit behind half the businesses here, so a customer weighing three listings has slightly less reason to trust yours.
4 checks on your reviews. You're seeing 3 of them.
4.7Room to grow
9:41
Muscle People Physiotherapy
OverviewReviewsPhotosAbout
4.1★★★★★23 reviews
5
4
3
2
12
injury 6exercises 5caring staff 3receptionist 3strengthening exercises 2back pain treatment 2
3How far your rating and your review count together can be trusted
Google reviewsChristchurch physiotherapy · 203 businesses
You are #108 for your Google reviews
See how to fix all 3 →
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Google reviewsBusiness Profile
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03Map positionsMarketbase business report

Where you show up on the map

Muscle People Physiotherapy shows above-average health in Google Maps search performance with a 5.9/10 health score. The business ranks well for several top keywords in Wigram, Christchurch, indicating solid local visibility. Key opportunities include improving the aggregate Maps search results score and pushing the suburb/borough ranking into the top 10% through continued listing refinement and optimisation.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top two opportunities

  • 1
    Maps visibility across the city groupYou turn up across fewer of the surrounding suburbs than half the businesses here, so someone two suburbs over searching for your service is shown your competitors and never sees your name.
  • 2
    Maps visibility in your own suburbYou show up in local Maps searches more often than nearly every business in your suburb, so a customer searching nearby sees you before most of your competition.
2 checks on your map positions. You're seeing both.
5.7Room to grow
9:41
1234Tiles © Esri
1Top three for "physical therapy clinic" in 1 suburb, seen in 7
1
Performance Plus Physio Wigram0.0 ★ (0) · Physiotherapist
2
In Touch Hand Therapy - Wigram5.0 ★ (6) · Physiotherapist
3
Muscle People Physiotherapy24.1 ★ (23) · Physiotherapist
4
WeCare Wigram4.1 ★ (580) · Physiotherapist
Map positionsChristchurch physiotherapy · 203 businesses
You are #88 for map positions
See how to fix both →
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Google Maps
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04Listings and socialMarketbase business report

Where customers find you

Muscle People Physiotherapy shows a very high health score for social presence and citations, indicating strong engagement on Facebook, Instagram and LinkedIn. The business should maintain consistent content and branding while exploring light expansion into additional directories to improve discoverability. Key improvement areas focus on listing completeness across Neighbourly, Yellow Directory and TikTok-related directories.

Strengths

  • ✓
    Having a Facebook page at allWe found your Facebook Profile page, and the trail is strong enough that nobody would question it is yours - it is linked from something you own, or it dominates a search for your name.
  • ✓
    Instagram ProfileWe found your Instagram Profile page, and the trail between you and it is unambiguous - it is linked from something you own, or it dominates a search for your name.
  • ✓
    LinkedIn CompanyWe can see your LinkedIn Company listing (https://linkedin.com/company/muscle-people) found via: Google search results, Your website.

Top three opportunities

  • 1
    Tiktok ProfileWe could not find an active TikTok account for your business, so anyone who looks for you there finds nothing.
  • 2
    Yellow ProfileWe could not find an active Yellow Profile listing for your business, which means anyone checking you there finds nothing and moves on to whoever is listed.
  • 3
    Neighbourly ProfileWe could not find an active Neighbourly Profile listing for your business, which means anyone checking you there finds nothing and moves on to whoever is listed.
15 checks on your listings and social. You're seeing 6 of them.
9.9Strong
9:41
Gmuscle people physiotherapy wigram
AllImagesMapsNews
FacebookMusclePeoplePhysiotherapyMuscle People Physiotherapy | Facebook✓
InstagrammusclepeoplephysioMuscle People Physiotherapy | Instagram✓
LinkedInmuscle-peopleMuscle People Physiotherapy | LinkedIn✓
Healthpointmuscle-peopleMuscle People Physiotherapy | Healthpoint
Physio NZ Membermuscle-people-physiotherapy-wigram-skies-clinicMuscle People Physiotherapy | Physio NZ Member
Freshamuscle-people-physiotherapy-skyhawk-road-christchurch-A8EXRvMuscle People Physiotherapy | Fresha
Healthpagesphysiotherapists-muscle-people-physiotherapy-bishopdaleMuscle People Physiotherapy | Healthpages
TiktokNo account found1
YellowNo listing found2
NeighbourlyNo listing found3
LinkedInNo listing found✓
Listings and socialChristchurch physiotherapy · 203 businesses
You are #4 for listings and social
See how to fix all 3 →
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Checked on
GoogleFacebookInstagramTikTokLinkedInHealthpointPhysio NZ MemberYour website
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05Facebook pageMarketbase business report

Your Facebook page

Strengths

  • ✓
    Where your page link pointsThe link on your page goes to a domain that is yours, so a visitor who came for the photos leaves on your terms and the enquiry lands in your inbox rather than someone else's.
  • ✓
    Recommendations on your pageYour recommendation count is one of the deeper collections in this market, and enough of it is written by other people that the page does some of the arguing for you.
  • ✓
    A page address you choseThe address on your page carries your business name, so a customer told about you at a barbecue can find the page by typing what they heard.

Top two opportunities

  • 1
    People following your pageYour following sits ahead of half the pages here, so an ordinary post reaches a real local audience without you paying for it.
  • 2
    What your page says about youYour intro is shorter than half the pages here.
9 checks on your Facebook page. You're seeing 5 of them.
8.0Strong
9:41
facebook
MusclePeoplePhysiotherapy✓
394 followers 1
Your Christchurch Physio: Muscle People Physiotherapy was formed in 1998 with a vision of providing2
FollowMessage
★ 10 reviews · recommended ✓
🌐 musclepeople.co.nz✓
☎ +64 3-360 3606
PostsAboutPhotosReviews
Facebook pageChristchurch physiotherapy · 203 businesses
You are #41 for your Facebook page
See how to fix both →
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Facebook
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06Your websiteMarketbase business report

Your website

Muscle People Physiotherapy shows solid on-page health with an overall score of 6.0 out of 10, which is above average for local practices. Key strengths include a valid favicon, a compact page under 256KB, an SEO-friendly URL, fast load times under 3 seconds, and secure HTTPS for all resources. The main concerns relate to meta description length and render-blocking resources that may affect perception and speed.

Strengths

  • ✓
    Domain Age ScoreYour domain has been registered longer than almost any business in this market.
  • ✓
    FaviconThe tab your site opens in carries your own icon, so a customer with a dozen tabs going can find their way back to you by sight.
  • ✓
    Page load speedYour home page appears in under three seconds, so someone tapping through from a search result meets your business rather than a blank screen while they decide whether to wait.

Top three opportunities

  • 1
    Meta descriptionThe summary under your name in search results is either too brief to say anything or long enough that Google cuts it mid-sentence.
  • 2
    Domain HealthYour site answers, but something did not check out - an insecure link, a redirect chain, a domain shared with other businesses, or a listing pointing at a social page.
  • 3
    On-page scoreMost checks on your home page pass, so someone clicking through from a search gets a page that opens quickly and says what it is.
23 checks on your website. You're seeing 6 of them.
-Room to grow
9:41
⚠musclepeople.co.nz✓2
✓Favicon
✓Page load speed
1Meta description
3On-page score
Your websiteChristchurch physiotherapy · 203 businesses
Checked on
Your websiteGoogle Search
marketbase
07Google search and trafficMarketbase business report

How people find you on Google

Muscle People Physiotherapy shows a solid overall health score for Website Traffic with room to grow paid traffic and maintain organic momentum. Key findings include strong organic traffic and value within the 50-75% local band, and clear opportunities to start paid campaigns and optimise paid keyword visibility.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top three opportunities

  • 1
    What you spend on adsWe can see no paid search activity for your site, which in most local markets is the norm rather than a gap.
  • 2
    Monthly ad visitsYour site receives no visitors from paid search, which for most local businesses in this market is the norm rather than a problem.
  • 3
    Search terms you advertise onYou are not covering any search terms with ads, which for most local businesses here is normal.
6 checks on your search and traffic. You're seeing 3 of them.
7.8Good
9:41
Gphysio wigram
AllMapsImagesShopping
321No ads from you on any search
performanceplusphysiochch.co.nzPerformance Plus Physio - Trusted physio clinic Christchurch
musclepeople.co.nzMuscle People Physiotherapy | Expert Physio in Christchurch ...

1 Aug 2025 — Wigram 03 322 9400 … 67 Skyhawk Rd, Wigram, Christchurch 8042. Monday 8:00am-8:00pm

physio.org.nzMuscle People Physiotherapy - Wigram Skies Clinic
About 850 visits a month from search, across 113 searches
Google search and trafficChristchurch physiotherapy · 203 businesses
You are #46 for Google search and traffic
See how to fix all 3 →
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Google SearchGoogle Maps
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08Opening hoursMarketbase business report

Your hours against demand

Muscle People Physiotherapy's opening hours largely match local demand, with most peak windows covered-notably Monday 2pm and midweek mid-mornings and afternoons-while a single low-demand evening hour (Monday 7pm) may be inefficient. There are a few missed high-demand slots, mainly early mornings (Tue, Wed, Thu, Fri) and Sunday 1pm, which could justify modest schedule changes if clinically and staff-wise feasible.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top opportunity

  • 1
    Hours aligned with demandYour hours cover more of the busy stretches than the middle of the field, so you are open for most of the searching that happens near you.
1 check on your opening hours. You're seeing it.
6.9Good
9:41
Muscle People Physiotherapy
OverviewReviewsPhotosAbout
Hours 1
Monday8am-8pm
Tuesday8am-8pm
Wednesday8am-8pm
Thursday8am-8pm
Friday8am-5:20pm
SaturdayClosed
SundayClosed
Opening hoursChristchurch physiotherapy · 203 businesses
You are #63 for opening hours
See how to fix it →
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Checked on
Your listed hoursWhen people search
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The next step

Your top opportunities, in one place.

These are your top 20 opportunities, from the 71 checks we run on every business. Tick any of them to see where it takes you.

01Google listing3 opportunities

02Reviews3 opportunities

03Map positions2 opportunities

04Listings and social3 opportunities

05Facebook page2 opportunities

06Your website3 opportunities

07Google search and traffic3 opportunities

08Opening hours1 opportunity

Where you'd stand#52of 203 Christchurch physiotherapy businesses
9:41
Christchurch physiotherapyOverall · 203 businesses
You are #52 overall
Open my free 7 days →
The how for every one of these, and everything else we found, in the order that moves you fastest.
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