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Must Cut and Divine Curls

Beauty salon · Waltham, Christchurch

What your customers see when they look for you, and where that puts you among 570 Christchurch beauty businesses.

ReportLocal marketing report
Checked13 October 2026
Your marketChristchurch beauty · 570 businesses
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Executive summaryExclusive Marketbase business report

Must Cut and Divine Curls

Beauty salon · Waltham, Christchurch

Where you stand#324of 570 beauty businesses
Overall health4.3/10across the eight areas

Going well

08Opening hours9.907Google search and traffic8.305Facebook page7.903Map positions6.204Listings and social6.1

Where we can help

02Reviews1.301Google listing0.906Your website-
How AI describes youMarketbase business report

What AI tells people about you

Must Cut and Divine Curls is a beauty salon in Waltham, Christchurch, that specialises in curly hair care. The salon offers curly-hair services alongside hair treatments, permanent colour and a selection of curly-specific products. Customers often note friendly service and strong results, though recent reviews are mixed on consistency of outcomes.

Must Cut and Divine Curls is a beauty salon located in Waltham, Christchurch, that focuses on curl-friendly styling and general hair services. The description on site and business listings positions it as a local salon serving customers looking for curl-aware cuts and treatments in the central Christchurch area.

Services listed include specialist curly hair work, revitalising hair treatments, permanent colour and a range of curly-hair products. The salon notes an emphasis on nurturing hair health and managing natural texture, with offerings aimed at repairing damage, maintaining vibrancy and supporting curl definition.

Customer feedback shows a mix of experiences. Several recent reviews praise friendly service and haircuts that met expectations, while other recent feedback highlights significant inconsistency, including reports of very poor cutting outcomes. The business carries an average rating of 3.7 based on recent public reviews, which reflects this variation in customer reports.

Locally, Must Cut and Divine Curls is distinguishable as a Waltham salon that promotes expertise in curly hair alongside standard salon services such as treatments and permanent colour, plus a stock of curl-focused products. The combination of a specific curly-hair focus and a range of repair and colour services is a practical point of difference in the Christchurch beauty scene.

ChatGPTGeminiGooglePerplexityClaude
Not quite right? Let's sort it
01Google listingMarketbase business report

Your Google listing

Must Cut and Divine Curls shows very low overall health on Google Business Listing at 1.3 out of 10, signalling significant gaps in essential listing data. The strongest current strengths are that the listing is claimed, has a full address, a main image, and accurate open-for-business status. Primary opportunities focus on adding a website link, phone number, a meaningful description, a logo and more photos to improve visibility.

Strengths

  • ✓
    Open statusYour listing shows the business as trading, so customers see accurate availability and Google treats the listing as live.
  • ✓
    ClaimedYour listing is claimed, so you control what it says, you can reply to reviews, and edits suggested by the public come to you first.
  • ✓
    NameYour business name is showing on the listing, so a customer searching for you by name finds you, and everything else on the listing hangs off it.

Top three opportunities

  • 1
    WebsiteYour listing has no website link, so a customer who wants to check your prices or your work before ringing has nowhere to go from Google.
  • 2
    PhoneYour listing has no phone number, so the call button a customer expects to tap is not there and the ones in a hurry ring someone else.
  • 3
    Description lengthThere is no real description on your listing, so when someone finds you on Google there is nothing in your own words telling them what you do.
11 checks on your Google listing. You're seeing 6 of them.
0.9Room to grow
What customers seeWhere you rank
9:41
Tiles © Esri
Must Cut and Divine Curls
Must Cut and Divine Curls✓✓
3.7 ★★★★★ (3)
Beauty salon · Waltham
Open 6 days ✓
Directions No website 21
OverviewReviewsPhotosAbout
From the business
No description yet3
Google listingChristchurch beauty · 570 businesses
You are #516 for your Google listing
See how to fix all 3 →
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Google SearchGoogle MapsBusiness Profile
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02ReviewsMarketbase business report

Your reviews

Must Cut and Divine Curls shows very low overall health on Google reviews (1.4/10). The strongest signal is progress on rating confidence and initial review activity, but the business still has no review responses and limited total feedback. Customers generally expect responsive engagement and more reviews to stabilise performance.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top three opportunities

  • 1
    Review confidenceRating and review volume together sit well behind this market, which means a customer comparing you has both halves of the picture reading thin.
  • 2
    Response rateNone of your reviews have a reply, which means a customer reading them sees your happiest and your angriest customers with nothing from you in between.
  • 3
    Star ratingYour rating sits well below what customers here are used to seeing, and it is the first number they compare when two businesses look otherwise equal.
4 checks on your reviews. You're seeing 3 of them.
1.3Room to grow
What customers seeWhere you rank
9:41
Must Cut and Divine Curls
OverviewReviewsPhotosAbout
3.7★★★★★3 reviews
5
4
3
2
13
1How far your rating and your review count together can be trusted
Google reviewsChristchurch beauty · 570 businesses
You are #494 for your Google reviews
See how to fix all 3 →
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Google reviewsBusiness Profile
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03Map positionsMarketbase business report

Where you show up on the map

Must Cut and Divine Curls shows a healthy overall Google Maps health score of 6.1 out of 10, which is above average for the market. The top findings indicate strong rankings for several beauty-related keywords in Waltham and surrounding areas, particularly beauty salon in waltham and eyebrow bar in waltham, suggesting solid visibility in core services. There is room to improve aggregate and borough-wide visibility to climb into higher regional spots.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top two opportunities

  • 1
    Maps visibility across the city groupYou turn up across more of the surrounding suburbs than the middle of the field, so customers searching from outside your own patch are finding you.
  • 2
    Maps visibility in your own suburbYou show up in local Maps searches more often than the middle of your suburb, so a customer searching nearby is likely to see you in the first handful.
2 checks on your map positions. You're seeing both.
6.2Good
What customers seeWhere you rank
9:41
1234Tiles © Esri
beauty salon
1Top three for "beauty salon" in 1 suburb, seen in 4
1
Natural Lash and Beauty Studio5.0 ★ (12) · Beauty salon
2
Choice Hair and Beauty4.8 ★ (42) · Beauty salon
3
Must Cut and Divine Curls23.7 ★ (3) · Beauty salon
4
Sharee's Cut and Colour Bar4.8 ★ (97) · Beauty salon
Map positionsChristchurch beauty · 570 businesses
You are #219 for map positions
See how to fix both →
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Google Maps
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04Listings and socialMarketbase business report

Where customers find you

Must Cut and Divine Curls shows an above-average health score with room for growth. Strengths include strong Facebook and Instagram profiles and a valuable Fresha listing, indicating solid social presence and discoverability. Key opportunities focus on adding TikTok and LinkedIn presence and enhancing Neighbourly visibility to reach broader local audiences.

Strengths

  • ✓
    Having a Facebook page at allWe found your Facebook Profile page, and the trail is strong enough that nobody would question it is yours - it is linked from something you own, or it dominates a search for your name.
  • ✓
    Instagram ProfileWe found your Instagram Profile page, and the trail between you and it is unambiguous - it is linked from something you own, or it dominates a search for your name.

Top three opportunities

  • 1
    Tiktok ProfileWe could not find an active TikTok account for your business, so anyone who looks for you there finds nothing.
  • 2
    Yellow ProfileWe could not find an active Yellow Profile listing for your business, which means anyone checking you there finds nothing and moves on to whoever is listed.
  • 3
    Fresha ProfileWe could not find an active Fresha Profile listing for your business, which means anyone checking you there finds nothing and moves on to whoever is listed.
14 checks on your listings and social. You're seeing 5 of them.
6.1Good
What customers seeWhere you rank
9:41
Gmust cut and divine curls waltham
AllImagesMapsNews
Instagrammdivine.hairsalonMust Cut and Divine Curls | Instagram✓
FacebookmdivinehairsalonMust Cut and Divine Curls | Facebook✓
Freshalp/en/tt/womenFound through search, not linked from anything you own3
FreshaNo listing found3
TiktokNo account found1
YellowNo listing found2
Listings and socialChristchurch beauty · 570 businesses
You are #221 for listings and social
See how to fix all 3 →
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GoogleFacebookInstagramTikTokFreshaCylexYour website
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05Facebook pageMarketbase business report

Your Facebook page

Strengths

  • ✓
    Where your page link pointsThe link on your page goes to a domain that is yours, so a visitor who came for the photos leaves on your terms and the enquiry lands in your inbox rather than someone else's.
  • ✓
    A page address you choseThe address on your page carries your business name, so a customer told about you at a barbecue can find the page by typing what they heard.
  • ✓
    A phone numberA phone number shows on your page, so the person who found you on Facebook before they found your website can ring straight from it.

Top three opportunities

  • 1
    What your page says about youYour intro runs to a line, shorter than most pages here, so it names the business without settling whether you do the particular job the reader came about or cover the suburb they live in.
  • 2
    Recommendations on your pageYour count sits above the middle of this market, so a visitor reading the page finds enough written by other people to stop needing anything written by you.
  • 3
    People following your pageMore people follow your page than most in this market, which means a post can travel past your own customers when one of them shares it into a local group.
9 checks on your Facebook page. You're seeing 6 of them.
7.9Good
What customers seeWhere you rank
9:41
facebook
mdivinehairsalon✓
1.4K followers 3
Transforming Hair, Empowering You: We're Here to Help You Shine.1
FollowMessage
★ 14 reviews · recommended 2
🌐 mydivinehair.com.au✓
☎ +61 448 498 708✓
PostsAboutPhotosReviews
Facebook pageChristchurch beauty · 570 businesses
You are #118 for your Facebook page
See how to fix all 3 →
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Facebook
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06Your websiteMarketbase business report

Your website

Must Cut and Divine Curls shows very low on-page SEO health with a 0.3/10 score. The key findings point to missing on-page SEO baseline, no detected Title Tag, no Meta Description, no valid favicon, and page load time over 3 seconds. Addressing these areas will stabilise visibility and user experience for potential curly-hair clients.

Strengths

  • ✓
    Domain HealthYour site answers cleanly over a secure connection, so a customer clicking through from Google lands where they expect with nothing in the way.
  • ✓
    Domain UniquenessYour web address is yours alone, so everything your site earns - links, mentions, search standing - accumulates under your name and stays with the business.

Top three opportunities

  • 1
    On-page scoreYour home page did not return anything we can measure, and a page that will not answer a scanner is usually the same page that keeps a customer waiting.
  • 2
    Meta descriptionYour pages carry no summary line of your own, so the two lines under your name in search results are whatever Google decides best fits the search.
  • 3
    Page titleThere is no headline set on your home page, so the clickable blue line in a search result falls back to your domain name or a scrap of code.
23 checks on your website. You're seeing 5 of them.
-Room to grow
What customers seeWhere you rank
9:41
🔒mydivinehair.com.au✓✓
1On-page score
2Meta description
3Page title
Your websiteChristchurch beauty · 570 businesses
See how to fix all 3 →
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Your websiteGoogle Search
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07Google search and trafficMarketbase business report

How people find you on Google

Must Cut and Divine Curls shows solid website traffic health with a high overall health score of 8.3 out of 10. Organic traffic value is in the 50-75% local band, indicating decent visibility and content traction. The main lift comes from sustaining organic momentum, while paid traffic opportunities remain unstarted and should be tested carefully.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top three opportunities

  • 1
    What you spend on adsWe can see no paid search activity for your site, which in most local markets is the norm rather than a gap.
  • 2
    Monthly ad visitsYour site receives no visitors from paid search, which for most local businesses in this market is the norm rather than a problem.
  • 3
    Search terms you advertise onYou are not covering any search terms with ads, which for most local businesses here is normal.
6 checks on your search and traffic. You're seeing 3 of them.
8.3Strong
What customers seeWhere you rank
9:41
G
AllMapsImagesShopping
321No ads from you on any search
Must Cut and Divine CurlsNot in these results
About 486 visits a month from search, across 173 searches
Google search and trafficChristchurch beauty · 570 businesses
You are #99 for Google search and traffic
See how to fix all 3 →
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08Opening hoursMarketbase business report

Your hours against demand

Must Cut and Divine Curls largely aligns opening hours with local demand, with strong coverage across several high‑demand windows and no hours open during low-demand periods. Key peak matches include Tuesday 11am, Wednesday 3pm, Thursday 4pm and Saturday early afternoons. However some popular search times fall when the salon is closed, notably Sunday afternoons and Tuesday 9am and Thursday 7pm, which could be considered when adjusting hours.

Strengths

  • ✓
    Hours aligned with demandNo business here matches the demand around it more closely than you do - you are open when people are looking and shut when they are not.

Where we can help

Nothing to sort here. Your hours already line up with when people are looking.
1 check on your opening hours. You're seeing it.
9.9Strong
What customers seeWhere you rank
9:41
Must Cut and Divine Curls
OverviewReviewsPhotosAbout
Hours ✓
Monday10am-7pm
Tuesday10am-7pm
Wednesday10am-7pm
Thursday10am-7pm
Friday10am-7pm
Saturday10am-7pm
SundayClosed
Opening hoursChristchurch beauty · 570 businesses
You are #9 for opening hours
See how to keep it that way →
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Your listed hoursWhen people search
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The next step

Your top opportunities, in one place.

These are your top 20 opportunities, from the 70 checks we run on every business. Tick any of them to see where it takes you.

01Google listing3 opportunities

02Reviews3 opportunities

03Map positions2 opportunities

04Listings and social3 opportunities

05Facebook page3 opportunities

06Your website3 opportunities

07Google search and traffic3 opportunities

Where you'd stand#324of 570 Christchurch beauty businesses
9:41
Christchurch beautyOverall · 570 businesses
You are #324 overall
Open my free 7 days →
The how for every one of these, and everything else we found, in the order that moves you fastest.
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"I spent 20 years growing some of the biggest online marketplaces in New Zealand, Australia and the UK. Marketbase gives local businesses the same edge."

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