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My Smile Clinic

Teeth whitening service · Royal Oak (Auckland), Central Auckland

What your customers see when they look for you, and where that puts you among 277 Central Auckland dentists.

ReportLocal marketing report
Checked13 October 2026
Your marketCentral Auckland dentists · 277 businesses
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Executive summaryExclusive Marketbase business report

My Smile Clinic

Teeth whitening service · Royal Oak (Auckland), Central Auckland

Where you stand#189of 277 dentists
Overall health3.2/10across the eight areas

Going well

05Facebook page9.504Listings and social6.0

Where we can help

01Google listing4.702Reviews4.203Map positions4.008Opening hours3.507Google search and traffic0.006Your website-
How AI describes youMarketbase business report

What AI tells people about you

My Smile Clinic is a dental practice in Royal Oak, Auckland. It is particularly associated with teeth whitening, with customers describing noticeable results after treatment. Review themes also highlight friendly staff and professional service, making the clinic a local option for customers seeking cosmetic dental care.

My Smile Clinic is a dental practice located in Royal Oak, Auckland. The clinic provides dental care with a particular focus in its customer feedback on teeth whitening treatments.

Teeth whitening is the clearest service associated with My Smile Clinic in the available customer comments. Customers describe coming to the clinic for whitening sessions and report being pleased with how white their teeth looked afterwards. The feedback also refers to the results of treatment and the service provided during visits.

Customers commonly describe the team as friendly and professional. Review themes point to a welcoming experience alongside positive impressions of the treatment results, with several customers expressing satisfaction after teeth whitening. These comments suggest an approachable clinic experience for people considering cosmetic dental treatment.

Located in Royal Oak, My Smile Clinic is distinguished locally by its association with teeth whitening, as well as customer feedback focused on friendly staff, professional service and visible results. It offers a straightforward local option for Auckland customers seeking this type of dental treatment.

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01Google listingMarketbase business report

Your Google listing

My Smile Clinic's Google Business Listing has an Average health score of 4.7 out of 10. The listing includes core contact and ownership details, including the website link, phone number, business name, claimed status, and trading status. The main gaps are a missing business description and limited category coverage, while ongoing photo additions could help maintain visibility against stronger local competitors.

Strengths

  • ✓
    Open statusYour listing shows the business as trading, so customers see accurate availability and Google treats the listing as live.
  • ✓
    ClaimedYour listing is claimed, so you control what it says, you can reply to reviews, and edits suggested by the public come to you first.
  • ✓
    NameYour business name is showing on the listing, so a customer searching for you by name finds you, and everything else on the listing hangs off it.

Top three opportunities

  • 1
    Description lengthThere is no real description on your listing, so when someone finds you on Google there is nothing in your own words telling them what you do.
  • 2
    Category fitYour categories cover less of this market than nearly every competitor, so someone searching for a job you actually do is shown a list your listing was never entered into.
  • 3
    Photos on the listingYou have more photos on your listing than half the businesses here, so a customer arriving has enough to look at that they stay on it.
11 checks on your Google listing. You're seeing 6 of them.
4.7Room to grow
What customers seeWhere you rank
9:41
Tiles © Esri
My Smile Clinic
3
My Smile Clinic✓✓
4.8 ★★★★★ (17)
Teeth whitening service · Royal Oak (Auckland)2
Open 5 days · late Thu ✓
DirectionsCall Website
OverviewReviewsPhotosAbout
From the business
No description yet1
Google listingCentral Auckland dentists · 277 businesses
You are #147 for your Google listing
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Google SearchGoogle MapsBusiness Profile
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02ReviewsMarketbase business report

Your reviews

My Smile Clinic has a below average Google review health score of 4.2 out of 10. The main concerns are limited owner responses and a review count below the local market midpoint, which reduce confidence for customers comparing clinics. The star rating is ahead of half the market, so maintaining it while building review volume and responding consistently are the clearest priorities.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top three opportunities

  • 1
    Response rateYou have replied to a small share of your reviews, so most customers reading your page still see feedback about you with no voice from you anywhere on it.
  • 2
    Review confidenceYour rating and your review count together sit behind half the businesses here, so a customer weighing three listings has slightly less reason to trust yours.
  • 3
    Review countYour review count sits under the middle of this market, so you are readable to a customer without yet being convincing.
4 checks on your reviews. You're seeing 3 of them.
4.2Room to grow
What customers seeWhere you rank
9:41
My Smile Clinic
OverviewReviewsPhotosAbout
4.8★★★★★17 reviews 3
5
4
3
2
1
friendly staff 3results 2
2How far your rating and your review count together can be trusted
A
Ali H.★ · 5 years ago

Very unprofessional, you feel like your in Bangkok the so called DR did my injection while I was setting on the chair and he did not even offer to lay on the bed, you could see the bed covered with an old blanket and you don't believe how t...

Response from the owner1

Hello Ali, thank you for your feedback. We are sorry to hear about your experience at our clinic. You have clearly misunderstood. The sheet that cover the bed was a disposable bed sheet that we change...

Google reviewsCentral Auckland dentists · 277 businesses
You are #162 for your Google reviews
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Google reviewsBusiness Profile
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03Map positionsMarketbase business report

Where you show up on the map

My Smile Clinic has a below average Maps Search Performance health score of 4.0 out of 10. The strongest visibility is for teeth whitening in Royal Oak, where the clinic ranks second. However, it appears less often than half of businesses in both surrounding suburbs and Royal Oak itself. Keeping customer reviews arriving is the clearest opportunity to improve visibility.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top two opportunities

  • 1
    Maps visibility across the city groupYou turn up across fewer of the surrounding suburbs than half the businesses here, so someone two suburbs over searching for your service is shown your competitors and never sees your name.
  • 2
    Maps visibility in your own suburbYou show up in local Maps searches less often than half your suburb, so on a search from nearby you sit below businesses a customer would otherwise treat as equal.
2 checks on your map positions. You're seeing both.
4.0Room to grow
What customers seeWhere you rank
9:41
1234Tiles © Esri
teeth whitening service
1Top three for "teeth whitening service" in 1 suburb, seen in 26
1
Royal Oak Dental Centre4.2 ★ (65) · Teeth whitening service
2
My Smile Clinic24.8 ★ (17) · Teeth whitening service
3
Polish and White5.0 ★ (44) · Teeth whitening service
4
Infinity Clinic (Royal Oak)5.0 ★ (65) · Teeth whitening service
Map positionsCentral Auckland dentists · 277 businesses
You are #167 for map positions
See how to fix both →
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Google Maps
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04Listings and socialMarketbase business report

Where customers find you

My Smile Clinic has an above average Citations & Social Presence health score of 5.9 out of 10. The Facebook profile is strongly associated with the clinic, providing useful confirmation for customers. The main gaps are missing Instagram and TikTok profiles, along with absent listings on ServiceFinder, Yellow and Neighbourly, which limit the clinic's visibility across platforms customers may use.

Strengths

  • ✓
    Having a Facebook page at allWe found your Facebook Profile page, and the trail is strong enough that nobody would question it is yours - it is linked from something you own, or it dominates a search for your name.

Top three opportunities

  • 1
    Instagram ProfileWe could not find an active Instagram Profile profile for your business, so a customer who looks for you there finds nothing.
  • 2
    Tiktok ProfileWe could not find an active TikTok account for your business, so anyone who looks for you there finds nothing.
  • 3
    Yellow ProfileWe could not find an active Yellow Profile listing for your business, which means anyone checking you there finds nothing and moves on to whoever is listed.
15 checks on your listings and social. You're seeing 4 of them.
6.0Good
What customers seeWhere you rank
9:41
Gmy smile clinic royal oak (auckland)
AllImagesMapsNews
Freshamy-smile-clinic-mt-eden-esplanade-road-auckland-MxERg3My Smile Clinic | Fresha
FacebookMysmileclinicMy Smile Clinic | Facebook✓
Yelpsmile-dental-auckland-6Found through search, not linked from anything you own
InstagramNo account found1
TiktokNo account found2
YellowNo listing found3
Listings and socialCentral Auckland dentists · 277 businesses
You are #111 for listings and social
See how to fix all 3 →
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GoogleFacebookInstagramTikTokFreshaYelpYour website
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05Facebook pageMarketbase business report

Your Facebook page

My Smile Clinic's Facebook page has Very high health at 9.5 out of 10. It gives customers clear ways to make contact, including a phone number, email address and street address, while its chosen page address and link to the clinic's own domain support easy discovery and enquiries. The page also has 4,004 followers and 27 recommendations, giving its existing audience practical value when the page remains active.

Strengths

  • ✓
    Where your page link pointsThe link on your page goes to a domain that is yours, so a visitor who came for the photos leaves on your terms and the enquiry lands in your inbox rather than someone else's.
  • ✓
    A page address you choseThe address on your page carries your business name, so a customer told about you at a barbecue can find the page by typing what they heard.
  • ✓
    A phone numberA phone number shows on your page, so the person who found you on Facebook before they found your website can ring straight from it.

Top three opportunities

  • 1
    What your page says about youThere is more in your intro than in half the pages here, so a visitor has a real sense of the business before they reach the photos.
  • 2
    People following your pageMore people follow your page than most in this market, which means a post can travel past your own customers when one of them shares it into a local group.
  • 3
    Recommendations on your pageMore customers have recommended you than at most pages in this market, and depth like that reads as a business that has been doing this a while.
9 checks on your Facebook page. You're seeing 6 of them.
9.5Strong
What customers seeWhere you rank
9:41
facebook
My Smile Clinic-Professional Teeth Whitening | Auckland✓
4K followers 2
NZCTWA registered Teeth Whitening Specialist offers Professional Beyond In chair laser teeth whitening service and tooth gem1
FollowMessage
★ 27 reviews · recommended 3
🌐 mysmileclinic.co.nz✓
☎ +64 27 909 9098✓
PostsAboutPhotosReviews
Facebook pageCentral Auckland dentists · 277 businesses
You are #16 for your Facebook page
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Facebook
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06Your websiteMarketbase business report

Your website

Strengths

  • ✓
    Domain UniquenessYour web address is yours alone, so everything your site earns - links, mentions, search standing - accumulates under your name and stays with the business.

Top three opportunities

  • 1
    Domain HealthYour website did not come back healthy when we tried it, and anyone clicking through from your Google listing is meeting whatever we met.
  • 2
    On-page scoreYour home page did not return anything we can measure, and a page that will not answer a scanner is usually the same page that keeps a customer waiting.
  • 3
    Separate sites linking to youNo separate website links to yours.
23 checks on your website. You're seeing 4 of them.
-Room to grow
What customers seeWhere you rank
9:41
🔒mysmileclinic.co.nz✓1
2On-page score
3Separate sites linking to you
Your websiteCentral Auckland dentists · 277 businesses
See how to fix all 3 →
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Your websiteGoogle Search
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07Google search and trafficMarketbase business report

How people find you on Google

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top three opportunities

  • 1
    What that traffic is worthSearch is delivering you nothing you would otherwise have to pay for.
  • 2
    Monthly search visitsYour site draws no measurable visitors from search, so the only people reaching it are ones you sent yourself.
  • 3
    Search terms you rank forYour site does not appear in search results for any terms we can measure, so nobody is finding it by searching for what you do.
6 checks on your search and traffic. You're seeing 3 of them.
0.0Room to grow
What customers seeWhere you rank
9:41
G
AllMapsImagesShopping
No ads from you on any search
My Smile ClinicNot in these results3
Google search and trafficCentral Auckland dentists · 277 businesses
You are #195 for Google search and traffic
See how to fix all 3 →
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08Opening hoursMarketbase business report

Your hours against demand

The business covers 63% of the week's customer traffic, but four open hours fall in quiet times, so its hours are pointed away from some demand. Monday 9am to 6pm is a closed period while customers are active, leaving customers to meet a closed door. My Smile Clinic should open Monday 11am to 3pm so customers can arrive and be served during the busiest part of that period.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top opportunity

  • 1
    Hours aligned with demandYour hours line up with demand worse than nearly every business here, which means a good share of your open time passes with nobody looking for what you do.
1 check on your opening hours. You're seeing it.
3.5Room to grow
What customers seeWhere you rank
9:41
My Smile Clinic
OverviewReviewsPhotosAbout
Hours 1
MondayClosed
Tuesday9am-5:30pm
Wednesday10am-5:30pm
Thursday10am-7pm
Friday10am-5:30pm
Saturday10am-5pm
SundayClosed
Opening hoursCentral Auckland dentists · 277 businesses
You are #181 for opening hours
See how to fix it →
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Your listed hoursWhen people search
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The next step

Your top opportunities, in one place.

These are your top 21 opportunities, from the 71 checks we run on every business. Tick any of them to see where it takes you.

01Google listing3 opportunities

02Reviews3 opportunities

03Map positions2 opportunities

04Listings and social3 opportunities

05Facebook page3 opportunities

06Your website3 opportunities

07Google search and traffic3 opportunities

08Opening hours1 opportunity

Where you'd stand#189of 277 Central Auckland dentists
9:41
Central Auckland dentistsOverall · 277 businesses
You are #189 overall
Open my free 7 days →
The how for every one of these, and everything else we found, in the order that moves you fastest.
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