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MYLend

Mortgage broker · Burnside, Christchurch

What your customers see when they look for you, and where that puts you among 123 Christchurch mortgage brokers.

ReportLocal marketing report
Checked12 October 2026
Your marketChristchurch mortgage brokers · 123 businesses
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Executive summaryExclusive Marketbase business report

MYLend

Mortgage broker · Burnside, Christchurch

Where you stand#18of 123 mortgage brokers
Overall health8.6/10across the eight areas

Going well

08Opening hours10.004Listings and social9.603Map positions9.302Reviews7.905Facebook page7.707Google search and traffic6.3

Where we can help

01Google listing4.206Your website-
How AI describes youMarketbase business report

What AI tells people about you

MYLend is a mortgage broker based in Burnside, Christchurch, offering home lending advice and mortgage management. The team arranges bank pre-approvals, handles refinancing, building and investor loans, and can assist with insurance. Clients are served by a small Christchurch team that emphasises clear communication and practical support through the lending process.

MYLend is a mortgage brokerage located in Burnside, Christchurch, that focuses on home lending and ongoing mortgage management. The practice is led by founder Kim Laurenson and operates as a local team providing lending advice across the Christchurch area.

Services include securing bank pre-approvals and ongoing mortgage management until loans are paid off. The team lists specialisms for first-home buyers, refinancing, building projects, self-employed clients and property investors, and it can also arrange related insurance. MYLend states it is paid by the banks, which means clients do not receive bills from the broker.

Customers commonly report prompt, professional service and clear communication from staff members such as Abbey, Kim and Latoya. Reviews highlight that the team keeps clients informed at each step, provides knowledgeable advice, and offers support through stressful or complex lending situations. Several clients describe repeat business and personal recommendations based on the helpfulness and responsiveness of the team.

Locally, MYLend is positioned as a Christchurch-based adviser that handles both initial lending approvals and longer-term mortgage care. The combination of recorded client satisfaction, a range of home lending services and the ability to assist with insurance and different borrower circumstances defines its role in the Burnside area.

ChatGPTGeminiGooglePerplexityClaude
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01Google listingMarketbase business report

Your Google listing

MYLend's Google Business Listing shows an overall health score of 4.2 out of 10, which is below average. The listing has solid basics in place, including a claimed status, a website link, a listed phone number, and a clear title showing. The main opportunity is to improve the listing description further to rise above the bottom quarter of local competitors.

Strengths

  • ✓
    Open statusYour listing shows the business as trading, so customers see accurate availability and Google treats the listing as live.
  • ✓
    ClaimedYour listing is claimed, so you control what it says, you can reply to reviews, and edits suggested by the public come to you first.
  • ✓
    NameYour business name is showing on the listing, so a customer searching for you by name finds you, and everything else on the listing hangs off it.

Top three opportunities

  • 1
    Description lengthYour description is far shorter than what most businesses here have written, which means a customer comparing listings gets a line from you and three paragraphs from the business beside you.
  • 2
    Category fitYour categories cover less of this market than nearly every competitor, so someone searching for a job you actually do is shown a list your listing was never entered into.
  • 3
    Photos on the listingThere are more pictures on most listings around you than on yours, so a customer flicking between them gets a fuller look at the businesses either side of you.
11 checks on your Google listing. You're seeing 6 of them.
4.2Room to grow
What customers seeWhere you rank
9:41
Tiles © Esri
MYLend
3
MYLend✓✓
5.0 ★★★★★ (69)
Mortgage broker · Burnside2
Open 7 days · late Tue, Wed, Thu, Fri, Sat and Sun ✓
DirectionsCall Website
OverviewReviewsPhotosAbout
From the business

Mylend takes the stress out of dealing directly with the banks for your Mortgage. We don't judge and we love helping our clients be in control of their money, and ultimately controlling their lending. Let us help you as well!

1
Google listingChristchurch mortgage brokers · 123 businesses
You are #72 for your Google listing
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Google SearchGoogle MapsBusiness Profile
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02ReviewsMarketbase business report

Your reviews

MYLend shows strong overall health on Google Business reviews, with high customer satisfaction and solid engagement. The key finding is a top 10% star rating, indicating strong service outcomes. The health score remains high, supported by steady review activity and a decent response rate that shows ongoing customer interaction.

Strengths

  • ✓
    Star ratingYour rating is among the highest in this market and it does its own selling - a customer sees it before they read anything else.

Top three opportunities

  • 1
    Review confidenceYour rating and your review count together sit ahead of half the field here, so a customer has enough to go on and no reason to hesitate.
  • 2
    Response rateYou answer more of your reviews than the middle of this market, so a customer scrolling your page mostly finds you there.
  • 3
    Review countYour review count sits above the middle of this market, which puts you in the group customers read as established rather than untested.
4 checks on your reviews. You're seeing all of them.
7.9Good
What customers seeWhere you rank
9:41
MYLend
OverviewReviewsPhotosAbout
5.0★★★★★69 reviews 3
5
4
3
2
1✓
supportive staff 7refinancing 7prompt communication 4quick responses 4loan securing 3clear communication 3
1How far your rating and your review count together can be trusted
R
Rochelle H.★★★★★ · 4 months ago

Abbey from Mylend was fantastic, made things so easy for us to refinance. Great clear communication. Highly recommend!

Response from the owner2

Thanks Rochelle! So pleased it all went so smoothly. 🏡

L
Lindsay K.★★★★★ · 5 months ago

We had a really positive experience with MYLend. We are new to the house buying process in NZ and Kim took time and care to inform us and get us a good mortgage deal. Communication was quick, clear and friendly and the team made the whole p...

Response from the owner

Thanks Lindsay! That’s wonderful to hear your feedback! We hope you are enjoying your new home! 🏡 Kim

Google reviewsChristchurch mortgage brokers · 123 businesses
You are #27 for your Google reviews
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Google reviewsBusiness Profile
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03Map positionsMarketbase business report

Where you show up on the map

MYLend shows very high health in Google Maps search performance, confirming strong local visibility across Christchurch. Key takeaways: aggregate scores are above median and suburb results sit in the top quartile. The main opportunities focus on pushing for top 10% by refining the business listing and ongoing optimisations for the suburb/borough.

Strengths

  • ✓
    Maps visibility across the city groupThere is no wider Maps reach available to a business at your address - you appear across more of the surrounding suburbs than anyone in this market.

Top opportunity

  • 1
    Maps visibility in your own suburbYou show up in local Maps searches more often than the middle of your suburb, so a customer searching nearby is likely to see you in the first handful.
2 checks on your map positions. You're seeing both.
9.3Strong
What customers seeWhere you rank
9:41
1234Tiles © Esri
mortgage broker
✓Top three for "mortgage broker" in 9 suburbs, seen in 53
1
Squirrel South Island4.9 ★ (651) · Mortgage broker
2
MYLend15.0 ★ (69) · Mortgage broker
3
Philip Antony Mortgage Adviser5.0 ★ (38) · Mortgage broker
4
Daniel Kuo - Squirrel Mortgages5.0 ★ (74) · Mortgage broker
Map positionsChristchurch mortgage brokers · 123 businesses
You are #10 for map positions
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Google Maps
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04Listings and socialMarketbase business report

Where customers find you

MYLend shows a solid overall health with an 8.3 out of 10, indicating a strong digital presence. The most important findings are outstanding social profiles on Facebook and Instagram, plus a well-maintained LinkedIn Company listing. Opportunities to improve focus on expanding presence in TikTok, GrabOne, Neighbourly, Yellow Profile, and LinkedIn to reach broader local and professional audiences.

Strengths

  • ✓
    Having a Facebook page at allWe found your Facebook Profile page, and the trail is strong enough that nobody would question it is yours - it is linked from something you own, or it dominates a search for your name.
  • ✓
    Instagram ProfileWe found your Instagram Profile page, and the trail between you and it is unambiguous - it is linked from something you own, or it dominates a search for your name.
  • ✓
    LinkedIn CompanyWe can see your LinkedIn Company listing (https://linkedin.com/company/mylend) found via: Google search results.

Top three opportunities

  • 1
    Tiktok ProfileWe could not find an active TikTok account for your business, so anyone who looks for you there finds nothing.
  • 2
    Yellow ProfileWe could not find an active Yellow Profile listing for your business, which means anyone checking you there finds nothing and moves on to whoever is listed.
  • 3
    Neighbourly ProfileWe could not find an active Neighbourly Profile listing for your business, which means anyone checking you there finds nothing and moves on to whoever is listed.
14 checks on your listings and social. You're seeing 6 of them.
9.6Strong
What customers seeWhere you rank
9:41
Gmylend burnside
AllImagesMapsNews
FacebookMYlendnzMYLend | Facebook✓
LinkedInmylendMYLend | LinkedIn✓
Finance Advisers Providermylend-insurance-limited-christchurch-FSP1005690MYLend | Finance Advisers Provider
InfobelmylendMYLend | Infobel
InstagrammylendnzMYLend | Instagram✓
TiktokNo account found1
YellowNo listing found2
NeighbourlyNo listing found3
LinkedInNo listing found✓
Listings and socialChristchurch mortgage brokers · 123 businesses
You are #6 for listings and social
See how to fix all 3 →
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GoogleFacebookInstagramTikTokLinkedInFinance Advisers ProviderInfobelYour website
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05Facebook pageMarketbase business report

Your Facebook page

Strengths

  • ✓
    Where your page link pointsThe link on your page goes to a domain that is yours, so a visitor who came for the photos leaves on your terms and the enquiry lands in your inbox rather than someone else's.
  • ✓
    A page address you choseThe address on your page carries your business name, so a customer told about you at a barbecue can find the page by typing what they heard.
  • ✓
    A phone numberA phone number shows on your page, so the person who found you on Facebook before they found your website can ring straight from it.

Top three opportunities

  • 1
    People following your pageYour following sits ahead of half the pages here, so an ordinary post reaches a real local audience without you paying for it.
  • 2
    What your page says about youYour intro is shorter than half the pages here.
  • 3
    Recommendations on your pageMore customers have recommended you than at most pages in this market, and depth like that reads as a business that has been doing this a while.
9 checks on your Facebook page. You're seeing 6 of them.
7.7Good
What customers seeWhere you rank
9:41
facebook
MYlend | Christchurch✓
697 followers 1
Mylend are experienced Mortgage Advisers that can offer you free and independent mortgage advice.2
FollowMessage
★ 12 reviews · recommended 3
🌐 mylend.co.nz✓
☎ +64 3-365 0982✓
PostsAboutPhotosReviews
Facebook pageChristchurch mortgage brokers · 123 businesses
You are #29 for your Facebook page
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Facebook
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06Your websiteMarketbase business report

Your website

MYLend's on-page SEO health is high, with a 7.7 out of 10 overall. The most impactful findings relate to fine-tuning the title tag and meta description and addressing render-blocking resources. The site already exhibits strong fundamentals, including a valid favicon, secure content, a compact page size, and an SEO-friendly URL.

Strengths

  • ✓
    On-page scoreFew sites in this market clear these checks as completely as yours: fast to open, readable, and accurate about itself to Google and to the person who lands on it.
  • ✓
    FaviconThe tab your site opens in carries your own icon, so a customer with a dozen tabs going can find their way back to you by sight.
  • ✓
    Page load speedYour home page appears in under three seconds, so someone tapping through from a search result meets your business rather than a blank screen while they decide whether to wait.

Top three opportunities

  • 1
    Separate sites linking to youFewer separate websites link to you than half the businesses here, which means when someone searches for what you do, the businesses with a longer list of vouchers are the ones on the page they actually read.
  • 2
    Domain HealthYour site answers, but something did not check out - an insecure link, a redirect chain, a domain shared with other businesses, or a listing pointing at a social page.
  • 3
    Pages linking to youFewer pages link to you than half the businesses here, which means a customer researching your trade reads someone else's explanation of it rather than yours.
23 checks on your website. You're seeing 6 of them.
-Room to grow
What customers seeWhere you rank
9:41
⚠mylend.co.nz2
✓On-page score
✓Favicon
✓Page load speed
1Separate sites linking to you
3Pages linking to you
Your websiteChristchurch mortgage brokers · 123 businesses
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Your websiteGoogle Search
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07Google search and trafficMarketbase business report

How people find you on Google

MYLend shows an average health score for Website Traffic with room for improvement in paid activity and continued growth in organic value. Key findings include missing paid traffic and spend, plus low paid keyword coverage. Organic traffic value remains mid-range and organic total ranks between 25th and 50th percentile, indicating progress but room to lift rankings and conversions.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top three opportunities

  • 1
    What you spend on adsWe can see no paid search activity for your site, which in most local markets is the norm rather than a gap.
  • 2
    Monthly ad visitsYour site receives no visitors from paid search, which for most local businesses in this market is the norm rather than a problem.
  • 3
    What that traffic is worthThe search visitors reaching your site are worth less than half the businesses here, so the people arriving are browsing rather than buying.
6 checks on your search and traffic. You're seeing 3 of them.
6.3Good
What customers seeWhere you rank
9:41
Gmortgage broker burnside
AllMapsImagesShopping
21No ads from you on any search
brokerpages.com.auThe 21 best Mortgage Brokers in Burnside, SA 5066
adviser.loanmarket.co.nzLoan Market Oceanside | Bay of Plenty Mortgage Advisers
www.mylend.co.nzContact - Mylend

162B Kendal Ave, Burnside, Christchurch 8052. E: [email protected] · P: 03 365 0982 · Black Facebook Icon. SUBMIT. Thanks for submitting! Mortgage Broker ... Read more

firstratemortgages.co.nzMortgage Broker Auckland, NZ | Best Home Loan Advisors
3About 40 visits a month from search, across 14 searches
Google search and trafficChristchurch mortgage brokers · 123 businesses
You are #46 for Google search and traffic
See how to fix all 3 →
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Google SearchGoogle Maps
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08Opening hoursMarketbase business report

Your hours against demand

MYLend's published hours generally align well with local demand patterns, reflected in a high temporal health score (8.5/10). City-level peak-hour detail is not available, so specific hour-by-hour matches can't be listed. The score suggests strong alignment at commonly busy mortgage-search times, but some missed opportunities may exist when the office is closed during popular search windows; reviewing local search trends would clarify gaps.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top opportunity

  • 1
    Hours aligned with demandWe could not measure your hours against local demand, which almost always means your listing shows no opening hours at all.
1 check on your opening hours. You're seeing it.
10.0Strong
What customers seeWhere you rank
9:41
MYLend
OverviewReviewsPhotosAbout
Hours 1
Monday9am-6pm
Tuesday9am-7pm
Wednesday9am-7pm
Thursday9am-7pm
Friday9am-7pm
Saturday12am-12am
Sunday12am-12am
Opening hoursChristchurch mortgage brokers · 123 businesses
You are #1 for opening hours
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Your listed hoursWhen people search
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The next step

Your top opportunities, in one place.

These are your top 20 opportunities, from the 70 checks we run on every business. Tick any of them to see where it takes you.

01Google listing3 opportunities

02Reviews3 opportunities

03Map positions1 opportunity

04Listings and social3 opportunities

05Facebook page3 opportunities

06Your website3 opportunities

07Google search and traffic3 opportunities

08Opening hours1 opportunity

Where you'd stand#18of 123 Christchurch mortgage brokers
9:41
Christchurch mortgage brokersOverall · 123 businesses
You are #18 overall
Open my free 7 days →
The how for every one of these, and everything else we found, in the order that moves you fastest.
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We're not. Here's how we're different →

  • You see everything first. Free.Your position, your competitors, your fixes - before you spend a cent.
  • We don't need anything from you.No logins, no card, no setup. Built from what your customers can already see.
  • You watch it work.Your position in the market, every month. If it's not moving, you'll know.
  • Real New Zealand data.Every one of the 123 mortgage brokers in Christchurch, checked - not a guess from overseas.
  • Built and run in Christchurch.A Kiwi business, not an offshore call centre.
  • A real person on the phone.Call us on 0800 747 901.
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