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Nail Addiction

Nail salon · Kaiapoi North, Christchurch

What your customers see when they look for you, and where that puts you among 570 Christchurch beauty businesses.

ReportLocal marketing report
Checked13 October 2026
Your marketChristchurch beauty · 570 businesses
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Executive summaryExclusive Marketbase business report

Nail Addiction

Nail salon · Kaiapoi North, Christchurch

Where you stand#513of 570 beauty businesses
Overall health1.0/10across the eight areas

What you have

01Open statusYour listing shows the business as trading, so customers see accurate availability and Google treats the listing as live.01ClaimedYour listing is claimed, so you control what it says, you can reply to reviews, and edits suggested by the public come to you first.01NameYour business name is showing on the listing, so a customer searching for you by name finds you, and everything else on the listing hangs off it.

Where we can help

03Map positions4.101Google listing3.802Reviews2.704Listings and social2.308Opening hours1.305Facebook page0.907Google search and traffic0.006Your website-
How AI describes youMarketbase business report

What AI tells people about you

Nail Addiction is a home-based nail salon in Kaiapoi offering professional nail services from a fully qualified technician with 12 years' experience and multiple certificates. The owner also works as a trusted educator, running 1:1 and group courses with all-inclusive nail kits. The salon presents a hygienic, friendly and judgement-free environment for regular clients and first-timers alike.

Nail Addiction operates from a professional home salon in Kaiapoi, specialising in nail services delivered by a fully qualified technician with 12 years' experience and multiple certificates. The description provided emphasises a hygienic, safe and friendly space with a no-judgement approach, serving local clients who seek both routine nail maintenance and more detailed set work.

Services include standard and specialised nail work and education. The operator offers 1:1 and group training courses and supplies all-inclusive nail kits for students. The combination of hands-on treatments and structured courses reflects the business model: practical nail services alongside teaching for those who want to learn technical skills.

Customer feedback highlights a consistent experience of friendly, clean and professional service. Reviews frequently note attention to cuticle work, reliable results and a steady roster of repeat clients who return for each appointment. The tone of feedback points to a technician who takes care with detail and maintains a calm, welcoming presence during appointments and training sessions.

Locally, Nail Addiction positions itself as a neighbourhood option for clients who value a hygienic home salon and personalised service, and as an educator for people wanting practical nail training with supplied kits. The mix of long-term experience, certified qualifications, course offerings and positive client comments defines the salon's local character and what customers can expect when booking services or attending a course.

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01Google listingMarketbase business report

Your Google listing

Nail Addiction shows low overall health for its Google Business Listing with a score of 2.4 out of 10. The listing has basic contact details populated and is claimed, but critical gaps remain: the listing currently lacks a logo and has uncertain open/closed status. Strengths include a complete address and a working website link, with ongoing photo uploads.

Strengths

  • ✓
    Open statusYour listing shows the business as trading, so customers see accurate availability and Google treats the listing as live.
  • ✓
    ClaimedYour listing is claimed, so you control what it says, you can reply to reviews, and edits suggested by the public come to you first.
  • ✓
    NameYour business name is showing on the listing, so a customer searching for you by name finds you, and everything else on the listing hangs off it.

Top three opportunities

  • 1
    Description lengthYour description is far shorter than what most businesses here have written, which means a customer comparing listings gets a line from you and three paragraphs from the business beside you.
  • 2
    LogoYour listing has no logo, so in a list of local results yours is the one with a blank space where every competitor has a mark.
  • 3
    Photos on the listingYou have fewer photos than nearly every business here, so a customer comparing you against them builds a picture of their work and guesses at yours.
11 checks on your Google listing. You're seeing 6 of them.
3.8Room to grow
What customers seeWhere you rank
9:41
Tiles © Esri
Nail Addiction
3
Nail Addiction✓✓
5.0 ★★★★★ (4)
Nail salon · Kaiapoi North
DirectionsCall Website
OverviewReviewsPhotosAbout
From the business

Fully qualified with multiple certificates 12 years experience. Trusted Educator offering 1:1 or group courses to learn nails kits all inclusive. Hygienic, Friendly, safe, no judgement professional home salon

1
Google listingChristchurch beauty · 570 businesses
You are #353 for your Google listing
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Google SearchGoogle MapsBusiness Profile
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02ReviewsMarketbase business report

Your reviews

Nail Addiction shows a low overall health score from Google reviews, but there is evidence of strong customer satisfaction and early progress in gathering feedback. The top finding is a stellar star rating, which places the salon in the top decile for satisfaction. Ongoing work should focus on engaging with reviews and increasing total review counts.

Strengths

  • ✓
    Star ratingYour rating is among the highest in this market and it does its own selling - a customer sees it before they read anything else.

Top three opportunities

  • 1
    Review confidenceRating and review volume together sit well behind this market, which means a customer comparing you has both halves of the picture reading thin.
  • 2
    Response rateNone of your reviews have a reply, which means a customer reading them sees your happiest and your angriest customers with nothing from you in between.
  • 3
    Review countYour review count sits well below what buyers here are used to seeing, which means a customer comparing options side by side reads you as the less proven choice.
4 checks on your reviews. You're seeing all of them.
2.7Room to grow
What customers seeWhere you rank
9:41
Nail Addiction
OverviewReviewsPhotosAbout
5.0★★★★★4 reviews 3
5
4
3
2
1✓
1How far your rating and your review count together can be trusted
Google reviewsChristchurch beauty · 570 businesses
You are #418 for your Google reviews
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Google reviewsBusiness Profile
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03Map positionsMarketbase business report

Where you show up on the map

Nail Addiction shows a below-average health score for Maps Search at 3.9/10, indicating there is room to improve overall visibility in Google Maps. The top opportunities focus on strengthening aggregate maps visibility and boosting the suburb-based ranking, with the suburb/borough score already improving. Key keywords rank well in Kaiapoi north, centre and west, showing solid local relevance amidst a competitive market.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top two opportunities

  • 1
    Maps visibility across the city groupYou turn up across fewer of the surrounding suburbs than half the businesses here, so someone two suburbs over searching for your service is shown your competitors and never sees your name.
  • 2
    Maps visibility in your own suburbYou show up in local Maps searches less often than half your suburb, so on a search from nearby you sit below businesses a customer would otherwise treat as equal.
2 checks on your map positions. You're seeing both.
4.1Room to grow
What customers seeWhere you rank
9:41
1234Tiles © Esri
beautician
1Seen in 3 searches across Christchurch, top three in none
1
Beauty HQ5.0 ★ (22) · Nail salon
2
Beauty Heaven5.0 ★ (35) · Nail salon
3
Absolute Beauty Therapy Clinic4.9 ★ (51) · Nail salon
4
Studio 97 Nail and Beauty5.0 ★ (44) · Nail salon
↓
Nail Addiction2Further down, below the first results
Map positionsChristchurch beauty · 570 businesses
You are #337 for map positions
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Google Maps
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04Listings and socialMarketbase business report

Where customers find you

Nail Addiction shows a below-average health score of 3.0/10 for citations and social presence, indicating limited third-party visibility. The strongest existing asset is a very high-trust Facebook profile and a fully updated Fresha listing. Key opportunities include building a TikTok and improving Yellow Pages and LinkedIn presence to broaden reach and trust with local clients.

Strengths

  • ✓
    Having a Facebook page at allWe found your Facebook Profile page, and the trail is strong enough that nobody would question it is yours - it is linked from something you own, or it dominates a search for your name.
  • ✓
    Fresha ProfileWe can see your Fresha Profile listing (https://fresha.com/nail-addiction-kayla-rose-kaiapoi-bracebridge-street-s08is1nd) found via: Google search results.

Top three opportunities

  • 1
    Instagram ProfileWe could not find an active Instagram Profile profile for your business, so a customer who looks for you there finds nothing.
  • 2
    Tiktok ProfileWe could not find an active TikTok account for your business, so anyone who looks for you there finds nothing.
  • 3
    Yellow ProfileWe could not find an active Yellow Profile listing for your business, which means anyone checking you there finds nothing and moves on to whoever is listed.
14 checks on your listings and social. You're seeing 5 of them.
2.3Room to grow
What customers seeWhere you rank
9:41
Gnail addiction kaiapoi north
AllImagesMapsNews
Facebook100068775985002Nail Addiction | Facebook✓
Freshanail-addiction-kayla-rose-kaiapoi-bracebridge-street-s08is1ndNail Addiction | Fresha✓
InstagramnailsandnicoleNail Addiction | Instagram1
TiktokNo account found2
YellowNo listing found3
Listings and socialChristchurch beauty · 570 businesses
You are #441 for listings and social
See how to fix all 3 →
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GoogleFacebookInstagramTikTokFreshaYellowYour website
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05Facebook pageMarketbase business report

Your Facebook page

Strengths

  • ✓
    A cover photoYour page opens with a cover photo rather than a blank banner, so the first impression a visitor gets is your own work.

Top three opportunities

  • 1
    Where your page link pointsNothing in your page details points at a website, so a visitor who has read your posts and wants prices, hours or a booking form has nowhere to go next but back to search - where your competitors are waiting.
  • 2
    A page address you choseYour page address is one Facebook generated rather than one you chose - your business name with a long number bolted on, or just the number.
  • 3
    A phone numberNo phone number is published on your Facebook page, so someone who found you there and wants to ring has to go hunting elsewhere or send a message and wait.
9 checks on your Facebook page. You're seeing 4 of them.
0.9Room to grow
What customers seeWhere you rank
9:41
facebook
✓
people2
2.1K followers
Qualified nail technician multiple certificates. certified nail educator. message me for course info✨
FollowMessage
★ 4 reviews · recommended
PostsAboutPhotosReviews
Facebook pageChristchurch beauty · 570 businesses
You are #519 for your Facebook page
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Facebook
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06Your websiteMarketbase business report

Your website

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top three opportunities

  • 1
    Domain HealthYour website did not come back healthy when we tried it, and anyone clicking through from your Google listing is meeting whatever we met.
  • 2
    Domain UniquenessWe could not find a domain registered to your business, which means there is no address of your own for a customer to go to and nothing for your Google listing to link to.
  • 3
    Domain Age ScoreWe could not read how long your domain has been registered, or it is only weeks old.
3 checks on your website. You're seeing all of them.
-Room to grow
What customers seeWhere you rank
9:41
Gnail addiction website
AllMapsImagesNews
Google Mapsgoogle.com › mapsNail Addiction - Kaiapoi North, Christchurch
Your websiteNo website of your own1
Your websiteChristchurch beauty · 570 businesses
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Your websiteGoogle Search
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07Google search and trafficMarketbase business report

How people find you on Google

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Where we can help

Nothing to sort here.
0 checks on your search and traffic. You're seeing all of them.
0.0Room to grow
What customers seeWhere you rank
9:41
G
AllMapsImagesShopping
No ads from you on any search
Nail AddictionNot in these results
Google search and trafficChristchurch beauty · 570 businesses
You are #266 for Google search and traffic
See how to keep it that way →
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Google SearchGoogle Maps
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08Opening hoursMarketbase business report

Your hours against demand

Nail Addiction has no published opening hours, so alignment with local demand cannot be measured directly. Local search patterns show clear hourly demand peaks for nail services in Kaiapoi, but without hours the business may be missing high-demand windows or unnecessarily showing availability in quiet hours. Adding accurate opening hours is the priority to convert this demand insight into concrete scheduling changes.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top opportunity

  • 1
    Hours aligned with demandWe could not measure your hours against local demand, which almost always means your listing shows no opening hours at all.
1 check on your opening hours. You're seeing it.
1.3Room to grow
What customers seeWhere you rank
9:41
Nail Addiction
OverviewReviewsPhotosAbout
Hours
No opening hours listed1
Popular times Monday · Kaiapoi North
12a1a2a3a4a5a6a7a8a9a10a11a12p1p2p3p4p5p6p7p8p9p10p11p
When people nearby look - and nobody can tell if you are open
Opening hoursChristchurch beauty · 570 businesses
You are #496 for opening hours
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Your listed hoursWhen people search
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The next step

Your top opportunities, in one place.

These are your top 18 opportunities, from the 44 checks we run on every business. Tick any of them to see where it takes you.

01Google listing3 opportunities

02Reviews3 opportunities

03Map positions2 opportunities

04Listings and social3 opportunities

05Facebook page3 opportunities

06Your website3 opportunities

08Opening hours1 opportunity

Where you'd stand#513of 570 Christchurch beauty businesses
9:41
Christchurch beautyOverall · 570 businesses
You are #513 overall
Open my free 7 days →
The how for every one of these, and everything else we found, in the order that moves you fastest.
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Jeremy GrayFounder, Marketbase

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