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Nail Envy Studio

Nail salon · Somerfield, Christchurch

What your customers see when they look for you, and where that puts you among 570 Christchurch beauty businesses.

ReportLocal marketing report
Checked13 October 2026
Your marketChristchurch beauty · 570 businesses
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Executive summaryExclusive Marketbase business report

Nail Envy Studio

Nail salon · Somerfield, Christchurch

Where you stand#186of 570 beauty businesses
Overall health6.7/10across the eight areas

Going well

04Listings and social8.407Google search and traffic7.201Google listing6.6

Where we can help

03Map positions4.605Facebook page4.202Reviews3.708Opening hours2.106Your website-
How AI describes youMarketbase business report

What AI tells people about you

Nail Envy Studio is a small, in‑home nail salon on Roberta Drive in Somerfield, Christchurch. Run by senior nail technician Gen Marshall, it offers gel polish and builder gel manicures using professional New Zealand-sourced products. Clients can expect a clean, warm and relaxing room, friendly service, and attention to current nail trends and ongoing technician upskilling.

Nail Envy Studio is a boutique nail salon operating from a custom in‑home studio on Roberta Drive in Somerfield, Christchurch. The studio is run by senior nail technician Gen Marshall, who is presented as qualified and experienced and who maintains a focus on current nail trends and techniques.

Services centre on nail care and enhancements, including gel polish and builder gel manicures. The studio states it uses high-quality gel polish and nail products sourced from professional New Zealand suppliers, and that product choices prioritise safety and sustainability. Gen is described as continuing to upskill to offer new techniques and technology.

Customers describe a professional, friendly experience in a clean and vibrant home salon. Review themes emphasise careful, beautiful work, a warm and welcoming manner from the technician, and a relaxing environment. Some clients mention additional touches such as personal interaction with the studio's small dog and an easy online booking experience.

Locally, Nail Envy Studio presents as a neighbourhood nail service with a focus on professional product use and personal service from a single, senior technician. The in‑home setting, use of New Zealand suppliers, and ongoing skills development are practical details that distinguish the salon for clients seeking a quiet, well-maintained place for regular nail care and occasional pampering.

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01Google listingMarketbase business report

Your Google listing

Nail Envy Studio shows a solid overall health score with room to grow. Key strengths include a claimed listing, visible phone number, a website link and clear open-for-business status. The description is improving and must continue to rise toward the local midpoint.

Strengths

  • ✓
    Open statusYour listing shows the business as trading, so customers see accurate availability and Google treats the listing as live.
  • ✓
    ClaimedYour listing is claimed, so you control what it says, you can reply to reviews, and edits suggested by the public come to you first.
  • ✓
    NameYour business name is showing on the listing, so a customer searching for you by name finds you, and everything else on the listing hangs off it.

Top three opportunities

  • 1
    Description lengthYour description gives a reader less than half the listings here do, so someone reading yours and then a competitor's gets less to go on from you.
  • 2
    Category fitYour category set covers less of this market than half the field, so there are jobs being searched for near you that your listing is not eligible to appear in.
  • 3
    Photos on the listingYou have more photos on your listing than half the businesses here, so a customer arriving has enough to look at that they stay on it.
11 checks on your Google listing. You're seeing 6 of them.
6.6Good
What customers seeWhere you rank
9:41
Tiles © Esri
Nail Envy Studio
3
Nail Envy Studio✓✓
4.9 ★★★★★ (7)
Nail salon · Somerfield2
Open 3 days ✓
DirectionsCall Website
OverviewReviewsPhotosAbout
From the business

At Nail Envy, we provide a professional and welcoming beauty environment. We pride ourselves on our knowledge and expertise in the nail industry. Gen Marshall is our senior, qualified and experienced Nail Technician. We are always up skilling, to provide our clients with the latest nail trends and technology.

1
Google listingChristchurch beauty · 570 businesses
You are #196 for your Google listing
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Google SearchGoogle MapsBusiness Profile
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02ReviewsMarketbase business report

Your reviews

Nail Envy Studio shows an overall health of 4.4 out of 10 on Google Business reviews, indicating room for improvement relative to peers. The strongest finding is a solid top-end star rating and growing review count, while engagement on responses remains limited. Progress is visible in response rate and rating confidence, suggesting momentum that can be built on.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top three opportunities

  • 1
    Response rateYou have replied to a small share of your reviews, so most customers reading your page still see feedback about you with no voice from you anywhere on it.
  • 2
    Review countYour review count sits well below what buyers here are used to seeing, which means a customer comparing options side by side reads you as the less proven choice.
  • 3
    Review confidenceYour rating and your review count together sit behind half the businesses here, so a customer weighing three listings has slightly less reason to trust yours.
4 checks on your reviews. You're seeing 3 of them.
3.7Room to grow
What customers seeWhere you rank
9:41
Nail Envy Studio
OverviewReviewsPhotosAbout
4.9★★★★★7 reviews 2
5
4
3
2
1
amazing nails 2nail repair 2
3How far your rating and your review count together can be trusted
S
Sascha K.★★★★★ · 4 years ago

Gen is fabulous...does a wonderful job, very professional with the added bonus of little doggy cuddles if you choose. Website is great and easy to use/book.

Response from the owner1

Thanks so much Sascha for the lovely review. I'm so glad you love your nails. Look forward to seeing you again soon 🙂

E
Elizabeth R.★★★★ · 6 years ago

My nieces had a school holidays treatment. Amazing hygiene and so relaxing. Parking outside the door.

Response from the owner

Hi Elizabeth, thanks for your review. Unfortunately it looks like you have left a review on the incorrect page. Thanks, Gen at Nail Envy Studio

Google reviewsChristchurch beauty · 570 businesses
You are #358 for your Google reviews
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Google reviewsBusiness Profile
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03Map positionsMarketbase business report

Where you show up on the map

Nail Envy Studio shows a 4.4/10 health score for Google Maps performance, indicating room for improvement in overall visibility. Top opportunities include strengthening aggregate map presence and boosting the borough-specific listing, which has already moved out of the bottom quartile. Focused efforts on the strongest local keywords can lift visibility where it already ranks well.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top two opportunities

  • 1
    Maps visibility across the city groupYou turn up across fewer of the surrounding suburbs than half the businesses here, so someone two suburbs over searching for your service is shown your competitors and never sees your name.
  • 2
    Maps visibility in your own suburbYou show up in local Maps searches less often than half your suburb, so on a search from nearby you sit below businesses a customer would otherwise treat as equal.
2 checks on your map positions. You're seeing both.
4.6Room to grow
What customers seeWhere you rank
9:41
1234Tiles © Esri
nail salon
1Top three for "nail salon" in 1 suburb, seen in 7
1
The Fairy Nails4.7 ★ (164) · Nail salon
2
Nail Envy Studio24.9 ★ (7) · Nail salon
3
Colombo Nails & Beauty5.0 ★ (335) · Nail salon
4
Beckenham Nails & Beauty4.5 ★ (19) · Nail salon
Map positionsChristchurch beauty · 570 businesses
You are #311 for map positions
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Google Maps
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04Listings and socialMarketbase business report

Where customers find you

Nail Envy Studio shows an above-average health score of 6.8 out of 10, indicating solid online presence with room for improvement. The strongest gains come from established Instagram and Facebook profiles, which demonstrate a trusted, active social footprint. Fresha is present but needs fuller updates to maximise visibility.

Strengths

  • ✓
    Having a Facebook page at allWe found your Facebook Profile page, and the trail is strong enough that nobody would question it is yours - it is linked from something you own, or it dominates a search for your name.
  • ✓
    Instagram ProfileWe found your Instagram Profile page, and the trail between you and it is unambiguous - it is linked from something you own, or it dominates a search for your name.
  • ✓
    Infobel ListingWe can see your Infobel Listing listing (https://infobel.com/nail_envy_studio) found via: Google search results.

Top three opportunities

  • 1
    Tiktok ProfileWe could not find an active TikTok account for your business, so anyone who looks for you there finds nothing.
  • 2
    Yellow ProfileWe could not find an active Yellow Profile listing for your business, which means anyone checking you there finds nothing and moves on to whoever is listed.
  • 3
    Fresha ProfileWe can see the Fresha Profile listing (https://fresha.com/nail-envy-waikato-36-carlyle-street-9m1fecwd) found via: Google search results, but nothing on it tells us it is yours - no matching phone number, no matching address, and the name does not line up.
14 checks on your listings and social. You're seeing 6 of them.
8.4Strong
What customers seeWhere you rank
9:41
Gnail envy studio somerfield
AllImagesMapsNews
FacebookNailenvystudionzNail Envy Studio | Facebook✓
InstagramnailenvystudionzNail Envy Studio | Instagram✓
Family Company Studionail-envy-studioNail Envy Studio | Family Company Studio
Infobelnail_envy_studioNail Envy Studio | Infobel✓
Freshanail-envy-waikato-36-carlyle-street-9m1fecwdNail Envy Studio | Fresha3
TiktokNo account found1
YellowNo listing found2
Listings and socialChristchurch beauty · 570 businesses
You are #93 for listings and social
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GoogleFacebookInstagramTikTokFamily Company StudioInfobelFreshaYour website
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05Facebook pageMarketbase business report

Your Facebook page

Strengths

  • ✓
    A page address you choseThe address on your page carries your business name, so a customer told about you at a barbecue can find the page by typing what they heard.
  • ✓
    A phone numberA phone number shows on your page, so the person who found you on Facebook before they found your website can ring straight from it.
  • ✓
    A street addressA street address sits in your page details, so someone deciding between you and a business two suburbs over can see which of you is closer.

Top three opportunities

  • 1
    Recommendations on your pageYou hold fewer recommendations than the middle of this market.
  • 2
    People following your pageYour following sits ahead of half the pages here, so an ordinary post reaches a real local audience without you paying for it.
  • 3
    An email addressA customer who would rather put a request in writing at ten at night has only Messenger to work with, because the page carries no email address.
9 checks on your Facebook page. You're seeing 6 of them.
4.2Room to grow
What customers seeWhere you rank
9:41
facebook
Nailenvystudionz✓
573 followers 2
Nail Envy Studio, home based professional nails based in Somerfield, Christchurch.
FollowMessage
★ 6 reviews · recommended 1
🌐 nailenvystudionz.setmore.com
☎ +64 27 822 9143✓
PostsAboutPhotosReviews
Facebook pageChristchurch beauty · 570 businesses
You are #333 for your Facebook page
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Facebook
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06Your websiteMarketbase business report

Your website

Nail Envy Studio shows very high on-page SEO health with a score of 8.8/10. The site already has a valid favicon, a present H1 tag, a relevant title tag, a clear meta description, and no use of frames. The main opportunities are refining title tag length and meta description to the ideal ranges, improving text-to-page size balance, reducing render-blocking resources, and ensuring the page loads quickly.

Strengths

  • ✓
    Domain UniquenessYour web address is yours alone, so everything your site earns - links, mentions, search standing - accumulates under your name and stays with the business.
  • ✓
    FaviconThe tab your site opens in carries your own icon, so a customer with a dozen tabs going can find their way back to you by sight.
  • ✓
    Page load speedYour home page appears in under three seconds, so someone tapping through from a search result meets your business rather than a blank screen while they decide whether to wait.

Top three opportunities

  • 1
    Separate sites linking to youFewer separate websites link to you than half the businesses here, which means when someone searches for what you do, the businesses with a longer list of vouchers are the ones on the page they actually read.
  • 2
    Page titleYour home page headline does not fit the space a search result gives it, so a searcher sees either a half-empty line or one that trails off before your name arrives.
  • 3
    Domain HealthYour site answers, but something did not check out - an insecure link, a redirect chain, a domain shared with other businesses, or a listing pointing at a social page.
23 checks on your website. You're seeing 6 of them.
-Room to grow
What customers seeWhere you rank
9:41
🔒nailenvystudio.co.nz✓3
✓Favicon
✓Page load speed
1Separate sites linking to you
2Page title
Your websiteChristchurch beauty · 570 businesses
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Your websiteGoogle Search
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07Google search and trafficMarketbase business report

How people find you on Google

Nail Envy Studio's website traffic health is solid with a score of 7.8 out of 10, indicating a generally healthy level of visibility and visit volume for a small Christchurch business. The strongest signal is mid-range organic traffic value and rankings, while paid traffic shows room to grow through small, targeted campaigns and optimisation of landing pages.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top three opportunities

  • 1
    What you spend on adsWe can see no paid search activity for your site, which in most local markets is the norm rather than a gap.
  • 2
    Monthly ad visitsYour site receives no visitors from paid search, which for most local businesses in this market is the norm rather than a problem.
  • 3
    What that traffic is worthThe search visitors reaching your site are worth less than half the businesses here, so the people arriving are browsing rather than buying.
6 checks on your search and traffic. You're seeing 3 of them.
7.2Good
What customers seeWhere you rank
9:41
Gnail salon somerfield
AllMapsImagesShopping
21No ads from you on any search
nailenvystudio.co.nzNail Envy Studio Christchurch

We are located on the charming and quiet, Roberta Drive in Somerfield, Christchurch. We work from our custom in home salon.

www.facebook.comNail Envy Studio | Christchurch
3About 89 visits a month from search, across 95 searches
Google search and trafficChristchurch beauty · 570 businesses
You are #158 for Google search and traffic
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Google SearchGoogle Maps
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08Opening hoursMarketbase business report

Your hours against demand

Nail Envy Studio's published hours partly match local demand: all 16 well-aligned weekly hours fall in mid‑week afternoons (mainly Wednesday 2-4pm and Thursday 4-5pm), but the salon is closed across many popular slots, including Saturday early afternoon and Tuesday mid‑morning. No low‑demand open hours were flagged, so opening later into peak windows would likely improve commercial return without adding inefficient hours.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top opportunity

  • 1
    Hours aligned with demandYour hours line up with demand worse than nearly every business here, which means a good share of your open time passes with nobody looking for what you do.
1 check on your opening hours. You're seeing it.
2.1Room to grow
What customers seeWhere you rank
9:41
Nail Envy Studio
OverviewReviewsPhotosAbout
Hours 1
MondayClosed
Tuesday12pm-5pm
Wednesday12pm-5pm
Thursday12pm-6pm
FridayClosed
SaturdayClosed
SundayClosed
Opening hoursChristchurch beauty · 570 businesses
You are #449 for opening hours
See how to fix it →
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Your listed hoursWhen people search
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The next step

Your top opportunities, in one place.

These are your top 21 opportunities, from the 70 checks we run on every business. Tick any of them to see where it takes you.

01Google listing3 opportunities

02Reviews3 opportunities

03Map positions2 opportunities

04Listings and social3 opportunities

05Facebook page3 opportunities

06Your website3 opportunities

07Google search and traffic3 opportunities

08Opening hours1 opportunity

Where you'd stand#186of 570 Christchurch beauty businesses
9:41
Christchurch beautyOverall · 570 businesses
You are #186 overall
Open my free 7 days →
The how for every one of these, and everything else we found, in the order that moves you fastest.
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