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Nailed It by Mell

Nail salon · Waimakariri District East, Christchurch

What your customers see when they look for you, and where that puts you among 570 Christchurch beauty businesses.

ReportLocal marketing report
Checked13 October 2026
Your marketChristchurch beauty · 570 businesses
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Executive summaryExclusive Marketbase business report

Nailed It by Mell

Nail salon · Waimakariri District East, Christchurch

Where you stand#449of 570 beauty businesses
Overall health2.1/10across the eight areas
How AI describes youMarketbase business report

What AI tells people about you

Nailed It by Mell is a Fernside-based nail technician offering professional nail services from a fully qualified practitioner. Mell specialises in nail art and nail enhancements, emphasising health, safety and product quality. Customers can expect pampered, detail-focused treatments in a friendly, creative setting, with a focus on longevity of enhancements and careful workmanship.

Nailed It by Mell is a nail technician practice based in Fernside, North Canterbury. The owner trained in 2017 and operates as a fully qualified nail technician serving local clients from a small salon setting.

Services include professional nail treatments and nail enhancements with a strong emphasis on nail art. The operator states a passion for creative designs and small, detailed artwork on nails. There is an expressed focus on using high-quality products and procedures that support the health and safety of clients and aim to extend the life of enhancements.

Customers tend to describe appointments as friendly and creative, noting a personable approach from the technician. Reviews reference attentive, professional service and satisfaction with the artistry delivered. Clients visiting for first appointments or regular maintenance can expect pampering alongside technical care and personalised design choices.

Locally, Nailed It by Mell positions itself on craft and care: a technician-led salon that highlights creative nail art, client safety and longevity of results. For customers seeking detailed nail designs and a technician who prioritises product quality and health-conscious procedures, this Fernside salon presents a focused option within the North Canterbury beauty scene.

ChatGPTGeminiGooglePerplexityClaude
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01Google listingMarketbase business report

Your Google listing

Nailed It by Mell shows a very healthy Google Business Listing with a score of 8.8 out of 10. Overall, the listing is well populated and accurate, capturing essential contact details and a clear open-for-business status. The two key strengths are validated claims and a website link for easy customer access, supported by a strong description and phone number that aid discovery.

Strengths

  • ✓
    Open statusYour listing shows the business as trading, so customers see accurate availability and Google treats the listing as live.
  • ✓
    ClaimedYour listing is claimed, so you control what it says, you can reply to reviews, and edits suggested by the public come to you first.
  • ✓
    NameYour business name is showing on the listing, so a customer searching for you by name finds you, and everything else on the listing hangs off it.

Top three opportunities

  • 1
    Category fitYour category set covers less of this market than half the field, so there are jobs being searched for near you that your listing is not eligible to appear in.
  • 2
    Description lengthYour description is one of the fuller ones in this market, which means a customer comparing you side by side has more of your case in front of them than most.
  • 3
    Photos on the listingYou carry more photos than most of this market, which gives a customer a real look at the work before they ring.
11 checks on your Google listing. You're seeing 6 of them.
8.8Strong
9:41
Tiles © Esri
3
Nailed It by Mell✓✓
5.0 ★★★★★ (1)
Nail salon · Waimakariri District East1
Open 5 days · late Thu ✓
DirectionsCall Website
OverviewReviewsPhotosAbout
From the business

I am a fully qualified Nail Technician located in Fernside, North Canterbury. I trained in 2017 and have been obsessed with nails ever since. I am super passionate about my work and take exceptional pride in all aspects of my work, I especially love nail art and creating little masterpieces on nails! Everyone who comes to my salon, whether it is your first time or you are a regular client you can expect pampered, professional nail services. I always strive to provide high quality products and services that place emphasis on the health and safety of clients and to ensure longevity of your nail enhancements.

2
Google listingChristchurch beauty · 570 businesses
You are #67 for your Google listing
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Google SearchGoogle MapsBusiness Profile
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02ReviewsMarketbase business report

Your reviews

Nailed It by Mell shows overall health as low with a 1.5/10. The business has a strong star rating in the top 10% and is collecting more reviews, but has not yet started responding to any reviews. This combination means customer satisfaction is good, but engagement with feedback is lacking and could influence potential clients' trust.

Strengths

  • ✓
    Star ratingYour rating is among the highest in this market and it does its own selling - a customer sees it before they read anything else.

Top three opportunities

  • 1
    Review confidenceRating and review volume together sit well behind this market, which means a customer comparing you has both halves of the picture reading thin.
  • 2
    Response rateNone of your reviews have a reply, which means a customer reading them sees your happiest and your angriest customers with nothing from you in between.
  • 3
    Review countYour review count sits well below what buyers here are used to seeing, which means a customer comparing options side by side reads you as the less proven choice.
4 checks on your reviews. You're seeing all of them.
1.9Room to grow
9:41
Nailed It by Mell
OverviewReviewsPhotosAbout
5.0★★★★★1 review 3
5
4
3
2
1✓
1How far your rating and your review count together can be trusted
Google reviewsChristchurch beauty · 570 businesses
You are #464 for your Google reviews
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Google reviewsBusiness Profile
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03Map positionsMarketbase business report

Where you show up on the map

Nailed It by Mell shows a very low overall health score for Maps Search Performance, indicating visibility is limited in Google Maps. The standout finding is that the business ranks reasonably for a top keyword in a broad area but there is significant room to improve both aggregate and suburb-level visibility to attract more local clients.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top two opportunities

  • 1
    Maps visibility across the city groupYou appear in a handful of Maps searches across the suburbs around you, far fewer than most businesses here.
  • 2
    Maps visibility in your own suburbWe are not seeing you in Maps searches in your own suburb, which is the search a customer standing a street away actually makes.
2 checks on your map positions. You're seeing both.
0.5Room to grow
9:41
1234Tiles © Esri
1Seen in 1 search across Christchurch, top three in none
1
Resort Nail Salon4.7 ★ (71) · Nail salon
2
Lux Nail Bar Homebase4.9 ★ (213) · Nail salon
3
Glam Nails and Spa by Yoshani5.0 ★ (5) · Nail salon
4
EVE Nail & Beauty4.8 ★ (62) · Nail salon
↓
Nailed It by Mell2Further down, below the first results
Map positionsChristchurch beauty · 570 businesses
You are #544 for map positions
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Google Maps
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04Listings and socialMarketbase business report

Where customers find you

Nailed It by Mell shows above-average health with room to grow. The strongest current assets are the Facebook and Instagram profiles, both rated very high for trust, supporting ongoing engagement and branding. Key opportunities include expanding presence on TikTok, Fresha, LinkedIn, and Neighbourly to reach broader and professional audiences.

Strengths

  • ✓
    Having a Facebook page at allWe found your Facebook Profile page, and the trail is strong enough that nobody would question it is yours - it is linked from something you own, or it dominates a search for your name.
  • ✓
    Instagram ProfileWe found your Instagram Profile page, and the trail between you and it is unambiguous - it is linked from something you own, or it dominates a search for your name.

Top three opportunities

  • 1
    Tiktok ProfileWe could not find an active TikTok account for your business, so anyone who looks for you there finds nothing.
  • 2
    Yellow ProfileWe could not find an active Yellow Profile listing for your business, which means anyone checking you there finds nothing and moves on to whoever is listed.
  • 3
    Fresha ProfileWe could not find an active Fresha Profile listing for your business, which means anyone checking you there finds nothing and moves on to whoever is listed.
14 checks on your listings and social. You're seeing 5 of them.
6.1Good
9:41
Gnailed it by mell waimakariri district east
AllImagesMapsNews
InstagramnaileditbymellNailed It by Mell | Instagram✓
FacebookNailedItByMellNailed It by Mell | Facebook✓
TiktokNo account found1
YellowNo listing found2
FreshaNo listing found3
Listings and socialChristchurch beauty · 570 businesses
You are #221 for listings and social
See how to fix all 3 →
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GoogleFacebookInstagramTikTokYellowYour website
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05Facebook pageMarketbase business report

Your Facebook page

Strengths

  • ✓
    A page address you choseThe address on your page carries your business name, so a customer told about you at a barbecue can find the page by typing what they heard.
  • ✓
    A phone numberA phone number shows on your page, so the person who found you on Facebook before they found your website can ring straight from it.
  • ✓
    A cover photoYour page opens with a cover photo rather than a blank banner, so the first impression a visitor gets is your own work.

Top three opportunities

  • 1
    Recommendations on your pageYou hold fewer recommendations than the middle of this market.
  • 2
    People following your pageYour following sits ahead of half the pages here, so an ordinary post reaches a real local audience without you paying for it.
  • 3
    An email addressA customer who would rather put a request in writing at ten at night has only Messenger to work with, because the page carries no email address.
9 checks on your Facebook page. You're seeing 6 of them.
3.2Room to grow
9:41
facebook
✓
NailedItByMell✓
974 followers 2
Fully qualified Nail Technician specialising in BIAB & nail art, based in Fernside, North Canterbury
FollowMessage
★ 7 reviews · recommended 1
🌐 bookings.gettimely.com/naileditbymell/book
☎ +64 21 258 8090✓
PostsAboutPhotosReviews
Facebook pageChristchurch beauty · 570 businesses
You are #390 for your Facebook page
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Facebook
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06Your websiteMarketbase business report

Your website

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top three opportunities

  • 1
    Domain HealthYour website did not come back healthy when we tried it, and anyone clicking through from your Google listing is meeting whatever we met.
  • 2
    Domain UniquenessWe could not find a domain registered to your business, which means there is no address of your own for a customer to go to and nothing for your Google listing to link to.
  • 3
    Domain Age ScoreWe could not read how long your domain has been registered, or it is only weeks old.
3 checks on your website. You're seeing all of them.
-Room to grow
9:41
Gnailed it by mell website
AllMapsImagesNews
Google Mapsgoogle.com › mapsNailed It by Mell - Waimakariri District East, Christchurch
Your websiteNo website of your own1
Your websiteChristchurch beauty · 570 businesses
See how to fix all 3 →
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Your websiteGoogle Search
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07Google search and trafficMarketbase business report

How people find you on Google

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Where we can help

Nothing to sort here.
0 checks on your search and traffic. You're seeing all of them.
0.0Room to grow
9:41
G
AllMapsImagesShopping
No ads from you on any search
Nailed It by MellNot in these results
Google search and trafficChristchurch beauty · 570 businesses
You are #266 for Google search and traffic
See how to keep it that way →
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Google SearchGoogle Maps
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08Opening hoursMarketbase business report

Your hours against demand

Nailed It by Mell's opening hours show a mixed fit with local demand: every currently open peak hour aligns with customer searches, but several high-demand windows remain closed. Strong alignment appears mid-week and late afternoon on Tuesdays and Thursdays, while popular Saturday midday and Wednesday late-afternoon slots are missed. No clear waste from open hours during low demand. Consider trial weekend midday openings or targeted Wednesday late-afternoon appointments.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top opportunity

  • 1
    Hours aligned with demandYour hours line up with demand worse than nearly every business here, which means a good share of your open time passes with nobody looking for what you do.
1 check on your opening hours. You're seeing it.
3.1Room to grow
9:41
Nailed It by Mell
OverviewReviewsPhotosAbout
Hours 1
Monday9am-3pm
Tuesday9am-3pm
Wednesday9am-3pm
Thursday9am-8pm
Friday9am-3pm
SaturdayClosed
SundayClosed
Opening hoursChristchurch beauty · 570 businesses
You are #391 for opening hours
See how to fix it →
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Your listed hoursWhen people search
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The next step

Your top opportunities, in one place.

These are your top 18 opportunities, from the 44 checks we run on every business. Tick any of them to see where it takes you.

01Google listing3 opportunities

02Reviews3 opportunities

03Map positions2 opportunities

04Listings and social3 opportunities

05Facebook page3 opportunities

06Your website3 opportunities

08Opening hours1 opportunity

Where you'd stand#449of 570 Christchurch beauty businesses
9:41
Christchurch beautyOverall · 570 businesses
You are #449 overall
Open my free 7 days →
The how for every one of these, and everything else we found, in the order that moves you fastest.
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Jeremy GrayFounder, Marketbase

"I spent 20 years growing some of the biggest online marketplaces in New Zealand, Australia and the UK. Marketbase gives local businesses the same edge."

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