marketbaseExclusive Marketbase Report
Prepared for

Nails and Beauty by Shannon

Nail salon · Ilam, Christchurch

What your customers see when they look for you, and where that puts you among 570 Christchurch beauty businesses.

ReportLocal marketing report
Checked13 October 2026
Your marketChristchurch beauty · 570 businesses
Open your report ↓
Executive summaryExclusive Marketbase business report

Nails and Beauty by Shannon

Nail salon · Ilam, Christchurch

Where you stand#442of 570 beauty businesses
Overall health2.2/10across the eight areas

What you have

01Open statusYour listing shows the business as trading, so customers see accurate availability and Google treats the listing as live.01ClaimedYour listing is claimed, so you control what it says, you can reply to reviews, and edits suggested by the public come to you first.01NameYour business name is showing on the listing, so a customer searching for you by name finds you, and everything else on the listing hangs off it.

Where we can help

03Map positions5.508Opening hours5.004Listings and social4.605Facebook page3.202Reviews2.201Google listing2.007Google search and traffic0.006Your website-
How AI describes youMarketbase business report

What AI tells people about you

Nails and Beauty by Shannon is a home-based nail and beauty service in Ilam, Christchurch. Shannon is a fully qualified nail technician and beauty therapist who offers acrylics and general nail and beauty treatments from her residence. Customers describe a welcoming, calming experience-suitable for first-time clients-and personalised appointments in a comfortable home setting.

Nails and Beauty by Shannon is a home-based nail and beauty service located in Ilam, Christchurch. Shannon works from her own home and presents herself as a fully qualified nail technician and beauty therapist, offering clients a local, residential setting for appointments.

Services focus on nail and beauty treatments delivered from the home studio. Shannon highlights her qualifications as a nail technician and beauty therapist and provides acrylic nail work alongside other general nail and beauty services. Appointments are run from her residence, which shapes how services are scheduled and delivered.

Customers tend to report a welcoming and calming experience. Reviews note a friendly, reassuring approach that helped a nervous first-time acrylic client feel comfortable; feedback emphasises a kind, attentive manner and a relaxed atmosphere. These themes suggest clients value the personal, low-pressure environment as much as the technical work.

Locally, Nails and Beauty by Shannon is presented as a small, home-based option for nail and beauty needs in Ilam. The combination of formal qualifications, a residential setting, and a client-centred approach is what distinguishes this service in the neighbourhood. Clients seeking a quieter, personalised appointment at a qualified home-based therapist may find this offering relevant.

ChatGPTGeminiGooglePerplexityClaude
Not quite right? Let's sort it
01Google listingMarketbase business report

Your Google listing

Nails and Beauty by Shannon shows a low overall health but has solid basics in place. Key strengths include a claimed listing, an open-for-business status, a listed phone number and a full address, which makes it easy for customers to find and contact. The main opportunity is adding a website link and better description to improve visibility.

Strengths

  • ✓
    Open statusYour listing shows the business as trading, so customers see accurate availability and Google treats the listing as live.
  • ✓
    ClaimedYour listing is claimed, so you control what it says, you can reply to reviews, and edits suggested by the public come to you first.
  • ✓
    NameYour business name is showing on the listing, so a customer searching for you by name finds you, and everything else on the listing hangs off it.

Top three opportunities

  • 1
    WebsiteYour listing has no website link, so a customer who wants to check your prices or your work before ringing has nowhere to go from Google.
  • 2
    Description lengthYour description is far shorter than what most businesses here have written, which means a customer comparing listings gets a line from you and three paragraphs from the business beside you.
  • 3
    LogoYour listing has no logo, so in a list of local results yours is the one with a blank space where every competitor has a mark.
11 checks on your Google listing. You're seeing 6 of them.
2.0Room to grow
What customers seeWhere you rank
9:41
Tiles © Esri
Nails and Beauty by Shannon
Nails and Beauty by Shannon✓✓
5.0 ★★★★★ (2)
Nail salon · Ilam
Open 4 days · late Tue and Thu ✓
DirectionsCall No website 1
OverviewReviewsPhotosAbout
From the business

I'm a fully qualified Nail Technician and Beauty Therapist, working in the comfort of my own home.

2
Google listingChristchurch beauty · 570 businesses
You are #458 for your Google listing
See how to fix all 3 →
Free for 7 days. Rather we did it? Do it for me
Checked on
Google SearchGoogle MapsBusiness Profile
marketbase
02ReviewsMarketbase business report

Your reviews

Nails and Beauty by Shannon shows early positive momentum in Google reviews, with a top-10% star rating but overall health remains low at 2.2/10. The most important findings are a high rating level and zero reply activity to reviews, plus the growing review count that signals momentum. Addressing responses could build trust while continuing to gather feedback.

Strengths

  • ✓
    Star ratingYour rating is among the highest in this market and it does its own selling - a customer sees it before they read anything else.

Top three opportunities

  • 1
    Review confidenceRating and review volume together sit well behind this market, which means a customer comparing you has both halves of the picture reading thin.
  • 2
    Response rateNone of your reviews have a reply, which means a customer reading them sees your happiest and your angriest customers with nothing from you in between.
  • 3
    Review countYour review count sits well below what buyers here are used to seeing, which means a customer comparing options side by side reads you as the less proven choice.
4 checks on your reviews. You're seeing all of them.
2.2Room to grow
What customers seeWhere you rank
9:41
Nails and Beauty by Shannon
OverviewReviewsPhotosAbout
5.0★★★★★2 reviews 3
5
4
3
2
1✓
1How far your rating and your review count together can be trusted
Google reviewsChristchurch beauty · 570 businesses
You are #445 for your Google reviews
See how to fix all 3 →
Free for 7 days. Rather we did it? Do it for me
Checked on
Google reviewsBusiness Profile
marketbase
03Map positionsMarketbase business report

Where you show up on the map

Nails and Beauty by Shannon shows a modest overall health score for Maps search performance, with room to improve. The business already ranks well for several core terms in Ilam, including nail salon and beautician prompts, and holds strong positions in Avonhead, Russley and Burnside. The main opportunities focus on expanding aggregate visibility and maintaining borough presence to move into top performers.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top two opportunities

  • 1
    Maps visibility across the city groupYou turn up across more of the surrounding suburbs than the middle of the field, so customers searching from outside your own patch are finding you.
  • 2
    Maps visibility in your own suburbYou show up in local Maps searches more often than the middle of your suburb, so a customer searching nearby is likely to see you in the first handful.
2 checks on your map positions. You're seeing both.
5.5Room to grow
What customers seeWhere you rank
9:41
1234Tiles © Esri
nail salon
1Top three for "nail salon" in 1 suburb, seen in 8
1
Nails and Beauty by Shannon25.0 ★ (2) · Nail salon
2
Bronzed Goddess Ilam4.9 ★ (54) · Nail salon
3
The Nail Shop4.6 ★ (221) · Nail salon
4
NAILS by Summer5.0 ★ (30) · Nail salon
Map positionsChristchurch beauty · 570 businesses
You are #257 for map positions
See how to fix both →
Free for 7 days. Rather we did it? Do it for me
Checked on
Google Maps
marketbase
04Listings and socialMarketbase business report

Where customers find you

Nails and Beauty by Shannon shows an above-average health score with solid social presence, especially on Facebook. The strongest current asset is a very high-trust Facebook profile and an active Fresha listing, which supports existing client flow. Opportunities include expanding LinkedIn and Neighbourly visibility and improving a TikTok profile's trust score for broader reach.

Strengths

  • ✓
    Having a Facebook page at allWe found your Facebook Profile page, and the trail is strong enough that nobody would question it is yours - it is linked from something you own, or it dominates a search for your name.
  • ✓
    Infobel ListingWe can see your Infobel Listing listing (https://infobel.com/nails_and_beauty_by_shannon) found via: Google search results.

Top three opportunities

  • 1
    Tiktok ProfileWe could not find an active TikTok account for your business, so anyone who looks for you there finds nothing.
  • 2
    Instagram Profileyour Instagram Profile page surfaces strongly in search, which is how we found it, though nothing you control points at it.
  • 3
    Yellow ProfileWe could not find an active Yellow Profile listing for your business, which means anyone checking you there finds nothing and moves on to whoever is listed.
14 checks on your listings and social. You're seeing 5 of them.
4.6Room to grow
What customers seeWhere you rank
9:41
Gnails and beauty by shannon ilam
AllImagesMapsNews
Family Company Studionails-and-beauty-by-shannonNails and Beauty by Shannon | Family Company Studio
Infobelnails_and_beauty_by_shannonNails and Beauty by Shannon | Infobel✓
FacebookNails.BeautybyShannonNails and Beauty by Shannon | Facebook✓
Instagramnails.beautybyshannonNails and Beauty by Shannon | Instagram2
Freshabeauty-by-shannon-arapuni-lunn-street-xfp8alxlNails and Beauty by Shannon | Fresha
Tiktok@bronzedgoddess.chchNails and Beauty by Shannon | Tiktok1
YellowNo listing found3
Listings and socialChristchurch beauty · 570 businesses
You are #311 for listings and social
See how to fix all 3 →
Free for 7 days. Rather we did it? Do it for me
Checked on
GoogleFacebookInstagramTikTokFamily Company StudioInfobelFreshaYour website
marketbase
05Facebook pageMarketbase business report

Your Facebook page

Strengths

  • ✓
    A page address you choseThe address on your page carries your business name, so a customer told about you at a barbecue can find the page by typing what they heard.
  • ✓
    A phone numberA phone number shows on your page, so the person who found you on Facebook before they found your website can ring straight from it.
  • ✓
    A street addressA street address sits in your page details, so someone deciding between you and a business two suburbs over can see which of you is closer.

Top three opportunities

  • 1
    Recommendations on your pageA couple of recommendations have landed on the page, fewer than most here.
  • 2
    People following your pageFewer people follow your page than follow half the pages here.
  • 3
    What your page says about youYour intro runs to a line, shorter than most pages here, so it names the business without settling whether you do the particular job the reader came about or cover the suburb they live in.
9 checks on your Facebook page. You're seeing 6 of them.
3.2Room to grow
What customers seeWhere you rank
9:41
facebook
Nails.BeautybyShannon✓
405 followers 2
Home based Nail and Beauty Salon3
FollowMessage
★ 1 reviews · recommended 1
🌐 maps.google.com
☎ +64 22 451 9631✓
PostsAboutPhotosReviews
Facebook pageChristchurch beauty · 570 businesses
You are #389 for your Facebook page
See how to fix all 3 →
Free for 7 days. Rather we did it? Do it for me
Checked on
Facebook
marketbase
06Your websiteMarketbase business report

Your website

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top three opportunities

  • 1
    Domain Age ScoreWe could not read how long your domain has been registered, or it is only weeks old.
  • 2
    Domain HealthYour site answers, but something did not check out - an insecure link, a redirect chain, a domain shared with other businesses, or a listing pointing at a social page.
  • 3
    Domain UniquenessYour web address belongs to a platform rather than to you - a social page or a site builder's own domain.
3 checks on your website. You're seeing all of them.
-Room to grow
What customers seeWhere you rank
9:41
🔒google.com132
Your websiteChristchurch beauty · 570 businesses
See how to fix all 3 →
Free for 7 days. Rather we did it? Do it for me
Checked on
Your websiteGoogle Search
marketbase
07Google search and trafficMarketbase business report

How people find you on Google

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Where we can help

Nothing to sort here.
0 checks on your search and traffic. You're seeing all of them.
0.0Room to grow
What customers seeWhere you rank
9:41
G
AllMapsImagesShopping
No ads from you on any search
Nails and Beauty by ShannonNot in these results
Google search and trafficChristchurch beauty · 570 businesses
You are #266 for Google search and traffic
See how to keep it that way →
Free for 7 days. Rather we did it? Do it for me
Checked on
Google SearchGoogle Maps
marketbase
08Opening hoursMarketbase business report

Your hours against demand

Nails and Beauty by Shannon's opening hours align reasonably with local demand at several weekday afternoon peaks, but there are notable gaps during popular weekend and midweek morning hours. The business is open during multiple high-demand Wednesday and Thursday afternoon times, and it currently has no low-demand open hours. Adjusting a few closures to include key Saturday and Tuesday windows could capture more customers.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top opportunity

  • 1
    Hours aligned with demandYour hours cover some of the busy stretches but fewer than half the businesses here, which means someone ringing round on a Saturday morning reaches your competitors and your voicemail.
1 check on your opening hours. You're seeing it.
5.0Room to grow
What customers seeWhere you rank
9:41
Nails and Beauty by Shannon
OverviewReviewsPhotosAbout
Hours 1
MondayClosed
Tuesday12:30pm-9pm
Wednesday9:30am-6pm
Thursday9:30am-9pm
FridayClosed
Saturday9am-1pm
SundayClosed
Opening hoursChristchurch beauty · 570 businesses
You are #288 for opening hours
See how to fix it →
Free for 7 days. Rather we did it? Do it for me
Checked on
Your listed hoursWhen people search
marketbase
The next step

Your top opportunities, in one place.

These are your top 18 opportunities, from the 44 checks we run on every business. Tick any of them to see where it takes you.

01Google listing3 opportunities

02Reviews3 opportunities

03Map positions2 opportunities

04Listings and social3 opportunities

05Facebook page3 opportunities

06Your website3 opportunities

08Opening hours1 opportunity

Where you'd stand#442of 570 Christchurch beauty businesses
9:41
Christchurch beautyOverall · 570 businesses
You are #442 overall
Open my free 7 days →
The how for every one of these, and everything else we found, in the order that moves you fastest.
Just your name and email. No card. Or have us do it for you

Sounds like another marketing outfit?

We're not. Here's how we're different →

  • You see everything first. Free.Your position, your competitors, your fixes - before you spend a cent.
  • We don't need anything from you.No logins, no card, no setup. Built from what your customers can already see.
  • You watch it work.Your position in the market, every month. If it's not moving, you'll know.
  • Real New Zealand data.Every one of the 570 beauty businesses in Christchurch, checked - not a guess from overseas.
  • Built and run in Christchurch.A Kiwi business, not an offshore call centre.
  • A real person on the phone.Call us on 0800 747 901.
Jeremy GrayFounder, Marketbase

"I spent 20 years growing some of the biggest online marketplaces in New Zealand, Australia and the UK. Marketbase gives local businesses the same edge."

Jeremy has grown marketing for