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National Car Parts Auckland

Auto wrecker · Wiri, South Auckland

What your customers see when they look for you, and where that puts you among 48 South Auckland automotive dismantlers.

ReportLocal marketing report
Checked12 October 2026
Your marketSouth Auckland automotive dismantlers · 48 businesses
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Executive summaryExclusive Marketbase business report

National Car Parts Auckland

Auto wrecker · Wiri, South Auckland

Where you stand#4of 48 automotive dismantlers
Overall health9.4/10across the eight areas
How AI describes youMarketbase business report

What AI tells people about you

National Car Parts Auckland is a car wrecker and scrap car removal service based in Wiri, Auckland. They buy old, damaged and unwanted cars, trucks, vans, utes and 4x4s and offer same-day pickup and instant cash payments. They also stock a broad range of used parts, including engines, transmissions and body parts, for many makes and models.

National Car Parts operates from Wiri in Auckland and specialises in buying old, broken and unwanted vehicles across the greater Auckland region. The company offers scrap car removal and wrecking services for cars, trucks, vans, utes and 4x4s, and describes same-day pickup and instant cash payments as part of its removal process.

The yard stocks a wide range of quality used parts for Japanese, European, American and other makes and models. Customers can enquire about replacement engines, transmissions, body panels and other components. The website and contact channels provide quotes for parts or vehicle recycling and outline a simple three-step process: contact, price and pickup.

Customer feedback centres on prompt, professional and responsive service, with several reviewers noting quick collection, competitive prices and polite staff. Reviews also mention flexibility of pickup times, including weekend and urgent responses during local flooding. Many customers report satisfaction with the price offered for vehicles and the efficiency of the removal process.

Locally, National Car Parts is positioned as a full-service car wrecker and used-parts supplier serving greater Auckland from its Wiri base. Practical selling and recycling features that stand out include free scrap car removal and pickup, the availability of instant cash payments, and a broad stock of used parts for a range of vehicle makes and models.

ChatGPTGeminiGooglePerplexityClaude
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01Google listingMarketbase business report

Your Google listing

National Car Parts Auckland shows a very high overall health for its Google Business Listing, indicating strong completeness and control. The top finding is that the listing is claimed and linked to the website, with an active phone number and open-for-business status, which supports easy customer contact and trust. The description is detailed, but could risk becoming repetitive over time.

Strengths

  • ✓
    Open statusYour listing shows the business as trading, so customers see accurate availability and Google treats the listing as live.
  • ✓
    ClaimedYour listing is claimed, so you control what it says, you can reply to reviews, and edits suggested by the public come to you first.
  • ✓
    NameYour business name is showing on the listing, so a customer searching for you by name finds you, and everything else on the listing hangs off it.

Top opportunity

  • 1
    Description lengthYour description is one of the fuller ones in this market, which means a customer comparing you side by side has more of your case in front of them than most.
11 checks on your Google listing. You're seeing 4 of them.
10.0Strong
9:41
Tiles © Esri
National Car Parts Auckland✓✓
4.1 ★★★★★ (14)
Auto wrecker · Wiri
Open 6 days ✓
DirectionsCall Website
OverviewReviewsPhotosAbout
From the business

National Car Parts – Leading Car Wreckers & Scrap Car Removal Service in Auckland. Looking to sell your old, damaged, or unwanted vehicle? National Car Parts is Auckland’s trusted car wreckers offering top cash for scrap cars, trucks, vans, utes, and 4x4s. We provide a fast and hassle-free vehicle removal service, ensuring same-day pickup and instant cash payments. Auto Parts Specialists – We stock a wide range of quality used car parts for various makes and models at competitive prices. Whether you need a replacement engine, transmission, or body parts, we’ve got you covered! - Why Choose Us? - Top Cash for Cars - Free Scrap Car Removal - Affordable Used Parts - Free Pickup

1
Google listingSouth Auckland automotive dismantlers · 48 businesses
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Google SearchGoogle MapsBusiness Profile
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02ReviewsMarketbase business report

Your reviews

National Car Parts Auckland shows a low overall health score for Google reviews. The health is hampered by limited review volume and a below-average star rating, with inconsistent owner responses. Key findings indicate that increasing review quantity and addressing recurring issues in reviews could improve customer confidence and local standing.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top three opportunities

  • 1
    Review confidenceRating and review volume together sit well behind this market, which means a customer comparing you has both halves of the picture reading thin.
  • 2
    Review countYour review count sits well below what buyers here are used to seeing, which means a customer comparing options side by side reads you as the less proven choice.
  • 3
    Star ratingYour rating sits below what half the businesses here carry, which gives a customer choosing between three of you a reason to pick one of the others.
4 checks on your reviews. You're seeing 3 of them.
1.7Room to grow
9:41
National Car Parts Auckland
OverviewReviewsPhotosAbout
4.1★★★★★14 reviews 2
5
4
3
2
13
vehicle removal 2
1How far your rating and your review count together can be trusted
S
skat51505★ · 4 years ago

Terrible communication. Bad attitude staff and boss. Would never recommend again.

Response from the owner

Hi Skat, Thank you for your feedback. Apologies that you had to face issue with our service & staff. Our customers are important to us and we would like to get this resolved. Please i...

Google reviewsSouth Auckland automotive dismantlers · 48 businesses
You are #40 for your Google reviews
See how to fix all 3 →
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Google reviewsBusiness Profile
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03Map positionsMarketbase business report

Where you show up on the map

National Car Parts Auckland shows an above-average health score on Google Maps at 6.2 out of 10, indicating decent visibility with room to grow. The business already ranks well for multiple local themes such as auto wrecker and used auto parts in nearby areas. The top opportunity is expanding visibility beyond the immediate borough to nearby suburbs.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top two opportunities

  • 1
    Maps visibility across the city groupYou turn up across more of the surrounding suburbs than the middle of the field, so customers searching from outside your own patch are finding you.
  • 2
    Maps visibility in your own suburbYou show up in local Maps searches more often than the middle of your suburb, so a customer searching nearby is likely to see you in the first handful.
2 checks on your map positions. You're seeing both.
6.2Good
9:41
1234Tiles © Esri
1Top three for "auto wrecker" in 2 suburbs, seen in 6
1
Cash for Scrap Cars Auckland5.0 ★ (1) · Auto wrecker
2
Japanese Car Wrecker Auckland4.7 ★ (13) · Auto wrecker
3
National Car Parts Auckland24.1 ★ (14) · Auto wrecker
4
National Car Removal & Car Parts Auckland4.8 ★ (718) · Auto wrecker
Map positionsSouth Auckland automotive dismantlers · 48 businesses
You are #19 for map positions
See how to fix both →
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Google Maps
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04Listings and socialMarketbase business report

Where customers find you

National Car Parts Auckland shows a very high health score for social and directory presence, indicating strong online credibility. The most notable findings are active Instagram and Facebook profiles linked to the business, which supports brand proof and customer trust. Opportunities exist to add missing TikTok, LinkedIn, and Yellow Directory profiles to extend reach and consistency across platforms.

Strengths

  • ✓
    Having a Facebook page at allWe found your Facebook Profile page, and the trail is strong enough that nobody would question it is yours - it is linked from something you own, or it dominates a search for your name.
  • ✓
    Instagram ProfileWe found your Instagram Profile page, and the trail between you and it is unambiguous - it is linked from something you own, or it dominates a search for your name.

Top three opportunities

  • 1
    Tiktok ProfileWe could not find an active TikTok account for your business, so anyone who looks for you there finds nothing.
  • 2
    Yellow ProfileWe could not find an active Yellow Profile listing for your business, which means anyone checking you there finds nothing and moves on to whoever is listed.
  • 3
    Neighbourly ProfileWe could not find an active Neighbourly Profile listing for your business, which means anyone checking you there finds nothing and moves on to whoever is listed.
13 checks on your listings and social. You're seeing 5 of them.
8.3Strong
9:41
Gnational car parts auckland wiri
AllImagesMapsNews
FacebooknationalcarremovalandcarpartsNational Car Parts Auckland | Facebook✓
Instagramnational_car_wreckers_nzNational Car Parts Auckland | Instagram✓
Yelpnational-car-removal-and-car-parts-auckland-4Found through search, not linked from anything you own
TiktokNo account found1
YellowNo listing found2
NeighbourlyNo listing found3
Listings and socialSouth Auckland automotive dismantlers · 48 businesses
You are #9 for listings and social
See how to fix all 3 →
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GoogleFacebookInstagramTikTokYelpYellowYour website
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05Facebook pageMarketbase business report

Your Facebook page

National Car Parts Auckland's Facebook page health is Very high. The page holds one of the largest local followings (1,514 followers), giving the business a direct audience that does not require paid reach. The page links to the business's own website domain, and it publishes a phone number and email address, so customers can contact the business by call or written enquiry.

Strengths

  • ✓
    Where your page link pointsThe link on your page goes to a domain that is yours, so a visitor who came for the photos leaves on your terms and the enquiry lands in your inbox rather than someone else's.
  • ✓
    A page address you choseThe address on your page carries your business name, so a customer told about you at a barbecue can find the page by typing what they heard.
  • ✓
    A phone numberA phone number shows on your page, so the person who found you on Facebook before they found your website can ring straight from it.

Top opportunity

  • 1
    People following your pageMore people follow your page than most in this market, which means a post can travel past your own customers when one of them shares it into a local group.
7 checks on your Facebook page. You're seeing 4 of them.
9.8Strong
9:41
facebook
nationalcarremovalandcarparts✓
1.5K followers 1
FollowMessage
🌐 nationalcarparts.co.nz/wrecking/honda✓
☎ +64 800 884 455✓
PostsAboutPhotosReviews
Facebook pageSouth Auckland automotive dismantlers · 48 businesses
You are #2 for your Facebook page
See how to fix it →
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Facebook
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06Your websiteMarketbase business report

Your website

Strengths

  • ✓
    Domain HealthYour site answers cleanly over a secure connection, so a customer clicking through from Google lands where they expect with nothing in the way.
  • ✓
    Separate sites linking to youMore separate websites link to you than almost any business in this market - a spread built over years that a competitor cannot buy their way into.
  • ✓
    Meta descriptionYour search summary sits in the length that reads in full on most screens, which is as far as length alone can take it - a narrow phone still cuts the tail off a line this size.

Top three opportunities

  • 1
    Page titleThe length of your headline is near enough now that most of it survives in a search result.
  • 2
    The shape of your link profileYour links are spread across a fair range of sites for a profile this size, and the mix of link types looks ordinary.
  • 3
    Domain UniquenessYour web address is shared with other businesses, which is normal for a franchise or a multi-site group.
23 checks on your website. You're seeing 6 of them.
-Room to grow
9:41
⚠nationalcarparts.co.nz3✓
✓Separate sites linking to you
✓Meta description
1Page title
2The shape of your link profile
Your websiteSouth Auckland automotive dismantlers · 48 businesses
Checked on
Your websiteGoogle Search
marketbase
07Google search and trafficMarketbase business report

How people find you on Google

Strengths

  • ✓
    What that traffic is worthThe search visitors reaching your site are worth more than almost any business in this market - an enquiry stream with no cost per click behind it.
  • ✓
    Monthly search visitsYour site draws more visitors from search than almost any business in this market - a stream of enquiries arriving at no cost per visit.
  • ✓
    Search terms you rank forYour site appears for more search terms than almost any business in this market, so there are more ways to find you than to find anyone else here.

Top three opportunities

  • 1
    What you spend on adsWe can see no paid search activity for your site, which in most local markets is the norm rather than a gap.
  • 2
    Monthly ad visitsYour site receives no visitors from paid search, which for most local businesses in this market is the norm rather than a problem.
  • 3
    Search terms you advertise onYou are not covering any search terms with ads, which for most local businesses here is normal.
6 checks on your search and traffic. You're seeing all of them.
9.6Strong
9:41
G
AllMapsImagesShopping
321No ads from you on any search
National Car Parts AucklandNot in these results✓
✓✓About 26,220 visits a month from search, across 2,191 searches
Google search and trafficSouth Auckland automotive dismantlers · 48 businesses
You are #3 for Google search and traffic
See how to fix all 3 →
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Google SearchGoogle Maps
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08Opening hoursMarketbase business report

Your hours against demand

Hours are already well aimed with one specific gap remaining according to the health score. No closed-hours window is identified for the week in the available data, so a customer meets a closed door where that gap falls. Hold current hours to keep the position, and this lets customers arrive and be served during the market's busiest periods.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top opportunity

  • 1
    Hours aligned with demandWe could not measure your hours against local demand, which almost always means your listing shows no opening hours at all.
1 check on your opening hours. You're seeing it.
10.0Strong
9:41
National Car Parts Auckland
OverviewReviewsPhotosAbout
Hours 1
Monday8am-5:30pm
Tuesday8am-5:30pm
Wednesday8am-5:30pm
Thursday8am-5:30pm
Friday8am-5:30pm
Saturday8am-1pm
SundayClosed
Opening hoursSouth Auckland automotive dismantlers · 48 businesses
You are #1 for opening hours
See how to fix it →
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Your listed hoursWhen people search
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The next step

Your top opportunities, in one place.

These are your top 17 opportunities, from the 67 checks we run on every business. Tick any of them to see where it takes you.

01Google listing1 opportunity

02Reviews3 opportunities

03Map positions2 opportunities

04Listings and social3 opportunities

05Facebook page1 opportunity

06Your website3 opportunities

07Google search and traffic3 opportunities

08Opening hours1 opportunity

Where you'd stand#4of 48 South Auckland automotive dismantlers
9:41
South Auckland automotive dismantlersOverall · 48 businesses
You are #4 overall
Open my free 7 days →
The how for every one of these, and everything else we found, in the order that moves you fastest.
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  • Real New Zealand data.Every one of the 48 automotive dismantlers in South Auckland, checked - not a guess from overseas.
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Jeremy GrayFounder, Marketbase

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