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Nextstep Accountants | Business Advisors

Accounting firm · Addington-Middleton, Christchurch

What your customers see when they look for you, and where that puts you among 245 Christchurch accountants.

ReportLocal marketing report
Checked12 October 2026
Your marketChristchurch accountants · 245 businesses
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Executive summaryExclusive Marketbase business report

Nextstep Accountants | Business Advisors

Accounting firm · Addington-Middleton, Christchurch

Where you stand#54of 245 accountants
Overall health7.8/10across the eight areas
How AI describes youMarketbase business report

What AI tells people about you

Nextstep Accountants | Business Advisors is a proactive accounting firm based in Upper Riccarton, Christchurch. It provides accounting and taxation services for individuals, sole traders, partnerships, SMEs and trusts across New Zealand. Services include business advisory and GST and tax management. Clients note prompt responses, clear explanations and efficient handling of ongoing accounting needs.

Nextstep Accountants | Business Advisors is an accounting firm located in Upper Riccarton, Christchurch. The practice serves clients across New Zealand and lists business advisory alongside core accounting and taxation work from its Penn Place address.

The firm offers accounting and taxation services for individuals, sole traders, partnerships, small and medium-sized enterprises, and trusts. Business advisory is highlighted on its website, and GST, tax compliance and ongoing accounting support are referenced in client feedback.

Clients commonly describe prompt, helpful responses and clear explanations when questions arise. Reviews reference the same adviser, Varun, by name and note that he assists with GST, tax obligations and accounting requirements for new contractors and for established small businesses such as cafes. Efficiency and ongoing support for company accounts are recurring themes.

Locally, Nextstep Accountants positions itself as a Christchurch-based accounting practice that combines standard tax and accounting services with business advisory input. Customers tend to appreciate timely communication and practical help with GST and tax matters, which shapes the firm's local reputation.

ChatGPTGeminiGooglePerplexityClaude
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01Google listingMarketbase business report

Your Google listing

Nextstep Accountants | Business Advisors shows a strong Google Business Listing health score of 7.8 out of 10, indicating solid completeness and control. The most notable findings are that the listing is claimed and verified, with an open-for-business status, a website link and a phone number present for customers. The description is improving but can still move higher in local rankings.

Strengths

  • ✓
    Open statusYour listing shows the business as trading, so customers see accurate availability and Google treats the listing as live.
  • ✓
    ClaimedYour listing is claimed, so you control what it says, you can reply to reviews, and edits suggested by the public come to you first.
  • ✓
    NameYour business name is showing on the listing, so a customer searching for you by name finds you, and everything else on the listing hangs off it.

Top three opportunities

  • 1
    Description lengthYour description gives a reader less than half the listings here do, so someone reading yours and then a competitor's gets less to go on from you.
  • 2
    Category fitYour categories cover less of this market than nearly every competitor, so someone searching for a job you actually do is shown a list your listing was never entered into.
  • 3
    Photos on the listingYou carry more photos than most of this market, which gives a customer a real look at the work before they ring.
11 checks on your Google listing. You're seeing 6 of them.
7.7Good
9:41
Tiles © Esri
3
Nextstep Accountants | Business Advisors✓✓
5.0 ★★★★★ (18)
Accounting firm · Addington-Middleton2
Open 5 days ✓
DirectionsCall Website
OverviewReviewsPhotosAbout
From the business

Nextstep Accountants | Business Advisors is a proactive accounting firm based in Christchurch, New Zealand.We offer accounting and taxation services to Individuals, Sole-traders, partnerships, SMEs and truts across the country.

1
Google listingChristchurch accountants · 245 businesses
You are #58 for your Google listing
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Google SearchGoogle MapsBusiness Profile
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02ReviewsMarketbase business report

Your reviews

Nextstep Accountants | Business Advisors shows a very high health score on Google Business Reviews, indicating strong customer satisfaction and engagement. The top finding is an excellent Google Star Rating and rating confidence, both in the top decile. A key area to address is the absence of responses to reviews, which affects perceived engagement and trust among customers.

Strengths

  • ✓
    Review confidenceRating and volume together put you at the head of this market: well rated, with enough reviews behind it that a customer takes the number seriously.
  • ✓
    Star ratingYour rating is among the highest in this market and it does its own selling - a customer sees it before they read anything else.

Top two opportunities

  • 1
    Response rateNone of your reviews have a reply, which means a customer reading them sees your happiest and your angriest customers with nothing from you in between.
  • 2
    Review countYou hold more reviews than most of this market - depth buyers read as proof.
4 checks on your reviews. You're seeing all of them.
9.6Strong
9:41
Nextstep Accountants | Business Advisors
OverviewReviewsPhotosAbout
5.0★★★★★18 reviews 2
5
4
3
2
1✓
accountant 4financial advice 3quick responses 3easy communication 3GST 3clear explanations 2
✓How far your rating and your review count together can be trusted
Google reviewsChristchurch accountants · 245 businesses
You are #10 for your Google reviews
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Google reviewsBusiness Profile
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03Map positionsMarketbase business report

Where you show up on the map

Nextstep Accountants | Business Advisors shows an overall health of 5.1 out of 10 in Google Maps performance, indicating average visibility. The strongest opportunities lie in raising local presence in the borough area while continuing solid aggregate performance, which is already at or above the local median. Efforts in top locations like Hillmorton and Upper Riccarton are driving most rankings.

Strengths

  • ✓
    Maps visibility across the city groupThere is no wider Maps reach available to a business at your address - you appear across more of the surrounding suburbs than anyone in this market.

Top opportunity

  • 1
    Maps visibility in your own suburbYou show up in local Maps searches, but below most businesses in your suburb, so a customer looking from a nearby street is shown someone else first.
2 checks on your map positions. You're seeing both.
8.6Strong
9:41
1234Tiles © Esri
✓Top three for "bookkeeping service" in 7 suburbs, seen in 24
1
Nextstep Accountants | Business Advisors15.0 ★ (18) · Accounting firm
2
Affordable Taxation Service0.0 ★ (0) · Accounting firm
3
WH Accounting & Advisory5.0 ★ (1) · Accounting firm
4
GamePlan Bookkeeping & Payroll5.0 ★ (9) · Accounting firm
Map positionsChristchurch accountants · 245 businesses
You are #35 for map positions
See how to fix it →
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Google Maps
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04Listings and socialMarketbase business report

Where customers find you

Nextstep Accountants's social presence shows an average health score of 5.7 out of 10, meaning there is room for improvement in visibility and trust across social platforms and directories. The strongest current asset is a very high-trust Facebook profile and an up-to-date LinkedIn Company page. Key opportunities include establishing or reviving Instagram and TikTok profiles, and claiming consistent listings on GrabOne and Neighbourly platforms to boost discoverability and credibility.

Strengths

  • ✓
    Having a Facebook page at allWe found your Facebook Profile page, and the trail is strong enough that nobody would question it is yours - it is linked from something you own, or it dominates a search for your name.

Top three opportunities

  • 1
    Instagram ProfileWe could not find an active Instagram Profile profile for your business, so a customer who looks for you there finds nothing.
  • 2
    Tiktok ProfileWe could not find an active TikTok account for your business, so anyone who looks for you there finds nothing.
  • 3
    Yellow ProfileWe could not find an active Yellow Profile listing for your business, which means anyone checking you there finds nothing and moves on to whoever is listed.
15 checks on your listings and social. You're seeing 4 of them.
5.2Room to grow
9:41
Gnextstep accountants | business advisors addington-middleton
AllImagesMapsNews
FacebookNextstep-Accountants-I-Business-Advisors-100067986191638Nextstep Accountants | Business Advisors | Facebook✓
Infobelkendons_business_advisors_chartered_accountantsNextstep Accountants | Business Advisors | Infobel
LinkedInnextstepbsNextstep Accountants | Business Advisors | LinkedIn
Search4Accountantsnextstep-accountants-i-business-advisors-6074Nextstep Accountants | Business Advisors | Search4Accountants
InstagramNo account found1
TiktokNo account found2
YellowNo listing found3
Listings and socialChristchurch accountants · 245 businesses
You are #117 for listings and social
See how to fix all 3 →
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GoogleFacebookInstagramTikTokInfobelLinkedInSearch4AccountantsYour website
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05Facebook pageMarketbase business report

Your Facebook page

Strengths

  • ✓
    Where your page link pointsThe link on your page goes to a domain that is yours, so a visitor who came for the photos leaves on your terms and the enquiry lands in your inbox rather than someone else's.
  • ✓
    A phone numberA phone number shows on your page, so the person who found you on Facebook before they found your website can ring straight from it.
  • ✓
    An email addressCustomers can see an email address on the page, which gives the one who wants a quote in writing a route that does not depend on anyone picking up the phone.

Top three opportunities

  • 1
    Recommendations on your pageNo recommendations sit on your page, so a stranger who came to see whether anyone else has used you leaves with only your own posts to go on.
  • 2
    A page address you choseYour page address is one Facebook generated rather than one you chose - your business name with a long number bolted on, or just the number.
  • 3
    People following your pageYour following sits ahead of half the pages here, so an ordinary post reaches a real local audience without you paying for it.
9 checks on your Facebook page. You're seeing 6 of them.
6.0Good
9:41
facebook
people2
316 followers 3
Nextstep Accounting is a proactive accounting firm based in Christchurch, New Zealand. We offer accounting and taxation services to individuals, sole-traders, partnerships, SMEs and trusts across the...
FollowMessage
🌐 nextstepaccounting.co.nz✓
☎ +64 22 648 3224✓
PostsAboutPhotosReviews
Facebook pageChristchurch accountants · 245 businesses
You are #99 for your Facebook page
See how to fix all 3 →
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Facebook
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06Your websiteMarketbase business report

Your website

Nextstep Accountants | Business Advisors shows an average on-page SEO health with a score of 4.6 out of 10. The site has a valid favicon, an H1 tag, and a page size under 256KB, but misses a meta description and has opportunities to improve title tag length, overall on-page SEO score, text-to-page ratio, and render-blocking resources.

Strengths

  • ✓
    Domain UniquenessYour web address is yours alone, so everything your site earns - links, mentions, search standing - accumulates under your name and stays with the business.
  • ✓
    FaviconThe tab your site opens in carries your own icon, so a customer with a dozen tabs going can find their way back to you by sight.
  • ✓
    Page load speedYour home page appears in under three seconds, so someone tapping through from a search result meets your business rather than a blank screen while they decide whether to wait.

Top three opportunities

  • 1
    Meta descriptionYour pages carry no summary line of your own, so the two lines under your name in search results are whatever Google decides best fits the search.
  • 2
    Separate sites linking to youOnly a handful of separate websites link to yours, well behind most of this market.
  • 3
    Page titleThe headline on your home page is either a single word or long enough that a search result cuts it off part way through.
23 checks on your website. You're seeing 6 of them.
-Room to grow
9:41
🔒nextstepaccounting.co.nz✓
✓Favicon
✓Page load speed
1Meta description
2Separate sites linking to you
3Page title
Your websiteChristchurch accountants · 245 businesses
Checked on
Your websiteGoogle Search
marketbase
07Google search and trafficMarketbase business report

How people find you on Google

Nextstep Accountants | Business Advisors shows an above-average website traffic health score of 6.1/10. This indicates solid visibility with room to grow. The strongest early indicators are steady organic traffic value and a healthy organic keyword footprint, while paid traffic remains largely undeveloped and could be expanded with targeted campaigns and landing pages.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top three opportunities

  • 1
    What you spend on adsWe can see no paid search activity for your site, which in most local markets is the norm rather than a gap.
  • 2
    Monthly ad visitsYour site receives no visitors from paid search, which for most local businesses in this market is the norm rather than a problem.
  • 3
    What that traffic is worthThe search visitors reaching your site are worth less than half the businesses here, so the people arriving are browsing rather than buying.
6 checks on your search and traffic. You're seeing 3 of them.
6.4Good
9:41
Gaccountant mount pleasant
AllMapsImagesShopping
21No ads from you on any search
www.fivepeaks.co.nzFive Peaks Accounting: Queenstown Accountant
www.gcaccountants.co.nzChristchurch Accountants for Your Business Needs
nextstepaccounting.co.nzNextStep Accounting

We offer accounting and taxation services to individuals, sole-traders, partnerships, SMEs and trusts across the country.

queenstownaccountant.co.nzMcClean & Co - Chartered Accountants & Business Advisors
3About 61 visits a month from search, across 10 searches
Google search and trafficChristchurch accountants · 245 businesses
You are #88 for Google search and traffic
See how to fix all 3 →
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Google SearchGoogle Maps
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08Opening hoursMarketbase business report

Your hours against demand

Nextstep Accountants shows clear alignment with weekday peak demand, especially on Thursdays where several mid-morning and afternoon hours match high search volume. However, the firm is closed during several weekend demand windows - notably Sunday mornings and Saturday late afternoon - representing missed opportunities. There are no hours open during low-demand periods, so open times are efficiently placed; modest weekend openings could be worth testing.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top opportunity

  • 1
    Hours aligned with demandYour hours cover more of the busy stretches than the middle of the field, so you are open for most of the searching that happens near you.
1 check on your opening hours. You're seeing it.
9.8Strong
9:41
Nextstep Accountants | Business Advisors
OverviewReviewsPhotosAbout
Hours 1
Monday9am-5pm
Tuesday9am-5pm
Wednesday9am-5pm
Thursday9am-5pm
Friday9am-5pm
SaturdayClosed
SundayClosed
Popular times Thursday · Addington-Middleton
12a1a2a3a4a5a6a7a8a9a10a11a12p1p2p3p4p5p6p7p8p9p10p11p
When people in Addington-Middleton look   You are shut
Opening hoursChristchurch accountants · 245 businesses
You are #5 for opening hours
See how to fix it →
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Your listed hoursWhen people search
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The next step

Your top opportunities, in one place.

These are your top 19 opportunities, from the 71 checks we run on every business. Tick any of them to see where it takes you.

01Google listing3 opportunities

02Reviews2 opportunities

03Map positions1 opportunity

04Listings and social3 opportunities

05Facebook page3 opportunities

06Your website3 opportunities

07Google search and traffic3 opportunities

08Opening hours1 opportunity

Where you'd stand#54of 245 Christchurch accountants
9:41
Christchurch accountantsOverall · 245 businesses
You are #54 overall
Open my free 7 days →
The how for every one of these, and everything else we found, in the order that moves you fastest.
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  • Real New Zealand data.Every one of the 245 accountants in Christchurch, checked - not a guess from overseas.
  • Built and run in Christchurch.A Kiwi business, not an offshore call centre.
  • A real person on the phone.Call us on 0800 747 901.
Jeremy GrayFounder, Marketbase

"I spent 20 years growing some of the biggest online marketplaces in New Zealand, Australia and the UK. Marketbase gives local businesses the same edge."

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