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Nic Owen Architects

Architect · Clifton-Sumner, Christchurch

What your customers see when they look for you, and where that puts you among 252 Christchurch architects.

ReportLocal marketing report
Checked12 October 2026
Your marketChristchurch architects · 252 businesses
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Executive summaryExclusive Marketbase business report

Nic Owen Architects

Architect · Clifton-Sumner, Christchurch

Where you stand#149of 252 architects
Overall health4.1/10across the eight areas
How AI describes youMarketbase business report

What AI tells people about you

Nic Owen Architects is a design-focused architectural practice based in Christchurch with a presence in Carlton, Victoria. The practice specialises in residential architecture, delivering bespoke high-end new homes and the remodelling, renovating and extending of inner-city period houses. Nic Owen brings over 20 years' experience and an emphasis on light, materials and considered form.

Nic Owen Architects is a design-focused architectural practice based in Christchurch, New Zealand, with a presence in Carlton, Victoria. The practice works across Aotearoa and Melbourne, and centres its work on residential projects that respond to site and environment.

The practice specialises in bespoke residential architecture. Services include new high-end homes and the remodelling, renovation and extension of inner-city period houses. The studio emphasises the treatment of space, form, materials and light when developing each project.

Clients engage Nic Owen Architects for individually tailored houses that respond to their sites and contexts. Much of the practice's experience is in custom, high-end new residential projects and in adapting existing period homes, which suggests a focus on detailed design and sensitive integration with the surrounding environment.

Locally, Nic Owen Architects positions itself as a small, design-led practice concentrating on elegant, site-responsive houses. The practice describes a commitment to creating architecture that is a joy to inhabit and aims to contribute to the wider visual landscape through considered forms and material choices. The Christchurch base and Melbourne connection reflect the practice's presence across both New Zealand and Victoria.

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01Google listingMarketbase business report

Your Google listing

Nic Owen Architects shows a solid Google Business Listing health score of 6.9 out of 10, meaning listings are generally complete with room to improve. Key strengths include an active listing with a claimed status, a direct phone line, and a website link for easy customer access. The main gap is missing a logo, which affects brand recognition and visual appeal.

Strengths

  • ✓
    Open statusYour listing shows the business as trading, so customers see accurate availability and Google treats the listing as live.
  • ✓
    ClaimedYour listing is claimed, so you control what it says, you can reply to reviews, and edits suggested by the public come to you first.
  • ✓
    NameYour business name is showing on the listing, so a customer searching for you by name finds you, and everything else on the listing hangs off it.

Top three opportunities

  • 1
    LogoYour listing has no logo, so in a list of local results yours is the one with a blank space where every competitor has a mark.
  • 2
    Category fitYour categories cover this market better than the middle of the field, so you appear in most of the searches your competitors appear in.
  • 3
    Photos on the listingYou carry more photos than most of this market, which gives a customer a real look at the work before they ring.
11 checks on your Google listing. You're seeing 6 of them.
7.4Good
9:41
Tiles © Esri
3
Nic Owen Architects✓✓
0.0 ★★★★★ (0)
Architect · Clifton-Sumner2
Open 5 days ✓
DirectionsCall Website
OverviewReviewsPhotosAbout
From the business

Nic Owen Architects is a design focused architectural practice operating in Aotearoa and Melbourne Australia. (Christchurch NZ, Carlton VIC.) The practice is committed to creating architecture that is a joy to inhabit through the treatment of space, form, materials and light. The practice specializes in residential architecture, which responds to each individual site and environment, creating unique and elegant forms that contribute to the wider community and make a difference to our visual landscape. Nic Owen is an architect with over 20 years’ experience in residential architecture. Much of his experience has been in bespoke high end new residential projects and the remodeling, renovating and extending of inner city period homes.

Google listingChristchurch architects · 252 businesses
You are #67 for your Google listing
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Google SearchGoogle MapsBusiness Profile
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02ReviewsMarketbase business report

Your reviews

Nic Owen Architects shows a low Google Business health score, with limited reviews and no responses to feedback. The top opportunity is to build trust by collecting more reviews, especially from satisfied clients, and by openly engaging with every review. Addressing ratings and response rate will help potential customers feel more confident in choosing the practice.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top three opportunities

  • 1
    Review confidenceYour rating and your review count together put you at the bottom of this market - either the rating is low, or there are too few reviews behind it for anyone to trust it.
  • 2
    Star ratingYou have no star rating yet, so a customer scanning results sees an empty space where every other business shows a number.
  • 3
    Response rateNone of your reviews have a reply, which means a customer reading them sees your happiest and your angriest customers with nothing from you in between.
4 checks on your reviews. You're seeing 3 of them.
3.5Room to grow
9:41
Nic Owen Architects
OverviewReviewsPhotosAbout
–★★★★★0 reviews
5
4
3
2
12
No reviews yetBe the first to review1
Google reviewsChristchurch architects · 252 businesses
You are #163 for your Google reviews
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Google reviewsBusiness Profile
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03Map positionsMarketbase business report

Where you show up on the map

Nic Owen Architects shows a below-average overall health score of 3.6 out of 10 for Google Maps search performance, indicating limited visibility. The best opportunities lie in maintaining the aggregate score while progressively improving borough visibility. Notably, rankings for top keywords such as building designer in Clifton-Sumner and architect in Clifton-Sumner currently sit high in the top 10, suggesting a foundation to build on.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top two opportunities

  • 1
    Maps visibility across the city groupYou appear in a handful of Maps searches across the suburbs around you, far fewer than most businesses here.
  • 2
    Maps visibility in your own suburbYou show up in local Maps searches less often than half your suburb, so on a search from nearby you sit below businesses a customer would otherwise treat as equal.
2 checks on your map positions. You're seeing both.
3.4Room to grow
9:41
1234Tiles © Esri
1Seen in 1 search across Christchurch, top three in none
1
Johnston Architects5.0 ★ (1) · Architect
2
Massimiliano Capocaccia Architecture Studio5.0 ★ (1) · Architect
3
Stephen Fitzgerald Architecture5.0 ★ (3) · Architect
4
Architeco Design0.0 ★ (0) · Architect
↓
Nic Owen Architects2Further down, below the first results
Map positionsChristchurch architects · 252 businesses
You are #166 for map positions
See how to fix both →
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Google Maps
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04Listings and socialMarketbase business report

Where customers find you

Nic Owen Architects has a health score of 6.3 out of 10, indicating above-average overall presence but room for growth. The most notable findings are outstanding Instagram and Facebook profiles, both with very high trust scores, reinforcing credibility with customers and clients. Opportunities lie in completing profiles on LinkedIn, TikTok, and directory listings to widen reach.

Strengths

  • ✓
    Having a Facebook page at allWe found your Facebook Profile page, and the trail is strong enough that nobody would question it is yours - it is linked from something you own, or it dominates a search for your name.
  • ✓
    Instagram ProfileWe found your Instagram Profile page, and the trail between you and it is unambiguous - it is linked from something you own, or it dominates a search for your name.
  • ✓
    CheckMyBuilder CompanyWe can see your CheckMyBuilder Company listing (https://checkmybuilder.co.nz/nic-owen-architects-limited) found via: Google search results.

Top three opportunities

  • 1
    Tiktok ProfileWe could not find an active TikTok account for your business, so anyone who looks for you there finds nothing.
  • 2
    Yellow ProfileWe could not find an active Yellow Profile listing for your business, which means anyone checking you there finds nothing and moves on to whoever is listed.
  • 3
    Neighbourly ProfileWe could not find an active Neighbourly Profile listing for your business, which means anyone checking you there finds nothing and moves on to whoever is listed.
18 checks on your listings and social. You're seeing 6 of them.
7.1Good
9:41
Gnic owen architects clifton-sumner
AllImagesMapsNews
FacebookNicowenarchitectsNic Owen Architects | Facebook✓
CheckMyBuildernic-owen-architects-limitedNic Owen Architects | CheckMyBuilder✓
InstagramnicowenarchitectsNic Owen Architects | Instagram✓
TiktokNo account found1
YellowNo listing found2
NeighbourlyNo listing found3
Listings and socialChristchurch architects · 252 businesses
You are #75 for listings and social
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GoogleFacebookInstagramTikTokCheckMyBuilderYellowYour website
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05Facebook pageMarketbase business report

Your Facebook page

Strengths

  • ✓
    Where your page link pointsThe link on your page goes to a domain that is yours, so a visitor who came for the photos leaves on your terms and the enquiry lands in your inbox rather than someone else's.
  • ✓
    A page address you choseThe address on your page carries your business name, so a customer told about you at a barbecue can find the page by typing what they heard.
  • ✓
    A phone numberA phone number shows on your page, so the person who found you on Facebook before they found your website can ring straight from it.

Top three opportunities

  • 1
    Recommendations on your pageNo recommendations sit on your page, so a stranger who came to see whether anyone else has used you leaves with only your own posts to go on.
  • 2
    People following your pageYour following sits ahead of half the pages here, so an ordinary post reaches a real local audience without you paying for it.
  • 3
    What your page says about youYour intro is shorter than half the pages here.
9 checks on your Facebook page. You're seeing 6 of them.
7.3Good
9:41
facebook
Nicowenarchitects✓
972 followers 2
Nic Owen Architects are a design focused architectural team. Aotearoa & Melbourne registered.3
FollowMessage
🌐 nicowenarchitects.co.nz✓
☎ +64 20 4132 4847✓
PostsAboutPhotosReviews
Facebook pageChristchurch architects · 252 businesses
You are #69 for your Facebook page
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Facebook
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06Your websiteMarketbase business report

Your website

Nic Owen Architects shows an overall low health score for on-page SEO at 2.7/10, indicating several issues that affect visibility. The top findings include missing or suboptimal meta description and title tag lengths, and a lack of a favicon, alongside a need to balance text-to-page size. Current strengths show no render-blocking resources and secure HTTPS delivery.

Strengths

  • ✓
    The shape of your link profileYour links come from about as wide a range of sites as anything in this market, and the mix of link types looks entirely natural.
  • ✓
    Domain UniquenessYour web address is yours alone, so everything your site earns - links, mentions, search standing - accumulates under your name and stays with the business.
  • ✓
    Page load speedYour home page appears in under three seconds, so someone tapping through from a search result meets your business rather than a blank screen while they decide whether to wait.

Top three opportunities

  • 1
    Meta descriptionYour pages carry no summary line of your own, so the two lines under your name in search results are whatever Google decides best fits the search.
  • 2
    Page titleYour home page headline does not fit the space a search result gives it, so a searcher sees either a half-empty line or one that trails off before your name arrives.
  • 3
    Domain HealthYour site answers, but something did not check out - an insecure link, a redirect chain, a domain shared with other businesses, or a listing pointing at a social page.
23 checks on your website. You're seeing 6 of them.
-Room to grow
9:41
🔒nicowenarchitects.co.nz✓3
✓The shape of your link profile
✓Page load speed
1Meta description
2Page title
Your websiteChristchurch architects · 252 businesses
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Your websiteGoogle Search
marketbase
07Google search and trafficMarketbase business report

How people find you on Google

Nic Owen Architects shows an above-average health score for website traffic, with room to improve paid activity and organic value. The most impactful findings are the lack of measurable paid traffic and the opportunity to grow paid visibility, alongside mid-range organic traffic value that can be reinforced with content and links.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top three opportunities

  • 1
    What you spend on adsWe can see no paid search activity for your site, which in most local markets is the norm rather than a gap.
  • 2
    Monthly ad visitsYour site receives no visitors from paid search, which for most local businesses in this market is the norm rather than a problem.
  • 3
    What that traffic is worthThe search visitors reaching your site are worth less than half the businesses here, so the people arriving are browsing rather than buying.
6 checks on your search and traffic. You're seeing 3 of them.
6.2Good
9:41
G
AllMapsImagesShopping
21No ads from you on any search
Nic Owen ArchitectsNot in these results
3About 42 visits a month from search, across 23 searches
Google search and trafficChristchurch architects · 252 businesses
You are #97 for Google search and traffic
See how to fix all 3 →
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Google SearchGoogle Maps
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08Opening hoursMarketbase business report

Your hours against demand

Nic Owen Architects has no published weekly hours, so none of the city's peak demand windows are covered. All 105 high-demand hours are currently missed - notably Saturday 11am-2pm and Sunday midday - leaving clear gaps when potential clients are actively searching. No hours are open during low-demand windows, so inefficiency is not evident but commercial opportunity is being lost.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top opportunity

  • 1
    Hours aligned with demandYour hours line up with demand worse than nearly every business here, which means a good share of your open time passes with nobody looking for what you do.
1 check on your opening hours. You're seeing it.
1.8Room to grow
9:41
Nic Owen Architects
OverviewReviewsPhotosAbout
Hours 1
Monday9am-5am
Tuesday9am-5am
Wednesday9am-5am
Thursday9am-5am
Friday9am-5am
SaturdayClosed
SundayClosed
Opening hoursChristchurch architects · 252 businesses
You are #208 for opening hours
See how to fix it →
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Your listed hoursWhen people search
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The next step

Your top opportunities, in one place.

These are your top 21 opportunities, from the 74 checks we run on every business. Tick any of them to see where it takes you.

01Google listing3 opportunities

02Reviews3 opportunities

03Map positions2 opportunities

04Listings and social3 opportunities

05Facebook page3 opportunities

06Your website3 opportunities

07Google search and traffic3 opportunities

08Opening hours1 opportunity

Where you'd stand#149of 252 Christchurch architects
9:41
Christchurch architectsOverall · 252 businesses
You are #149 overall
Open my free 7 days →
The how for every one of these, and everything else we found, in the order that moves you fastest.
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Sounds like another marketing outfit?

We're not. Here's how we're different →

  • You see everything first. Free.Your position, your competitors, your fixes - before you spend a cent.
  • We don't need anything from you.No logins, no card, no setup. Built from what your customers can already see.
  • You watch it work.Your position in the market, every month. If it's not moving, you'll know.
  • Real New Zealand data.Every one of the 252 architects in Christchurch, checked - not a guess from overseas.
  • Built and run in Christchurch.A Kiwi business, not an offshore call centre.
  • A real person on the phone.Call us on 0800 747 901.
Jeremy GrayFounder, Marketbase

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