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Not Just Tax

Accountant · Casebrook, Christchurch

What your customers see when they look for you, and where that puts you among 245 Christchurch accountants.

ReportLocal marketing report
Checked12 October 2026
Your marketChristchurch accountants · 245 businesses
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Executive summaryExclusive Marketbase business report

Not Just Tax

Accountant · Casebrook, Christchurch

Where you stand#214of 245 accountants
Overall health1.3/10across the eight areas

What you have

01Open statusYour listing shows the business as trading, so customers see accurate availability and Google treats the listing as live.01NameYour business name is showing on the listing, so a customer searching for you by name finds you, and everything else on the listing hangs off it.01PhoneYour listing carries a phone number, so the call button is live for anyone who finds you on a phone.

Where we can help

03Map positions5.205Facebook page5.004Listings and social4.202Reviews4.108Opening hours2.501Google listing1.207Google search and traffic0.006Your website-
How AI describes youMarketbase business report

What AI tells people about you

Not Just Tax is an accounting firm based in Casebrook, Christchurch, offering tax and accounting services. Customers can expect local, small-practice service; recent reviews indicate issues with responsiveness and errors in tax handling, which have affected some clients' dealings with IRD.

Not Just Tax is an accounting practice based in Casebrook, Christchurch, providing accounting and tax services to local individuals and businesses. The firm operates from the Casebrook suburb and presents as a local provider of bookkeeping and tax-related support.

Services are centred on accounting and tax work consistent with the business category. The practice provides tax returns, general accounting tasks and related financial record-keeping for clients in Christchurch. Specific service descriptions come from the firm's role as an accountant in the community.

Customer reviews indicate significant concerns with service delivery. Reported themes include mistakes in tax handling that led to IRD late payment letters, long delays to resolve issues, and difficulty contacting the practice. These review themes suggest some clients experienced ongoing follow-up and remediation to fix tax problems.

As a Casebrook-based accountant, Not Just Tax is a local option for tax and accounting needs in Christchurch. Prospective clients should note the recent review themes around responsiveness and error correction when considering the practice alongside its local presence and core accounting services.

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01Google listingMarketbase business report

Your Google listing

Not Just Tax shows a very low overall health on the Google Business Listing, at 0.7/10, signalling limited visibility and incomplete information. The listing already has a useful phone number, a full address and a main image, but lacks a website link, a claimed status, open/closed status, a meaningful description and enough photos, which limits engagement and trust.

Strengths

  • ✓
    Open statusYour listing shows the business as trading, so customers see accurate availability and Google treats the listing as live.
  • ✓
    NameYour business name is showing on the listing, so a customer searching for you by name finds you, and everything else on the listing hangs off it.
  • ✓
    PhoneYour listing carries a phone number, so the call button is live for anyone who finds you on a phone.

Top three opportunities

  • 1
    ClaimedYour listing is not claimed, which means anyone can suggest an edit to it and you have no way to reply to a review or correct what is shown.
  • 2
    WebsiteYour listing has no website link, so a customer who wants to check your prices or your work before ringing has nowhere to go from Google.
  • 3
    Description lengthThere is no real description on your listing, so when someone finds you on Google there is nothing in your own words telling them what you do.
11 checks on your Google listing. You're seeing 6 of them.
1.2Room to grow
What customers seeWhere you rank
9:41
Tiles © Esri
Not Just Tax
Not Just Tax1✓
Own this business?
1.0 ★★★★★ (1)
Accountant · Casebrook
DirectionsCall No website ✓2
OverviewReviewsPhotosAbout
From the business
No description yet3
Google listingChristchurch accountants · 245 businesses
You are #215 for your Google listing
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Google SearchGoogle MapsBusiness Profile
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02ReviewsMarketbase business report

Your reviews

Not Just Tax shows an overall health score of 4.1 out of 10, indicating below-average Google review performance. The main finding is the need to improve customer engagement and ratings, with no response to existing reviews undermining trust. Building more positive reviews and addressing feedback promptly can help raise confidence among potential clients.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top three opportunities

  • 1
    Review confidenceYour rating and your review count together put you at the bottom of this market - either the rating is low, or there are too few reviews behind it for anyone to trust it.
  • 2
    Response rateNone of your reviews have a reply, which means a customer reading them sees your happiest and your angriest customers with nothing from you in between.
  • 3
    Star ratingYour rating sits well below what customers here are used to seeing, and it is the first number they compare when two businesses look otherwise equal.
4 checks on your reviews. You're seeing 3 of them.
4.1Room to grow
What customers seeWhere you rank
9:41
Not Just Tax
OverviewReviewsPhotosAbout
1.0★★★★★1 review
5
4
3
2
13
1How far your rating and your review count together can be trusted
Google reviewsChristchurch accountants · 245 businesses
You are #144 for your Google reviews
See how to fix all 3 →
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Google reviewsBusiness Profile
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03Map positionsMarketbase business report

Where you show up on the map

Not Just Tax shows a moderate overall health for Maps Search Performance, with a 5.7 out of 10. This indicates room for improvement but some visibility exists in city-wide and borough searches. The business ranks well for several tax and accounting keywords in Casebrook and nearby areas, suggesting predictable demand from local clients.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top two opportunities

  • 1
    Maps visibility across the city groupYou turn up across fewer of the surrounding suburbs than half the businesses here, so someone two suburbs over searching for your service is shown your competitors and never sees your name.
  • 2
    Maps visibility in your own suburbYou show up in local Maps searches more often than the middle of your suburb, so a customer searching nearby is likely to see you in the first handful.
2 checks on your map positions. You're seeing both.
5.2Room to grow
What customers seeWhere you rank
9:41
1234Tiles © Esri
tax preparation service
1Top three for "tax preparation service" in 1 suburb, seen in 5
1
Cross Group5.0 ★ (1) · Accountant
2
Taxfix Accountants4.9 ★ (38) · Accountant
3
Not Just Tax21.0 ★ (1) · Accountant
4
Abraham & Solomon Accountants0.0 ★ (0) · Accountant
Map positionsChristchurch accountants · 245 businesses
You are #117 for map positions
See how to fix both →
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Google Maps
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04Listings and socialMarketbase business report

Where customers find you

Not Just Tax shows below-average health for citations and social presence, with a score of 4.1 out of 10. The strongest current asset is a LinkedIn profile that is found and somewhat accessible; weaknesses include missing or inactive Instagram, TikTok, and LinkedIn company listings. Focus should be on building missing profiles and ensuring consistency across key directories.

Strengths

  • ✓
    OpenLocally ListingWe can see your OpenLocally Listing listing (https://openlocally.com/not-just-tax-limited-casebrook) found via: Google search results.

Top three opportunities

  • 1
    Instagram ProfileWe could not find an active Instagram Profile profile for your business, so a customer who looks for you there finds nothing.
  • 2
    Tiktok ProfileWe could not find an active TikTok account for your business, so anyone who looks for you there finds nothing.
  • 3
    Having a Facebook page at allyour Facebook Profile page surfaces strongly in search, which is how we found it - but nothing you control points at it.
15 checks on your listings and social. You're seeing 4 of them.
4.2Room to grow
What customers seeWhere you rank
9:41
Gnot just tax casebrook
AllImagesMapsNews
OpenLocallynot-just-tax-limited-casebrookNot Just Tax | OpenLocally✓
NZWAOshanelles-limitedNot Just Tax | NZWAO
LinkedIntheo-van-vuuren-2997191b9Not Just Tax | LinkedIn
Facebookjusttax.co.nzNot Just Tax | Facebook3
InstagramNo account found1
TiktokNo account found2
Listings and socialChristchurch accountants · 245 businesses
You are #143 for listings and social
See how to fix all 3 →
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GoogleFacebookInstagramTikTokOpenLocallyNZWAOLinkedInYour website
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05Facebook pageMarketbase business report

Your Facebook page

Strengths

  • ✓
    A page address you choseThe address on your page carries your business name, so a customer told about you at a barbecue can find the page by typing what they heard.
  • ✓
    A phone numberA phone number shows on your page, so the person who found you on Facebook before they found your website can ring straight from it.
  • ✓
    An email addressCustomers can see an email address on the page, which gives the one who wants a quote in writing a route that does not depend on anyone picking up the phone.

Top three opportunities

  • 1
    Where your page link pointsNothing in your page details points at a website, so a visitor who has read your posts and wants prices, hours or a booking form has nowhere to go next but back to search - where your competitors are waiting.
  • 2
    People following your pageYour following sits ahead of half the pages here, so an ordinary post reaches a real local audience without you paying for it.
  • 3
    A street addressYour page publishes no street address, so someone deciding whether you are near enough to bother with has nothing to check and moves on to a page that tells them.
8 checks on your Facebook page. You're seeing 6 of them.
5.0Room to grow
What customers seeWhere you rank
9:41
facebook
justtax.co.nz✓
230 followers 2
Just Tax ANZ is committed to endeavour to improve the Quality of Services and excellence in Professional Services. Just Tax provides different services as: ACCOUNTING SERVICES, ADVISORY SERVICES, GST,...
FollowMessage
☎ +64 21 175 1868✓
PostsAboutPhotosReviews
Facebook pageChristchurch accountants · 245 businesses
You are #122 for your Facebook page
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Facebook
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06Your websiteMarketbase business report

Your website

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top three opportunities

  • 1
    Domain HealthYour website did not come back healthy when we tried it, and anyone clicking through from your Google listing is meeting whatever we met.
  • 2
    Domain UniquenessWe could not find a domain registered to your business, which means there is no address of your own for a customer to go to and nothing for your Google listing to link to.
  • 3
    Domain Age ScoreWe could not read how long your domain has been registered, or it is only weeks old.
3 checks on your website. You're seeing all of them.
-Room to grow
What customers seeWhere you rank
9:41
Gnot just tax website
AllMapsImagesNews
Google Mapsgoogle.com › mapsNot Just Tax - Casebrook, Christchurch
Your websiteNo website of your own1
Your websiteChristchurch accountants · 245 businesses
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Your websiteGoogle Search
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07Google search and trafficMarketbase business report

How people find you on Google

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Where we can help

Nothing to sort here.
0 checks on your search and traffic. You're seeing all of them.
0.0Room to grow
What customers seeWhere you rank
9:41
G
AllMapsImagesShopping
No ads from you on any search
Not Just TaxNot in these results
Google search and trafficChristchurch accountants · 245 businesses
You are #144 for Google search and traffic
See how to keep it that way →
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Google SearchGoogle Maps
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08Opening hoursMarketbase business report

Your hours against demand

Not Just Tax currently has no published opening hours, so there is no strong temporal alignment with local demand patterns. At the city level many peak demand windows for accounting services occur during weekday business hours; being closed during those hours represents missed opportunities. Publishing realistic weekday hours aligned with daytime demand would help capture searches and enquiries.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top opportunity

  • 1
    Hours aligned with demandWe could not measure your hours against local demand, which almost always means your listing shows no opening hours at all.
1 check on your opening hours. You're seeing it.
2.5Room to grow
What customers seeWhere you rank
9:41
Not Just Tax
OverviewReviewsPhotosAbout
Hours
No opening hours listed1
Opening hoursChristchurch accountants · 245 businesses
You are #185 for opening hours
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Your listed hoursWhen people search
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The next step

Your top opportunities, in one place.

These are your top 18 opportunities, from the 44 checks we run on every business. Tick any of them to see where it takes you.

01Google listing3 opportunities

02Reviews3 opportunities

03Map positions2 opportunities

04Listings and social3 opportunities

05Facebook page3 opportunities

06Your website3 opportunities

08Opening hours1 opportunity

Where you'd stand#214of 245 Christchurch accountants
9:41
Christchurch accountantsOverall · 245 businesses
You are #214 overall
Open my free 7 days →
The how for every one of these, and everything else we found, in the order that moves you fastest.
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