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NZ Blooms

Florist · Christchurch Centre, Christchurch

What your customers see when they look for you, and where that puts you among 83 Christchurch florists.

ReportLocal marketing report
Checked13 October 2026
Your marketChristchurch florists · 83 businesses
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Executive summaryExclusive Marketbase business report

NZ Blooms

Florist · Christchurch Centre, Christchurch

Where you stand#14of 83 florists
Overall health8.4/10across the eight areas

Going well

07Google search and traffic10.008Opening hours7.202Reviews6.503Map positions6.5

Where we can help

01Google listing4.505Facebook page2.004Listings and social1.506Your website-
How AI describes youMarketbase business report

What AI tells people about you

NZ Blooms operates in Christchurch Central City as a retail and online florist. A trademark of Bloomex New Zealand, it offers same-day and next-day delivery across Christchurch and nearby suburbs. The service focuses on affordable bouquets for occasions such as birthdays, anniversaries, sympathy, corporate gifts and holidays while emphasising value-priced fresh flowers.

NZ Blooms is a Christchurch Central City florist operating as a trademark of Bloomex New Zealand. It offers online ordering and local deliveries across Christchurch and surrounding areas, with an emphasis on accessible pricing and a broad assortment of seasonal arrangements.

The business describes its product range as fresh flowers for many occasions, including birthdays, anniversaries, sympathy, get well wishes, corporate gifts, Valentine's Day, Mother's Day and Christmas. Same-day and next-day delivery options are available, and the website lists categories such as flowers by city, type and price, plus extras for orders.

Customer feedback shows a mix of experiences. Positive comments highlight prompt delivery, clear communication and moments when recipients appreciated the care taken during sensitive occasions. Negative feedback raises concerns about product quality, late or missing deliveries and problems with promotional discounts. The owner has replied to a number of reviews and the overall rating reflects both satisfied and dissatisfied customers.

Locally, NZ Blooms is presented as an affordable option for Christchurch customers who need quick delivery and a wide range of occasion-based bouquets. It is identifiable as part of the Bloomex network and positions itself around value pricing and convenience for customers seeking flowers without extensive local shopping.

ChatGPTGeminiGooglePerplexityClaude
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01Google listingMarketbase business report

Your Google listing

NZ Blooms shows an average health of 5.1 out of 10 for its Google Business Listing. The listing already provides a website link, is claimed, shows open status, has a listing title and phone number, which supports customer inquiries and transparency. The main opportunities are adding a logo and continuing to publish fresh photos to improve visual appeal and standing among locals.

Strengths

  • ✓
    Open statusYour listing shows the business as trading, so customers see accurate availability and Google treats the listing as live.
  • ✓
    ClaimedYour listing is claimed, so you control what it says, you can reply to reviews, and edits suggested by the public come to you first.
  • ✓
    NameYour business name is showing on the listing, so a customer searching for you by name finds you, and everything else on the listing hangs off it.

Top three opportunities

  • 1
    LogoYour listing has no logo, so in a list of local results yours is the one with a blank space where every competitor has a mark.
  • 2
    Category fitYour categories cover less of this market than nearly every competitor, so someone searching for a job you actually do is shown a list your listing was never entered into.
  • 3
    Photos on the listingThere are more pictures on most listings around you than on yours, so a customer flicking between them gets a fuller look at the businesses either side of you.
11 checks on your Google listing. You're seeing 6 of them.
4.5Room to grow
What customers seeWhere you rank
9:41
Tiles © Esri
NZ Blooms
3
NZ Blooms✓✓
3.9 ★★★★★ (304)
Florist · Christchurch Centre2
Open 7 days ✓
DirectionsCall Website
OverviewReviewsPhotosAbout
From the business

NZ Blooms™ is a trademark of Bloomex New Zealand, offering cheap flower delivery in New Zealand with a beautiful range of fresh flowers at good prices. Delivering across Christchurch and surrounding areas, we provide same-day and next-day flower delivery for birthdays, anniversaries, sympathy, get well, corporate gifts, Valentine’s Day, Mother’s Day, and Christmas. Shop NZ Blooms™ for affordable flowers in NZ without compromising on quality.

Google listingChristchurch florists · 83 businesses
You are #46 for your Google listing
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Google SearchGoogle MapsBusiness Profile
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02ReviewsMarketbase business report

Your reviews

NZ Blooms shows a below-average health score of 3.9/10, indicating room for improvement in Google reviews. The business already has a strong base with a top 10% position for total reviews, reflecting solid local reputation. There is steady progress in response rate and the review rating confidence, suggesting momentum can be maintained to reach higher brackets.

Strengths

  • ✓
    Review countYou hold one of the deepest review banks in this market - social proof that does its own selling.

Top three opportunities

  • 1
    Star ratingYour rating sits well below what customers here are used to seeing, and it is the first number they compare when two businesses look otherwise equal.
  • 2
    Review confidenceYour rating and your review count together sit behind half the businesses here, so a customer weighing three listings has slightly less reason to trust yours.
  • 3
    Response rateYou reply to some of your reviews but not most, so a customer scrolling your page finds long stretches where nobody answered.
4 checks on your reviews. You're seeing all of them.
6.5Good
What customers seeWhere you rank
9:41
NZ Blooms
OverviewReviewsPhotosAbout
3.9★★★★★304 reviews ✓
5
4
3
2
11
helpful staff 164gift selection 16flower quality 15online ordering 11ordering process 7discount 7
2How far your rating and your review count together can be trusted
H
H T.★ · a week ago

The actual flower looks nothing like the photos. If anyone else is scammed, please also report them to the commerce commission under the Fair Trading Act for false advertisement.

Response from the owner3

Hi, thank you for bringing this to our attention. We’re sorry to hear about your experience. We’d really like the chance to look into this and help improve your experience, but we haven’t been able to...

K
Karen C.★★★★★ · a week ago

Awesome communication .. an delivery on time .. such beautiful flowers an big thanx you so much .. made my sister felt loved ❤️ after her major operation

Response from the owner

We’re so pleased to hear this, thank you for your support and we look forward to assisting you again.

Google reviewsChristchurch florists · 83 businesses
You are #30 for your Google reviews
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Google reviewsBusiness Profile
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03Map positionsMarketbase business report

Where you show up on the map

NZ Blooms shows an average health score of 4.4 out of 10 for Google Maps performance, indicating room for improvement in local visibility. Top findings include strong ranking for several Phillipstown and Waltham keyword themes related to florists and flower delivery, with several positions at rank 3 and 4. There is opportunity to boost borough and aggregate map presence.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top two opportunities

  • 1
    Maps visibility in your own suburbYou show up in local Maps searches, but below most businesses in your suburb, so a customer looking from a nearby street is shown someone else first.
  • 2
    Maps visibility across the city groupYou turn up across more of the surrounding suburbs than the middle of the field, so customers searching from outside your own patch are finding you.
2 checks on your map positions. You're seeing both.
6.5Good
What customers seeWhere you rank
9:41
1234Tiles © Esri
flower delivery
2Top three for "flower delivery" in 2 suburbs, seen in 49
1
Flowers Across Christchurch4.9 ★ (140) · Florist
2
Court Florist4.9 ★ (166) · Florist
3
Flowers by Jasmine4.8 ★ (18) · Florist
4
The Florist Ballantynes5.0 ★ (3) · Florist
↓
NZ Blooms1Further down, below the first results
Map positionsChristchurch florists · 83 businesses
You are #30 for map positions
See how to fix both →
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Google Maps
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04Listings and socialMarketbase business report

Where customers find you

NZ Blooms has a low overall health score for social presence and directories, indicating limited visibility. The most important findings are the very low health on social profiles and missing active presence on TikTok, LinkedIn Company, and Neighbourly, with Instagram and Facebook profiles showing only moderate to low trust.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top three opportunities

  • 1
    Having a Facebook page at allWe could not find an active Facebook Profile page for your business, so anyone who goes there to check your hours, read your posts or send a message lands on nothing.
  • 2
    Instagram ProfileWe found your Instagram Profile page through search rather than through anything you own.
  • 3
    Tiktok ProfileWe could not find an active TikTok account for your business, so anyone who looks for you there finds nothing.
15 checks on your listings and social. You're seeing 3 of them.
1.5Room to grow
What customers seeWhere you rank
9:41
Gnz blooms christchurch centre
AllImagesMapsNews
Instagrambloomex_newzealandNZ Blooms | Instagram2
FacebookNo account found1
TiktokNo account found3
YellowNo listing found
NeighbourlyNo listing found
Listings and socialChristchurch florists · 83 businesses
You are #71 for listings and social
See how to fix all 3 →
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GoogleFacebookInstagramTikTokYour website
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05Facebook pageMarketbase business report

Your Facebook page

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top opportunity

  • 1
    Facebook pageCriticalWe could not find an active Facebook Profile page for your business, so anyone who goes there to check your hours, read your posts or send a message lands on nothing. Shown at a typical score for this market.
9 checks on your Facebook page. You're seeing 1 of them.
2.0Room to grow
What customers seeWhere you rank
9:41
facebook
nz blooms christchurch centre
We didn't find any resultsMake sure everything is spelled correctly or try different keywords.1
Facebook pageChristchurch florists · 83 businesses
You are #67 for your Facebook page
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Facebook
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06Your websiteMarketbase business report

Your website

NZ Blooms shows a very high on-page SEO health with a score of 9.4 out of 10, indicating strong technical optimisation. Key strengths include an excellent meta description, a valid favicon, a precise and relevant title tag, an H1 tag, and sufficient text length. The top opportunities focus on fine-tuning the title tag length, improving page speed, adjusting text-to-page size ratio, and removing frames for better indexing.

Strengths

  • ✓
    Domain HealthYour site answers cleanly over a secure connection, so a customer clicking through from Google lands where they expect with nothing in the way.
  • ✓
    Meta descriptionYour search summary sits in the length that reads in full on most screens, which is as far as length alone can take it - a narrow phone still cuts the tail off a line this size.
  • ✓
    Domain UniquenessYour web address is yours alone, so everything your site earns - links, mentions, search standing - accumulates under your name and stays with the business.

Top three opportunities

  • 1
    On-page scoreSeveral checks on your home page fail at once, and a visitor meets all of them in the first few seconds: a slow open, no clear heading, nothing under your name in search that says what you do.
  • 2
    The shape of your link profileYour links are piled onto a small number of sites for a profile this size, so they are doing less for you than the count suggests.
  • 3
    Domain Age ScoreYour domain has been registered longer than about half the businesses here, which means it has had time to collect the links and mentions a newer address has not.
23 checks on your website. You're seeing 6 of them.
-Room to grow
What customers seeWhere you rank
9:41
🔒bloomex.co.nz3✓✓
✓Meta description
1On-page score
2The shape of your link profile
Your websiteChristchurch florists · 83 businesses
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Your websiteGoogle Search
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07Google search and trafficMarketbase business report

How people find you on Google

NZ Blooms shows a very healthy website traffic profile with high organic and paid activity. The overall health is solid, and the standout finding is the top percentile performance in organic traffic value and paid traffic value, indicating strong visibility and efficient spend. Continued focus on SEO and conversion tracking will help maintain this position.

Strengths

  • ✓
    What that traffic is worthThe search visitors reaching your site are worth more than almost any business in this market - an enquiry stream with no cost per click behind it.
  • ✓
    Monthly search visitsYour site draws more visitors from search than almost any business in this market - a stream of enquiries arriving at no cost per visit.
  • ✓
    Search terms you rank forYour site appears for more search terms than almost any business in this market, so there are more ways to find you than to find anyone else here.

Top opportunity

  • 1
    Search terms you advertise onYour ads cover more search terms than most businesses advertising here, which puts you at the top of a wide range of searches.
6 checks on your search and traffic. You're seeing 4 of them.
10.0Strong
What customers seeWhere you rank
9:41
Gflorist mount pleasant
AllMapsImagesShopping
bloomex.co.nzFlower Delivery in Mount Pleasant, Christchurch

Send Fresh Flowers in Mount Pleasant, Christchurch from only $29.95 with same-day delivery. Enjoy our affordable prices! Place your order before 1:00 PM,

✓
circle.co.nzMount Pleasant florist | Beautiful flowers delivered
✓✓About 34,470 visits a month from search, across 2,006 searches
Google search and trafficChristchurch florists · 83 businesses
You are #1 for Google search and traffic
See how to fix it →
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Google SearchGoogle Maps
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08Opening hoursMarketbase business report

Your hours against demand

NZ Blooms' opening hours align well with local demand, especially during weekend afternoons and a late-morning weekday peak. The shop is open during Sunday 2-4pm, Saturday 2pm and Thursday 11am when searches are highest, and has no high-demand closures. A few low-demand open hours (early Monday and Tuesday mornings, Monday 7pm, and Tuesday/Friday evenings) could be reviewed to reduce unnecessary staffing or move resources to delivery capacity.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top opportunity

  • 1
    Hours aligned with demandYour hours cover more of the busy stretches than the middle of the field, so you are open for most of the searching that happens near you.
1 check on your opening hours. You're seeing it.
7.2Good
What customers seeWhere you rank
9:41
NZ Blooms
OverviewReviewsPhotosAbout
Hours 1
Monday12am-12am
Tuesday12am-12am
Wednesday12am-12am
Thursday12am-12am
Friday12am-12am
Saturday12am-12am
Sunday12am-12am
Popular times Thursday · Christchurch Centre
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When people in Christchurch Centre look   You are shut
Opening hoursChristchurch florists · 83 businesses
You are #24 for opening hours
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Your listed hoursWhen people search
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The next step

Your top opportunities, in one place.

These are your top 17 opportunities, from the 71 checks we run on every business. Tick any of them to see where it takes you.

01Google listing3 opportunities

02Reviews3 opportunities

03Map positions2 opportunities

04Listings and social3 opportunities

05Facebook page1 opportunity

06Your website3 opportunities

07Google search and traffic1 opportunity

08Opening hours1 opportunity

Where you'd stand#14of 83 Christchurch florists
9:41
Christchurch floristsOverall · 83 businesses
You are #14 overall
Open my free 7 days →
The how for every one of these, and everything else we found, in the order that moves you fastest.
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