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NZ Tradies Insurance

Insurance broker · Waimakariri District Coast, Christchurch

What your customers see when they look for you, and where that puts you among 121 Christchurch insurance brokers.

ReportLocal marketing report
Checked12 October 2026
Your marketChristchurch insurance brokers · 121 businesses
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Executive summaryExclusive Marketbase business report

NZ Tradies Insurance

Insurance broker · Waimakariri District Coast, Christchurch

Where you stand#81of 121 insurance brokers
Overall health3.3/10across the eight areas

Going well

08Opening hours10.0

Where we can help

05Facebook page4.707Google search and traffic4.304Listings and social4.201Google listing3.002Reviews2.803Map positions1.306Your website-
How AI describes youMarketbase business report

What AI tells people about you

NZ Tradies Insurance in Pegasus specialises in insurance for Canterbury trade businesses. Part of Campbell Insurance Brokers, it focuses on protecting construction trades, family finances and business assets. The firm offers face-to-face meetings and positions itself as a specialist for tradies who want straightforward cover and practical support without complex paperwork.

NZ Tradies Insurance is a trade-focused insurance provider based in Pegasus, serving Canterbury construction and trades businesses. It operates as part of Campbell Insurance Brokers and presents itself as a specialist for tradies who need tailored cover to protect their business and family.

The firm highlights insurance for construction trade businesses, emphasising protection of business assets, income and family security. Its website presents trade insurance as the core offering and promotes face-to-face meetings as a way to set up appropriate cover. The messaging stresses understanding the demands of running a trade business in Canterbury.

Customers can expect a practical, trade-oriented approach that acknowledges the pressures of running a construction business. The site frames services around helping customers grow their trade business with confidence, reduce paperwork complexity and secure cover suited to hands-on operators and their teams. Booking a face-to-face meeting is presented as a straightforward way to get personalised advice.

Locally, NZ Tradies Insurance positions itself as a Canterbury specialist for tradespeople who want clear, practical insurance options. The emphasis on trade experience, in-person meetings and simplification of paperwork is intended to make cover accessible for tradies who prefer direct, practical support rather than lengthy online forms.

ChatGPTGeminiGooglePerplexityClaude
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01Google listingMarketbase business report

Your Google listing

NZ Tradies Insurance shows a low overall health on Google Business Listing, with a health score of 2.3 out of 10. The listing already includes a website link, claimed status, a listing title, phone number and full address. Key opportunities are to fix open-for-business status, add a meaningful description, add a logo, and grow photos to improve visibility.

Strengths

  • ✓
    Open statusYour listing shows the business as trading, so customers see accurate availability and Google treats the listing as live.
  • ✓
    ClaimedYour listing is claimed, so you control what it says, you can reply to reviews, and edits suggested by the public come to you first.
  • ✓
    NameYour business name is showing on the listing, so a customer searching for you by name finds you, and everything else on the listing hangs off it.

Top three opportunities

  • 1
    Description lengthThere is no real description on your listing, so when someone finds you on Google there is nothing in your own words telling them what you do.
  • 2
    LogoYour listing has no logo, so in a list of local results yours is the one with a blank space where every competitor has a mark.
  • 3
    Photos on the listingYou have fewer photos than nearly every business here, so a customer comparing you against them builds a picture of their work and guesses at yours.
11 checks on your Google listing. You're seeing 6 of them.
3.0Room to grow
What customers seeWhere you rank
9:41
Tiles © Esri
NZ Tradies Insurance
3
NZ Tradies Insurance✓✓
0.0 ★★★★★ (0)
Insurance broker · Waimakariri District Coast
DirectionsCall Website
OverviewReviewsPhotosAbout
From the business
No description yet1
Google listingChristchurch insurance brokers · 121 businesses
You are #85 for your Google listing
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02ReviewsMarketbase business report

Your reviews

NZ Tradies Insurance shows a very low Google review health score (0.8/10). The business has limited reviews and no response activity yet. The top opportunities focus on building trust through more reviews, a visible initial star rating, and consistent response to feedback to improve customer confidence.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top three opportunities

  • 1
    Review confidenceYour rating and your review count together put you at the bottom of this market - either the rating is low, or there are too few reviews behind it for anyone to trust it.
  • 2
    Star ratingYou have no star rating yet, so a customer scanning results sees an empty space where every other business shows a number.
  • 3
    Response rateNone of your reviews have a reply, which means a customer reading them sees your happiest and your angriest customers with nothing from you in between.
4 checks on your reviews. You're seeing 3 of them.
2.8Room to grow
What customers seeWhere you rank
9:41
NZ Tradies Insurance
OverviewReviewsPhotosAbout
–★★★★★0 reviews
5
4
3
2
12
No reviews yetBe the first to review1
Google reviewsChristchurch insurance brokers · 121 businesses
You are #87 for your Google reviews
See how to fix all 3 →
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Google reviewsBusiness Profile
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03Map positionsMarketbase business report

Where you show up on the map

NZ Tradies Insurance in Pegasus shows very low health in Google Maps search results, with a health score of 1.2 out of 10. The business ranks for a limited set of queries, but still appears in some broader maps searches. The top opportunity is improving the aggregate and suburb scores to gain more visibility, especially for local queries.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top two opportunities

  • 1
    Maps visibility across the city groupYou appear in a handful of Maps searches across the suburbs around you, far fewer than most businesses here.
  • 2
    Maps visibility in your own suburbWe are not seeing you in Maps searches in your own suburb, which is the search a customer standing a street away actually makes.
2 checks on your map positions. You're seeing both.
1.3Room to grow
What customers seeWhere you rank
9:41
1234Tiles © Esri
insurance broker
1Seen in 1 search across Christchurch, top three in none
1
Cosgroves Insurance4.3 ★ (6) · Insurance broker
2
One Agency Your Place4.9 ★ (139) · Insurance broker
3
Campbell Insurance Brokers5.0 ★ (1) · Insurance broker
4
Advice Kiwi5.0 ★ (32) · Insurance broker
↓
NZ Tradies Insurance2Further down, below the first results
Map positionsChristchurch insurance brokers · 121 businesses
You are #105 for map positions
See how to fix both →
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Google Maps
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04Listings and socialMarketbase business report

Where customers find you

The health of NZ Tradies Insurance's presence on social platforms and directories sits at 3.6 out of 10, which indicates below-average visibility for a local business. The most important findings are that Instagram and TikTok profiles are missing, while a Facebook profile has high trust association. Strengthening these gaps will improve discoverability and trust among local customers.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top three opportunities

  • 1
    Instagram ProfileWe could not find an active Instagram Profile profile for your business, so a customer who looks for you there finds nothing.
  • 2
    Tiktok ProfileWe could not find an active TikTok account for your business, so anyone who looks for you there finds nothing.
  • 3
    Having a Facebook page at allyour Facebook Profile page surfaces strongly in search, which is how we found it - but nothing you control points at it.
14 checks on your listings and social. You're seeing 3 of them.
4.2Room to grow
What customers seeWhere you rank
9:41
Gnz tradies insurance waimakariri district coast
AllImagesMapsNews
Facebook61587565040713NZ Tradies Insurance | Facebook3
InstagramNo account found1
TiktokNo account found2
YellowNo listing found
NeighbourlyNo listing found
Listings and socialChristchurch insurance brokers · 121 businesses
You are #71 for listings and social
See how to fix all 3 →
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GoogleFacebookInstagramTikTokYour website
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05Facebook pageMarketbase business report

Your Facebook page

Strengths

  • ✓
    Where your page link pointsThe link on your page goes to a domain that is yours, so a visitor who came for the photos leaves on your terms and the enquiry lands in your inbox rather than someone else's.
  • ✓
    A phone numberA phone number shows on your page, so the person who found you on Facebook before they found your website can ring straight from it.
  • ✓
    An email addressCustomers can see an email address on the page, which gives the one who wants a quote in writing a route that does not depend on anyone picking up the phone.

Top three opportunities

  • 1
    Recommendations on your pageNo recommendations sit on your page, so a stranger who came to see whether anyone else has used you leaves with only your own posts to go on.
  • 2
    People following your pageFewer people follow your page than most in this market, which means a post reaches people who already know you rather than anyone still deciding.
  • 3
    A page address you choseYour page address is one Facebook generated rather than one you chose - your business name with a long number bolted on, or just the number.
8 checks on your Facebook page. You're seeing 6 of them.
4.7Room to grow
What customers seeWhere you rank
9:41
facebook
people3
15 followers 2
FollowMessage
🌐 nztradiesinsurance.co.nz✓
☎ +64 21 521 651✓
PostsAboutPhotosReviews
Facebook pageChristchurch insurance brokers · 121 businesses
You are #65 for your Facebook page
See how to fix all 3 →
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Facebook
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06Your websiteMarketbase business report

Your website

Summary of on-page health for NZ Tradies Insurance shows an above-average overall health score with room for targeted fixes. Key strengths include a valid favicon, compact page size, sufficient text for context, absence of frames, and a strong title tag that clearly conveys content.

Strengths

  • ✓
    Domain HealthYour site answers cleanly over a secure connection, so a customer clicking through from Google lands where they expect with nothing in the way.
  • ✓
    Domain UniquenessYour web address is yours alone, so everything your site earns - links, mentions, search standing - accumulates under your name and stays with the business.
  • ✓
    FaviconThe tab your site opens in carries your own icon, so a customer with a dozen tabs going can find their way back to you by sight.

Top three opportunities

  • 1
    Separate sites linking to youOnly a handful of separate websites link to yours, well behind most of this market.
  • 2
    Meta descriptionThe summary under your name in search results is either too brief to say anything or long enough that Google cuts it mid-sentence.
  • 3
    The shape of your link profileYour links are piled onto a small number of sites for a profile this size, so they are doing less for you than the count suggests.
23 checks on your website. You're seeing 6 of them.
-Room to grow
What customers seeWhere you rank
9:41
🔒nztradiesinsurance.co.nz✓✓
✓Favicon
1Separate sites linking to you
2Meta description
3The shape of your link profile
Your websiteChristchurch insurance brokers · 121 businesses
See how to fix all 3 →
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Your websiteGoogle Search
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07Google search and trafficMarketbase business report

How people find you on Google

NZ Tradies Insurance shows a moderate overall health score for Website Traffic, indicating room for improvement in paid activity and ongoing organic momentum. Notable findings include no measurable paid traffic yet and no paid keywords in the top 100, while organic metrics are above the bottom quartile and organic value is above the 25th percentile.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top three opportunities

  • 1
    What that traffic is worthThe search visitors reaching your site are worth less than most businesses here, which means the work coming in arrives through word of mouth and repeat customers rather than through people searching for what you do.
  • 2
    What you spend on adsWe can see no paid search activity for your site, which in most local markets is the norm rather than a gap.
  • 3
    Monthly search visitsYour site draws fewer visitors from search than most businesses here, so most people looking for what you do are landing somewhere else.
6 checks on your search and traffic. You're seeing 3 of them.
4.3Room to grow
What customers seeWhere you rank
9:41
G
AllMapsImagesShopping
2No ads from you on any search
NZ Tradies InsuranceNot in these results
31About 1 visits a month from search, across 3 searches
Google search and trafficChristchurch insurance brokers · 121 businesses
You are #70 for Google search and traffic
See how to fix all 3 →
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08Opening hoursMarketbase business report

Your hours against demand

NZ Tradies Insurance has no published opening hours, so alignment with local demand cannot be measured. The service area score is low (2.7/10), which itself signals a missed visibility opportunity. Adding clear hours will reveal when the business would be open during peak customer searches and when it might be closed during high-demand windows, allowing practical hour adjustments.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top opportunity

  • 1
    Hours aligned with demandWe could not measure your hours against local demand, which almost always means your listing shows no opening hours at all.
1 check on your opening hours. You're seeing it.
10.0Strong
What customers seeWhere you rank
9:41
NZ Tradies Insurance
OverviewReviewsPhotosAbout
Hours
No opening hours listed1
Opening hoursChristchurch insurance brokers · 121 businesses
You are #1 for opening hours
See how to fix it →
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Your listed hoursWhen people search
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The next step

Your top opportunities, in one place.

These are your top 21 opportunities, from the 69 checks we run on every business. Tick any of them to see where it takes you.

01Google listing3 opportunities

02Reviews3 opportunities

03Map positions2 opportunities

04Listings and social3 opportunities

05Facebook page3 opportunities

06Your website3 opportunities

07Google search and traffic3 opportunities

08Opening hours1 opportunity

Where you'd stand#81of 121 Christchurch insurance brokers
9:41
Christchurch insurance brokersOverall · 121 businesses
You are #81 overall
Open my free 7 days →
The how for every one of these, and everything else we found, in the order that moves you fastest.
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Jeremy GrayFounder, Marketbase

"I spent 20 years growing some of the biggest online marketplaces in New Zealand, Australia and the UK. Marketbase gives local businesses the same edge."

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