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Odyssey Accountants

Accountant · Westmorland, Christchurch

What your customers see when they look for you, and where that puts you among 245 Christchurch accountants.

ReportLocal marketing report
Checked12 October 2026
Your marketChristchurch accountants · 245 businesses
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Executive summaryExclusive Marketbase business report

Odyssey Accountants

Accountant · Westmorland, Christchurch

Where you stand#87of 245 accountants
Overall health6.5/10across the eight areas

Going well

04Listings and social9.407Google search and traffic8.002Reviews6.603Map positions6.3

Where we can help

05Facebook page4.501Google listing4.208Opening hours2.506Your website-
How AI describes youMarketbase business report

What AI tells people about you

Odyssey Accountants (formerly Zest) is a boutique accounting firm based in Westmorland, Christchurch. They state they provide personalised financial management for small businesses across New Zealand, offering fixed monthly packages that include annual accounts and tax returns. The firm emphasises continuity of service from an experienced team and practical support for rental properties and online income earners.

Odyssey Accountants (formerly Zest) is a boutique accounting firm based in Westmorland, Christchurch. They describe themselves as supporting New Zealand small businesses and offer fixed monthly pricing aimed at helping with cashflow and straightforward financial management.

The firm lists several package options, including a Rental Plan, Standard Plan and Standard + GST Preparation, with prices stated from $60 +GST per month. All packages include preparation of annual financial accounts, income tax returns, annual client meetings and ongoing support; the Standard + GST option specifically notes GST return preparation.

Customer comments indicate practical, hands-on help with setting up systems and remote communication. Reviews mention assistance with rental property accounting, guidance on banking and digital receipt storage, and handling tax returns for online income earners via email and voice calls. Clients refer to clear communication and help that allows them to manage affairs from home.

Locally, Odyssey presents itself as a small Christchurch firm focused on steady client relationships and consistent service delivery. The combination of tiered monthly packages, annual meetings and electronic support tools is a practical fit for small business owners, rental investors and sole traders seeking regular accounting and tax filing support.

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01Google listingMarketbase business report

Your Google listing

Odyssey Accountants shows limited optimisation on its Google Business Listing with a low health score of 2.6/10. The strongest current strength is that the listing is claimed, with an existing website link and a full address along with a main image. Key opportunities focus on status, contact details and ongoing content improvements to photos and description.

Strengths

  • ✓
    Open statusYour listing shows the business as trading, so customers see accurate availability and Google treats the listing as live.
  • ✓
    ClaimedYour listing is claimed, so you control what it says, you can reply to reviews, and edits suggested by the public come to you first.
  • ✓
    NameYour business name is showing on the listing, so a customer searching for you by name finds you, and everything else on the listing hangs off it.

Top three opportunities

  • 1
    PhoneYour listing has no phone number, so the call button a customer expects to tap is not there and the ones in a hurry ring someone else.
  • 2
    Description lengthYour description gives a reader less than half the listings here do, so someone reading yours and then a competitor's gets less to go on from you.
  • 3
    Photos on the listingThere are more pictures on most listings around you than on yours, so a customer flicking between them gets a fuller look at the businesses either side of you.
11 checks on your Google listing. You're seeing 6 of them.
4.2Room to grow
What customers seeWhere you rank
9:41
Tiles © Esri
Odyssey Accountants
3
Odyssey Accountants✓✓
5.0 ★★★★★ (2)
Accountant · Westmorland
Directions Website 1
OverviewReviewsPhotosAbout
From the business

Odyssey (formally Zest) Accountants, a boutique accounting firm in Christchurch, delivers personalised financial management for businesses across New Zealand. Their experienced team ensures continuity and meticulous handling of your finances, fostering a long-term partnership for your business success.

2
Google listingChristchurch accountants · 245 businesses
You are #143 for your Google listing
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Google SearchGoogle MapsBusiness Profile
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02ReviewsMarketbase business report

Your reviews

Odyssey Accountants shows an above-average health score of 6.3 out of 10, with a strong star rating placing it in the top 10% of local firms. The overall health suggests solid customer satisfaction, but engagement with reviews is low, as there have been no responses yet to any reviews.

Strengths

  • ✓
    Star ratingYour rating is among the highest in this market and it does its own selling - a customer sees it before they read anything else.

Top three opportunities

  • 1
    Response rateNone of your reviews have a reply, which means a customer reading them sees your happiest and your angriest customers with nothing from you in between.
  • 2
    Review countYour review count sits well below what buyers here are used to seeing, which means a customer comparing options side by side reads you as the less proven choice.
  • 3
    Review confidenceYour rating and your review count together sit behind half the businesses here, so a customer weighing three listings has slightly less reason to trust yours.
4 checks on your reviews. You're seeing all of them.
6.6Good
What customers seeWhere you rank
9:41
Odyssey Accountants
OverviewReviewsPhotosAbout
5.0★★★★★2 reviews 2
5
4
3
2
1✓
3How far your rating and your review count together can be trusted
Google reviewsChristchurch accountants · 245 businesses
You are #84 for your Google reviews
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Google reviewsBusiness Profile
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03Map positionsMarketbase business report

Where you show up on the map

Odyssey Accountants shows a healthy presence on Google Maps with an above-average overall health score of 6.5 out of 10. The business ranks strongly for multiple tax and accounting keywords in Westmorland, especially leading terms such as accountant in westmorland and accounting firm in westmorland, which indicates solid visibility among local clients.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top two opportunities

  • 1
    Maps visibility across the city groupYou turn up across more of the surrounding suburbs than the middle of the field, so customers searching from outside your own patch are finding you.
  • 2
    Maps visibility in your own suburbYou show up in local Maps searches more often than the middle of your suburb, so a customer searching nearby is likely to see you in the first handful.
2 checks on your map positions. You're seeing both.
6.3Good
What customers seeWhere you rank
9:41
1234Tiles © Esri
accountant
1Top three for "accountant" in 1 suburb, seen in 4
1
Odyssey Accountants25.0 ★ (2) · Accountant
2
ACED Accounting0.0 ★ (0) · Accountant
3
GS Chartered Accountants and Advisors5.0 ★ (5) · Accountant
4
Jarvis Advanced Accounting Solutions5.0 ★ (18) · Accountant
Map positionsChristchurch accountants · 245 businesses
You are #92 for map positions
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Google Maps
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04Listings and socialMarketbase business report

Where customers find you

Odyssey Accountants shows a very high health score with strong social presence, especially on Instagram and Facebook, indicating solid audience engagement. The business also has an active LinkedIn Company profile. The main opportunity is expanding consistent listings across yellow directories and professional networks to improve discoverability and trust among new customers.

Strengths

  • ✓
    Having a Facebook page at allWe found your Facebook Profile page, and the trail is strong enough that nobody would question it is yours - it is linked from something you own, or it dominates a search for your name.
  • ✓
    Instagram ProfileWe found your Instagram Profile page, and the trail between you and it is unambiguous - it is linked from something you own, or it dominates a search for your name.
  • ✓
    LinkedIn CompanyWe can see your LinkedIn Company listing (https://linkedin.com/company/zest-accountants-nz) found via: Your website.

Top three opportunities

  • 1
    Tiktok ProfileWe could not find an active TikTok account for your business, so anyone who looks for you there finds nothing.
  • 2
    Yellow ProfileWe could not find an active Yellow Profile listing for your business, which means anyone checking you there finds nothing and moves on to whoever is listed.
  • 3
    Neighbourly ProfileWe could not find an active Neighbourly Profile listing for your business, which means anyone checking you there finds nothing and moves on to whoever is listed.
15 checks on your listings and social. You're seeing 6 of them.
9.4Strong
What customers seeWhere you rank
9:41
Godyssey accountants westmorland
AllImagesMapsNews
InstagramoydysseyaccountantsnzOdyssey Accountants | Instagram✓
Facebook61556075024792Odyssey Accountants | Facebook✓
LinkedInzest-accountants-nzOdyssey Accountants | LinkedIn✓
TiktokNo account found1
YellowNo listing found2
NeighbourlyNo listing found3
LinkedInNo listing found✓
Listings and socialChristchurch accountants · 245 businesses
You are #16 for listings and social
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GoogleFacebookInstagramTikTokLinkedInYellowYour website
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05Facebook pageMarketbase business report

Your Facebook page

Strengths

  • ✓
    Where your page link pointsThe link on your page goes to a domain that is yours, so a visitor who came for the photos leaves on your terms and the enquiry lands in your inbox rather than someone else's.
  • ✓
    An email addressCustomers can see an email address on the page, which gives the one who wants a quote in writing a route that does not depend on anyone picking up the phone.
  • ✓
    A street addressA street address sits in your page details, so someone deciding between you and a business two suburbs over can see which of you is closer.

Top three opportunities

  • 1
    Recommendations on your pageNo recommendations sit on your page, so a stranger who came to see whether anyone else has used you leaves with only your own posts to go on.
  • 2
    People following your pageFewer people follow your page than most in this market, which means a post reaches people who already know you rather than anyone still deciding.
  • 3
    A page address you choseYour page address is one Facebook generated rather than one you chose - your business name with a long number bolted on, or just the number.
9 checks on your Facebook page. You're seeing 6 of them.
4.5Room to grow
What customers seeWhere you rank
9:41
facebook
people3
19 followers 2
With you for the journey Practical Accounting Advice You Can Count On
FollowMessage
🌐 odysseyaccountants.nz✓
PostsAboutPhotosReviews
Facebook pageChristchurch accountants · 245 businesses
You are #135 for your Facebook page
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Facebook
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06Your websiteMarketbase business report

Your website

Odyssey Accountants shows a below-average on-page SEO health score of 3.9/10. The site has some strengths, including a valid favicon, a compact page under 256KB, meaningful text for users, an SEO-friendly URL, and a relevant title tag. Immediate opportunities focus on adding a meta description and title tag, improving the on-page score, removing frames, and speeding up load time above 3 seconds.

Strengths

  • ✓
    Domain HealthYour site answers cleanly over a secure connection, so a customer clicking through from Google lands where they expect with nothing in the way.
  • ✓
    Domain UniquenessYour web address is yours alone, so everything your site earns - links, mentions, search standing - accumulates under your name and stays with the business.
  • ✓
    FaviconThe tab your site opens in carries your own icon, so a customer with a dozen tabs going can find their way back to you by sight.

Top three opportunities

  • 1
    Meta descriptionYour pages carry no summary line of your own, so the two lines under your name in search results are whatever Google decides best fits the search.
  • 2
    Page titleThere is no headline set on your home page, so the clickable blue line in a search result falls back to your domain name or a scrap of code.
  • 3
    On-page scoreSeveral checks on your home page fail at once, and a visitor meets all of them in the first few seconds: a slow open, no clear heading, nothing under your name in search that says what you do.
23 checks on your website. You're seeing 6 of them.
-Room to grow
What customers seeWhere you rank
9:41
🔒odysseyaccountants.nz✓✓
✓Favicon
1Meta description
2Page title
3On-page score
Your websiteChristchurch accountants · 245 businesses
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Your websiteGoogle Search
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07Google search and trafficMarketbase business report

How people find you on Google

Odyssey Accountants shows a strong overall health in website traffic, with solid organic visibility and high engagement from local audiences. Key finding: Organic SERP coverage is excellent, placing the firm in the top 10% for local keywords. This solid foundation supports stable traffic while paid activity remains to be explored for further growth.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top three opportunities

  • 1
    What you spend on adsWe can see no paid search activity for your site, which in most local markets is the norm rather than a gap.
  • 2
    Monthly ad visitsYour site receives no visitors from paid search, which for most local businesses in this market is the norm rather than a problem.
  • 3
    Search terms you advertise onYou are not covering any search terms with ads, which for most local businesses here is normal.
6 checks on your search and traffic. You're seeing 3 of them.
8.0Strong
What customers seeWhere you rank
9:41
G
AllMapsImagesShopping
321No ads from you on any search
Odyssey AccountantsNot in these results
About 133 visits a month from search, across 154 searches
Google search and trafficChristchurch accountants · 245 businesses
You are #49 for Google search and traffic
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Google SearchGoogle Maps
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08Opening hoursMarketbase business report

Your hours against demand

Odyssey Accountants currently has no recorded opening hours, so alignment with local demand cannot be confirmed. No periods of strong alignment are identifiable. All peak-demand windows remain potential missed opportunities until hours are published. Likewise, possible inefficiencies (being open in low-demand periods) cannot be assessed. Adding clear, local-hours information will unlock precise recommendations to improve temporal alignment.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top opportunity

  • 1
    Hours aligned with demandWe could not measure your hours against local demand, which almost always means your listing shows no opening hours at all.
1 check on your opening hours. You're seeing it.
2.5Room to grow
What customers seeWhere you rank
9:41
Odyssey Accountants
OverviewReviewsPhotosAbout
Hours
No opening hours listed1
Opening hoursChristchurch accountants · 245 businesses
You are #185 for opening hours
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Your listed hoursWhen people search
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The next step

Your top opportunities, in one place.

These are your top 21 opportunities, from the 71 checks we run on every business. Tick any of them to see where it takes you.

01Google listing3 opportunities

02Reviews3 opportunities

03Map positions2 opportunities

04Listings and social3 opportunities

05Facebook page3 opportunities

06Your website3 opportunities

07Google search and traffic3 opportunities

08Opening hours1 opportunity

Where you'd stand#87of 245 Christchurch accountants
9:41
Christchurch accountantsOverall · 245 businesses
You are #87 overall
Open my free 7 days →
The how for every one of these, and everything else we found, in the order that moves you fastest.
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