marketbaseExclusive Marketbase Report
Prepared for

OHbyNicole

Hair salon · Burwood, Christchurch

What your customers see when they look for you, and where that puts you among 498 Christchurch hair salons & barbers.

ReportLocal marketing report
Checked13 October 2026
Your marketChristchurch hair salons & barbers · 498 businesses
Open your report ↓
Executive summaryExclusive Marketbase business report

OHbyNicole

Hair salon · Burwood, Christchurch

Where you stand#402of 498 hair salons & barbers
Overall health1.9/10across the eight areas

What you have

01Open statusYour listing shows the business as trading, so customers see accurate availability and Google treats the listing as live.01ClaimedYour listing is claimed, so you control what it says, you can reply to reviews, and edits suggested by the public come to you first.01NameYour business name is showing on the listing, so a customer searching for you by name finds you, and everything else on the listing hangs off it.

Where we can help

05Facebook page5.801Google listing3.103Map positions3.108Opening hours2.104Listings and social1.902Reviews1.607Google search and traffic0.006Your website-
How AI describes youMarketbase business report

What AI tells people about you

OHbyNicole is a small, locally owned hairdressing salon in Christchurch offering organic hairdressing and colour. Nicole sources natural, planet-friendly colours and products and caters to men, women and children. Clients describe a calming atmosphere and personalised service focused on hair health and colour outcomes.

OHbyNicole is a small, locally owned hairdressing salon in Christchurch that specialises in organic hairdressing and colour. The salon focuses on using and sourcing hair colours and products described as natural and kinder to the planet, and it serves men, women and children in the local area.

Services centre on hair colouring and general hairdressing carried out with a preference for organic and planet-friendly products. The description provided by the salon emphasises careful selection of colour lines and haircare items that align with those values, with Nicole delivering the hands-on services herself.

Customer feedback highlights a calming, relaxed experience and consistent colour results. Review themes note friendly, attentive service, a soothing manner from Nicole and an environment where clients can sit back and relax while their hair is treated. Repeat visits and recommendations appear in reviews, reflecting satisfaction with both colour outcomes and the customer experience.

Locally, OHbyNicole is positioned as a small, personal salon choice for clients seeking organic-minded hairdressing in Christchurch. Its focus on natural products, one-on-one service from Nicole and a family-friendly approach that includes men, women and children are the practical features that distinguish the salon within the immediate community.

ChatGPTGeminiGooglePerplexityClaude
Not quite right? Let's sort it
01Google listingMarketbase business report

Your Google listing

OHbyNicole shows a health score of 3.1 out of 10, below average, indicating there is meaningful room for improvement on the Google Business Listing. The listing has solid basics with claimed status, a full address and a phone number, and the Open-for-Business status is excellent. The biggest gaps are missing a website link and a logo, while the description and photos are improving.

Strengths

  • ✓
    Open statusYour listing shows the business as trading, so customers see accurate availability and Google treats the listing as live.
  • ✓
    ClaimedYour listing is claimed, so you control what it says, you can reply to reviews, and edits suggested by the public come to you first.
  • ✓
    NameYour business name is showing on the listing, so a customer searching for you by name finds you, and everything else on the listing hangs off it.

Top three opportunities

  • 1
    WebsiteYour listing has no website link, so a customer who wants to check your prices or your work before ringing has nowhere to go from Google.
  • 2
    LogoYour listing has no logo, so in a list of local results yours is the one with a blank space where every competitor has a mark.
  • 3
    Description lengthYour description gives a reader less than half the listings here do, so someone reading yours and then a competitor's gets less to go on from you.
11 checks on your Google listing. You're seeing 6 of them.
3.1Room to grow
What customers seeWhere you rank
9:41
Tiles © Esri
OHbyNicole
OHbyNicole✓✓
5.0 ★★★★★ (3)
Hair salon · Burwood
Open 1 days ✓
DirectionsCall No website 1
OverviewReviewsPhotosAbout
From the business

Organic Hairdressing by Nicole We are a small locally owned hairdressing business that uses and sources hair colours and products that are as natural, organic and as kind on the planet as possible. We cater to men, woman and children.

3
Google listingChristchurch hair salons & barbers · 498 businesses
You are #344 for your Google listing
See how to fix all 3 →
Free for 7 days. Rather we did it? Do it for me
Checked on
Google SearchGoogle MapsBusiness Profile
marketbase
02ReviewsMarketbase business report

Your reviews

OHbyNicole shows a low overall health on Google Business Reviews with room for improvement. The top takeaways are a strong star rating still in the top 10% and initial review volume, but no owner responses yet. The business should focus on increasing engagement and gathering more reviews to lift confidence scores and overall health.

Strengths

  • ✓
    Star ratingYour rating is among the highest in this market and it does its own selling - a customer sees it before they read anything else.

Top three opportunities

  • 1
    Review confidenceRating and review volume together sit well behind this market, which means a customer comparing you has both halves of the picture reading thin.
  • 2
    Response rateNone of your reviews have a reply, which means a customer reading them sees your happiest and your angriest customers with nothing from you in between.
  • 3
    Review countYour review count sits well below what buyers here are used to seeing, which means a customer comparing options side by side reads you as the less proven choice.
4 checks on your reviews. You're seeing all of them.
1.6Room to grow
What customers seeWhere you rank
9:41
OHbyNicole
OverviewReviewsPhotosAbout
5.0★★★★★3 reviews 3
5
4
3
2
1✓
1How far your rating and your review count together can be trusted
Google reviewsChristchurch hair salons & barbers · 498 businesses
You are #417 for your Google reviews
See how to fix all 3 →
Free for 7 days. Rather we did it? Do it for me
Checked on
Google reviewsBusiness Profile
marketbase
03Map positionsMarketbase business report

Where you show up on the map

OHbyNicole shows a below-average health score of 3.4 out of 10 for Google Maps search results, indicating limited visibility overall. The business ranks well for several terms in Burwood, including unisex hairdresser, hair salon and beauty salon, suggesting potential to capture more local traffic by consolidating these top performers and expanding presence in related maps queries.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top two opportunities

  • 1
    Maps visibility across the city groupYou appear in a handful of Maps searches across the suburbs around you, far fewer than most businesses here.
  • 2
    Maps visibility in your own suburbYou show up in local Maps searches more often than the middle of your suburb, so a customer searching nearby is likely to see you in the first handful.
2 checks on your map positions. You're seeing both.
3.1Room to grow
What customers seeWhere you rank
9:41
1234Tiles © Esri
beauty salon
1Seen in 1 search across Christchurch, top three in none
1
Burwood Hair Boutique5.0 ★ (2) · Hair salon
2
Becca Eve Beauty5.0 ★ (30) · Hair salon
3
Pamper You Beauty Therapy4.9 ★ (56) · Hair salon
4
Beauty by Nely5.0 ★ (9) · Hair salon
↓
OHbyNicole2Further down, below the first results
Map positionsChristchurch hair salons & barbers · 498 businesses
You are #342 for map positions
See how to fix both →
Free for 7 days. Rather we did it? Do it for me
Checked on
Google Maps
marketbase
04Listings and socialMarketbase business report

Where customers find you

OHbyNicole shows a solid health score given the current social presence, indicating room for improvement mainly in newer platforms. The strongest current asset is an outstanding Facebook profile with very high trust, suggesting engaged local reach. Key opportunity lies in expanding Instagram, TikTok, NoSecretSalon, and LinkedIn profiles to broaden visibility and credibility.

Strengths

  • ✓
    Having a Facebook page at allWe found your Facebook Profile page, and the trail is strong enough that nobody would question it is yours - it is linked from something you own, or it dominates a search for your name.

Top three opportunities

  • 1
    Instagram ProfileWe could not find an active Instagram Profile profile for your business, so a customer who looks for you there finds nothing.
  • 2
    Tiktok ProfileWe could not find an active TikTok account for your business, so anyone who looks for you there finds nothing.
  • 3
    Yellow ProfileWe could not find an active Yellow Profile listing for your business, which means anyone checking you there finds nothing and moves on to whoever is listed.
14 checks on your listings and social. You're seeing 4 of them.
1.9Room to grow
What customers seeWhere you rank
9:41
Gohbynicole burwood
AllImagesMapsNews
FacebookOHbyNicoleOHbyNicole | Facebook✓
InstagramNo account found1
TiktokNo account found2
YellowNo listing found3
FreshaNo listing found
Listings and socialChristchurch hair salons & barbers · 498 businesses
You are #404 for listings and social
See how to fix all 3 →
Free for 7 days. Rather we did it? Do it for me
Checked on
GoogleFacebookInstagramTikTokYour website
marketbase
05Facebook pageMarketbase business report

Your Facebook page

Strengths

  • ✓
    A page address you choseThe address on your page carries your business name, so a customer told about you at a barbecue can find the page by typing what they heard.
  • ✓
    A phone numberA phone number shows on your page, so the person who found you on Facebook before they found your website can ring straight from it.
  • ✓
    An email addressCustomers can see an email address on the page, which gives the one who wants a quote in writing a route that does not depend on anyone picking up the phone.

Top three opportunities

  • 1
    People following your pageFewer people follow your page than most in this market, which means a post reaches people who already know you rather than anyone still deciding.
  • 2
    Recommendations on your pageA couple of recommendations have landed on the page, fewer than most here.
  • 3
    What your page says about youYour intro is shorter than half the pages here.
9 checks on your Facebook page. You're seeing 6 of them.
5.8Room to grow
What customers seeWhere you rank
9:41
facebook
OHbyNicole✓
202 followers 1
We are an organic, relaxing, Eco conscious Hair Salon. With a love for people, hair and our planet w3
FollowMessage
★ 2 reviews · recommended 2
🌐 maps.google.com
☎ +64 27 532 9227✓
PostsAboutPhotosReviews
Facebook pageChristchurch hair salons & barbers · 498 businesses
You are #212 for your Facebook page
See how to fix all 3 →
Free for 7 days. Rather we did it? Do it for me
Checked on
Facebook
marketbase
06Your websiteMarketbase business report

Your website

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top three opportunities

  • 1
    Domain Age ScoreWe could not read how long your domain has been registered, or it is only weeks old.
  • 2
    Domain HealthYour site answers, but something did not check out - an insecure link, a redirect chain, a domain shared with other businesses, or a listing pointing at a social page.
  • 3
    Domain UniquenessYour web address belongs to a platform rather than to you - a social page or a site builder's own domain.
3 checks on your website. You're seeing all of them.
-Room to grow
What customers seeWhere you rank
9:41
🔒google.com132
Your websiteChristchurch hair salons & barbers · 498 businesses
See how to fix all 3 →
Free for 7 days. Rather we did it? Do it for me
Checked on
Your websiteGoogle Search
marketbase
07Google search and trafficMarketbase business report

How people find you on Google

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Where we can help

Nothing to sort here.
0 checks on your search and traffic. You're seeing all of them.
0.0Room to grow
What customers seeWhere you rank
9:41
G
AllMapsImagesShopping
No ads from you on any search
OHbyNicoleNot in these results
Google search and trafficChristchurch hair salons & barbers · 498 businesses
You are #212 for Google search and traffic
See how to keep it that way →
Free for 7 days. Rather we did it? Do it for me
Checked on
Google SearchGoogle Maps
marketbase
08Opening hoursMarketbase business report

Your hours against demand

OHbyNicole's opening hours align with several strong Saturday and Tuesday midday peaks but miss multiple high-demand slots across the week. Open during Saturday 11am-1pm and Tuesday 11am-12pm, the salon captures busy lunchtime searches. However, closures at Monday 12pm, Tuesday 3pm, Wednesday 3pm, Thursday 4pm and Saturday 2pm leave clear gaps. No low-demand open hours were identified.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top opportunity

  • 1
    Hours aligned with demandYour hours line up with demand worse than nearly every business here, which means a good share of your open time passes with nobody looking for what you do.
1 check on your opening hours. You're seeing it.
2.1Room to grow
What customers seeWhere you rank
9:41
OHbyNicole
OverviewReviewsPhotosAbout
Hours 1
MondayClosed
TuesdayClosed
WednesdayClosed
ThursdayClosed
FridayClosed
Saturday9am-2pm
SundayClosed
Opening hoursChristchurch hair salons & barbers · 498 businesses
You are #393 for opening hours
See how to fix it →
Free for 7 days. Rather we did it? Do it for me
Checked on
Your listed hoursWhen people search
marketbase
The next step

Your top opportunities, in one place.

These are your top 18 opportunities, from the 44 checks we run on every business. Tick any of them to see where it takes you.

01Google listing3 opportunities

02Reviews3 opportunities

03Map positions2 opportunities

04Listings and social3 opportunities

05Facebook page3 opportunities

06Your website3 opportunities

08Opening hours1 opportunity

Where you'd stand#402of 498 Christchurch hair salons & barbers
9:41
Christchurch hair salons & barbersOverall · 498 businesses
You are #402 overall
Open my free 7 days →
The how for every one of these, and everything else we found, in the order that moves you fastest.
Just your name and email. No card. Or have us do it for you

Sounds like another marketing outfit?

We're not. Here's how we're different →

  • You see everything first. Free.Your position, your competitors, your fixes - before you spend a cent.
  • We don't need anything from you.No logins, no card, no setup. Built from what your customers can already see.
  • You watch it work.Your position in the market, every month. If it's not moving, you'll know.
  • Real New Zealand data.Every one of the 498 hair salons & barbers in Christchurch, checked - not a guess from overseas.
  • Built and run in Christchurch.A Kiwi business, not an offshore call centre.
  • A real person on the phone.Call us on 0800 747 901.
Jeremy GrayFounder, Marketbase

"I spent 20 years growing some of the biggest online marketplaces in New Zealand, Australia and the UK. Marketbase gives local businesses the same edge."

Jeremy has grown marketing for