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Olex Accounting

Certified public accountant · Spreydon, Christchurch

What your customers see when they look for you, and where that puts you among 245 Christchurch accountants.

ReportLocal marketing report
Checked12 October 2026
Your marketChristchurch accountants · 245 businesses
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Executive summaryExclusive Marketbase business report

Olex Accounting

Certified public accountant · Spreydon, Christchurch

Where you stand#40of 245 accountants
Overall health8.4/10across the eight areas
How AI describes youMarketbase business report

What AI tells people about you

Olex Accounting is a locally owned, family-operated accounting practice in Spreydon, Christchurch, offering accounting, taxation and business advisory services. Located at 294 Selwyn Street, the firm specialises in Xero bookkeeping and aims to streamline accounting and GST processes for small to medium businesses and individual investors. Clients note a friendly, approachable team and easy parking.

Olex Accounting is a locally owned, family-operated accounting practice based in the Spreydon suburb of Christchurch, with premises at 294 Selwyn Street. The firm presents itself as a Christchurch accounting and tax specialist serving small to medium businesses and individual investors.

The practice offers accounting, taxation and business advisory services and identifies Xero as a core platform for its work. With over 20 years of experience noted on its website, Olex Accounting focuses on streamlining accounting, business and taxation processes, and providing personalised, professional support aimed at improving clients' systems and financial clarity.

Customers tend to experience a friendly, approachable team that is professional, efficient and knowledgeable. Reviews mention clear, practical business advice, staff who are available to assist, and a welcoming office with easy parking. Clients describe staff as supportive and able to present accounting and process guidance with clarity and occasional humour, which contributes to an accessible advisor-client relationship.

Locally, Olex Accounting distinguishes itself as a small, family-run firm that combines Xero expertise with hands-on business advice and a personalised service approach. The practice emphasises working closely with clients to understand their businesses, maintain accurate GST and income tax filings, and help clients improve systems so they can focus on running their operations.

ChatGPTGeminiGooglePerplexityClaude
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01Google listingMarketbase business report

Your Google listing

Olex Accounting shows a healthy Google Business Listing with a score of 8.1 out of 10. Overall health indicates solid presence with complete contact details and verified listing. The two key takeaways are that the listing has a claimed status and an accessible phone number, plus a working website link for customers to learn more.

Strengths

  • ✓
    Open statusYour listing shows the business as trading, so customers see accurate availability and Google treats the listing as live.
  • ✓
    ClaimedYour listing is claimed, so you control what it says, you can reply to reviews, and edits suggested by the public come to you first.
  • ✓
    NameYour business name is showing on the listing, so a customer searching for you by name finds you, and everything else on the listing hangs off it.

Top three opportunities

  • 1
    Description lengthYour description gives a reader less than half the listings here do, so someone reading yours and then a competitor's gets less to go on from you.
  • 2
    Photos on the listingYou carry more photos than most of this market, which gives a customer a real look at the work before they ring.
  • 3
    Category fitYour category set is one of the better-fitted in this market, so you are eligible for nearly every search happening around you.
11 checks on your Google listing. You're seeing 6 of them.
8.1Strong
9:41
Tiles © Esri
2
Olex Accounting✓✓
4.8 ★★★★★ (22)
Certified public accountant · Spreydon3
Open 5 days ✓
DirectionsCall Website
OverviewReviewsPhotosAbout
From the business

Locally owned and family operated for many years. We are more than just making sure your income tax and GST are accurate and filed on time. We want to work with you, improving your systems, spending time finding out about your business and helping you achieve the freedom that should come with running your own business.

1
Google listingChristchurch accountants · 245 businesses
You are #47 for your Google listing
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Google SearchGoogle MapsBusiness Profile
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02ReviewsMarketbase business report

Your reviews

Olex Accounting shows a very strong Google review health score of 9.2 out of 10, indicating solid overall performance. The business has a high number of reviews and a top 10% standing for total reviews, reinforcing reputation in the local market. The main area to improve is engaging with customers by replying to reviews, which can build trust and visibility.

Strengths

  • ✓
    Review countYou hold one of the deepest review banks in this market - social proof that does its own selling.

Top three opportunities

  • 1
    Response rateNone of your reviews have a reply, which means a customer reading them sees your happiest and your angriest customers with nothing from you in between.
  • 2
    Star ratingYour rating sits ahead of half the businesses here, so the number is not pushing anyone away.
  • 3
    Review confidenceRating and volume together put you ahead of most of this market, which means a customer sees a well-rated business with enough reviews behind it to be believed.
4 checks on your reviews. You're seeing all of them.
9.3Strong
9:41
Olex Accounting
OverviewReviewsPhotosAbout
4.8★★★★★22 reviews ✓
5
4
3
2
12
friendly staff 5sound advice 4team 3advice 3
3How far your rating and your review count together can be trusted
Google reviewsChristchurch accountants · 245 businesses
You are #17 for your Google reviews
See how to fix all 3 →
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Google reviewsBusiness Profile
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03Map positionsMarketbase business report

Where you show up on the map

Olex Accounting shows a very high health score of 9.8, indicating strong visibility on Google Maps. The business is performing well overall, with aggregate results meeting local norms and suburb performance in the top quartile. The top opportunities focus on maintaining strong local presence and pushing further into the top 10% of the suburb rankings.

Strengths

  • ✓
    Maps visibility across the city groupThere is no wider Maps reach available to a business at your address - you appear across more of the surrounding suburbs than anyone in this market.

Top opportunity

  • 1
    Maps visibility in your own suburbYou show up in local Maps searches more often than nearly every business in your suburb, so a customer searching nearby sees you before most of your competition.
2 checks on your map positions. You're seeing both.
9.7Strong
9:41
1234Tiles © Esri
✓Top three for "certified public accountant" in 8 suburbs, seen in 34
1
GS Chartered Accountants and Advisors5.0 ★ (5) · Certified public accountant
2
Olex Accounting14.8 ★ (22) · Certified public accountant
3
SBA Small Business Accounting Barrington4.8 ★ (23) · Certified public accountant
4
CKC & Associates Chartered Accountants0.0 ★ (0) · Certified public accountant
Map positionsChristchurch accountants · 245 businesses
You are #8 for map positions
See how to fix it →
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Google Maps
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04Listings and socialMarketbase business report

Where customers find you

Olex Accounting shows an above-average health score with room to strengthen social presence. The strongest current achievement is an outstanding Instagram profile that supports local trust, while a LinkedIn Company listing is accurate and up to date, aiding reach. Key opportunities include establishing active profiles on Facebook, TikTok, LinkedIn, TikTok Directory and GrabOne to boost local visibility and credibility.

Strengths

  • ✓
    Instagram ProfileWe found your Instagram Profile page, and the trail between you and it is unambiguous - it is linked from something you own, or it dominates a search for your name.
  • ✓
    LinkedIn CompanyWe can see your LinkedIn Company listing (https://linkedin.com/company/skinnersacct) found via: Your website.

Top three opportunities

  • 1
    Having a Facebook page at allWe could not find an active Facebook Profile page for your business, so anyone who goes there to check your hours, read your posts or send a message lands on nothing.
  • 2
    Tiktok ProfileWe could not find an active TikTok account for your business, so anyone who looks for you there finds nothing.
  • 3
    Yellow ProfileWe could not find an active Yellow Profile listing for your business, which means anyone checking you there finds nothing and moves on to whoever is listed.
15 checks on your listings and social. You're seeing 5 of them.
5.9Room to grow
9:41
Golex accounting spreydon
AllImagesMapsNews
LinkedInskinnersacctOlex Accounting | LinkedIn✓
InstagramskinnersacctOlex Accounting | Instagram✓
FacebookNo account found1
TiktokNo account found2
YellowNo listing found3
LinkedInNo listing found✓
Listings and socialChristchurch accountants · 245 businesses
You are #100 for listings and social
See how to fix all 3 →
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GoogleFacebookInstagramTikTokLinkedInYour website
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05Facebook pageMarketbase business report

Your Facebook page

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top opportunity

  • 1
    Facebook pageCriticalWe could not find an active Facebook Profile page for your business, so anyone who goes there to check your hours, read your posts or send a message lands on nothing. Shown at a typical score for this market.
9 checks on your Facebook page. You're seeing 1 of them.
4.3Room to grow
9:41
facebook
olex accounting spreydon
We didn't find any resultsMake sure everything is spelled correctly or try different keywords.1
Facebook pageChristchurch accountants · 245 businesses
You are #140 for your Facebook page
See how to fix it →
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Facebook
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06Your websiteMarketbase business report

Your website

Olex Accounting's on-page SEO health is above average, with a 7.0/10 score. Key findings include an optimal title tag and a valid favicon, plus a fast page load under 3 seconds. Important opportunities include adding a meta description and addressing render-blocking resources to improve load performance and click-through potential.

Strengths

  • ✓
    Domain HealthYour site answers cleanly over a secure connection, so a customer clicking through from Google lands where they expect with nothing in the way.
  • ✓
    Page titleYour home page headline fits a search result exactly, so the whole line reads to someone scanning a page of results rather than cutting off mid-phrase.
  • ✓
    Domain UniquenessYour web address is yours alone, so everything your site earns - links, mentions, search standing - accumulates under your name and stays with the business.

Top three opportunities

  • 1
    Meta descriptionYour pages carry no summary line of your own, so the two lines under your name in search results are whatever Google decides best fits the search.
  • 2
    Separate sites linking to youOnly a handful of separate websites link to yours, well behind most of this market.
  • 3
    The shape of your link profileYour links come from fewer separate sites than most profiles the size of yours.
23 checks on your website. You're seeing 6 of them.
-Room to grow
9:41
🔒olexaccounting.co.nz✓✓
✓Page title
1Meta description
2Separate sites linking to you
3The shape of your link profile
Your websiteChristchurch accountants · 245 businesses
Checked on
Your websiteGoogle Search
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07Google search and trafficMarketbase business report

How people find you on Google

Olex Accounting shows a healthy website traffic profile with a health score of 7.7 out of 10. The strongest point is organic traffic value and volume in the 50-75% local range, indicating solid visibility. Key opportunities focus on starting paid campaigns and building paid and organic footprints for continued growth.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top three opportunities

  • 1
    What you spend on adsWe can see no paid search activity for your site, which in most local markets is the norm rather than a gap.
  • 2
    Monthly ad visitsYour site receives no visitors from paid search, which for most local businesses in this market is the norm rather than a problem.
  • 3
    Search terms you advertise onYou are not covering any search terms with ads, which for most local businesses here is normal.
6 checks on your search and traffic. You're seeing 3 of them.
8.1Strong
9:41
Gaccountant spreydon
AllMapsImagesShopping
321No ads from you on any search
www.olexaccounting.co.nzOlex Accounting | Christchurch Accountants & Tax Specialists

Our office is located at 294 Selwyn Street in Christchurch. Give us a call on 03 337 5287 ・ 294 Selwyn Street, Spreydon, Christchurch, 8024 +64 3 337 5287 ・ ...

whitepages.co.nzAccountants in Spreydon | White Pages® NZ
About 193 visits a month from search, across 35 searches
Google search and trafficChristchurch accountants · 245 businesses
You are #47 for Google search and traffic
See how to fix all 3 →
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Google SearchGoogle Maps
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08Opening hoursMarketbase business report

Your hours against demand

Olex Accounting's opening hours show strong alignment with weekday demand, especially on Thursdays where several high-traffic hours are open. The practice has 40 well-aligned peak hours but also 47 missed high-demand hours, mainly on weekend mornings and a Saturday afternoon. There are no low-demand open hours, indicating limited obvious inefficiency in current scheduling.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top opportunity

  • 1
    Hours aligned with demandYour hours cover more of the busy stretches than the middle of the field, so you are open for most of the searching that happens near you.
1 check on your opening hours. You're seeing it.
9.8Strong
9:41
Olex Accounting
OverviewReviewsPhotosAbout
Hours 1
Monday8:30am-5pm
Tuesday8:30am-5pm
Wednesday8:30am-5pm
Thursday8:30am-5pm
Friday8:30am-5pm
SaturdayClosed
SundayClosed
Opening hoursChristchurch accountants · 245 businesses
You are #5 for opening hours
See how to fix it →
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Your listed hoursWhen people search
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The next step

Your top opportunities, in one place.

These are your top 18 opportunities, from the 71 checks we run on every business. Tick any of them to see where it takes you.

01Google listing3 opportunities

02Reviews3 opportunities

03Map positions1 opportunity

04Listings and social3 opportunities

05Facebook page1 opportunity

06Your website3 opportunities

07Google search and traffic3 opportunities

08Opening hours1 opportunity

Where you'd stand#40of 245 Christchurch accountants
9:41
Christchurch accountantsOverall · 245 businesses
You are #40 overall
Open my free 7 days →
The how for every one of these, and everything else we found, in the order that moves you fastest.
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Sounds like another marketing outfit?

We're not. Here's how we're different →

  • You see everything first. Free.Your position, your competitors, your fixes - before you spend a cent.
  • We don't need anything from you.No logins, no card, no setup. Built from what your customers can already see.
  • You watch it work.Your position in the market, every month. If it's not moving, you'll know.
  • Real New Zealand data.Every one of the 245 accountants in Christchurch, checked - not a guess from overseas.
  • Built and run in Christchurch.A Kiwi business, not an offshore call centre.
  • A real person on the phone.Call us on 0800 747 901.
Jeremy GrayFounder, Marketbase

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