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On Balance Limited

Bookkeeping service · Bishopdale, Christchurch

What your customers see when they look for you, and where that puts you among 245 Christchurch accountants.

ReportLocal marketing report
Checked12 October 2026
Your marketChristchurch accountants · 245 businesses
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Executive summaryExclusive Marketbase business report

On Balance Limited

Bookkeeping service · Bishopdale, Christchurch

Where you stand#96of 245 accountants
Overall health6.1/10across the eight areas

Going well

08Opening hours9.801Google listing7.602Reviews7.4

Where we can help

04Listings and social5.907Google search and traffic5.505Facebook page5.403Map positions4.706Your website-
How AI describes youMarketbase business report

What AI tells people about you

On Balance Limited is a Christchurch-based bookkeeping and accounts service located in Burnside. The firm handles bank reconciliations, GST returns and day-to-day bookkeeping, offering both local and remote support. Clients can expect experienced systems and process work, with a focus on clear communication and practical, time-saving bookkeeping solutions.

On Balance Limited provides bookkeeping and accounting support from Burnside in Christchurch. The practice offers local in-person services as well as remote support for businesses that need help with day-to-day accounts, bank reconciliations and GST returns.

Services focus on practical bookkeeping tasks and systems work. The firm states it has experience with bookkeeping software and offers flexible, customisable solutions designed to keep financial records up to date and support informed decision making.

Clients consistently highlight clear communication, prompt responses and knowledgeable, professional service. Review themes point to practical, systematic implementation of processes, useful advice that helps clients grow professionally, and assistance in setting up better systems to save time and reduce overheads.

Locally, On Balance Limited positions itself as a hands-on bookkeeping resource for Christchurch small businesses. The combination of system-focused support, over 20 years of experience stated on the website, and both onsite and remote options distinguishes the firm for customers seeking reliable, process-oriented bookkeeping in the Burnside area.

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01Google listingMarketbase business report

Your Google listing

On Balance Limited shows a strong overall health on Google Business Listing, with key data points well populated and managed. The most important findings are that the listing is claimed and verified, with a live phone number and website link, plus an open-for-business status that clearly communicates availability to customers.

Strengths

  • ✓
    Open statusYour listing shows the business as trading, so customers see accurate availability and Google treats the listing as live.
  • ✓
    ClaimedYour listing is claimed, so you control what it says, you can reply to reviews, and edits suggested by the public come to you first.
  • ✓
    NameYour business name is showing on the listing, so a customer searching for you by name finds you, and everything else on the listing hangs off it.

Top three opportunities

  • 1
    Description lengthYour description gives a reader less than half the listings here do, so someone reading yours and then a competitor's gets less to go on from you.
  • 2
    Category fitYour categories cover less of this market than nearly every competitor, so someone searching for a job you actually do is shown a list your listing was never entered into.
  • 3
    Photos on the listingThere are more pictures on most listings around you than on yours, so a customer flicking between them gets a fuller look at the businesses either side of you.
11 checks on your Google listing. You're seeing 6 of them.
7.6Good
What customers seeWhere you rank
9:41
Tiles © Esri
On Balance Limited
3
On Balance Limited✓✓
5.0 ★★★★★ (3)
Bookkeeping service · Bishopdale2
Open 5 days ✓
DirectionsCall Website
OverviewReviewsPhotosAbout
From the business

On Balance Limited streamlines your bookkeeping, empowering you to focus on growing your business. From bank reconciliations to GST returns, we handle it all, simplifying processes and bringing balance back to your business. If you are looking for a local bookkeeper in Christchurch, or after remote support please get in touch.

1
Google listingChristchurch accountants · 245 businesses
You are #59 for your Google listing
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Google SearchGoogle MapsBusiness Profile
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02ReviewsMarketbase business report

Your reviews

On Balance Limited shows a solid overall health score from Google reviews, with strong customer satisfaction and ongoing progress in rating and engagement. The top achievement is a high star rating placing it in the top 10 percent. A key area to address is the current lack of response to reviews, which affects customer trust and visibility.

Strengths

  • ✓
    Star ratingYour rating is among the highest in this market and it does its own selling - a customer sees it before they read anything else.

Top three opportunities

  • 1
    Response rateNone of your reviews have a reply, which means a customer reading them sees your happiest and your angriest customers with nothing from you in between.
  • 2
    Review confidenceYour rating and your review count together sit behind half the businesses here, so a customer weighing three listings has slightly less reason to trust yours.
  • 3
    Review countYour review count sits under the middle of this market, so you are readable to a customer without yet being convincing.
4 checks on your reviews. You're seeing all of them.
7.4Good
What customers seeWhere you rank
9:41
On Balance Limited
OverviewReviewsPhotosAbout
5.0★★★★★3 reviews 3
5
4
3
2
1✓
2How far your rating and your review count together can be trusted
Google reviewsChristchurch accountants · 245 businesses
You are #64 for your Google reviews
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Google reviewsBusiness Profile
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03Map positionsMarketbase business report

Where you show up on the map

On Balance Limited shows a modest overall health in Google Maps search at 5.3 out of 10. The business already ranks well for several bookkeeping keywords in local areas, notably in Bishopdale and Bryndwr, with strong positions in Burnside, Harewood-Christchurch Airport and North Beach. Opportunities lie in lifting aggregate map visibility and strengthening the borough presence to move toward the local midpoint.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top two opportunities

  • 1
    Maps visibility in your own suburbYou show up in local Maps searches less often than half your suburb, so on a search from nearby you sit below businesses a customer would otherwise treat as equal.
  • 2
    Maps visibility across the city groupYou turn up across more of the surrounding suburbs than the middle of the field, so customers searching from outside your own patch are finding you.
2 checks on your map positions. You're seeing both.
4.7Room to grow
What customers seeWhere you rank
9:41
1234Tiles © Esri
bookkeeping service
2Top three for "bookkeeping service" in 4 suburbs, seen in 24
1
On Balance Limited15.0 ★ (3) · Bookkeeping service
2
Team Direction0.0 ★ (0) · Bookkeeping service
3
Hastie Chartered Accountants0.0 ★ (0) · Bookkeeping service
4
SBA Small Business Accounting Burnside5.0 ★ (29) · Bookkeeping service
Map positionsChristchurch accountants · 245 businesses
You are #130 for map positions
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Google Maps
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04Listings and socialMarketbase business report

Where customers find you

On Balance Limited shows a healthy overall presence with a score of 7.5 out of 10, indicating solid visibility in relevant spaces. The most notable findings are a strong Facebook profile and an up-to-date LinkedIn Company listing, plus an active Neighbourly Directory profile that helps reach local clients in Burnside and Christchurch.

Strengths

  • ✓
    Having a Facebook page at allWe found your Facebook Profile page, and the trail is strong enough that nobody would question it is yours - it is linked from something you own, or it dominates a search for your name.
  • ✓
    LinkedIn CompanyWe can see your LinkedIn Company listing (https://linkedin.com/company/on-balance-ltd) found via: Your website.

Top three opportunities

  • 1
    Instagram ProfileWe could not find an active Instagram Profile profile for your business, so a customer who looks for you there finds nothing.
  • 2
    Tiktok ProfileWe could not find an active TikTok account for your business, so anyone who looks for you there finds nothing.
  • 3
    Yellow ProfileWe could not find an active Yellow Profile listing for your business, which means anyone checking you there finds nothing and moves on to whoever is listed.
15 checks on your listings and social. You're seeing 5 of them.
5.9Room to grow
What customers seeWhere you rank
9:41
Gon balance limited bishopdale
AllImagesMapsNews
Facebook61555932646173On Balance Limited | Facebook✓
LinkedInon-balance-ltdOn Balance Limited | LinkedIn✓
Neighbourlyaccountants/canterbury-region/christchurch/burnsideFound through search, not linked from anything you own
InstagramNo account found1
TiktokNo account found2
YellowNo listing found3
LinkedInNo listing found✓
Listings and socialChristchurch accountants · 245 businesses
You are #100 for listings and social
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GoogleFacebookInstagramTikTokLinkedInNeighbourlyYour website
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05Facebook pageMarketbase business report

Your Facebook page

Strengths

  • ✓
    Where your page link pointsThe link on your page goes to a domain that is yours, so a visitor who came for the photos leaves on your terms and the enquiry lands in your inbox rather than someone else's.
  • ✓
    A phone numberA phone number shows on your page, so the person who found you on Facebook before they found your website can ring straight from it.
  • ✓
    An email addressCustomers can see an email address on the page, which gives the one who wants a quote in writing a route that does not depend on anyone picking up the phone.

Top three opportunities

  • 1
    People following your pageFewer people follow your page than most in this market, which means a post reaches people who already know you rather than anyone still deciding.
  • 2
    A page address you choseYour page address is one Facebook generated rather than one you chose - your business name with a long number bolted on, or just the number.
  • 3
    Recommendations on your pageA couple of recommendations have landed on the page, fewer than most here.
9 checks on your Facebook page. You're seeing 6 of them.
5.4Room to grow
What customers seeWhere you rank
9:41
facebook
On Balance Ltd | Christchurch2
39 followers 1
We look after your monthly business accounts so you don't have to, leaving you to focus on what you do best.
FollowMessage
★ 1 reviews · recommended 3
🌐 onbalance.co.nz✓
☎ +64 21 409 433✓
PostsAboutPhotosReviews
Facebook pageChristchurch accountants · 245 businesses
You are #114 for your Facebook page
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Facebook
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06Your websiteMarketbase business report

Your website

On Balance Limited shows a modest on-page SEO health score with several solid foundations and clear improvement paths. The current strengths include a valid favicon, a small page size under 256KB, adequate text content, no frames, and an SEO-friendly URL. The most important finding is the missing meta description, which likely affects click-throughs and overall visibility, alongside a need to address page load time for better user experience.

Strengths

  • ✓
    Domain UniquenessYour web address is yours alone, so everything your site earns - links, mentions, search standing - accumulates under your name and stays with the business.
  • ✓
    FaviconThe tab your site opens in carries your own icon, so a customer with a dozen tabs going can find their way back to you by sight.
  • ✓
    Page file sizeYour home page is light enough to open quickly on a phone with a weak signal, which is where most people meet a local business for the first time.

Top three opportunities

  • 1
    Separate sites linking to youNo separate website links to yours.
  • 2
    Meta descriptionYour pages carry no summary line of your own, so the two lines under your name in search results are whatever Google decides best fits the search.
  • 3
    On-page scoreSeveral checks on your home page fail at once, and a visitor meets all of them in the first few seconds: a slow open, no clear heading, nothing under your name in search that says what you do.
23 checks on your website. You're seeing 6 of them.
-Room to grow
What customers seeWhere you rank
9:41
🔒onbalance.co.nz✓
✓Favicon
✓Page file size
1Separate sites linking to you
2Meta description
3On-page score
Your websiteChristchurch accountants · 245 businesses
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Your websiteGoogle Search
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07Google search and trafficMarketbase business report

How people find you on Google

On Balance Limited shows a mixed website traffic picture. The health is mid-range, reflecting average traffic metrics compared with local peers, with several opportunities to improve both paid and organic visibility. The business should focus on targeted paid campaigns and refining organic fundamentals to lift overall traffic value and volume.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top three opportunities

  • 1
    What that traffic is worthThe search visitors reaching your site are worth less than most businesses here, which means the work coming in arrives through word of mouth and repeat customers rather than through people searching for what you do.
  • 2
    What you spend on adsWe can see no paid search activity for your site, which in most local markets is the norm rather than a gap.
  • 3
    Monthly search visitsYour site draws fewer visitors from search than most businesses here, so most people looking for what you do are landing somewhere else.
6 checks on your search and traffic. You're seeing 3 of them.
5.5Room to grow
What customers seeWhere you rank
9:41
G
AllMapsImagesShopping
2No ads from you on any search
On Balance LimitedNot in these results
31About 3 visits a month from search, across 7 searches
Google search and trafficChristchurch accountants · 245 businesses
You are #112 for Google search and traffic
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08Opening hoursMarketbase business report

Your hours against demand

On Balance Limited's opening hours align well with several high-demand weekday slots but miss notable weekend peaks. Strong alignment is concentrated on Thursday mornings and afternoons (9am, 10am, 1-3pm), matching clear customer interest. However, the business is closed during multiple popular weekend hours, especially Sunday mid-morning and Saturday late afternoon, which represents potential lost client contacts.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top opportunity

  • 1
    Hours aligned with demandYour hours cover more of the busy stretches than the middle of the field, so you are open for most of the searching that happens near you.
1 check on your opening hours. You're seeing it.
9.8Strong
What customers seeWhere you rank
9:41
On Balance Limited
OverviewReviewsPhotosAbout
Hours 1
Monday9am-5pm
Tuesday9am-5pm
Wednesday9am-5pm
Thursday9am-5pm
Friday9am-5pm
SaturdayClosed
SundayClosed
Opening hoursChristchurch accountants · 245 businesses
You are #5 for opening hours
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Your listed hoursWhen people search
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The next step

Your top opportunities, in one place.

These are your top 21 opportunities, from the 71 checks we run on every business. Tick any of them to see where it takes you.

01Google listing3 opportunities

02Reviews3 opportunities

03Map positions2 opportunities

04Listings and social3 opportunities

05Facebook page3 opportunities

06Your website3 opportunities

07Google search and traffic3 opportunities

08Opening hours1 opportunity

Where you'd stand#96of 245 Christchurch accountants
9:41
Christchurch accountantsOverall · 245 businesses
You are #96 overall
Open my free 7 days →
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