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O'Neil Architecture

Architect · Christchurch Centre, Christchurch

What your customers see when they look for you, and where that puts you among 252 Christchurch architects.

ReportLocal marketing report
Checked12 October 2026
Your marketChristchurch architects · 252 businesses
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Executive summaryExclusive Marketbase business report

O'Neil Architecture

Architect · Christchurch Centre, Christchurch

Where you stand#20of 252 architects
Overall health9.2/10across the eight areas

Going well

03Map positions9.208Opening hours9.201Google listing9.002Reviews8.907Google search and traffic8.704Listings and social8.4

Where we can help

05Facebook page5.906Your website-
How AI describes youMarketbase business report

What AI tells people about you

O'Neil Architecture is a small boutique practice based in Christchurch Central City, led by founder and principal Darren O'Neil with a core team including Senior Designer Jacinda Shirley, Senior Technical Designer Phil Ngenang and Practice Manager Lucy Ross. The studio specialises in high-quality residential design, intentionally limiting project numbers and balancing strong design intent with construction feasibility and site-specific environmental considerations.

O'Neil Architecture is a boutique residential architectural practice based in Christchurch Central City, led by founder and principal Darren O'Neil and supported by Senior Designer Jacinda Shirley, Senior Technical Designer Phil Ngenang and Practice Manager Lucy Ross. The office focuses on delivering high-quality, modern residential projects and operates with a small-team approach.

The practice specialises in bespoke residential design, emphasising a design-driven approach while maintaining a firm interest in the pragmatics of construction. The team describes its process as listening to client needs and aligning briefs with aesthetic direction, specific site requirements and environmental considerations. Projects are intentionally limited to allow concentrated attention and thoughtful design development.

Clients and industry collaborators consistently highlight the practice's professionalism, clear communication and strong organisation. Reviews note creativity, passion for design and attention to detail, along with a willingness to work closely with builders and other trades. Several builders and photographers describe the office as a positive, collaborative partner on projects and praise the team for keeping people informed throughout the project lifecycle.

Locally, O'Neil Architecture is distinguished by its small, focused team and a clear commitment to high-quality residential outcomes that balance design intent with buildability. The office's Christchurch base and intentionally limited project load shape a client experience centred on close collaboration, detailed design work and practical attention to construction realities.

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01Google listingMarketbase business report

Your Google listing

O'Neil Architecture shows a strong Google Business Profile with a health score of 8.8 out of 10. The profile already includes a website link, a claimed status, a visible listing title, a phone number, and open-for-business status. Key strengths include a comprehensive description and a solid photo presence, with room to push toward top decile for description and photo counts.

Strengths

  • ✓
    Open statusYour listing shows the business as trading, so customers see accurate availability and Google treats the listing as live.
  • ✓
    ClaimedYour listing is claimed, so you control what it says, you can reply to reviews, and edits suggested by the public come to you first.
  • ✓
    NameYour business name is showing on the listing, so a customer searching for you by name finds you, and everything else on the listing hangs off it.

Top three opportunities

  • 1
    Category fitYour categories cover this market better than the middle of the field, so you appear in most of the searches your competitors appear in.
  • 2
    Description lengthYour description is one of the fuller ones in this market, which means a customer comparing you side by side has more of your case in front of them than most.
  • 3
    Photos on the listingYou carry more photos than most of this market, which gives a customer a real look at the work before they ring.
11 checks on your Google listing. You're seeing 6 of them.
9.0Strong
What customers seeWhere you rank
9:41
Tiles © Esri
O'Neil Architecture
3
O'Neil Architecture✓✓
4.8 ★★★★★ (18)
Architect · Christchurch Centre1
Open 5 days ✓
DirectionsCall Website
OverviewReviewsPhotosAbout
From the business

Founder and Principal Architectural Designer Darren O’Neil leads this small boutique office, along with Senior Designer Jacinda Shirley, Senior Technical Designer Phil Ngenang, and Practice Manager Lucy Ross. We specialise and focus on high quality residential design with the purpose of providing exceptional outcomes by intentionally limiting the number of projects undertaken. Whilst being design driven, our practice has a firm interest in the feasibility and pragmatics of construction. We listen to your needs and amalgamate your brief with our aesthetic direction, the specific site requirements, and environmental considerations.

2
Google listingChristchurch architects · 252 businesses
You are #25 for your Google listing
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Google SearchGoogle MapsBusiness Profile
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02ReviewsMarketbase business report

Your reviews

O'Neil Architecture shows a very high overall health score for Google reviews, indicating strong customer sentiment and robust performance. The top opportunities to improve focus on responding to reviews to build trust, while continuing to maintain high star ratings and growing the total review count to reach the top tier.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top three opportunities

  • 1
    Response rateNone of your reviews have a reply, which means a customer reading them sees your happiest and your angriest customers with nothing from you in between.
  • 2
    Star ratingYour rating sits ahead of half the businesses here, so the number is not pushing anyone away.
  • 3
    Review confidenceRating and volume together put you ahead of most of this market, which means a customer sees a well-rated business with enough reviews behind it to be believed.
4 checks on your reviews. You're seeing 3 of them.
8.9Strong
What customers seeWhere you rank
9:41
O'Neil Architecture
OverviewReviewsPhotosAbout
4.8★★★★★18 reviews
5
4
3
2
12
beautiful home 7attention to detail 5functional design 2new home construction 2open collaboration 2talented team 2
3How far your rating and your review count together can be trusted
Google reviewsChristchurch architects · 252 businesses
You are #28 for your Google reviews
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Google reviewsBusiness Profile
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03Map positionsMarketbase business report

Where you show up on the map

O'Neil Architecture shows a high health score in Google Maps performance, indicating strong visibility across maps searches. The top findings point to solid aggregate visibility that meets local medians and a borough presence at or above the median, with room to move into top tier. This suggests stable discovery by local clients seeking residential architecture services.

Strengths

  • ✓
    Maps visibility across the city groupThere is no wider Maps reach available to a business at your address - you appear across more of the surrounding suburbs than anyone in this market.

Top opportunity

  • 1
    Maps visibility in your own suburbYou show up in local Maps searches more often than the middle of your suburb, so a customer searching nearby is likely to see you in the first handful.
2 checks on your map positions. You're seeing both.
9.2Strong
What customers seeWhere you rank
9:41
1234Tiles © Esri
architecture firm
✓Top three for "architecture firm" in 3 suburbs, seen in 43
1
CA Architecture4.9 ★ (22) · Architect
2
Warren & Mahoney Architects4.7 ★ (14) · Architect
3
Gravity Architecture5.0 ★ (4) · Architect
4
SMC Design Studio5.0 ★ (44) · Architect
↓
O'Neil Architecture1Further down, below the first results
Map positionsChristchurch architects · 252 businesses
You are #20 for map positions
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Google Maps
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04Listings and socialMarketbase business report

Where customers find you

O'Neil Architecture shows a solid health score with strengths in Instagram, Facebook and LinkedIn presence. The two most notable findings are outstanding Instagram and Facebook profiles reflecting strong brand trust, and an active LinkedIn listing that supports professional reach. Opportunities exist to extend presence on TikTok, TikTok Directory, GrabOne and Neighbourly to broaden discovery.

Strengths

  • ✓
    Having a Facebook page at allWe found your Facebook Profile page, and the trail is strong enough that nobody would question it is yours - it is linked from something you own, or it dominates a search for your name.
  • ✓
    Instagram ProfileWe found your Instagram Profile page, and the trail between you and it is unambiguous - it is linked from something you own, or it dominates a search for your name.
  • ✓
    ServiceFinder ProfileWe can see your ServiceFinder Profile listing (https://servicefinder.co.nz/O-Neil-Architecture-Limited-57047) found via: Google search results.

Top three opportunities

  • 1
    Tiktok ProfileWe could not find an active TikTok account for your business, so anyone who looks for you there finds nothing.
  • 2
    Yellow ProfileWe could not find an active Yellow Profile listing for your business, which means anyone checking you there finds nothing and moves on to whoever is listed.
  • 3
    Neighbourly ProfileWe could not find an active Neighbourly Profile listing for your business, which means anyone checking you there finds nothing and moves on to whoever is listed.
18 checks on your listings and social. You're seeing 6 of them.
8.4Strong
What customers seeWhere you rank
9:41
Go'neil architecture christchurch centre
AllImagesMapsNews
InstagramoneilarchitectureO'Neil Architecture | Instagram✓
Facebook100063596857381O'Neil Architecture | Facebook✓
Houzz Professionalo-neil-architecture-pfvwnz-pf~1889078207O'Neil Architecture | Houzz Professional
ServiceFinderO-Neil-Architecture-Limited-57047O'Neil Architecture | ServiceFinder✓
LinkedIndarren-o-neil-66674314aO'Neil Architecture | LinkedIn
ArchiPro Professionaloneil-architectureO'Neil Architecture | ArchiPro Professional
TiktokNo account found1
YellowNo listing found2
NeighbourlyNo listing found3
Listings and socialChristchurch architects · 252 businesses
You are #40 for listings and social
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GoogleFacebookInstagramTikTokHouzz ProfessionalServiceFinderLinkedInYour website
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05Facebook pageMarketbase business report

Your Facebook page

Strengths

  • ✓
    Where your page link pointsThe link on your page goes to a domain that is yours, so a visitor who came for the photos leaves on your terms and the enquiry lands in your inbox rather than someone else's.
  • ✓
    A phone numberA phone number shows on your page, so the person who found you on Facebook before they found your website can ring straight from it.
  • ✓
    An email addressCustomers can see an email address on the page, which gives the one who wants a quote in writing a route that does not depend on anyone picking up the phone.

Top three opportunities

  • 1
    A page address you choseYour page address is one Facebook generated rather than one you chose - your business name with a long number bolted on, or just the number.
  • 2
    Recommendations on your pageYour count sits above the middle of this market, so a visitor reading the page finds enough written by other people to stop needing anything written by you.
  • 3
    What your page says about youThere is more in your intro than in half the pages here, so a visitor has a real sense of the business before they reach the photos.
9 checks on your Facebook page. You're seeing 6 of them.
5.9Room to grow
What customers seeWhere you rank
9:41
facebook
people1
3.8K followers
O’Neil + Shirley Architecture is a collaboration of the talents of founder Darren O’Neil & Co-Director Jacinda Shirley3
FollowMessage
★ 3 reviews · recommended 2
🌐 oneil.co.nz✓
☎ +64 3-355 6065✓
PostsAboutPhotosReviews
Facebook pageChristchurch architects · 252 businesses
You are #105 for your Facebook page
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Facebook
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06Your websiteMarketbase business report

Your website

O'Neil Architecture shows a fragile on-page SEO health score with room for improvement, but existing fundamentals are solid. The site already has a valid favicon, a visible H1 tag and pages served over HTTPS, indicating good baseline reliability. Strengths include a strong on-page SEO score and secure content, while opportunities focus on refining the title tag, meta description and URL structure.

Strengths

  • ✓
    On-page scoreFew sites in this market clear these checks as completely as yours: fast to open, readable, and accurate about itself to Google and to the person who lands on it.
  • ✓
    The shape of your link profileYour links come from about as wide a range of sites as anything in this market, and the mix of link types looks entirely natural.
  • ✓
    Domain UniquenessYour web address is yours alone, so everything your site earns - links, mentions, search standing - accumulates under your name and stays with the business.

Top three opportunities

  • 1
    Meta descriptionThe summary under your name in search results is either too brief to say anything or long enough that Google cuts it mid-sentence.
  • 2
    Page titleThe headline on your home page is either a single word or long enough that a search result cuts it off part way through.
  • 3
    Domain HealthYour site answers, but something did not check out - an insecure link, a redirect chain, a domain shared with other businesses, or a listing pointing at a social page.
23 checks on your website. You're seeing 6 of them.
-Room to grow
What customers seeWhere you rank
9:41
🔒oneil.co.nz✓3
✓On-page score
✓The shape of your link profile
1Meta description
2Page title
Your websiteChristchurch architects · 252 businesses
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Your websiteGoogle Search
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07Google search and trafficMarketbase business report

How people find you on Google

O'Neil Architecture shows a very strong overall health in Website Traffic, with solid organic visibility and a strong local position. The most notable findings are high organic traffic in the local top 10% and excellent organic SERP coverage, indicating steady relevance and authority. Paid traffic remains minimal but has clear opportunities to begin targeted campaigns.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top three opportunities

  • 1
    What you spend on adsWe can see no paid search activity for your site, which in most local markets is the norm rather than a gap.
  • 2
    Monthly ad visitsYour site receives no visitors from paid search, which for most local businesses in this market is the norm rather than a problem.
  • 3
    Search terms you advertise onYou are not covering any search terms with ads, which for most local businesses here is normal.
6 checks on your search and traffic. You're seeing 3 of them.
8.7Strong
What customers seeWhere you rank
9:41
Garchitect shirley
AllMapsImagesShopping
321No ads from you on any search
www.oneil.co.nzO'Neil Architecture is a leading residential architectural ...

O'Neil + Shirley Architecture is an award winning practice specialising in high-calibre residential architecture. We design homes tailored to your needs.

archipro.co.nzO'Neil + Shirley Architecture
About 494 visits a month from search, across 125 searches
Google search and trafficChristchurch architects · 252 businesses
You are #34 for Google search and traffic
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Google SearchGoogle Maps
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08Opening hoursMarketbase business report

Your hours against demand

O'Neil Architecture's published hours show partial alignment with local demand. The studio is open during several midweek lunchtime peaks (Tuesday-Thursday around 11am-1pm), matching client search patterns. However the practice is closed across high-demand weekend hours, especially Saturday midday, which represents the biggest missed opportunity. No open hours fall in low-demand windows, so current scheduling is efficient but could be more client-accessible on weekends.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top opportunity

  • 1
    Hours aligned with demandYour hours line up with demand worse than nearly every business here, which means a good share of your open time passes with nobody looking for what you do.
1 check on your opening hours. You're seeing it.
9.2Strong
What customers seeWhere you rank
9:41
O'Neil Architecture
OverviewReviewsPhotosAbout
Hours 1
Monday8:30am-5pm
Tuesday8:30am-5pm
Wednesday8:30am-5pm
Thursday8:30am-5pm
Friday8:30am-5pm
SaturdayClosed
SundayClosed
Opening hoursChristchurch architects · 252 businesses
You are #22 for opening hours
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Your listed hoursWhen people search
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The next step

Your top opportunities, in one place.

These are your top 20 opportunities, from the 74 checks we run on every business. Tick any of them to see where it takes you.

01Google listing3 opportunities

02Reviews3 opportunities

03Map positions1 opportunity

04Listings and social3 opportunities

05Facebook page3 opportunities

06Your website3 opportunities

07Google search and traffic3 opportunities

08Opening hours1 opportunity

Where you'd stand#20of 252 Christchurch architects
9:41
Christchurch architectsOverall · 252 businesses
You are #20 overall
Open my free 7 days →
The how for every one of these, and everything else we found, in the order that moves you fastest.
Just your name and email. No card. Or have us do it for you

Sounds like another marketing outfit?

We're not. Here's how we're different →

  • You see everything first. Free.Your position, your competitors, your fixes - before you spend a cent.
  • We don't need anything from you.No logins, no card, no setup. Built from what your customers can already see.
  • You watch it work.Your position in the market, every month. If it's not moving, you'll know.
  • Real New Zealand data.Every one of the 252 architects in Christchurch, checked - not a guess from overseas.
  • Built and run in Christchurch.A Kiwi business, not an offshore call centre.
  • A real person on the phone.Call us on 0800 747 901.
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