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Open Accounting

Accountant · Sydenham, Christchurch

What your customers see when they look for you, and where that puts you among 245 Christchurch accountants.

ReportLocal marketing report
Checked12 October 2026
Your marketChristchurch accountants · 245 businesses
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Executive summaryExclusive Marketbase business report

Open Accounting

Accountant · Sydenham, Christchurch

Where you stand#127of 245 accountants
Overall health4.8/10across the eight areas

Going well

05Facebook page7.304Listings and social7.1

Where we can help

02Reviews5.903Map positions5.907Google search and traffic4.608Opening hours2.501Google listing0.206Your website-
How AI describes youMarketbase business report

What AI tells people about you

Open Accounting is an accountancy practice based in Sydenham, Christchurch. It offers tailored accounting services for startups and established businesses, works with almost all accounting software, and promotes transparent fees agreed in advance. The firm describes itself as combining old-fashioned service with fresh ideas and a personable approach to financial advice.

Open Accounting is an accountancy practice located in Sydenham, Christchurch. It operates from 153 Waltham Road and positions itself as a local firm blending traditional service values with a more modern, personable approach.

The practice says it provides tailored services rather than a one-size-fits-all package. It works with almost all accounting software so clients can choose their preferred platforms. Services are described as adaptable for new ventures and established businesses, with fees agreed in advance to avoid surprises.

Customer feedback emphasises reliable, straightforward service and clear answers from the team. Reviews note long-term relationships with clients and consistent, practical support. The firm describes its approach as listening to clients' stories and aligning accounting advice with their aspirations.

Open Accounting is distinguished locally by its mix of traditional client care and flexible, software-agnostic service. Its transparent fee structure and stated focus on tailoring work to each client's situation are presented as practical benefits for small businesses and owners in Christchurch.

ChatGPTGeminiGooglePerplexityClaude
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01Google listingMarketbase business report

Your Google listing

Open Accounting shows very low health on its Google Business Listing, indicating critical gaps in basic listing details. The most important findings are that the listing lacks a website link, has not been claimed, and has no contact phone number. Address and main image are present, which helps basic visibility.

Strengths

  • ✓
    Open statusYour listing shows the business as trading, so customers see accurate availability and Google treats the listing as live.
  • ✓
    NameYour business name is showing on the listing, so a customer searching for you by name finds you, and everything else on the listing hangs off it.
  • ✓
    AddressYour listing carries an address, so the directions button works and Google can match you to searches for your suburb.

Top three opportunities

  • 1
    ClaimedYour listing is not claimed, which means anyone can suggest an edit to it and you have no way to reply to a review or correct what is shown.
  • 2
    WebsiteYour listing has no website link, so a customer who wants to check your prices or your work before ringing has nowhere to go from Google.
  • 3
    PhoneYour listing has no phone number, so the call button a customer expects to tap is not there and the ones in a hurry ring someone else.
11 checks on your Google listing. You're seeing 6 of them.
0.2Room to grow
What customers seeWhere you rank
9:41
Tiles © Esri
Open Accounting
Open Accounting1✓
Own this business?
5.0 ★★★★★ (1)
Accountant · Sydenham✓
Directions No website 32
OverviewReviewsPhotosAbout
From the business
No description yet
Google listingChristchurch accountants · 245 businesses
You are #239 for your Google listing
See how to fix all 3 →
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Google SearchGoogle MapsBusiness Profile
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02ReviewsMarketbase business report

Your reviews

Open Accounting shows above-average health on Google Business reviews with a 5.8/10. The standout finding is a top-10% star rating, indicating high customer satisfaction. Opportunities exist in increasing overall rating confidence, improving response rate to reviews, and further growing total review count to strengthen credibility.

Strengths

  • ✓
    Star ratingYour rating is among the highest in this market and it does its own selling - a customer sees it before they read anything else.

Top three opportunities

  • 1
    Review confidenceRating and review volume together sit well behind this market, which means a customer comparing you has both halves of the picture reading thin.
  • 2
    Response rateNone of your reviews have a reply, which means a customer reading them sees your happiest and your angriest customers with nothing from you in between.
  • 3
    Review countYour review count sits well below what buyers here are used to seeing, which means a customer comparing options side by side reads you as the less proven choice.
4 checks on your reviews. You're seeing all of them.
5.9Room to grow
What customers seeWhere you rank
9:41
Open Accounting
OverviewReviewsPhotosAbout
5.0★★★★★1 review 3
5
4
3
2
1✓
1How far your rating and your review count together can be trusted
Google reviewsChristchurch accountants · 245 businesses
You are #102 for your Google reviews
See how to fix all 3 →
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Google reviewsBusiness Profile
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03Map positionsMarketbase business report

Where you show up on the map

Open Accounting shows above-average health for Google Maps search, with room to improve its aggregate and borough presence. The top findings highlight strong rankings for local accounting-related terms in Waltham and solid positions in Opawa and St Martins for bookkeeping.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top two opportunities

  • 1
    Maps visibility across the city groupYou turn up across more of the surrounding suburbs than the middle of the field, so customers searching from outside your own patch are finding you.
  • 2
    Maps visibility in your own suburbYou show up in local Maps searches more often than the middle of your suburb, so a customer searching nearby is likely to see you in the first handful.
2 checks on your map positions. You're seeing both.
5.9Room to grow
What customers seeWhere you rank
9:41
1234Tiles © Esri
accounting firm
1Top three for "accounting firm" in 1 suburb, seen in 10
1
Accounting Solutions Ltd5.0 ★ (20) · Accountant
2
SBA Small Business Accounting Sydenham4.0 ★ (4) · Accountant
3
SBG Accounting3.7 ★ (6) · Accountant
4
Canterbury Accountants5.0 ★ (6) · Accountant
↓
Open Accounting2Further down, below the first results
Map positionsChristchurch accountants · 245 businesses
You are #100 for map positions
See how to fix both →
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Google Maps
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04Listings and socialMarketbase business report

Where customers find you

Open Accounting shows an above-average health score of 6.3/10 for Citations & Social Presence, indicating decent overall presence but room for improvement. The strongest asset is a very high-trust Facebook profile and an active LinkedIn listing that supports professional reach. Key opportunity areas are expanding on Instagram, TikTok, LinkedIn Company, TikTok Directory and GrabOne to improve discoverability.

Strengths

  • ✓
    Having a Facebook page at allWe found your Facebook Profile page, and the trail is strong enough that nobody would question it is yours - it is linked from something you own, or it dominates a search for your name.
  • ✓
    LinkedIn ProfileWe can see your LinkedIn Profile listing (https://linkedin.com/in/paul-russell-a593081a) found via: Google search results, Your website.
  • ✓
    OpenLocally ListingWe can see your OpenLocally Listing listing (https://openlocally.com/open-accounting-sydenham) found via: Google search results.

Top three opportunities

  • 1
    Instagram ProfileWe could not find an active Instagram Profile profile for your business, so a customer who looks for you there finds nothing.
  • 2
    Tiktok ProfileWe could not find an active TikTok account for your business, so anyone who looks for you there finds nothing.
  • 3
    Yellow ProfileWe could not find an active Yellow Profile listing for your business, which means anyone checking you there finds nothing and moves on to whoever is listed.
15 checks on your listings and social. You're seeing 6 of them.
7.1Good
What customers seeWhere you rank
9:41
Gopen accounting sydenham
AllImagesMapsNews
LinkedInpaul-russell-a593081aOpen Accounting | LinkedIn✓
OpenLocallyopen-accounting-sydenhamOpen Accounting | OpenLocally✓
FacebookopenaccountingOpen Accounting | Facebook✓
ServiceFinderSBA-Sydenham-50270Found through search, not linked from anything you own
Yelpaccounting-solutions-christchurchFound through search, not linked from anything you own
InstagramNo account found1
TiktokNo account found2
YellowNo listing found3
LinkedInNo listing found✓
Listings and socialChristchurch accountants · 245 businesses
You are #72 for listings and social
See how to fix all 3 →
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GoogleFacebookInstagramTikTokLinkedInOpenLocallyServiceFinderYour website
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05Facebook pageMarketbase business report

Your Facebook page

Strengths

  • ✓
    Where your page link pointsThe link on your page goes to a domain that is yours, so a visitor who came for the photos leaves on your terms and the enquiry lands in your inbox rather than someone else's.
  • ✓
    A page address you choseThe address on your page carries your business name, so a customer told about you at a barbecue can find the page by typing what they heard.
  • ✓
    A phone numberA phone number shows on your page, so the person who found you on Facebook before they found your website can ring straight from it.

Top three opportunities

  • 1
    What your page says about youYour intro runs to a line, shorter than most pages here, so it names the business without settling whether you do the particular job the reader came about or cover the suburb they live in.
  • 2
    People following your pageYour following sits ahead of half the pages here, so an ordinary post reaches a real local audience without you paying for it.
  • 3
    Recommendations on your pageYour count sits above the middle of this market, so a visitor reading the page finds enough written by other people to stop needing anything written by you.
9 checks on your Facebook page. You're seeing 6 of them.
7.3Good
What customers seeWhere you rank
9:41
facebook
openaccounting✓
203 followers 2
Delivering old fashion service, using today's technology.1
FollowMessage
★ 2 reviews · recommended 3
🌐 openaccounting.co.nz✓
☎ +64 27 664 5563✓
PostsAboutPhotosReviews
Facebook pageChristchurch accountants · 245 businesses
You are #67 for your Facebook page
See how to fix all 3 →
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Facebook
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06Your websiteMarketbase business report

Your website

Open Accounting shows a solid on-page SEO health with a 7.3 out of 10 score, indicating strengths alongside notable improvement opportunities. Key strengths include a valid favicon, fast load under 3 seconds, an SEO-friendly URL, a precise Title Tag, and HTTPS-secure resources. The most impactful findings relate to meta description length and render-blocking resources needing attention.

Strengths

  • ✓
    Domain UniquenessYour web address is yours alone, so everything your site earns - links, mentions, search standing - accumulates under your name and stays with the business.
  • ✓
    FaviconThe tab your site opens in carries your own icon, so a customer with a dozen tabs going can find their way back to you by sight.
  • ✓
    Page load speedYour home page appears in under three seconds, so someone tapping through from a search result meets your business rather than a blank screen while they decide whether to wait.

Top three opportunities

  • 1
    Separate sites linking to youOnly a handful of separate websites link to yours, well behind most of this market.
  • 2
    Meta descriptionThe summary under your name in search results is either too brief to say anything or long enough that Google cuts it mid-sentence.
  • 3
    Domain HealthYour site answers, but something did not check out - an insecure link, a redirect chain, a domain shared with other businesses, or a listing pointing at a social page.
23 checks on your website. You're seeing 6 of them.
-Room to grow
What customers seeWhere you rank
9:41
🔒openaccounting.co.nz✓3
✓Favicon
✓Page load speed
1Separate sites linking to you
2Meta description
Your websiteChristchurch accountants · 245 businesses
See how to fix all 3 →
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Your websiteGoogle Search
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07Google search and trafficMarketbase business report

How people find you on Google

Open Accounting shows moderate website traffic health with a 4.5 out of 10. The strongest signal is organic traffic, which is above the 25th percentile and improving. Critical gaps exist in paid traffic: no clear paid spend, no measurable paid traffic, and no paid keywords in top 100. Addressing paid channels while maintaining organic momentum is recommended.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top three opportunities

  • 1
    What that traffic is worthThe search visitors reaching your site are worth less than most businesses here, which means the work coming in arrives through word of mouth and repeat customers rather than through people searching for what you do.
  • 2
    What you spend on adsWe can see no paid search activity for your site, which in most local markets is the norm rather than a gap.
  • 3
    Monthly search visitsYour site draws fewer visitors from search than most businesses here, so most people looking for what you do are landing somewhere else.
6 checks on your search and traffic. You're seeing 3 of them.
4.6Room to grow
What customers seeWhere you rank
9:41
Gaccountant waltham
AllMapsImagesShopping
2No ads from you on any search
whitepages.co.nzAccountants in Waltham | White Pages® NZ
www.linkedin.com1000+ Staff Accountant Waltham jobs in Waltham
www.openaccounting.co.nzContact Us - Open Accounting

Open Accounting Limited. 153 Waltham Road Sydenham Christchurch 8023. P. +64 27 664 5563. Suzy the Triumph. Open Accounting Logo. Open Accounting Limited. 153 ... Read more

www.roberthalf.comAccountant Yardi Hybrid In Medford Jobs in Waltham, MA
31About 1 visits a month from search, across 2 searches
Google search and trafficChristchurch accountants · 245 businesses
You are #133 for Google search and traffic
See how to fix all 3 →
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Google SearchGoogle Maps
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08Opening hoursMarketbase business report

Your hours against demand

Open Accounting has no recorded opening-hours data, so alignment with local demand cannot be measured precisely. There are no identified hours of strong alignment or specific missed opportunities because published hours are absent. Adding accurate opening times will allow comparison with Christchurch search patterns and reveal when the practice should be open for peak client demand versus when current hours might be inefficient.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top opportunity

  • 1
    Hours aligned with demandWe could not measure your hours against local demand, which almost always means your listing shows no opening hours at all.
1 check on your opening hours. You're seeing it.
2.5Room to grow
What customers seeWhere you rank
9:41
Open Accounting
OverviewReviewsPhotosAbout
Hours
No opening hours listed1
Popular times Wednesday · Sydenham
12a1a2a3a4a5a6a7a8a9a10a11a12p1p2p3p4p5p6p7p8p9p10p11p
When people nearby look - and nobody can tell if you are open
Opening hoursChristchurch accountants · 245 businesses
You are #185 for opening hours
See how to fix it →
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Your listed hoursWhen people search
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The next step

Your top opportunities, in one place.

These are your top 21 opportunities, from the 71 checks we run on every business. Tick any of them to see where it takes you.

01Google listing3 opportunities

02Reviews3 opportunities

03Map positions2 opportunities

04Listings and social3 opportunities

05Facebook page3 opportunities

06Your website3 opportunities

07Google search and traffic3 opportunities

08Opening hours1 opportunity

Where you'd stand#127of 245 Christchurch accountants
9:41
Christchurch accountantsOverall · 245 businesses
You are #127 overall
Open my free 7 days →
The how for every one of these, and everything else we found, in the order that moves you fastest.
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