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Opes Insurance

Insurance broker · Christchurch Centre, Christchurch

What your customers see when they look for you, and where that puts you among 121 Christchurch insurance brokers.

ReportLocal marketing report
Checked12 October 2026
Your marketChristchurch insurance brokers · 121 businesses
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Executive summaryExclusive Marketbase business report

Opes Insurance

Insurance broker · Christchurch Centre, Christchurch

Where you stand#60of 121 insurance brokers
Overall health5.1/10across the eight areas

Going well

08Opening hours10.003Map positions9.502Reviews7.1

Where we can help

07Google search and traffic4.205Facebook page3.801Google listing2.704Listings and social2.306Your website-
How AI describes youMarketbase business report

What AI tells people about you

Opes Insurance is an insurance adviser based in Christchurch Central City that works with property investors and other clients. The firm offers personal and commercial cover options, including life and income protection, and focuses on clear, patient explanations. Reviews note straightforward communication and a consultative approach to matching policies to clients' needs.

Opes Insurance is an insurance adviser located in Christchurch Central City that forms part of the Opes group. The practice states it helps property investors and other clients with insurance planning, aiming to ensure individuals and assets are protected against unexpected events.

Services include advice on life insurance, income protection and other cover types intended to safeguard health and assets. The website references support for property investors and mentions a broader range of protections to help clients prepare for unforeseen circumstances.

Customer feedback highlights clear, direct communication and a patient, consultative approach. Reviewers describe the process as comprehensive, straightforward and easy to understand, with advisers taking time to break down existing policies and explain market options. Comments also reference good value and practical guidance when simplifying complex arrangements.

Locally, Opes Insurance is presented as a Christchurch Central City broker connected to the Opes group of businesses. Clients looking for adviser-led conversations about life cover, income protection and asset protection may find a focus on clear explanations and practical policy matching. The combination of a central location, adviser support for property investors and review themes around communication and simplicity are notable features in the local market.

ChatGPTGeminiGooglePerplexityClaude
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01Google listingMarketbase business report

Your Google listing

Opes Insurance's Google Business Listing shows a below-average health score, indicating room for optimisation. The listing already provides a website link, a claimed status, a visible listing title, an open-for-business indicator, and a phone number, which supports basic discovery and contact. However, lacking a strong description and visual assets reduces credibility and engagement for potential customers.

Strengths

  • ✓
    Open statusYour listing shows the business as trading, so customers see accurate availability and Google treats the listing as live.
  • ✓
    ClaimedYour listing is claimed, so you control what it says, you can reply to reviews, and edits suggested by the public come to you first.
  • ✓
    NameYour business name is showing on the listing, so a customer searching for you by name finds you, and everything else on the listing hangs off it.

Top three opportunities

  • 1
    Description lengthThere is no real description on your listing, so when someone finds you on Google there is nothing in your own words telling them what you do.
  • 2
    Photos on the listingYou have no photos on your listing, or close to none, so a customer scrolling past sees a blank where every other business shows their work.
  • 3
    LogoYour listing has no logo, so in a list of local results yours is the one with a blank space where every competitor has a mark.
11 checks on your Google listing. You're seeing 6 of them.
2.7Room to grow
What customers seeWhere you rank
9:41
Tiles © Esri
Opes Insurance
2
Opes Insurance✓✓
5.0 ★★★★★ (3)
Insurance broker · Christchurch Centre
Open 5 days ✓
DirectionsCall Website
OverviewReviewsPhotosAbout
From the business
No description yet1
Google listingChristchurch insurance brokers · 121 businesses
You are #89 for your Google listing
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Google SearchGoogle MapsBusiness Profile
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02ReviewsMarketbase business report

Your reviews

Opes Insurance shows a solid overall health score with strong customer satisfaction and steady review momentum. The business benefits from a top-quartile star rating and improving review volume, while response engagement already ranks in the top quartile. The main takeaways are the high satisfaction reflected in the star rating and ongoing growth in Google reviews and engagement.

Strengths

  • ✓
    Star ratingYour rating is among the highest in this market and it does its own selling - a customer sees it before they read anything else.
  • ✓
    Response rateYou answer virtually every review, which almost nobody in this market does, and the page reads as a business that is present.

Top two opportunities

  • 1
    Review confidenceYour rating and your review count together sit behind half the businesses here, so a customer weighing three listings has slightly less reason to trust yours.
  • 2
    Review countYour review count sits under the middle of this market, so you are readable to a customer without yet being convincing.
4 checks on your reviews. You're seeing all of them.
7.1Good
What customers seeWhere you rank
9:41
Opes Insurance
OverviewReviewsPhotosAbout
5.0★★★★★3 reviews 2
5
4
3
2
1✓
1How far your rating and your review count together can be trusted
M
Maia A.★★★★★ · a month ago

Had great conversations with Jozac from Opes Insurance. He took the time to really break down our current policies and apply to current market options. Grateful for his patience and advice. We have made a few of his recommended tweaks and f...

Response from the owner✓

Thanks for sharing your experience. Great to hear Jozac took the time to explain your options and help you find cover that better suited your needs.

J
Jacobus P.★★★★★ · 2 months ago

Very comprehensive, friendly and easy process with Jozac. Great value

Response from the owner

Glad to hear Jozac made the process straightforward and easy to work through. Appreciate the feedback.

Google reviewsChristchurch insurance brokers · 121 businesses
You are #36 for your Google reviews
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Google reviewsBusiness Profile
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03Map positionsMarketbase business report

Where you show up on the map

Opes Insurance shows a very high health score in Maps Search Performance, indicating strong overall visibility. Top findings include superb performance in multiple core insurance keywords with first- or second-place rankings in central Christchurch and surrounding districts, and consistently high positions in well-targeted brokerage terms.

Strengths

  • ✓
    Maps visibility across the city groupThere is no wider Maps reach available to a business at your address - you appear across more of the surrounding suburbs than anyone in this market.

Top opportunity

  • 1
    Maps visibility in your own suburbYou show up in local Maps searches more often than nearly every business in your suburb, so a customer searching nearby sees you before most of your competition.
2 checks on your map positions. You're seeing both.
9.5Strong
What customers seeWhere you rank
9:41
1234Tiles © Esri
insurance broker
✓Top three for "insurance broker" in 9 suburbs, seen in 60
1
Gerrards Insurance Brokers5.0 ★ (430) · Insurance broker
2
Opes Insurance15.0 ★ (3) · Insurance broker
3
Vision Insurance (SI)5.0 ★ (31) · Insurance broker
4
Abbott Insurance Brokers Christchurch5.0 ★ (8) · Insurance broker
Map positionsChristchurch insurance brokers · 121 businesses
You are #7 for map positions
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Google Maps
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04Listings and socialMarketbase business report

Where customers find you

Opes Insurance shows a low overall health for social presence, with limited active profiles across key platforms. The most notable finding is the completed LinkedIn Company listing, which helps professional reach. This highlights a need to establish and harmonise profiles on Facebook, Instagram, TikTok and local directories to improve discoverability and trust among customers.

Strengths

  • ✓
    Finance Advisers ProviderWe can see your Finance Advisers Provider listing (https://financeadvisers.co.nz/opes-insurance-limited-christchurch-FSP1004407) found via: Google search results.

Top three opportunities

  • 1
    Having a Facebook page at allWe could not find an active Facebook Profile page for your business, so anyone who goes there to check your hours, read your posts or send a message lands on nothing.
  • 2
    Instagram ProfileWe could not find an active Instagram Profile profile for your business, so a customer who looks for you there finds nothing.
  • 3
    Tiktok ProfileWe could not find an active TikTok account for your business, so anyone who looks for you there finds nothing.
14 checks on your listings and social. You're seeing 4 of them.
2.3Room to grow
What customers seeWhere you rank
9:41
Gopes insurance christchurch centre
AllImagesMapsNews
Finance Advisers Provideropes-insurance-limited-christchurch-FSP1004407Opes Insurance | Finance Advisers Provider✓
LinkedInopes-partners-ltdOpes Insurance | LinkedIn
IBANZ Broker10095-s123Found through search, not linked from anything you own
FacebookNo account found1
InstagramNo account found2
TiktokNo account found3
Listings and socialChristchurch insurance brokers · 121 businesses
You are #94 for listings and social
See how to fix all 3 →
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GoogleFacebookInstagramTikTokFinance Advisers ProviderLinkedInIBANZ BrokerYour website
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05Facebook pageMarketbase business report

Your Facebook page

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top opportunity

  • 1
    Facebook pageCriticalWe could not find an active Facebook Profile page for your business, so anyone who goes there to check your hours, read your posts or send a message lands on nothing. Shown at a typical score for this market.
9 checks on your Facebook page. You're seeing 1 of them.
3.8Room to grow
What customers seeWhere you rank
9:41
facebook
opes insurance christchurch centre
We didn't find any resultsMake sure everything is spelled correctly or try different keywords.1
Facebook pageChristchurch insurance brokers · 121 businesses
You are #76 for your Facebook page
See how to fix it →
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Facebook
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06Your websiteMarketbase business report

Your website

Opes Insurance shows an average on-page SEO health of 5.1 out of 10 for its homepage. The strongest completed items include a valid favicon, a clear title tag, an H1 tag, fast load times under 3 seconds, and an SEO-friendly URL. The main opportunities focus on crafting a meta description, adjusting title tag length, addressing render-blocking resources, and improving the text-to-page size ratio.

Strengths

  • ✓
    Domain HealthYour site answers cleanly over a secure connection, so a customer clicking through from Google lands where they expect with nothing in the way.
  • ✓
    Domain UniquenessYour web address is yours alone, so everything your site earns - links, mentions, search standing - accumulates under your name and stays with the business.
  • ✓
    FaviconThe tab your site opens in carries your own icon, so a customer with a dozen tabs going can find their way back to you by sight.

Top three opportunities

  • 1
    Meta descriptionYour pages carry no summary line of your own, so the two lines under your name in search results are whatever Google decides best fits the search.
  • 2
    Separate sites linking to youOnly a handful of separate websites link to yours, well behind most of this market.
  • 3
    The shape of your link profileYour links are piled onto a small number of sites for a profile this size, so they are doing less for you than the count suggests.
23 checks on your website. You're seeing 6 of them.
-Room to grow
What customers seeWhere you rank
9:41
🔒opesinsurance.co.nz✓✓
✓Favicon
1Meta description
2Separate sites linking to you
3The shape of your link profile
Your websiteChristchurch insurance brokers · 121 businesses
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Your websiteGoogle Search
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07Google search and trafficMarketbase business report

How people find you on Google

Opes Insurance shows a below-average website traffic health overall, with a health score of 4.0 out of 10. The strongest sign is organic traffic value, which is above the bottom quartile, indicating some SEO work is paying off. Key opportunities involve starting small paid campaigns and improving keyword coverage to begin capturing more potential customers.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top three opportunities

  • 1
    What that traffic is worthThe search visitors reaching your site are worth less than most businesses here, which means the work coming in arrives through word of mouth and repeat customers rather than through people searching for what you do.
  • 2
    What you spend on adsWe can see no paid search activity for your site, which in most local markets is the norm rather than a gap.
  • 3
    Monthly search visitsYour site draws fewer visitors from search than most businesses here, so most people looking for what you do are landing somewhere else.
6 checks on your search and traffic. You're seeing 3 of them.
4.2Room to grow
What customers seeWhere you rank
9:41
G
AllMapsImagesShopping
2No ads from you on any search
Opes InsuranceNot in these results
31About 5 visits a month from search, across 1 searches
Google search and trafficChristchurch insurance brokers · 121 businesses
You are #71 for Google search and traffic
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08Opening hoursMarketbase business report

Your hours against demand

Opes Insurance shows very good temporal alignment overall (health score 9.1) but city-level demand data was not available to map exact hours. No specific high-demand hours were flagged, so no concrete strong-alignment windows can be confirmed. Practical next steps include tracking client enquiry times, offering limited after-hours appointments, and testing small shifts to opening times to better match investor schedules.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top opportunity

  • 1
    Hours aligned with demandWe could not measure your hours against local demand, which almost always means your listing shows no opening hours at all.
1 check on your opening hours. You're seeing it.
10.0Strong
What customers seeWhere you rank
9:41
Opes Insurance
OverviewReviewsPhotosAbout
Hours 1
Monday8:30am-5pm
Tuesday8:30am-5pm
Wednesday8:30am-5pm
Thursday8:30am-5pm
Friday8:30am-5pm
SaturdayClosed
SundayClosed
Opening hoursChristchurch insurance brokers · 121 businesses
You are #1 for opening hours
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Your listed hoursWhen people search
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The next step

Your top opportunities, in one place.

These are your top 17 opportunities, from the 70 checks we run on every business. Tick any of them to see where it takes you.

01Google listing3 opportunities

02Reviews2 opportunities

03Map positions1 opportunity

04Listings and social3 opportunities

05Facebook page1 opportunity

06Your website3 opportunities

07Google search and traffic3 opportunities

08Opening hours1 opportunity

Where you'd stand#60of 121 Christchurch insurance brokers
9:41
Christchurch insurance brokersOverall · 121 businesses
You are #60 overall
Open my free 7 days →
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