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OPSM Merivale

Optometrist · Merivale, Christchurch

What your customers see when they look for you, and where that puts you among 49 Christchurch optometrists.

ReportLocal marketing report
Checked12 October 2026
Your marketChristchurch optometrists · 49 businesses
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Executive summaryExclusive Marketbase business report

OPSM Merivale

Optometrist · Merivale, Christchurch

Where you stand#5of 49 optometrists
Overall health9.2/10across the eight areas

Going well

04Listings and social10.007Google search and traffic10.005Facebook page9.808Opening hours9.602Reviews6.301Google listing6.0

Where we can help

03Map positions3.106Your website-
How AI describes youMarketbase business report

What AI tells people about you

OPSM Merivale is an optometry clinic in Merivale, Christchurch, providing eye tests, prescription glasses, sunglasses and contact lenses. The team uses advanced optical technology and offers a range of designer frames and well-known brands. They describe their service as customised to individual needs and life stages, with in-store shopping and online buying options available.

OPSM Merivale is an optometrist practice located in Merivale, Christchurch. It offers clinical eye-care services alongside retail eyewear, operating from a store that stocks designer frames, sunglasses and contact lenses.

Services include comprehensive optometry assessments, contact lens fittings, and a selection of glasses and sunglass options organised by brand, lens and offers. The practice highlights the use of advanced optical technology and the availability of well-known frame brands and buying-online options.

Customers commonly report thorough, professional eye examinations and describe staff as friendly and knowledgeable. Reviews note the practice can accommodate short-notice appointments when worrying symptoms arise, and that the team take time to help clients choose appropriate frames. The presence of modern testing equipment and an efficient in-store experience are recurring themes.

Locally, OPSM Merivale positions itself as a full-service optometrist combining clinical testing with retail choice. The practice emphasises customised eyecare solutions that consider changing vision needs at different life stages, and maintains an assortment of brands and buying channels for customers in the Merivale area.

ChatGPTGeminiGooglePerplexityClaude
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01Google listingMarketbase business report

Your Google listing

OPSM Merivale shows a healthy Google Business Listing with a 7.2 out of 10. The listing is claimed, has a website link and phone number, and displays open status for customers. The two key takeaways are: the listing description is improving and photos are growing, but both still sit below market midpoints and offer opportunities to enhance presence.

Strengths

  • ✓
    Open statusYour listing shows the business as trading, so customers see accurate availability and Google treats the listing as live.
  • ✓
    ClaimedYour listing is claimed, so you control what it says, you can reply to reviews, and edits suggested by the public come to you first.
  • ✓
    NameYour business name is showing on the listing, so a customer searching for you by name finds you, and everything else on the listing hangs off it.

Top three opportunities

  • 1
    Description lengthYour description gives a reader less than half the listings here do, so someone reading yours and then a competitor's gets less to go on from you.
  • 2
    Photos on the listingYou have fewer photos than nearly every business here, so a customer comparing you against them builds a picture of their work and guesses at yours.
  • 3
    Category fitYour category set is one of the better-fitted in this market, so you are eligible for nearly every search happening around you.
11 checks on your Google listing. You're seeing 6 of them.
6.0Good
What customers seeWhere you rank
9:41
Tiles © Esri
OPSM Merivale
2
OPSM Merivale✓✓
4.6 ★★★★★ (80)
Optometrist · Merivale3
Open 7 days · late Thu ✓
DirectionsCall Website
OverviewReviewsPhotosAbout
From the business

At OPSM, we love taking care of eyes. Beyond the world’s best brands and decades of experience, we’ve got all your eyewear and eyecare needs covered. Our dedicated professionals and optometrists use a range of advanced optical technology, and we consider your unique needs and lifestyle in providing our customised eye-care solutions. ​ Your eyes are constantly changing, which is why at OPSM, we are committed to making sure that every Kiwi is getting the vision care they need, no matter what stage of life you are at.

1
Google listingChristchurch optometrists · 49 businesses
You are #20 for your Google listing
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Google SearchGoogle MapsBusiness Profile
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02ReviewsMarketbase business report

Your reviews

OPSM Merivale shows a strong overall health score relative to competitors, but the 4.9/10 health score indicates room for improvement in engagement and review volume. The business has a good rating trend and many reviews, yet has not yet responded to any reviews, which affects perceived trust and responsiveness.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top three opportunities

  • 1
    Response rateNone of your reviews have a reply, which means a customer reading them sees your happiest and your angriest customers with nothing from you in between.
  • 2
    Review confidenceYour rating and your review count together sit behind half the businesses here, so a customer weighing three listings has slightly less reason to trust yours.
  • 3
    Star ratingYour rating sits below what half the businesses here carry, which gives a customer choosing between three of you a reason to pick one of the others.
4 checks on your reviews. You're seeing 3 of them.
6.3Good
What customers seeWhere you rank
9:41
OPSM Merivale
OverviewReviewsPhotosAbout
4.6★★★★★80 reviews
5
4
3
2
13
welcoming staff 10new glasses 9thorough optometrist 7eye test 7short notice appointments 3range of glasses 3
2How far your rating and your review count together can be trusted
Google reviewsChristchurch optometrists · 49 businesses
You are #19 for your Google reviews
See how to fix all 3 →
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Google reviewsBusiness Profile
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03Map positionsMarketbase business report

Where you show up on the map

OPSM Merivale shows a high Google Maps health score of 7.7 out of 10, indicating solid visibility. The top findings are strong rankings for optician and eye care-related terms in Merivale and surrounding suburbs, with contact lenses and glasses services performing well. Opportunities lie in pushing aggregate and borough scores higher to reach top performers.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top two opportunities

  • 1
    Maps visibility across the city groupYou turn up across fewer of the surrounding suburbs than half the businesses here, so someone two suburbs over searching for your service is shown your competitors and never sees your name.
  • 2
    Maps visibility in your own suburbYou show up in local Maps searches more often than the middle of your suburb, so a customer searching nearby is likely to see you in the first handful.
2 checks on your map positions. You're seeing both.
3.1Room to grow
What customers seeWhere you rank
9:41
12Tiles © Esri
optician
1Top three for "optician" in 3 suburbs, seen in 13
1
OCULA4.9 ★ (188) · Optometrist
2
OPSM Merivale24.6 ★ (80) · Optometrist
Map positionsChristchurch optometrists · 49 businesses
You are #34 for map positions
See how to fix both →
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Google Maps
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04Listings and socialMarketbase business report

Where customers find you

OPSM Merivale shows a very high health score for social presence, indicating strong, trusted profiles across Facebook, Instagram and TikTok, plus Neighbourly directory. The most important findings are the outstanding social profiles and a listed Neighbourly directory, which help reach local customers. Opportunities exist to extend listings on GrabOne, TikTok Directory, Yellow Profile, LinkedIn Company and Yellow Directory to further improve visibility.

Strengths

  • ✓
    Having a Facebook page at allWe found your Facebook Profile page, and the trail is strong enough that nobody would question it is yours - it is linked from something you own, or it dominates a search for your name.
  • ✓
    Instagram ProfileWe found your Instagram Profile page, and the trail between you and it is unambiguous - it is linked from something you own, or it dominates a search for your name.
  • ✓
    Tiktok ProfileWe found your Tiktok Profile page, and the trail between you and it is unambiguous - it is linked from something you own, or it dominates a search for your name.

Top three opportunities

  • 1
    Yellow ProfileWe could not find an active Yellow Profile listing for your business, which means anyone checking you there finds nothing and moves on to whoever is listed.
  • 2
    Neighbourly ProfileWe could not find an active Neighbourly Profile listing for your business, which means anyone checking you there finds nothing and moves on to whoever is listed.
  • 3
    LinkedIn CompanyWe could not find an active LinkedIn Company listing for your business, which means anyone checking you there finds nothing and moves on to whoever is listed.
16 checks on your listings and social. You're seeing 6 of them.
10.0Strong
What customers seeWhere you rank
9:41
Gopsm merivale merivale
AllImagesMapsNews
FacebookOPSM.AU.NZOPSM Merivale | Facebook✓
InstagramopsmOPSM Merivale | Instagram✓
Tiktok@opsmofficialOPSM Merivale | Tiktok✓
Healthpointopsm-merivaleOPSM Merivale | Healthpoint
Infobelopsm_merivaleOPSM Merivale | Infobel
Healthpagesoptometrists-opsm-merivaleOPSM Merivale | Healthpages
OpenLocallyopsm-merivale-merivaleOPSM Merivale | OpenLocally
Neighbourlyopticians-optometrists/canterbury-region/christchurchOPSM Merivale | Neighbourly2
YellowNo listing found1
NeighbourlyNo listing found2
LinkedInNo listing found3
Listings and socialChristchurch optometrists · 49 businesses
You are #1 for listings and social
See how to fix all 3 →
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GoogleFacebookInstagramTikTokHealthpointInfobelHealthpagesYour website
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05Facebook pageMarketbase business report

Your Facebook page

Strengths

  • ✓
    People following your pageYours is one of the largest local followings in this market.
  • ✓
    Where your page link pointsThe link on your page goes to a domain that is yours, so a visitor who came for the photos leaves on your terms and the enquiry lands in your inbox rather than someone else's.
  • ✓
    A page address you choseThe address on your page carries your business name, so a customer told about you at a barbecue can find the page by typing what they heard.

Top three opportunities

  • 1
    A phone numberNo phone number is published on your Facebook page, so someone who found you there and wants to ring has to go hunting elsewhere or send a message and wait.
  • 2
    A street addressYour page publishes no street address, so someone deciding whether you are near enough to bother with has nothing to check and moves on to a page that tells them.
  • 3
    What your page says about youThere is more in your intro than in half the pages here, so a visitor has a real sense of the business before they reach the photos.
8 checks on your Facebook page. You're seeing 6 of them.
9.8Strong
What customers seeWhere you rank
9:41
facebook
OPSM✓
69.1K followers ✓
From our latest technology for eye tests to helping our customers find their perfect pair from our wide range of brands, we've been dedicated to everyday excellence since 1932.3
FollowMessage
🌐 dropbox.com/scl/fi/h2ze6fdyx3fvknkepb7vn/OPSM-Spring-Colouring-Competition-Sheet.pdf?rlkey=xhb2m301ph3ymaqtxsw537i9y&st=ncgkaogd&e=1&dl=0✓
PostsAboutPhotosReviews
Facebook pageChristchurch optometrists · 49 businesses
You are #2 for your Facebook page
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Facebook
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06Your websiteMarketbase business report

Your website

OPSM Merivale's on-page health is very strong at 8.9/10, indicating excellent technical foundations. Key strengths include a title tag within the ideal length, a valid favicon, and a good text-to-page size ratio. The most important findings are that the on-page SEO score is above the bottom 25% and the page content is concise yet informative for users.

Strengths

  • ✓
    Domain HealthYour site answers cleanly over a secure connection, so a customer clicking through from Google lands where they expect with nothing in the way.
  • ✓
    Separate sites linking to youMore separate websites link to you than almost any business in this market - a spread built over years that a competitor cannot buy their way into.
  • ✓
    Page titleYour home page headline fits a search result exactly, so the whole line reads to someone scanning a page of results rather than cutting off mid-phrase.

Top three opportunities

  • 1
    The shape of your link profileYour links are piled onto a small number of sites for a profile this size, so they are doing less for you than the count suggests.
  • 2
    On-page scoreThe basics on your home page are half in place: it opens and it reads, but enough checks still fail that a customer on a phone away from wifi notices the wait before they notice the business.
  • 3
    Domain UniquenessYour web address is shared with other businesses, which is normal for a franchise or a multi-site group.
23 checks on your website. You're seeing 6 of them.
-Room to grow
What customers seeWhere you rank
9:41
⚠opsm.co.nz3✓
✓Separate sites linking to you
✓Page title
1The shape of your link profile
2On-page score
Your websiteChristchurch optometrists · 49 businesses
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Your websiteGoogle Search
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07Google search and trafficMarketbase business report

How people find you on Google

OPSM Merivale shows a very healthy website traffic profile, with strong organic performance and a solid paid stance that places it ahead of many peers. The strongest finding is organic traffic value and total, which sit in the top percentiles, indicating high relevance and engagement. Paid activity also shows solid growth, though there is room to optimise spend and targeting.

Strengths

  • ✓
    What that traffic is worthThe search visitors reaching your site are worth more than almost any business in this market - an enquiry stream with no cost per click behind it.
  • ✓
    Monthly search visitsYour site draws more visitors from search than almost any business in this market - a stream of enquiries arriving at no cost per visit.
  • ✓
    Search terms you rank forYour site appears for more search terms than almost any business in this market, so there are more ways to find you than to find anyone else here.

Where we can help

Nothing to sort here. You are first of 49 Christchurch optometrists.
6 checks on your search and traffic. You're seeing 3 of them.
10.0Strong
What customers seeWhere you rank
9:41
Goptometrist merivale
AllMapsImagesShopping
www.opsm.co.nzOPSM Merivale CHC | Book An Appointment

OPSM Merivale 189 Papanui Rd, Merrivale, CHC, 8014 Tel: (03) 355 6410. HOURS Mon09:00am - 06:00pm Tue09:00am. Sun10:00am - 05:00pm

✓
ocula.co.nzOptometrist Merivale | Eye Tests & Designer Eyewear
✓✓About 51,331 visits a month from search, across 2,309 searches
Google search and trafficChristchurch optometrists · 49 businesses
You are #1 for Google search and traffic
See how to keep it that way →
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Google SearchGoogle Maps
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08Opening hoursMarketbase business report

Your hours against demand

OPSM Merivale's opening hours largely align with weekday and weekend midday demand, with clear matches around Tuesday mid-morning and midday, Thursday late morning and Saturday lunchtime. There are missed opportunities in early-morning weekday windows and a Sunday evening slot where demand is reasonably strong but the clinic is closed. No low-demand open hours were identified, so any adjustment should focus on adding targeted early or Sunday evening coverage.

Strengths

  • ✓
    Hours aligned with demandNo business here matches the demand around it more closely than you do - you are open when people are looking and shut when they are not.

Where we can help

Nothing to sort here. Your hours already line up with when people are looking.
1 check on your opening hours. You're seeing it.
9.6Strong
What customers seeWhere you rank
9:41
OPSM Merivale
OverviewReviewsPhotosAbout
Hours ✓
Monday9am-6pm
Tuesday9am-6pm
Wednesday9am-6pm
Thursday9am-7pm
Friday9am-6pm
Saturday9am-6pm
Sunday10am-5pm
Opening hoursChristchurch optometrists · 49 businesses
You are #3 for opening hours
See how to keep it that way →
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Your listed hoursWhen people search
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The next step

Your top opportunities, in one place.

These are your top 17 opportunities, from the 71 checks we run on every business. Tick any of them to see where it takes you.

01Google listing3 opportunities

02Reviews3 opportunities

03Map positions2 opportunities

04Listings and social3 opportunities

05Facebook page3 opportunities

06Your website3 opportunities

Where you'd stand#5of 49 Christchurch optometrists
9:41
Christchurch optometristsOverall · 49 businesses
You are #5 overall
Open my free 7 days →
The how for every one of these, and everything else we found, in the order that moves you fastest.
Just your name and email. No card. Or have us do it for you

Sounds like another marketing outfit?

We're not. Here's how we're different →

  • You see everything first. Free.Your position, your competitors, your fixes - before you spend a cent.
  • We don't need anything from you.No logins, no card, no setup. Built from what your customers can already see.
  • You watch it work.Your position in the market, every month. If it's not moving, you'll know.
  • Real New Zealand data.Every one of the 49 optometrists in Christchurch, checked - not a guess from overseas.
  • Built and run in Christchurch.A Kiwi business, not an offshore call centre.
  • A real person on the phone.Call us on 0800 747 901.
Jeremy GrayFounder, Marketbase

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