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OPSM Papanui

Optometrist · Northcote-Papanui, Christchurch

What your customers see when they look for you, and where that puts you among 49 Christchurch optometrists.

ReportLocal marketing report
Checked12 October 2026
Your marketChristchurch optometrists · 49 businesses
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Executive summaryExclusive Marketbase business report

OPSM Papanui

Optometrist · Northcote-Papanui, Christchurch

Where you stand#3of 49 optometrists
Overall health9.6/10across the eight areas

Going well

07Google search and traffic10.005Facebook page9.804Listings and social8.808Opening hours8.802Reviews6.7

Where we can help

01Google listing5.603Map positions5.406Your website-
How AI describes youMarketbase business report

What AI tells people about you

OPSM Papanui is an optometry clinic in the Papanui suburb of Christchurch offering eye exams, prescription glasses, contact lenses and sunglasses. The clinic stocks well-known eyewear brands, provides customised eyecare using advanced optical technology, and offers in-store and online purchasing options. Staffed by optometrists and support team, it aims to meet vision needs for all life stages.

OPSM Papanui is an optometry clinic located in the Papanui suburb of Christchurch. It provides routine eye examinations and eyecare services through on-site optometrists and a store stocked with frames, sunglasses and contact lenses.

The practice offers prescription glasses, contact lens fittings and a selection of popular eyewear brands. Services include optometry assessments using advanced optical technology, buying online options and assistance with lens choices and offers. The team describes tailored solutions that consider lifestyle and changing vision needs.

Customers commonly report friendly, patient and professional interactions with staff and optometrists. Reviews highlight clear communication during eye examinations, efficient service when fitting glasses or addressing minor repairs, and helpful assistance when selecting frames or lens options.

OPSM Papanui presents as a local optical retailer and clinic combining clinical eye examinations with retail eyewear services. Its mix of in-store appointments, online purchasing, recognised brands and a focus on personalised eyecare are the practical features that distinguish the practice for Christchurch residents.

ChatGPTGeminiGooglePerplexityClaude
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01Google listingMarketbase business report

Your Google listing

OPSM Papanui shows a healthy Google Business Listing with a 7.0/10 health score, indicating above-average listing completeness and control. The listing includes a live phone number, claimed status, a website link, and open-for-business status. The two most notable findings are a solid foundation of essential details and ongoing opportunity to improve the description and photos for better local standing.

Strengths

  • ✓
    Open statusYour listing shows the business as trading, so customers see accurate availability and Google treats the listing as live.
  • ✓
    ClaimedYour listing is claimed, so you control what it says, you can reply to reviews, and edits suggested by the public come to you first.
  • ✓
    NameYour business name is showing on the listing, so a customer searching for you by name finds you, and everything else on the listing hangs off it.

Top three opportunities

  • 1
    Description lengthYour description gives a reader less than half the listings here do, so someone reading yours and then a competitor's gets less to go on from you.
  • 2
    Photos on the listingYou have fewer photos than nearly every business here, so a customer comparing you against them builds a picture of their work and guesses at yours.
  • 3
    Category fitYour categories cover this market better than the middle of the field, so you appear in most of the searches your competitors appear in.
11 checks on your Google listing. You're seeing 6 of them.
5.6Room to grow
What customers seeWhere you rank
9:41
Tiles © Esri
OPSM Papanui
2
OPSM Papanui✓✓
4.7 ★★★★★ (89)
Optometrist · Northcote-Papanui3
Open 7 days · late Thu and Fri ✓
DirectionsCall Website
OverviewReviewsPhotosAbout
From the business

At OPSM, we love taking care of eyes. Beyond the world’s best brands and decades of experience, we’ve got all your eyewear and eyecare needs covered. Our dedicated professionals and optometrists use a range of advanced optical technology, and we consider your unique needs and lifestyle in providing our customised eye-care solutions. ​ Your eyes are constantly changing, which is why at OPSM, we are committed to making sure that every Kiwi is getting the vision care they need, no matter what stage of life you are at.

1
Google listingChristchurch optometrists · 49 businesses
You are #22 for your Google listing
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Google SearchGoogle MapsBusiness Profile
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02ReviewsMarketbase business report

Your reviews

OPSM Papanui shows a health score of 6.0 out of 10, which is above average and suggests solid performance in Google reviews. The strongest opportunity sits in engaging with customers through responses to reviews, as there has been no reply to any feedback. Other areas show promising momentum in ratings and total reviews, but response could boost trust and perceived care.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top three opportunities

  • 1
    Response rateNone of your reviews have a reply, which means a customer reading them sees your happiest and your angriest customers with nothing from you in between.
  • 2
    Review confidenceYour rating and your review count together sit ahead of half the field here, so a customer has enough to go on and no reason to hesitate.
  • 3
    Star ratingYour rating sits ahead of half the businesses here, so the number is not pushing anyone away.
4 checks on your reviews. You're seeing 3 of them.
6.7Good
What customers seeWhere you rank
9:41
OPSM Papanui
OverviewReviewsPhotosAbout
4.7★★★★★89 reviews
5
4
3
2
13
polite staff 9efficient optometrist 6clear explanations 5comfortable atmosphere 4reassuring 3frame selection 3
2How far your rating and your review count together can be trusted
Google reviewsChristchurch optometrists · 49 businesses
You are #17 for your Google reviews
See how to fix all 3 →
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Google reviewsBusiness Profile
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03Map positionsMarketbase business report

Where you show up on the map

OPSM Papanui shows an above-average health score for Google Maps and solid local visibility. The top findings highlight strong performance for optometry-related queries in the area and a notable ranking for contact lenses in Northcote-Papanui, indicating good relevance to core services.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top two opportunities

  • 1
    Maps visibility across the city groupYou turn up across more of the surrounding suburbs than the middle of the field, so customers searching from outside your own patch are finding you.
  • 2
    Maps visibility in your own suburbYou show up in local Maps searches more often than the middle of your suburb, so a customer searching nearby is likely to see you in the first handful.
2 checks on your map positions. You're seeing both.
5.4Room to grow
What customers seeWhere you rank
9:41
1234Tiles © Esri
eye care center
1Top three for "eye care center" in 2 suburbs, seen in 13
1
Oscar Wylee Optometrist4.8 ★ (520) · Optometrist
2
OPSM Papanui24.7 ★ (89) · Optometrist
3
Specsavers Optometrists & Audiology - Papanui4.4 ★ (327) · Optometrist
4
Papanui Optometrists4.3 ★ (3) · Optometrist
Map positionsChristchurch optometrists · 49 businesses
You are #23 for map positions
See how to fix both →
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Google Maps
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04Listings and socialMarketbase business report

Where customers find you

OPSM Papanui shows a very high health score for social and directory presence, with strong achievements on Facebook, Instagram and TikTok. The top opportunities focus on adding listings to GrabOne, TikTok Directory, Yellow profiles, LinkedIn Company and Yellow Directory to further improve discoverability and trust among local customers.

Strengths

  • ✓
    Having a Facebook page at allWe found your Facebook Profile page, and the trail is strong enough that nobody would question it is yours - it is linked from something you own, or it dominates a search for your name.
  • ✓
    Instagram ProfileWe found your Instagram Profile page, and the trail between you and it is unambiguous - it is linked from something you own, or it dominates a search for your name.
  • ✓
    Tiktok ProfileWe found your Tiktok Profile page, and the trail between you and it is unambiguous - it is linked from something you own, or it dominates a search for your name.

Top three opportunities

  • 1
    Yellow ProfileWe could not find an active Yellow Profile listing for your business, which means anyone checking you there finds nothing and moves on to whoever is listed.
  • 2
    Neighbourly ProfileWe could not find an active Neighbourly Profile listing for your business, which means anyone checking you there finds nothing and moves on to whoever is listed.
  • 3
    LinkedIn CompanyWe could not find an active LinkedIn Company listing for your business, which means anyone checking you there finds nothing and moves on to whoever is listed.
16 checks on your listings and social. You're seeing 6 of them.
8.8Strong
What customers seeWhere you rank
9:41
Gopsm papanui northcote-papanui
AllImagesMapsNews
FacebookOPSM.AU.NZOPSM Papanui | Facebook✓
InstagramopsmOPSM Papanui | Instagram✓
Tiktok@opsmofficialOPSM Papanui | Tiktok✓
Healthpointopsm-papanuiOPSM Papanui | Healthpoint
Healthpagesoptometrists-opsm-papanuiOPSM Papanui | Healthpages
Yelpopsm-christchurch-3OPSM Papanui | Yelp
White Pagesopsm-northcote-christchurchFound through search, not linked from anything you own
YellowNo listing found1
NeighbourlyNo listing found2
LinkedInNo listing found3
Listings and socialChristchurch optometrists · 49 businesses
You are #7 for listings and social
See how to fix all 3 →
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GoogleFacebookInstagramTikTokHealthpointHealthpagesYelpYour website
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05Facebook pageMarketbase business report

Your Facebook page

Strengths

  • ✓
    People following your pageYours is one of the largest local followings in this market.
  • ✓
    Where your page link pointsThe link on your page goes to a domain that is yours, so a visitor who came for the photos leaves on your terms and the enquiry lands in your inbox rather than someone else's.
  • ✓
    A page address you choseThe address on your page carries your business name, so a customer told about you at a barbecue can find the page by typing what they heard.

Top three opportunities

  • 1
    A phone numberNo phone number is published on your Facebook page, so someone who found you there and wants to ring has to go hunting elsewhere or send a message and wait.
  • 2
    A street addressYour page publishes no street address, so someone deciding whether you are near enough to bother with has nothing to check and moves on to a page that tells them.
  • 3
    What your page says about youThere is more in your intro than in half the pages here, so a visitor has a real sense of the business before they reach the photos.
8 checks on your Facebook page. You're seeing 6 of them.
9.8Strong
What customers seeWhere you rank
9:41
facebook
OPSM✓
69.1K followers ✓
From our latest technology for eye tests to helping our customers find their perfect pair from our wide range of brands, we've been dedicated to everyday excellence since 1932.3
FollowMessage
🌐 dropbox.com/scl/fi/h2ze6fdyx3fvknkepb7vn/OPSM-Spring-Colouring-Competition-Sheet.pdf?rlkey=xhb2m301ph3ymaqtxsw537i9y&st=ncgkaogd&e=1&dl=0✓
PostsAboutPhotosReviews
Facebook pageChristchurch optometrists · 49 businesses
You are #2 for your Facebook page
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Facebook
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06Your websiteMarketbase business report

Your website

OPSM Papanui shows a very high on-page SEO health with a score of 9.4 out of 10, indicating strong technical foundations. The most notable findings are an ideal title tag and a valid favicon, plus no render-blocking resources and a favourable text-to-page-size ratio.

Strengths

  • ✓
    Domain HealthYour site answers cleanly over a secure connection, so a customer clicking through from Google lands where they expect with nothing in the way.
  • ✓
    Separate sites linking to youMore separate websites link to you than almost any business in this market - a spread built over years that a competitor cannot buy their way into.
  • ✓
    Page titleYour home page headline fits a search result exactly, so the whole line reads to someone scanning a page of results rather than cutting off mid-phrase.

Top three opportunities

  • 1
    The shape of your link profileYour links are piled onto a small number of sites for a profile this size, so they are doing less for you than the count suggests.
  • 2
    Domain UniquenessYour web address is shared with other businesses, which is normal for a franchise or a multi-site group.
  • 3
    Domain Age ScoreYour domain has been registered longer than about half the businesses here, which means it has had time to collect the links and mentions a newer address has not.
23 checks on your website. You're seeing 6 of them.
-Room to grow
What customers seeWhere you rank
9:41
⚠opsm.co.nz32✓
✓Separate sites linking to you
✓Page title
1The shape of your link profile
Your websiteChristchurch optometrists · 49 businesses
See how to fix all 3 →
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Your websiteGoogle Search
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07Google search and trafficMarketbase business report

How people find you on Google

OPSM Papanui shows a very high overall health score for Website Traffic, indicating strong revenue-related traffic and visibility. The strongest results are organic metrics, with organic traffic value and total organic traffic placed in the top local bands. Paid traffic remains solid but has room for efficiency gains through data-driven tweaks and tighter bidding.

Strengths

  • ✓
    What that traffic is worthThe search visitors reaching your site are worth more than almost any business in this market - an enquiry stream with no cost per click behind it.
  • ✓
    Monthly search visitsYour site draws more visitors from search than almost any business in this market - a stream of enquiries arriving at no cost per visit.
  • ✓
    Search terms you rank forYour site appears for more search terms than almost any business in this market, so there are more ways to find you than to find anyone else here.

Where we can help

Nothing to sort here. You are first of 49 Christchurch optometrists.
6 checks on your search and traffic. You're seeing 3 of them.
10.0Strong
What customers seeWhere you rank
9:41
Goptometrist northcote-papanui
AllMapsImagesShopping
www.healthpoint.co.nzOptometry • Papanui, Canterbury
eyeinstitute.co.nzVisit Eye Institute Northcote
www.opsm.co.nzOPSM Papanui CHC | Book An Appointment

appointment online with OPSM Papanui. OPSM Papanui 55 Main North Rd, Papanui, CHC, 8053 Tel: (03) 352 0151. HOURS Mon09:00am - 06:00pm Tue09:00am - 06:00pm

✓
northcoteoptical.com.auNorthcote Optical - Optometrist in Northcote, Optometrist, Eye ...
✓✓About 51,331 visits a month from search, across 2,309 searches
Google search and trafficChristchurch optometrists · 49 businesses
You are #1 for Google search and traffic
See how to keep it that way →
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Google SearchGoogle Maps
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08Opening hoursMarketbase business report

Your hours against demand

OPSM Papanui's published hours largely align with local demand at several mid-morning and lunchtime peaks, but there are notable early-morning gaps. Strong matches include Tuesday 10-12pm and Thursday 11am, plus Saturday 12pm. Missed opportunities occur at 8am Monday, Tuesday, Wednesday, Thursday and Friday when local search interest is meaningful. No low-demand open hours were identified; this suggests opening times are not wasteful overall.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top opportunity

  • 1
    Hours aligned with demandYour hours line up with demand better than nearly every business here, so most of the time you are open, people are actually looking.
1 check on your opening hours. You're seeing it.
8.8Strong
What customers seeWhere you rank
9:41
OPSM Papanui
OverviewReviewsPhotosAbout
Hours 1
Monday9am-6pm
Tuesday9am-6pm
Wednesday9am-6pm
Thursday9am-9pm
Friday9am-9pm
Saturday9am-6pm
Sunday10am-6pm
Popular times Friday · Northcote-Papanui
9a10a11a12p1p2p3p4p5p6p7p8p
When people in Northcote-Papanui look   You are shut
Opening hoursChristchurch optometrists · 49 businesses
You are #7 for opening hours
See how to fix it →
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Your listed hoursWhen people search
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The next step

Your top opportunities, in one place.

These are your top 18 opportunities, from the 71 checks we run on every business. Tick any of them to see where it takes you.

01Google listing3 opportunities

02Reviews3 opportunities

03Map positions2 opportunities

04Listings and social3 opportunities

05Facebook page3 opportunities

06Your website3 opportunities

08Opening hours1 opportunity

Where you'd stand#3of 49 Christchurch optometrists
9:41
Christchurch optometristsOverall · 49 businesses
You are #3 overall
Open my free 7 days →
The how for every one of these, and everything else we found, in the order that moves you fastest.
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We're not. Here's how we're different →

  • You see everything first. Free.Your position, your competitors, your fixes - before you spend a cent.
  • We don't need anything from you.No logins, no card, no setup. Built from what your customers can already see.
  • You watch it work.Your position in the market, every month. If it's not moving, you'll know.
  • Real New Zealand data.Every one of the 49 optometrists in Christchurch, checked - not a guess from overseas.
  • Built and run in Christchurch.A Kiwi business, not an offshore call centre.
  • A real person on the phone.Call us on 0800 747 901.
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