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OPSM Riccarton

Optometrist · Riccarton, Christchurch

What your customers see when they look for you, and where that puts you among 49 Christchurch optometrists.

ReportLocal marketing report
Checked12 October 2026
Your marketChristchurch optometrists · 49 businesses
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Executive summaryExclusive Marketbase business report

OPSM Riccarton

Optometrist · Riccarton, Christchurch

Where you stand#7of 49 optometrists
Overall health8.8/10across the eight areas

Going well

07Google search and traffic10.005Facebook page9.804Listings and social9.208Opening hours8.8

Where we can help

01Google listing5.802Reviews4.203Map positions3.306Your website-
How AI describes youMarketbase business report

What AI tells people about you

OPSM Riccarton is an optometry clinic in Riccarton, Christchurch offering eye tests, prescription eyewear and contact lens services. The store stocks designer frames, sunglasses and multiple brands, and uses advanced optical technology. Customers can book appointments online and get personalised eye-care recommendations from optometrists and in-store staff.

OPSM Riccarton is an optometrist and eyewear retailer located in Riccarton, Christchurch. The practice describes itself as providing comprehensive vision care using advanced optical technology and a team of dedicated optometrists and staff.

The clinic offers optometry services alongside a retail range that includes prescription glasses, designer frames, sunglasses and contact lenses. The service mix also covers buying online and visibility of brand collections, with options to shop by brand, lens type and current offers.

Customers commonly describe friendly, helpful and knowledgeable staff who can assist with frame selection, lens fitting and on-the-spot repairs. Reviews note thorough eye tests and quality spectacles, while some mention the store can be busy and that wait times or inconsistent customer service have occurred on occasion.

Locally, OPSM Riccarton positions itself as a full-service optometry practice combining clinical eye examinations with a wide retail selection. Its combination of in-store fittings, appointment bookings and brand-focused stock distinguishes it for Riccarton customers seeking both routine eye care and designer eyewear choices.

ChatGPTGeminiGooglePerplexityClaude
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01Google listingMarketbase business report

Your Google listing

OPSM Riccarton shows an above-average health score of 6.6 out of 10, indicating solid presence with room for improvement. The business has a verified claim, a listed phone number and website link, and open-for-business status. Current strengths include a claimed listing and direct contact options, with ongoing photo updates contributing to listing depth.

Strengths

  • ✓
    Open statusYour listing shows the business as trading, so customers see accurate availability and Google treats the listing as live.
  • ✓
    ClaimedYour listing is claimed, so you control what it says, you can reply to reviews, and edits suggested by the public come to you first.
  • ✓
    NameYour business name is showing on the listing, so a customer searching for you by name finds you, and everything else on the listing hangs off it.

Top three opportunities

  • 1
    Description lengthYour description gives a reader less than half the listings here do, so someone reading yours and then a competitor's gets less to go on from you.
  • 2
    Photos on the listingYou have fewer photos than nearly every business here, so a customer comparing you against them builds a picture of their work and guesses at yours.
  • 3
    Category fitYour category set is one of the better-fitted in this market, so you are eligible for nearly every search happening around you.
11 checks on your Google listing. You're seeing 6 of them.
5.8Room to grow
What customers seeWhere you rank
9:41
Tiles © Esri
OPSM Riccarton
2
OPSM Riccarton✓✓
3.8 ★★★★★ (90)
Optometrist · Riccarton3
Open 7 days · late Thu and Fri ✓
DirectionsCall Website
OverviewReviewsPhotosAbout
From the business

At OPSM, we love taking care of eyes. Beyond the world’s best brands and decades of experience, we’ve got all your eyewear and eyecare needs covered. Our dedicated professionals and optometrists use a range of advanced optical technology, and we consider your unique needs and lifestyle in providing our customised eye-care solutions. ​ Your eyes are constantly changing, which is why at OPSM, we are committed to making sure that every Kiwi is getting the vision care they need, no matter what stage of life you are at.

1
Google listingChristchurch optometrists · 49 businesses
You are #21 for your Google listing
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Google SearchGoogle MapsBusiness Profile
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02ReviewsMarketbase business report

Your reviews

OPSM Riccarton shows a below-average health score of 3.0 out of 10 in Google reviews, indicating limited public engagement and review volume. The strongest points are a basic review presence and a decent number of total reviews, but there is no owner response yet. The top opportunities focus on response rate and continuing to grow ratings.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top three opportunities

  • 1
    Response rateNone of your reviews have a reply, which means a customer reading them sees your happiest and your angriest customers with nothing from you in between.
  • 2
    Star ratingYour rating sits well below what customers here are used to seeing, and it is the first number they compare when two businesses look otherwise equal.
  • 3
    Review confidenceYour rating and your review count together sit behind half the businesses here, so a customer weighing three listings has slightly less reason to trust yours.
4 checks on your reviews. You're seeing 3 of them.
4.2Room to grow
What customers seeWhere you rank
9:41
OPSM Riccarton
OverviewReviewsPhotosAbout
3.8★★★★★90 reviews
5
4
3
2
12
eye test 10frame selection 5discount 4efficient optometrist 2glasses adjustment 2helpful retail team 2
3How far your rating and your review count together can be trusted
Google reviewsChristchurch optometrists · 49 businesses
You are #29 for your Google reviews
See how to fix all 3 →
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Google reviewsBusiness Profile
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03Map positionsMarketbase business report

Where you show up on the map

OPSM Riccarton shows an above-average health score of 6.8 out of 10 for Google Maps performance, indicating solid visibility with room to improve. Top findings include strong ranking for core local terms such as eye care center in riccarton and optician in riccarton, while other related phrases also perform well. The business sits in the middle of the pack for borough visibility, suggesting momentum can be sustained to reach higher rankings.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top two opportunities

  • 1
    Maps visibility across the city groupYou turn up across fewer of the surrounding suburbs than half the businesses here, so someone two suburbs over searching for your service is shown your competitors and never sees your name.
  • 2
    Maps visibility in your own suburbYou show up in local Maps searches more often than the middle of your suburb, so a customer searching nearby is likely to see you in the first handful.
2 checks on your map positions. You're seeing both.
3.3Room to grow
What customers seeWhere you rank
9:41
1234Tiles © Esri
optician
1Top three for "optician" in 1 suburb, seen in 14
1
Bailey Nelson Optometrist Riccarton4.8 ★ (914) · Optometrist
2
Dr. Specs5.0 ★ (245) · Optometrist
3
OPSM Riccarton23.8 ★ (90) · Optometrist
4
The Optical Shop Christchurch5.0 ★ (21) · Optometrist
Map positionsChristchurch optometrists · 49 businesses
You are #33 for map positions
See how to fix both →
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Google Maps
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04Listings and socialMarketbase business report

Where customers find you

OPSM Riccarton shows very high health for social presence, dominated by strong Facebook, Instagram and TikTok activity with trusted profiles. Key achievements include very high trust scores and consistent branding across platforms, plus a Neighbourly Directory listing. The main opportunities are to expand listings on GrabOne, TikTok Directory, Yellow Profile, LinkedIn Company and Yellow Directory to improve discoverability among local customers.

Strengths

  • ✓
    Having a Facebook page at allWe found your Facebook Profile page, and the trail is strong enough that nobody would question it is yours - it is linked from something you own, or it dominates a search for your name.
  • ✓
    Instagram ProfileWe found your Instagram Profile page, and the trail between you and it is unambiguous - it is linked from something you own, or it dominates a search for your name.
  • ✓
    Tiktok ProfileWe found your Tiktok Profile page, and the trail between you and it is unambiguous - it is linked from something you own, or it dominates a search for your name.

Top three opportunities

  • 1
    Yellow ProfileWe could not find an active Yellow Profile listing for your business, which means anyone checking you there finds nothing and moves on to whoever is listed.
  • 2
    Neighbourly ProfileWe could not find an active Neighbourly Profile listing for your business, which means anyone checking you there finds nothing and moves on to whoever is listed.
  • 3
    LinkedIn CompanyWe could not find an active LinkedIn Company listing for your business, which means anyone checking you there finds nothing and moves on to whoever is listed.
16 checks on your listings and social. You're seeing 6 of them.
9.2Strong
What customers seeWhere you rank
9:41
Gopsm riccarton riccarton
AllImagesMapsNews
FacebookOPSM.AU.NZOPSM Riccarton | Facebook✓
InstagramopsmOPSM Riccarton | Instagram✓
Tiktok@opsmofficialOPSM Riccarton | Tiktok✓
Healthpointopsm-riccartonOPSM Riccarton | Healthpoint
Healthpagesoptometrists-opsm-riccartonOPSM Riccarton | Healthpages
White Pagesopsm-riccarton-roadOPSM Riccarton | White Pages
Neighbourlyopticians-optometrists/canterbury-region/christchurch/riccartonOPSM Riccarton | Neighbourly2
YellowNo listing found1
NeighbourlyNo listing found2
LinkedInNo listing found3
Listings and socialChristchurch optometrists · 49 businesses
You are #5 for listings and social
See how to fix all 3 →
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GoogleFacebookInstagramTikTokHealthpointHealthpagesWhite PagesYour website
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05Facebook pageMarketbase business report

Your Facebook page

Strengths

  • ✓
    People following your pageYours is one of the largest local followings in this market.
  • ✓
    Where your page link pointsThe link on your page goes to a domain that is yours, so a visitor who came for the photos leaves on your terms and the enquiry lands in your inbox rather than someone else's.
  • ✓
    A page address you choseThe address on your page carries your business name, so a customer told about you at a barbecue can find the page by typing what they heard.

Top three opportunities

  • 1
    A phone numberNo phone number is published on your Facebook page, so someone who found you there and wants to ring has to go hunting elsewhere or send a message and wait.
  • 2
    A street addressYour page publishes no street address, so someone deciding whether you are near enough to bother with has nothing to check and moves on to a page that tells them.
  • 3
    What your page says about youThere is more in your intro than in half the pages here, so a visitor has a real sense of the business before they reach the photos.
8 checks on your Facebook page. You're seeing 6 of them.
9.8Strong
What customers seeWhere you rank
9:41
facebook
OPSM✓
69.1K followers ✓
From our latest technology for eye tests to helping our customers find their perfect pair from our wide range of brands, we've been dedicated to everyday excellence since 1932.3
FollowMessage
🌐 dropbox.com/scl/fi/h2ze6fdyx3fvknkepb7vn/OPSM-Spring-Colouring-Competition-Sheet.pdf?rlkey=xhb2m301ph3ymaqtxsw537i9y&st=ncgkaogd&e=1&dl=0✓
PostsAboutPhotosReviews
Facebook pageChristchurch optometrists · 49 businesses
You are #2 for your Facebook page
See how to fix all 3 →
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Facebook
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06Your websiteMarketbase business report

Your website

OPSM Riccarton shows a very high on-page SEO health score of 9.6 out of 10, indicating strong technical optimisation. The key strengths include a perfect title tag length, valid favicon, no render-blocking resources, a good text-to-page size ratio, and fast page load under 3 seconds. The top finding is the need to fine-tune remaining elements to reach elite status.

Strengths

  • ✓
    Domain HealthYour site answers cleanly over a secure connection, so a customer clicking through from Google lands where they expect with nothing in the way.
  • ✓
    Separate sites linking to youMore separate websites link to you than almost any business in this market - a spread built over years that a competitor cannot buy their way into.
  • ✓
    Page titleYour home page headline fits a search result exactly, so the whole line reads to someone scanning a page of results rather than cutting off mid-phrase.

Top three opportunities

  • 1
    The shape of your link profileYour links are piled onto a small number of sites for a profile this size, so they are doing less for you than the count suggests.
  • 2
    Domain UniquenessYour web address is shared with other businesses, which is normal for a franchise or a multi-site group.
  • 3
    Domain Age ScoreYour domain has been registered longer than about half the businesses here, which means it has had time to collect the links and mentions a newer address has not.
23 checks on your website. You're seeing 6 of them.
-Room to grow
What customers seeWhere you rank
9:41
⚠opsm.co.nz32✓
✓Separate sites linking to you
✓Page title
1The shape of your link profile
Your websiteChristchurch optometrists · 49 businesses
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Your websiteGoogle Search
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07Google search and trafficMarketbase business report

How people find you on Google

OPSM Riccarton shows a very strong health score for website traffic at 9.8/10, indicating solid performance. The most notable findings are the outstanding organic traffic total and high organic traffic value, which reflect strong local visibility and value. Paid traffic remains solid with room to improve through data-driven optimisations.

Strengths

  • ✓
    What that traffic is worthThe search visitors reaching your site are worth more than almost any business in this market - an enquiry stream with no cost per click behind it.
  • ✓
    Monthly search visitsYour site draws more visitors from search than almost any business in this market - a stream of enquiries arriving at no cost per visit.
  • ✓
    Search terms you rank forYour site appears for more search terms than almost any business in this market, so there are more ways to find you than to find anyone else here.

Where we can help

Nothing to sort here. You are first of 49 Christchurch optometrists.
6 checks on your search and traffic. You're seeing 3 of them.
10.0Strong
What customers seeWhere you rank
9:41
Goptometrist riccarton
AllMapsImagesShopping
www.anstice.co.nzANSTICE & ASSOCIATES - OPTOMETRISTS & VISION ...
baileynelson.co.nzOptometrist Riccarton | Glasses, Contacts & Eye Tests
www.opsm.co.nzOPSM Riccarton CHC | Book An Appointment

OPSM Riccarton 129 Riccarton Rd, Riccarton, CHC, 8041 Tel: (03) 341 3125. HOURS Mon09:00am - 06:00pm Tue09:00am - 06:00pm. Sun10:00am - 06:00pm

✓
www.specsavers.co.nzSpecsavers Riccarton Westfield Optometrist & Audiology
✓✓About 51,331 visits a month from search, across 2,309 searches
Google search and trafficChristchurch optometrists · 49 businesses
You are #1 for Google search and traffic
See how to keep it that way →
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Google SearchGoogle Maps
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08Opening hoursMarketbase business report

Your hours against demand

OPSM Riccarton's opening hours generally align with midday and midweek demand, with strong coverage on Tuesday 10-12 and Thursday 11, plus Saturday noon. However, several weekday mornings (Monday to Friday at 8 AM) are closed during notable search activity, representing missed customer volume. There are no open hours during low-demand windows, so current hours avoid clear inefficiency but could consider an earlier weekday start for convenience and capture.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top opportunity

  • 1
    Hours aligned with demandYour hours line up with demand better than nearly every business here, so most of the time you are open, people are actually looking.
1 check on your opening hours. You're seeing it.
8.8Strong
What customers seeWhere you rank
9:41
OPSM Riccarton
OverviewReviewsPhotosAbout
Hours 1
Monday9am-6pm
Tuesday9am-6pm
Wednesday9am-6pm
Thursday9am-9pm
Friday9am-9pm
Saturday9am-6pm
Sunday10am-6pm
Popular times Tuesday · Riccarton
8a9a10a11a12p1p2p3p4p5p
When people in Riccarton look   You are shut
Opening hoursChristchurch optometrists · 49 businesses
You are #7 for opening hours
See how to fix it →
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Your listed hoursWhen people search
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The next step

Your top opportunities, in one place.

These are your top 18 opportunities, from the 71 checks we run on every business. Tick any of them to see where it takes you.

01Google listing3 opportunities

02Reviews3 opportunities

03Map positions2 opportunities

04Listings and social3 opportunities

05Facebook page3 opportunities

06Your website3 opportunities

08Opening hours1 opportunity

Where you'd stand#7of 49 Christchurch optometrists
9:41
Christchurch optometristsOverall · 49 businesses
You are #7 overall
Open my free 7 days →
The how for every one of these, and everything else we found, in the order that moves you fastest.
Just your name and email. No card. Or have us do it for you

Sounds like another marketing outfit?

We're not. Here's how we're different →

  • You see everything first. Free.Your position, your competitors, your fixes - before you spend a cent.
  • We don't need anything from you.No logins, no card, no setup. Built from what your customers can already see.
  • You watch it work.Your position in the market, every month. If it's not moving, you'll know.
  • Real New Zealand data.Every one of the 49 optometrists in Christchurch, checked - not a guess from overseas.
  • Built and run in Christchurch.A Kiwi business, not an offshore call centre.
  • A real person on the phone.Call us on 0800 747 901.
Jeremy GrayFounder, Marketbase

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