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Ortho

Orthodontist · Remuera, Central Auckland

What your customers see when they look for you, and where that puts you among 277 Central Auckland dentists.

ReportLocal marketing report
Checked13 October 2026
Your marketCentral Auckland dentists · 277 businesses
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Executive summaryExclusive Marketbase business report

Ortho

Orthodontist · Remuera, Central Auckland

Where you stand#148of 277 dentists
Overall health4.7/10across the eight areas

Going well

07Google search and traffic6.504Listings and social6.0

Where we can help

08Opening hours5.901Google listing4.805Facebook page4.702Reviews4.603Map positions2.406Your website-
How AI describes youMarketbase business report

What AI tells people about you

Ortho provides orthodontic care from clinics in Remuera and Takapuna, Auckland. Its services include Invisalign and hidden braces, with a focus on 3D artistry and holographic imagery. The practice operates from Peach Parade and Como Street, offering specialist orthodontic appointments on weekdays.

Ortho is a specialist orthodontic practice with clinics in Remuera and Takapuna, Auckland. The Remuera clinic is at 31 Peach Parade, while the Takapuna clinic is at 19 Como Street. Appointments are available Monday to Friday, from 8am to 5pm.

The practice offers Invisalign and hidden braces, alongside orthodontic treatment presented through 3D artistry and holographic imagery. Its own description positions Ortho as a premium Auckland orthodontist, with a focus on contemporary visual tools and discreet treatment options.

Reviewers commonly describe the team as friendly, professional and welcoming. They mention thorough advice, careful attention to individual needs and modern equipment. Reviews also refer to support through complex orthodontic treatment and positive outcomes, including improvements to smiles and facial symmetry.

Ortho's local presence combines two Auckland locations with specialist orthodontic care and a choice of less visible treatment approaches. Its use of Invisalign, hidden braces, 3D artistry and holographic imagery gives the practice a distinct focus within its Remuera and Takapuna clinics.

ChatGPTGeminiGooglePerplexityClaude
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01Google listingMarketbase business report

Your Google listing

Ortho's Google Business Listing health is Average at 4.8 out of 10. The listing has its business name, website link, phone number, open status and claimed status in place, supporting customer access and owner control. The main gaps are a shorter-than-typical description, limited category coverage and fewer photos than most nearby listings.

Strengths

  • ✓
    Open statusYour listing shows the business as trading, so customers see accurate availability and Google treats the listing as live.
  • ✓
    ClaimedYour listing is claimed, so you control what it says, you can reply to reviews, and edits suggested by the public come to you first.
  • ✓
    NameYour business name is showing on the listing, so a customer searching for you by name finds you, and everything else on the listing hangs off it.

Top three opportunities

  • 1
    Description lengthYour description is far shorter than what most businesses here have written, which means a customer comparing listings gets a line from you and three paragraphs from the business beside you.
  • 2
    Category fitYour categories cover less of this market than nearly every competitor, so someone searching for a job you actually do is shown a list your listing was never entered into.
  • 3
    Photos on the listingThere are more pictures on most listings around you than on yours, so a customer flicking between them gets a fuller look at the businesses either side of you.
11 checks on your Google listing. You're seeing 6 of them.
4.8Room to grow
What customers seeWhere you rank
9:41
Tiles © Esri
Ortho
3
Ortho✓✓
5.0 ★★★★★ (8)
Orthodontist · Remuera2
Open 5 days ✓
DirectionsCall Website
OverviewReviewsPhotosAbout
From the business

Premium orthodontics in Remuera and Takapuna with 3D artistry, Holographic imagery, Invisalign, and hidden braces.

1
Google listingCentral Auckland dentists · 277 businesses
You are #145 for your Google listing
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Google SearchGoogle MapsBusiness Profile
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02ReviewsMarketbase business report

Your reviews

Ortho's Google Business review health is Average, with a score of 4.6 out of 10. Its strongest asset is a star rating among the highest in the local market, which can influence customers before they read further. The main gaps are a review count well below local expectations and an inconsistent response rate, reducing overall confidence for customers comparing clinics.

Strengths

  • ✓
    Star ratingYour rating is among the highest in this market and it does its own selling - a customer sees it before they read anything else.

Top three opportunities

  • 1
    Review countYour review count sits well below what buyers here are used to seeing, which means a customer comparing options side by side reads you as the less proven choice.
  • 2
    Review confidenceYour rating and your review count together sit behind half the businesses here, so a customer weighing three listings has slightly less reason to trust yours.
  • 3
    Response rateYou reply to some of your reviews but not most, so a customer scrolling your page finds long stretches where nobody answered.
4 checks on your reviews. You're seeing all of them.
4.6Room to grow
What customers seeWhere you rank
9:41
Ortho
OverviewReviewsPhotosAbout
5.0★★★★★8 reviews 1
5
4
3
2
1✓
2How far your rating and your review count together can be trusted
C
Cypress T.★★★★★ · 2 years ago

Response from the owner3

Thank you Cypress!

X
xela P.★★★★★ · 4 years ago

god tier

Response from the owner

Thank you Alex! We will continue to give our best services.

Google reviewsCentral Auckland dentists · 277 businesses
You are #150 for your Google reviews
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Google reviewsBusiness Profile
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03Map positionsMarketbase business report

Where you show up on the map

Ortho's Google Maps performance is Low, with a health score of 2.4 out of 10. The business ranks well in several nearby searches, including position 3 in Point England and Orakei, and position 4 in Meadowbank. However, it is not appearing in Maps searches from Remuera and reaches fewer surrounding suburbs than half the businesses measured.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top two opportunities

  • 1
    Maps visibility in your own suburbWe are not seeing you in Maps searches in your own suburb, which is the search a customer standing a street away actually makes.
  • 2
    Maps visibility across the city groupYou turn up across fewer of the surrounding suburbs than half the businesses here, so someone two suburbs over searching for your service is shown your competitors and never sees your name.
2 checks on your map positions. You're seeing both.
2.4Room to grow
What customers seeWhere you rank
9:41
1234Tiles © Esri
orthodontist
2Top three for "orthodontist" in 2 suburbs, seen in 22
1
Parnell Orthodontics Central Auckland5.0 ★ (3) · Orthodontist
2
Eden Orthodontics4.9 ★ (198) · Orthodontist
3
Ortho15.0 ★ (8) · Orthodontist
4
Donna Lim Orthodontics5.0 ★ (811) · Orthodontist
Map positionsCentral Auckland dentists · 277 businesses
You are #212 for map positions
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Google Maps
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04Listings and socialMarketbase business report

Where customers find you

Ortho's citations and social presence is above average, with a health score of 5.9 out of 10. Instagram is clearly established and provides a trusted social link for customers. The main gaps are the absence of active Facebook and TikTok profiles, along with missing listings on OpenLocally, ServiceFinder and Yellow, which limits visibility on platforms customers may use to check the business.

Strengths

  • ✓
    Instagram ProfileWe found your Instagram Profile page, and the trail between you and it is unambiguous - it is linked from something you own, or it dominates a search for your name.

Top three opportunities

  • 1
    Having a Facebook page at allWe could not find an active Facebook Profile page for your business, so anyone who goes there to check your hours, read your posts or send a message lands on nothing.
  • 2
    Tiktok ProfileWe could not find an active TikTok account for your business, so anyone who looks for you there finds nothing.
  • 3
    Yellow ProfileWe could not find an active Yellow Profile listing for your business, which means anyone checking you there finds nothing and moves on to whoever is listed.
15 checks on your listings and social. You're seeing 4 of them.
6.0Good
What customers seeWhere you rank
9:41
Gortho remuera
AllImagesMapsNews
InstagramdotorthoOrtho | Instagram✓
FacebookNo account found1
TiktokNo account found2
YellowNo listing found3
NeighbourlyNo listing found
Listings and socialCentral Auckland dentists · 277 businesses
You are #111 for listings and social
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GoogleFacebookInstagramTikTokYour website
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05Facebook pageMarketbase business report

Your Facebook page

Ortho is missing a findable Facebook page, leaving customers without a clear place to confirm the practice is real, see what it does, or send a message. That is unusual in this market: 150 of 277 businesses have a page that can be found. The gap is either an absent page or a page customers cannot locate, and both create avoidable uncertainty before contact.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top opportunity

  • 1
    Facebook pageCriticalWe could not find an active Facebook Profile page for your business, so anyone who goes there to check your hours, read your posts or send a message lands on nothing. Shown at a typical score for this market.
9 checks on your Facebook page. You're seeing 1 of them.
4.7Room to grow
What customers seeWhere you rank
9:41
facebook
ortho remuera
We didn't find any resultsMake sure everything is spelled correctly or try different keywords.1
Facebook pageCentral Auckland dentists · 277 businesses
You are #148 for your Facebook page
See how to fix it →
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Facebook
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06Your websiteMarketbase business report

Your website

Strengths

  • ✓
    Meta descriptionYour search summary sits in the length that reads in full on most screens, which is as far as length alone can take it - a narrow phone still cuts the tail off a line this size.
  • ✓
    Domain UniquenessYour web address is yours alone, so everything your site earns - links, mentions, search standing - accumulates under your name and stays with the business.
  • ✓
    FaviconThe tab your site opens in carries your own icon, so a customer with a dozen tabs going can find their way back to you by sight.

Top three opportunities

  • 1
    On-page scoreSeveral checks on your home page fail at once, and a visitor meets all of them in the first few seconds: a slow open, no clear heading, nothing under your name in search that says what you do.
  • 2
    Separate sites linking to youFewer separate websites link to you than half the businesses here, which means when someone searches for what you do, the businesses with a longer list of vouchers are the ones on the page they actually read.
  • 3
    Domain HealthYour site answers, but something did not check out - an insecure link, a redirect chain, a domain shared with other businesses, or a listing pointing at a social page.
23 checks on your website. You're seeing 6 of them.
-Room to grow
What customers seeWhere you rank
9:41
🔒ortho.co.nz✓3
✓Meta description
✓Favicon
1On-page score
2Separate sites linking to you
Your websiteCentral Auckland dentists · 277 businesses
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Your websiteGoogle Search
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07Google search and trafficMarketbase business report

How people find you on Google

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top three opportunities

  • 1
    What you spend on adsWe can see no paid search activity for your site, which in most local markets is the norm rather than a gap.
  • 2
    Monthly ad visitsYour site receives no visitors from paid search, which for most local businesses in this market is the norm rather than a problem.
  • 3
    Search terms you rank forYour site appears for fewer search terms than most businesses here, so there are only a handful of ways for someone to come across you.
6 checks on your search and traffic. You're seeing 3 of them.
6.5Good
What customers seeWhere you rank
9:41
G
AllMapsImagesShopping
21No ads from you on any search
OrthoNot in these results3
About 609 visits a month from search, across 27 searches
Google search and trafficCentral Auckland dentists · 277 businesses
You are #98 for Google search and traffic
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Google SearchGoogle Maps
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08Opening hoursMarketbase business report

Your hours against demand

Ortho covers 71% of the week's customer traffic, with its weekday hours mostly aligned to demand and one clear Saturday gap. On Saturday 9am to 3pm, customers meet a closed clinic while the market is busy. Ortho should open Saturday 9am to 1pm so customers can arrive and be served during the busiest part of that period.

Strengths

Your first one is close. Sort an opportunity below and it moves up here.

Top opportunity

  • 1
    Hours aligned with demandYour hours cover more of the busy stretches than the middle of the field, so you are open for most of the searching that happens near you.
1 check on your opening hours. You're seeing it.
5.9Room to grow
What customers seeWhere you rank
9:41
Ortho
OverviewReviewsPhotosAbout
Hours 1
Monday8am-5pm
Tuesday8am-5pm
Wednesday8am-5pm
Thursday8am-5pm
Friday8am-5pm
SaturdayClosed
SundayClosed
Popular times Tuesday · Remuera
9a10a11a12p1p2p3p4p5p6p7p8p
When people in Remuera look   You are shut
Opening hoursCentral Auckland dentists · 277 businesses
You are #114 for opening hours
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Your listed hoursWhen people search
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The next step

Your top opportunities, in one place.

These are your top 19 opportunities, from the 71 checks we run on every business. Tick any of them to see where it takes you.

01Google listing3 opportunities

02Reviews3 opportunities

03Map positions2 opportunities

04Listings and social3 opportunities

05Facebook page1 opportunity

06Your website3 opportunities

07Google search and traffic3 opportunities

08Opening hours1 opportunity

Where you'd stand#148of 277 Central Auckland dentists
9:41
Central Auckland dentistsOverall · 277 businesses
You are #148 overall
Open my free 7 days →
The how for every one of these, and everything else we found, in the order that moves you fastest.
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Jeremy GrayFounder, Marketbase

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